Friday’s ad is for Michelob, from 1976. Another weekend made for Michelob, this one apparently spent sailing. It sure nice of Michelob to buy them a sail, although it seems like that would cut into their profits.
Sunday’s ad is another one for Michelob, this time from 1967. Another Michelob ad, in this one apparently “In Beer, Going First Class Is Michelob. … Period.” According to the ad it’s “Brewed just like the famous Michelob draught,” which had been first introduced as a pasteurized version in 1961, and is the same year they also introduced the distinctive teardrop bottle.
Saturday’s ad is for Michelob, from 19677. I love the jacket of the man seen in the bottle enjoying his weekend with a lobster dinner. I remember that decade, and had quite a few of my own fashion disasters. “Weekends were made for Michelob” was an inspired tagline, it’s just too bad the beer didn’t live up to the hype. It wasn’t exactly “an unexpected pleasure.”
Today’s ad was painted by one of the most famous science fiction/fantasy artists of all time, Boris Vallejo. If you don’t know who he he is, then you’ve never read the genre, because he’s worked for nearly everybody and has also done a number of album covers. His most famous characters include Conan, Doc Savage and Tarzan.
According to the biography at his home page:
Born in Lima, Peru, Boris attended the National School of Fine Arts in his native country before immigrating to the United States in 1964. He has since done a great volume of work for the Fantasy field, having worked for virtually every major publishing house with a science fiction/fantasy line. Boris has also illustrated for album covers, video box art and motion picture advertising.
If I had to guess, I’d say this may have been for something internal at A-B because notice that the man in the painting, who may or may not be August Busch III, is crushing a can of Heineken, undoubtedly a primary target of Michelob’s marketing efforts. There’s also a strange triangular-shaped object between the two beers that resembles a Toblerone package, but I can’t figure what that might be. Anybody have any ideas?