Wednesday’s ad is for Schlitz, from probably the late 1940s. It’s part of the long-running “I was curious” series from Schlitz that typically showed three panel showing the progression from curiosity to tasting to acceptance, a sort of mini Kubler-Ross of the three states of beer tasting. In this ad, it shows two couples by a lake. Why is it that most ads depicting couples during this time period show them separated and not interacting, boys with the boys and girls with the girls?
Christmas, of course, is the time when ugly sweaters are not only finally acceptable, but at this time of year they’re downright mandatory. Happily artist AJ Fosik began collecting and rescuing some beer-themed ugly sweaters. According to Trend Hunter, “Fosik says that all of these knits were ‘rescued from moldy basements, plucked from dingy backwaters and ripped from the backs of greasy shitleopards.'” Below, for example, is one from his collection, from Olympia Beer.
And here’s another one, for Carling Black Label.
Unfortunately, Fosik no longer maintains his Flickr gallery, where the sweater collection originally lived, but luckily the collection went viral and it still lives in that series of tubes we call the interwebs. You can see his art at the Jonathan Levine Gallery and the David B. Smith Gallery. Below is a slideshow of my Flickr gallery where I think I found most, if not all, of Fosik’s collected beer sweaters, and I even added a few others that I found along the way. To see them in their full color, full size glory, view the galley full screen by clicking the button with four arrows on it. Enjoy.
UPDATE 12.30: I just heard from an online store, Brew Town Gear, that has several of the vintage beer sweaters for sale, along with some similar satin jackets. They also have a brick and mortar store in La Crosse, Wisconsin. Stock up now for next Christmas.
UPDATE 11:11:14: Brew Town Gear is apparently now Bar Closet, and has expanded its selection and now carries “even more interesting vintage items.”