Beer In Ads #743: Preparing The Thanksgiving Feast

Thursday’s ad is for Ballantine Ale, called “Preparing the Thanksgiving Feast,” it’s from 1953. The ad features a great illustration showing a cut-out of the interior of a home getting ready to serve a traditional Thanksgiving dinner. It’s not exactly how my Thanksgiving looked, but it’s close. What I really love is the poem below the illustration.

Thanksgiving Day is here at last …
     The family’s come from far and near.
The kitchen’s smelling mighty nice;
     And Dad’s got Ballantine on ice.
That’s the beer we like best …
     Deep-brewed to meet the “icebox test.”
We chill the bottles thoroughly …
     Flavor that chill can’t kill, you see!

Priceless. Happy Thanksgiving everyone!


Lebanon Beer

Today in 1943, Lebanon gained their Independence from France.


Lebanon Breweries

Lebanon Brewery Guides

Other Guides

Guild: None Known

National Regulatory Agency: None

Beverage Alcohol Labeling Requirements: Not Known

Drunk Driving Laws: BAC 0.08%


  • Full Name: Lebanese Republic
  • Location: Middle East, bordering the Mediterranean Sea, between Israel and Syria
  • Government Type: Republic
  • Language: Arabic (official), French, English, Armenian
  • Religion(s): Muslim 59.7% (Shia, Sunni, Druze, Isma’ilite, Alawite or Nusayri), Christian 39% (Maronite Catholic, Greek Orthodox, Melkite Catholic, Armenian Orthodox, Syrian Catholic, Armenian Catholic, Syrian Orthodox, Roman Catholic, Chaldean, Assyrian, Coptic, Protestant), other 1.3% [Note: 17 religious sects recognized]
  • Capital: Beirut
  • Population: 4,140,289; 126th
  • Area: 10,400 sq km, 170th
  • Comparative Area: About 0.7 times the size of Connecticut
  • National Food: Kibbeh; tabbouleh
  • National Symbols: Phoenix; Lebanon Cedar; Baalbek, Byblos
  • Affiliations: UN, Arab League
  • Independence: From a League of Nations mandate under French administration, November 22, 1943


  • Alcohol Legal: Yes
  • Minimum Drinking Age: 18
  • BAC: 0.05%
  • Number of Breweries: 2


  • How to Say “Beer”: beereh (biræ) / جعة / شراب من الشعير / جعة / المزر شراب نوع من الجعة / بيرة
  • How to Order a Beer: Waheed beera, meen fadleek
  • How to Say “Cheers”: Bismilah / Fi schettak or Fisehatak (“to your health”) / في صحتك
  • Toasting Etiquette: N/A


Alcohol Consumption By Type:

  • Beer: 21%
  • Wine: 33%
  • Spirits: 46%
  • Other: <1%

Alcohol Consumption Per Capita (in litres):

  • Recorded: 1.73
  • Unrecorded: 0.50
  • Total: 2.23
  • Beer: 0.36

WHO Alcohol Data:

  • Per Capita Consumption: 1.73 litres
  • Alcohol Consumption Trend: Stable
  • Excise Taxes: N/A
  • Minimum Age: 18
  • Sales Restrictions: N/A
  • Advertising Restrictions: N/A
  • Sponsorship/Promotional Restrictions: N/A

Patterns of Drinking Score: 3

Prohibition: None