Beer In Ads #5359: Bautzener Doppel-Bock

September 25, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Friday’s poster is for Bautzener Doppel-Bock, which was created between 1900-1920. This poster was made for the Bautzener Brauerei und Mälzerei, which was founded in 1847 as a cooperative “Commun-Brauerei” founded by 77 innkeepers on Neusalzaer Straße in Bautzen, Germany. The poster was created by the lithography and advertising company Werbe-Metz Leipzig.

Historic Beer Birthday: James Moffat

September 25, 2026 By Jay Brooks Leave a Comment

Today is the birthday of James Moffat (September 25, 1808-April 4, 1863). He was the son of John Moffat, and helped his father in founding one of the earliest breweries in Buffalo, New York in 1833. It was later called the James Moffat Brewery, and after that the Moffat & Service Brewery. His son, who took over after James died, renamed it the Henry C. Moffat Brewery in 1890, which was closed by Prohibition in 1920. It briefly reopened after repeal, in 1934, as Moffat’s Ale Brewery, but closed for good the same year.

This account of his brewery is from “100 Years of Brewing,” published over 40 years after he died:

According to John & Dave’s Buffalo Brewing History, John Moffat, along with his son James, acquired what was Buffalo’s second brewery and named it the Moffat Brewery.

Kane, Peacock and Relay brewery was short lived however and a 1909 article in the Buffalo Evening Times indicates John Moffat and his son James purchased the brewing operation around 1833. Also, the 1836 Buffalo City Directory lists Moffat as a brewer at that location. The 1839 Directory lists James Moffat & Co. as a “Brewery, Soap and Candle Factory”. The Moffat Brewery continued in operation until son James died and it was sold to Arthur Fox and became the Fox and Williams Brewery. In 1876 it was sold back to the Moffat family and continued in operation at the same location until the advent of Prohibition forced their closure in 1920. After Prohibition the Phoenix Brewery continued brewing “Moffats Pale Ale” through an agreement with the Moffat family.

And “History of the City of Buffalo and Erie County, Volume 2,” published in 1884, has this to say about Buffalo’s earliest brewers, including Moffat:

Beer Birthday: Charles Finkel

September 25, 2026 By Jay Brooks 3 Comments

Today is the 83rd birthday of Charles Finkel, one of the pioneers of the better beer movement. He founded Merchant du Vin in 1978, the company responsible for importing a number of word-class beers to the U.S., including a few favorites of mind: Traquair, Ayinger, Westmalle, Rochefort and Orval. He also started the Seattle brewpub, Pike Brewing , in 1989, where Fal Allen was head brewer there from 1990-96. I first met Charlie around 1996 during a visit to Seattle. The following year, the Finkels sold both Pike Brewing and Merchant du Vin. In 2006, they bought back Pike Brewing. In Chicago for CBC a couple of years ago, I was fortunate enough to spend an evening out and about town with the Finkels, and I wrote a profile of them for Beer Connoisseur a few years back. Charlie and his late wife Rose Ann are some of my favorite people in the industry. Join me in wishing Charlie a very happy birthday.

Charlie at CBC in Chicago a few years ago, with Mark Blasingame, owner of the Map Room.

Charlie at Pints for Prostates’ Rare Beer Tasting at Wynkoop during GABF.

Charlie and Rose Ann Finkel behind their Pike Brewing booth at GABF a few years ago.

Charlie and Rose Ann Finkel with past and present Pike brewers during the 2006 CBC in Seattle.

Charles with Rose Ann, Daniel Bradford, Rick Lyke, Jim Cline then with Rogue, and Ron Jeffries from Jolly Pumpkin at GABF in 2009.

Beer Birthday: Bill Owens

September 25, 2026 By Jay Brooks 7 Comments

Today is the 88th birthday of Bill Owens, who founded one of California (and America’s) earliest brewpubs, Buffalo Bill’s, in Hayward, California. The brewpub opened in 1983, but in 1994 he sold it to his then-brewer, Geoff Harries, who still owns and operates it today. Bill also founded American Brewer magazine, which today is owned by Jamie Magee. Bill’s also an accomplished photographer, and has published several volumes of his photos, the most famous of which is Suburbia. More recently, he’s been involved in micro-distilling, in 2003 founding the American Distilling Institute. Please join me in wishing Bill a very happy birthday.

Bill and me at the Anchor Xmas Party in 2009.

ambrew-anchor-1 — Bill and Fritz Maytag at an event for Maureen Ogle’s book “Ambitious Brew” in 2006.

bill-owens-1985 — Bill at Buffalo Bill’s in 1985.

Bill-Owens — A press shot from the 1980s.

Bill-Owens-paddle — Manning the mash paddle around 1985, the year he made his first batch of Pumpkin Ale, probably the first pumpkin beer in modern times.

how-to-build-a-small-brewery — Bill Owens’ early book — more of a pamphlet really — on How to Build a Small Brewery.

Beer In Ads #5358: Heineken’s Bockbier

September 24, 2026 By Jay Brooks Leave a Comment

Thursday’s poster is for Heineken’s Bockbier, which was created between 1910-1920. This poster was made for the Heineken Brewery, which was founded in 1864 by Gerard Adriaan Heineken. The poster was created by prominent Dutch commercial artist and graphic designer André Vlaanderen. The text at the bottom reads: “Is niet voor de ganzen gebrouwen” (“It is not brewed for the geese”), apparently “plays on a traditional Dutch proverb meaning that high-quality beer should be properly appreciated and not put to waste.”

Beer Birthday: Aaron Gore

September 24, 2026 By Jay Brooks Leave a Comment

Today is the 39th birthday of Aaron Gore, who has been working in some capacity in the craft beer world since he reached adulthood. He’s a freelance writer as The Ale Chaser from his home in South Carolina, and works full time for the 5th Ingredient, a brewing software company. He’s also a co-founder of the American Craft Beer Hall of Fame and the Evergreen Brewing Initiative. I’d been interacting with Aaron online for some time now, but started working with him more closely on the American Craft Beer Hall of Fame, and finally had a chance to meet in Philadelphia earlier this year during the Craft Brewers Conference. He’s a great advocate for craft beer and a worthy addition to the new generation of beer personalities championing better beer. Join me in wishing Aaron a very happy birthday.

Me and Aaron finally meeting in person at this year’s CBC in Philadelphia this year.

Me and Aaron again, but this time from Aaron’s perspective (and camera).

Pete Slosberg and Aaron at this year’s CBC.

[NOTE: Last two photos purloined from Facebook.]

Historic Beer Birthday: Francis Xavier Hebrank

September 24, 2026 By Jay Brooks Leave a Comment

Today is the birthday of Francis “Frank” Xavier Hebrank (September 24, 1821-December 14, 1900). He was born in was born in Owingin, Baden-Wuerttemberg, Germany, where he married Felicitas Harz. In 1848, he emigrated to the U.S., initially settling in Morgan County, Tennessee. His wife and daughter Mary Louise followed a year later, but apparently they didn’t love Tennessee so ten years later, in 1858, they moved to Wabaunsee County, in the Kansas Territory.

In 1864, Hebrank founded the Francis Xavier Hebrank Brewery along the Santa Fe Trail (at what today is 110 East Main, Council Grove, Kansas). He ran the brewery until 1871, when he retired. Hebrank died on December 14, 1900, at the age of 79.

Francis “Frank” Xavier Hebrank . In 1848 Francis emigrated to America. His wife and child followed a year later. In 1850 they found a home in Morgan County, Tennessee. Apparently that did not meet his family’s satisfaction so in 1858 they removed to Wabaunsee County, Kansas Territory. In 1964 he established a brewery on the Santa Fe Trail near Council Grove. The brewery closed about 1871. Frances Xavier

This is Hebrank’s obituary from December 1900:

The site of where the brewery stood today.

Historic Downtown Council Grove, Kansas.

Beer In Ads #5357: Bavaria St. Pauli Bock

September 23, 2026 By Jay Brooks Leave a Comment

Wednesday’s poster is another one for Bavaria St. Pauli Bock, which was also created around 1935. This poster was made for the Bavaria-St. Pauli-Brauerei, of Hamburg, Germany, which was founded in 1922 from the merger of Bavaria Brauerei AG (founded in 1897) and St. Pauli Actien-Brauerei (founded in 1862). The poster was part of a series created by German artist Ottomar Anton.

Historic Beer Birthday: Conrad Walter

September 23, 2026 By Jay Brooks Leave a Comment

Today is the birthday of Conrad Walter (September 23, 1819-July 29, 1873). He was born in Horstein, Alzenau in Unterfranken, in Bavaria, Germany. He came to the United States in August of 1846, arriving in Baltimore, Maryland aboard the Isaac Newton, which set sail from Bremen. He eventually settled in Louisville, Kentucky, where he married Eva Bessenbacher on May 23, 1848. Ten years later, in 1858, he founded what would become the Clay Street Brewery in Louisville, Kentucky, which was originally known simply as the Conrad Walter Brewery.

After founding the Clay Street Brewery (on Clay between Walnut and Madison), he operated it from 1858 until his death in 1873. His widow continued to operate the brewery until 1890 when sons John E. Walter and Frank Walter became the owners.

Beer Birthday: Yuseff Cherney

September 23, 2026 By Jay Brooks 2 Comments

Today is the 57th birthday of Yuseff Cherney, co-founder, former COO and head brewer of Ballast Point Brewing in San Diego. Although not too long after selling Ballast Point in later 2015 to Constellation Brands, Yuseff left the brewery, in July of 2016. For a time, he was focusing his energy on their rebranded spirits division, called Cutwater Spirits, although more recently that was sold, as well. I used to run into Yusseff in the Bay Area or at GABF, but I’m not sure we’ll see him as much in the beer world. He’s a great person and a terrific brewer. Join me in wishing Yusseff a very happy birthday.