Thursday’s ad is for Miller Beer, from 1959. It’s another one of Miller’s minimalist ads from the late fifties. Showing a scene that’s looks to be a fancy cocktail party, but one where tuxedoed guests sit on the floor and there’s a gold plated beer bucket cooling the Miller High Life. I have to wonder, though. What exactly is “truly genuine.”
Here’s an interesting word I’ve been seeing around the internet: Cenosillicaphobia. According to some sources, the Fact-Archive and the Urban Dictionary, the word means “the fear of an empty glass,” as “commonly experienced by drinkers.”
Although I can’t find it listed in any of my regular dictionaries, it seems to fit at least. It’s not in either of my two unabridged ones, including the Webster’s International 2nd edition, which my librarian sister-in-laws tells me is the gold standard. The closest word in my O.E.D. is “cenotaph,” which means “empty tomb.” So along with “sillica” for glass, the word “cenosillicaphobia” seems to fit the meaning, the “fear of an empty glass.”
So look at the photo below. If seeing the beer glass empty causes you to shudder involuntarily, you probably have cenosillicaphobia. Luckily, a cure is as close as the nearest keg, can or bottle.
Today’s infographic is an interesting one, although it’s somewhat unusual. It may prove useful, however, the next time you find yourself in the Ukraine. Entitled For Every Thirst, a Beer, it comes from an article by Oleksandr Yarmola, “the leader of folk rock band Haydamaky,” as he “tours Ukraine mapping breweries that produce unpasteurized “live beer.” It almost makes me want to go there.
Click here to see the map full size.