Beer In Ads #743: Preparing The Thanksgiving Feast


Thursday’s ad is for Ballantine Ale, called “Preparing the Thanksgiving Feast,” it’s from 1953. The ad features a great illustration showing a cut-out of the interior of a home getting ready to serve a traditional Thanksgiving dinner. It’s not exactly how my Thanksgiving looked, but it’s close. What I really love is the poem below the illustration.

Thanksgiving Day is here at last …
     The family’s come from far and near.
The kitchen’s smelling mighty nice;
     And Dad’s got Ballantine on ice.
That’s the beer we like best …
     Deep-brewed to meet the “icebox test.”
We chill the bottles thoroughly …
     Flavor that chill can’t kill, you see!

Priceless. Happy Thanksgiving everyone!

Ballantine-1953-thanksgiving

Lebanon Beer

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Today in 1943, Lebanon gained their Independence from France.

Lebanon
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Lebanon Breweries

Lebanon Brewery Guides

Other Guides

Guild: None Known

National Regulatory Agency: None

Beverage Alcohol Labeling Requirements: Not Known

Drunk Driving Laws: BAC 0.08%

lebanon

  • Full Name: Lebanese Republic
  • Location: Middle East, bordering the Mediterranean Sea, between Israel and Syria
  • Government Type: Republic
  • Language: Arabic (official), French, English, Armenian
  • Religion(s): Muslim 59.7% (Shia, Sunni, Druze, Isma’ilite, Alawite or Nusayri), Christian 39% (Maronite Catholic, Greek Orthodox, Melkite Catholic, Armenian Orthodox, Syrian Catholic, Armenian Catholic, Syrian Orthodox, Roman Catholic, Chaldean, Assyrian, Coptic, Protestant), other 1.3% [Note: 17 religious sects recognized]
  • Capital: Beirut
  • Population: 4,140,289; 126th
  • Area: 10,400 sq km, 170th
  • Comparative Area: About 0.7 times the size of Connecticut
  • National Food: Kibbeh; tabbouleh
  • National Symbols: Phoenix; Lebanon Cedar; Baalbek, Byblos
  • Affiliations: UN, Arab League
  • Independence: From a League of Nations mandate under French administration, November 22, 1943

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  • Alcohol Legal: Yes
  • Minimum Drinking Age: 18
  • BAC: 0.05%
  • Number of Breweries: 2

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  • How to Say “Beer”: beereh (biræ) / جعة / شراب من الشعير / جعة / المزر شراب نوع من الجعة / بيرة
  • How to Order a Beer: Waheed beera, meen fadleek
  • How to Say “Cheers”: Bismilah / Fi schettak or Fisehatak (“to your health”) / في صحتك
  • Toasting Etiquette: N/A

lebanon-map

Alcohol Consumption By Type:

  • Beer: 21%
  • Wine: 33%
  • Spirits: 46%
  • Other: <1%

Alcohol Consumption Per Capita (in litres):

  • Recorded: 1.73
  • Unrecorded: 0.50
  • Total: 2.23
  • Beer: 0.36

WHO Alcohol Data:

  • Per Capita Consumption: 1.73 litres
  • Alcohol Consumption Trend: Stable
  • Excise Taxes: N/A
  • Minimum Age: 18
  • Sales Restrictions: N/A
  • Advertising Restrictions: N/A
  • Sponsorship/Promotional Restrictions: N/A

Patterns of Drinking Score: 3

Prohibition: None

lebanon-asia

Beer Birthday: Brett Joyce

rogue
Today is the 40th birthday of Brett Joyce, President of Rogue. Joyce grew up in the brewery, which his father Jack founded when Brett was sixteen. Having gone off to college and made a name for himself working with Adidas, building their international golf shoe business from the ground up, he returned to work for the brewery several years ago. I’ve gotten to know Brett much better since his return, beginning with when I interviewed him a couple of years ago for an article profiling him. Join me in wishing Brett a very happy birthday.

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Brett at the Full Sail Smoker during OBF, after a quick interview I did with him for Beer Advocate magazine.

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Brett Joyce, accepting a medal on behalf of Rogue at the World Beer Cup in 2008.

The wedding party: Vinnie, Dave, Jennifer, Natalie, minister Brett Joyce and me, who gave the bride away
At Dave & Jen’s wedding during GABF last year: Vinnie, Dave, Jennifer, Natalie, minister Brett Joyce and me.

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Brett, me and Brian Dunn, from Great Divide, at SAVOR two years ago in Washington, DC.

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Me, Brett and Rogue’s maltster at their floor malting facility in Portland (more about that later).