In case you didn’t know, today is “The Day of the Dude,” a holiday in Dudeism, in honor of the cult classic, The Big Lebowski, so today’s beer video is a scene from the film. It’s one of the few in the movie in which Lebowski (played by Jeff Bridges) is drinking a beer, in this case the fictional Meichtry Draft Beer while driving and smoking a joint. The soundtrack to the scene is Creedence Clearwater Revival’s “Lookin’ Out My Back Door.” Abide.
Over in Gobbler’s Knob, in Punxsutawney, Pennsylvania, Phil the Groundhog — a.k.a. Brewhog — raised up his head this morning and looked around, and this year saw his shadow everywhere he looked. You know what that means. It’s six more weeks of drinking winter beers this year. Or something about a late spring, I can’t keep it straight. You can see a video of Punxsutawney Phil here. And there’s more information about Groundhog Day at the Punxsutawney Groundhog Club.
Saturday’s ad is also for Budweiser, from 1956. Showing a couple through a frosted window, it’s as though someone had used a towel to clear the middle so we could see the scene. As the man pours a beer for his lady, she’s looking so intently at the glass it’s as if her life somehow depended on a perfect pour.