Craft Beer Share Reaches 10%

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The preliminary numbers for 2014 are out, and the news is fairly spectacular, especially if you remember Kim Jordan’s keynote speech in New Orleans predicting and challenging the industry to set 10 percent share of the market as an attainable goal. The Brewers Association today revealed that craft beer’s share of market finally blew past 10% and is now 11% of the total beer market, by volume.

From the press release:

In 2014, craft brewers produced 22.2 million barrels, and saw an 18 percent rise in volume2 and a 22 percent increase in retail dollar value3. Retail dollar value was estimated at $19.6 billion representing 19.3 percent market share.

“With the total beer market up only 0.5 percent in 2014, craft brewers are key in keeping the overall industry innovative and growing. This steady growth shows that craft brewing is part of a profound shift in American beer culture—a shift that will help craft brewers achieve their ambitious goal of 20 percent market share by 2020,” said Bart Watson, chief economist, Brewers Association. “Small and independent brewers are deepening their connection to local beer lovers while continuing to create excitement and attract even more appreciators.”

But wait, there’s more.

Additionally, the number of operating breweries in the U.S. in 2014 grew 19 percent, totaling 3,464 breweries, with 3,418 considered craft broken down as follows: 1,871 microbreweries, 1,412 brewpubs and 135 regional craft breweries. Throughout the year, there were 615 new brewery openings and only 46 closings.

Combined with already existing and established breweries and brew pubs, craft brewers provided 115,469 jobs, an increase of almost 5,000 from the previous year.

“These small businesses are one of the bright spots in both our economy and culture. Craft brewers are serving their local communities, brewing up jobs and boosting tourism,” added Watson. “Craft brewers are creating high quality, differentiated beers; new brewers that match this standard will be welcomed in the market with open arms.”

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Beer Birthday: Danny Williams

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Today would have been Danny Williams’ 56th birthday today, having been born exactly two days before yours truly in 1959. Unfortunately, Danny lost a battle with cancer a little over three years ago, and passed away peacefully in his sleep on January 23, 2012. For over a decade, Danny worked for the Brewers Association as the beer competition manager for both the Great American Beer Festival and/or the World Beer Cup. Danny left behind two grown children and an 8-year old son, Fletcher. Join me in raising a birthday beer and giving a toast to the memory of Danny Williams tonight. Danny would have wanted it that way.

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Danny Williams and a friend at the World Beer Cup dinner in Chicago two years ago.

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Tom Nickel (owner of O’Brien’s in San Diego), Nancy Johnson, Director of GABF and Danny at Slow Food Nation 2008 in San Francisco.

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Danny in the former goldmine beer cellar.

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Danny’s Angels, after a BA event.

Beer Birthday: Erin Fay Glass

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Today is the 44th birthday of Erin Fay Glass, Membership Coordinator and Brewery Detective at the Brewers Association. Erin is one of my favorite people in the BA, and the whole beer community for that matter. Join me in wishing her a very happy birthday.

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Several November 18ths ago, Maya Ryleigh was born to Erin and Gary Glass.

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Erin with husband Gary Glass, AHA director.

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Gary Glass, Erin and Bradley Lantham, from the BA, at Anchor Brewing for an AHA Rally.

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Gary, Maya and Erin. (Photo purloined from Facebook.)

Beer Birthday: Charlie Papazian

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Today is the 66th birthday of Charlie Papazian, one of the most influential persons in modern brewing. Charlie founded the AHA, the AOB and the IBS back in 1978 (which today is the Brewers Association) and organized the first Great American Beer Festival. His book, the Complete Joy of Homebrewing was one of the seminal works on the subject, and is now in its fourth edition. Join me in wishing Charlie a very happy birthday.

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My favorite press photo of Charlie.

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Just before taking the stage during GABF 2007, from left, Glenn Payne (of Meantime Brewing), Charlie, Mark Dorber (formerly of the White Horse on Parson’s Green but now at the Anchor Pub), Garrett Oliver, and Steve Hindy (both from Brooklyn Brewing), Dave Alexander (from the Brickskeller), and Tom Dalldorf (from the Celebrator Beer News).

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Some NBWA luminaries at the 2008 NBWA welcome reception. From left, Jamie Jurado (with Gambrinus), Lucy Saunders (the Beer Cook), Charlie Papazian (President of the Brewers Association), Kim Jordan (from New Belgium Brewing) and Tom Dalldorf (from the Celebrator Beer News).

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On stage at the Beer Wars Live premiere with Ben Stein and Greg Koch.

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Charlie with Pete Slosberg at last year’s Craft Brewers Conference in San francisco.

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Of the literally hundreds of GABF and World Beer Cup award-accepting photos I have with Charlie in them, this is one of my favorites.

Beer Birthday: Bob Pease

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Today is the 53rd birthday of Bob Pease. Bob was recently named the CEO of the Brewers Association and has been integral to their growth. He’s been with the BA since 1993 and was made V.P. in 1999. A few years ago he was promoted to COO, and in August of this year was promoted yet again. He’s worked directly on the Export Development Program and also on Government Affairs, especially with respect to Federal Excise Tax legislation. Join me in wishing Bob a very happy birthday.

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On the floor at GABF in 2007, with Ray Daniels, Mark Dorber, publican extraordinaire, and John Mallet, from Bell’s Brewery.

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With Nancy Johnson at CBC in New Orleans.

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Bob with Rick Lyke at a Pints For Prostates event.

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The BA staff at CBC earlier this year in Chicago. That’s Bob second to the right of the tuxedo (which is Charlie Papazian) and next to Julia Herz.

Craft Beer By State

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The Brewers Association released in an interactive infographic of sorts, showing State Craft Beer Sales & Production Statistics for 2013. Below is California, but there’s a similar chart for each state, with their respective numbers and rankings in a variety of categories. You can also follow links to find breweries within each state, along with specific state laws regarding beer and alcohol.

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Beer Birthday: Chris Swersey

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Today is the 50th birthday of Chris Swersey, who’s on the staff of the Brewers Association as the Competition Manager for both the Great American Beer Festival and the World Beer Cup. He coordinates all the judges, volunteers and the thousands of beers needed for each festival. It’s a big job and Chris seems to do it effortlessly. Join me in wishing Chris a very happy birthday.

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Chris reading the list of World Beer Cup winners in 2008.

Nancy Johnson, Justin Crossley & Chris Swersey Before the GABF Awards Ceremony
Nancy Johnson, Justin Crossley & Chris right before the GABF Awards Ceremony in 2009.

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Eric and Lauren Salazar, both from New Belgium Brewing, sandwiched by Jim Crooks, from Firestone Walker, and Chris Swersey, Competition Manager for GABF judging.

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Me, Chris and another BA staff member freshly arriving at CBC in Austin in 2007.

Beer In Ads #1340: Saturday Afternoon At Sportsman’s Park


Saturday’s ad is another one from the United Brewers Industrial Foundation, from 1945. This was the year before the “Beer Belongs” series began. These were similar, and used the “Beer Belongs” tagline, but were unnumbered stand-alones. They each featured a painting by a well-known artist or illustrator of the day, along with many of the elements that would later appear in the “Home Life in America” series. In this ad, the painting is called “Saturday Afternoon at Sportsman’s Park,” by artist Edward Laning. Seemed like the perfect ad after the Giant’s victory in game 1 today, plus it is Saturday, of course.

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And here’s a close up of Laning’s artwork.

SaturdayAfternoon at Sportsman's Park by Edward Laning, close-up of artwork

Beer In Ads #1339: Harvest Time


Friday’s ad is another one from the United Brewers Industrial Foundation, from 1945. This was the year before the “Beer Belongs” series began. These were similar, and used the “Beer Belongs” tagline, but were unnumbered stand-alones. They each featured a painting by a well-known artist or illustrator of the day, along with many of the elements that would later appear in the “Home Life in America” series. In this ad, the painting is called “Harvest Time,” by artist Doris Lee.

Harvest Time by Doris Lee, 1945

Beer In Ads #1338: Western Barbecue


Thursday’s ad is another one from the United Brewers Industrial Foundation, from 1945. This was the year before the “Beer Belongs” series began. These were similar, and used the “Beer Belongs” tagline, but were unnumbered stand-alones. They each featured a painting by a well-known artist or illustrator of the day, along with many of the elements that would later appear in the “Home Life in America” series. In this ad, the painting is called “Western Barbecue,” by artist Fletcher Martin.

Western Barbecue by Fletcher Martin, 1945