Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

Archives for January 10, 2013

Beer In Ads #779: Know The Real Joy Of Good Living

January 10, 2013 By Jay Brooks


Thursday’s ad is for Schlitz, from 1959. It’s from a series using the slogan “Know the Real Joy of Good Living.” A man holds up a glass of Schlitz, while the woman looks up at in a way that I can characterize as way to longingly. Her hair also looks like there are two doughnuts on her forehead.

schlitz-04-27-1959

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz

Jesse Houck Named New Brewmaster At Golden Road

January 10, 2013 By Jay Brooks

golden-road
Wow, Jesse Houck, who used to brew at 21st Amendment, and most recently was at Drake’s, is moving to Los Angeles to become the new brewmaster at Golden Road Brewing. According to the press release:

Houck and Golden Road President, Meg Gill, first met at 21st Amendment Brewery in 2008, where they bonded over their mutual love for canned beers and California IPAs.

Golden Road has experienced a rapid expansion since opening in October of 2011, doubling the size of their brew house and brewing capacity, releasing four canned beers and over fifteen specialty brews, opening over 500 draft accounts throughout the greater LA area. Says Golden Road President Meg Gill: “As we look forward to 2013, we have big plans for the direction we want our beers to go. We’re thrilled to bring Jesse’s leadership and dry, hoppy, clean-beer loving palate to LA.”

Adds Houck, “I am looking forward to sharing Meg and Tony’s vision of crafting quality beers for LA, and excited to be part of one of the fastest growing craft beer scenes on the West Coast.” A long time bay-area brewer, Houck brings a blend of chemistry and artistry to his brewing, having studied Chemical Engineering before becoming fascinated — and later obsessed — with home-brewing and beer.

Co-founder Tony Yanow has also been a fan of Houck’s for years, commenting, “Jesse has created some of my favorite beers, and we’re excited to bring his creativity and brewing expertise to our team.”

That’s awesome news for Jesse. He’s a terrific brewer and should be a good fit at Golden Road.

firkinfest08-08
Jesse (2nd from the left) at the Triple Rock Firkin Fest in 2008.

Filed Under: Breweries, News Tagged With: California, Los Angeles, Southern California

Beer Tours of America

January 10, 2013 By Jay Brooks

maps-usa
Today’s infographic is courtesy of Travel Insurance, and is entitled A Beer Tour of America. It’s geared toward the big boys and a few of the larger regionals, but if you were shopping for travel insurance, this would still be a far better way to spend your time.

beer-tour-america
You can see the chart full size at Travel Insurance.

Filed Under: Art & Beer, Breweries, Just For Fun Tagged With: Infographics, Statistics, Travel, United States

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Bob Paolino on Beer Birthday: Grant Johnston
  • Gambrinus on Historic Beer Birthday: A.J. Houghton
  • Ernie Dewing on Historic Beer Birthday: Charles William Bergner 
  • Steve 'Pudgy' De Rose on Historic Beer Birthday: Jacob Schmidt
  • Jay Brooks on Beer Birthday: Bill Owens

Recent Posts

  • Beer Saints: St. Medard of Noyon June 8, 2026
  • Historic Beer Birthday: Johann George Moerlein June 8, 2026
  • Beer Birthday: Van Havig June 8, 2026
  • Beer In Ads #5262: Absolutely Pure Daufer’s Celebrated Bock Beer June 7, 2026
  • Beer & Whiskey Birthday: John Hansell June 7, 2026

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.