Thursday’s ad is for Stella Artois, from the early 2000s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brouwerij Artois, which began brewing their popular Stella Artois in 1926. A brewery existed on the same site in Leuven, Belgium, since at least 1366, and in 1708, Sebastiaen Artois became the brewmaster for what was then known as the Den Hoorn brewery. Nine years later, in 1717, he bought the brewery and renamed it the Artois brewery. In 1988, they were a founding member of InterBrew, which went on to gobble up other breweries and today is known as Anheuser-Busch InBev. I don’t know who created this poster, but it’s another version of Stella Artois’ 9-Step Pouring Ritual that they’ve been promoting for a number of years, and this one is a series of circles.
Archives for September 2020
Beer In Ads #3465: Stella Artois 9-Step Pouring Ritual
Wednesday’s ad is for Stella Artois, from the early 2000s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brouwerij Artois, which began brewing their popular Stella Artois in 1926. A brewery existed on the same site in Leuven, Belgium, since at least 1366, and in 1708, Sebastiaen Artois became the brewmaster for what was then known as the Den Hoorn brewery. Nine years later, in 1717, he bought the brewery and renamed it the Artois brewery. In 1988, they were a founding member of InterBrew, which went on to gobble up other breweries and today is known as Anheuser-Busch InBev. I don’t know who created this poster, but it’s interesting to contrast this to yesterday’s ad, where the pour was important to Stella Artois’ messaging for quite some time. While newer than most of what I’ve been highlighting, it’s a fascinating strategy to rebrand the beer as high class and worthy of such a ritual, which appears to be the goal of most of their advertising. I remember attending a bartender’s competition to do this pour at an event in San Francisco a couple of decades ago, and I think they’re still at it.
NFL Football: Pick The Winners At Brookston Fantasy Games 2020: Pandemic Edition
This is the fourteenth year for the Brookston Fantasy Football Games. We’ve had a lot of fun over the last thirteen, so if you love football and beer, consider joining us this year, whether you’ve played in past seasons or are a newcomer. The NFL season begins tomorrow, Thursday, September 10, so you’ve got just a few hours to sign up. And this year is the Pandemic Edition, which just means with so little else to do, everybody should sign up this year. Why not join us?
I’ve again set up two free Yahoo fantasy football games, one a simple pick ’em game and the other a survival pool. Up to 50 people can play each game (that’s Yahoo’s limit, not mine), so if you’re a regular Bulletin reader feel free to sign up for one or even both. It’s free to play, all you need is a Yahoo ID, which is also free. Below is a description of each game and the details on how to join each league and play.
Pro Football Pick’em
In this Pick’em game, just pick the winner for every game each week, with no spread, and let’s see who gets the most correct throughout the season. All that’s at stake is bragging rights, but it’s still great fun.
Also, like the last few years, we’ll be able to keep picking all through the playoffs, so the game will continue through to the Super Bowl, which is pretty cool.
In order to join the group, just go to Pro Football Pick’em, click the “Sign Up” button and look for a link or bottom that reads “Join Group.” From there, follow the path to join an existing private group and when prompted, enter the following information…
Group ID#: 33460 (Brookston Football Picks)
Password: brookston
Survival Football
If picking all sixteen football games every week seems like too much, then Survival Football is for you. In Survival Football, you only have to pick one game each week. The only catch is you can’t pick the same team to win more than once all season. And you better be sure about each game you pick because if you’re wrong, you’re out for the season. Actually a few years ago they added a new feature and I changed the game so to be kicked out you have to be wrong twice. In that way more people stand a better chance of lasting longer into the season. So get one wrong, and you’re still okay, get a second wrong, now you’re gone for the season. Last man standing wins.
Again, like the last few years, we can keep picking all through the playoffs, assuming our luck holds. So the game could even continue through to the Super Bowl.
This year it’s even easier to join, with a new streamlined sign-up process. Just click on this direct link and follow the instructions from there.
With 50 players allowed in each game, there’s plenty of room, so don’t be shy. Sign up for one or both games. In past seasons, I’ve posted the standings on the home page, but wasn’t able to figure out a way to do that recently. Hopefully, I’ll figure out something this year. Anyway, why not join us? Go head to head again me and my team, the Brookston Brew Jays.
Beer In Ads #3464: Stella Artois, Freshly Poured
Tuesday’s ad is for Stella Artois, from probably the 1960s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brouwerij Artois, which began brewing their popular Stella Artois in 1926. A brewery existed on the same site in Leuven, Belgium, since at least 1366, and in 1708, Sebastiaen Artois became the brewmaster for what was then known as the Den Hoorn brewery. Nine years later, in 1717, he bought the brewery and renamed it the Artois brewery. In 1988, they were a founding member of InterBrew, which went on to gobble up other breweries and today is known as Anheuser-Busch InBev. I don’t know who created this poster.
Beer In Ads #3463: Stella Artois Two Beers, Please
Monday’s ad is for Stella Artois, from probably the 1960s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brouwerij Artois, which began brewing their popular Stella Artois in 1926. A brewery existed on the same site in Leuven, Belgium, since at least 1366, and in 1708, Sebastiaen Artois became the brewmaster for what was then known as the Den Hoorn brewery. Nine years later, in 1717, he bought the brewery and renamed it the Artois brewery. In 1988, they were a founding member of InterBrew, which went on to gobble up other breweries and today is known as Anheuser-Busch InBev. I don’t know who created this poster.
Beer In Ads #3462: Stella Artois Generic Server
Sunday’s ad is for Stella Artois, from probably the 1950s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brouwerij Artois, which began brewing their popular Stella Artois in 1926. A brewery existed on the same site in Leuven, Belgium, since at least 1366, and in 1708, Sebastiaen Artois became the brewmaster for what was then known as the Den Hoorn brewery. Nine years later, in 1717, he bought the brewery and renamed it the Artois brewery. In 1988, they were a founding member of InterBrew, which went on to gobble up other breweries and today is known as Anheuser-Busch InBev. I don’t know who created this poster, but it looks like a generic ad where any text could be added as needed.
Beer In Ads #3461: Stella Artois Speciale
Saturday’s ad is for Stella Artois, from probably the 1950s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brouwerij Artois, which began brewing their popular Stella Artois in 1926. A brewery existed on the same site in Leuven, Belgium, since at least 1366, and in 1708, Sebastiaen Artois became the brewmaster for what was then known as the Den Hoorn brewery. Nine years later, in 1717, he bought the brewery and renamed it the Artois brewery. In 1988, they were a founding member of InterBrew, which went on to gobble up other breweries and today is known as Anheuser-Busch InBev. I don’t know who created this poster.
Beer In Ads #3460: Stella Artois Special Dutch
Fryday’s ad is for Stella Artois, from probably the 1960s or possibly 70s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brouwerij Artois, which began brewing their popular Stella Artois in 1926. A brewery existed on the same site in Leuven, Belgium, since at least 1366, and in 1708, Sebastiaen Artois became the brewmaster for what was then known as the Den Hoorn brewery. Nine years later, in 1717, he bought the brewery and renamed it the Artois brewery. In 1988, they were a founding member of InterBrew, which went on to gobble up other breweries and today is known as Anheuser-Busch InBev. I don’t know who created this poster. The text, “‘n Pittig pils, special voor Nederland,” Google translates as “A spicy lager, especially for the Netherlands,” so this beer may have only been produced for a specific market.
Beer In Ads #3459: Stella Artois Geen Twijfel…
Thursday’s ad is for Stella Artois, from probably the 1950s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brouwerij Artois, which began brewing their popular Stella Artois in 1926. A brewery existed on the same site in Leuven, Belgium, since at least 1366, and in 1708, Sebastiaen Artois became the brewmaster for what was then known as the Den Hoorn brewery. Nine years later, in 1717, he bought the brewery and renamed it the Artois brewery. In 1988, they were a founding member of InterBrew, which went on to gobble up other breweries and today is known as Anheuser-Busch InBev. This poster was created by an artist signing their name as “M.S. Benedictus.” The text, “Geen Twijfel,” translates as “No Doubt.”
They also made signs using the same artwork:
Beer In Ads #3458: Stella Artois Ma Préférée
Wednesday’s ad is for Stella Artois, from probably the 1950s or early 60s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brouwerij Artois, which began brewing their popular Stella Artois in 1926. A brewery existed on the same site in Leuven, Belgium, since at least 1366, and in 1708, Sebastiaen Artois became the brewmaster for what was then known as the Den Hoorn brewery. Nine years later, in 1717, he bought the brewery and renamed it the Artois brewery. In 1988, they were a founding member of InterBrew, which went on to gobble up other breweries and today is known as Anheuser-Busch InBev. This poster was created by an artist signing their name as “Géo.” The text, “Ma Préférée,” translates as “My Favorite.”