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Drake’s Brewing To Form West Coast Craft Joint Venture With Figueroa Mountain

February 20, 2026 By Jay Brooks Leave a Comment

Drake’s Brewing of San Leandro, California, announced that they are partnering with Central Coast California brewery, Figueroa Mountain Brewing, which is headquartered in Buellton, to form a joint venture called “West Coast Craft” (WCC). Drake’s Brewing CEO John Martin and Figueroa Mountain Brewing CEO Jaime Dietenhofer are referring to the new entity as a strategic partnership and as a new beer and beverage collaboration. The “joint venture is designed to support long-term brand sustainability, improve operational efficiency, and strengthen independent craft beer across the state.” According to the Brewers Association definition and Circana data (which collects data on beer sales), the combined brands will establish WCC as one of the top three independent craft beer producers in California.

I spoke to Drake’s co-owner John Martin last night, and he emphasized this was a way to help both breweries do better in an increasingly challenging and difficult market. The two companies will remain independent but will share resources, brewing facilities, and their expertise and experience. Expect to see more Figueroa Mountain beer in the Bay Area and likewise be able to find more Drake’s and Bear Republic beer in Central and Southern California.

Here’s more from the press release:

“Establishing a strong and compelling brand partnership was important to both Jaime and me, so discerning the right fit to ensure quality, consistency, and the continued focus of serving our longstanding communities was critical in our decision to work together” said John Martin, Co-Owner and CEO of Drake’s Brewing Company. “Combining Drake’s strong distribution partners in Northern California with Figueroa Mountain’s reach in Southern California and the Central Coast made sense, with the added opportunity to grow each other’s brands outside of their original strongholds.”

Jaime Dietenhofer, CEO of Figueroa Mountain Brewing Company, added, “beyond bringing together top-notch California regional brands, we were delighted to find immediate alignment on company culture, dedication to quality, and a shared approach to measured, deliberate brand growth. This partnership positions both companies for long-term success while staying true to what made us successful in the first place.”

Under the WCC partnership, all brands will remain independent when it comes to marketing, branding, and innovation. There is no change in ownership of Drake’s Brewing or Figueroa Mountain Brewing, and all beers will continue to be brewed to the same recipes, quality standards, and specifications consumers expect.

Leveraging efficiency and capacity, production will be shifted between breweries for best fit. Figueroa Mountain’s Buellton facility will handle most core brand production, while Drake’s San Leandro brewery will focus on innovation, including limited releases and alternative beverages, along with NorCal draft production and some contract brewing. All Drake’s & Figueroa Mountain retail locations and community-focused activities will remain unchanged and continue to be owned and managed by their respective breweries.

“Our brewing teams have worked closely together to ensure seamless continuity,” said Roy Kirkorian, Co-Owner of Drake’s Brewing Company. “This is an operational shift, not a brand shift. The beer in your glass remains the beer you love.”

The lingering impacts of the COVID-19 pandemic, along with the trend of many people drinking less overall, have pushed a number of craft breweries to close recently. New data recently released indicates that for the second straight year, more breweries closed than opened across the U.S.

It’s great to see breweries getting creative and finding ways to keep making great beer.

About the two companies.

Drake’s Brewing originally was founded as Lind Brewing in 1989 by Roger Lind. He sold the brewery to a local coffee company in 1998 and they changed the name to Drake’s, which had been a name used for many of the beers. In 2008, John Martin and Roy Kirkorian bought the brewery. Martin, along with his brother Reid Martin, also started Triple Rock Brewery in Berkeley, one of the earliest brewpubs in the country when it opened in 1986. After taking the reins, Martin and Kirkorian opened Drake’s Barrel House in 2011, its brewery tasting room and a few years later, in 2016, opened Drake’s Dealership, a beer garden and restaurant in downtown Oakland at the site of a former Dodge automobile dealership. In 2018, they opened another satellite location in West Sacramento known as The Barn. In 2023, they also acquired Bear Republic Brewing.

Figueroa Mountain Brewing was founded in 2010 by father and son Jim and Jaime Dietenhofer in Buellton, California. Known for its award-winning beers, Figueroa Mountain brews true-to-style ales and lagers, with a portfolio that includes flagship beers Hoppy Poppy IPA, Lizard’s Mouth Imperial IPA, Point Conception IPA, and the Danish Red Lager. The brewery has won 35 GABF medals since they opened and holds the record with 15 consecutive years of winning a GABF medal. Figueroa Mountain currently has four locations, in Buellton, Santa Barbara, Los Olivos, and Westlake Village. Buellton is the home of their main manufacturing. Jim Dietenhofer passed away in 2019, and his son Jaime Dietenhofer continues to run the family-owned company as CEO.

Filed Under: Breweries, News Tagged With: Bay Area, Business, California

Historic Beer Birthday: Kasper George Schmidt

February 20, 2026 By Jay Brooks 2 Comments

kg-schmidt
Today is the birthday of Kasper George Schmidt (February 20, 1833-December 10, 1898). He opened the William Siebert & Kaspar Schmidt Brewery in Chicago in 1860, but by 1866 it was known as the K.G. Schmidt Brewery.

kaspar-g-schmidt

Here’s a biography from the Encyclopaedia of Biography of Illinois.

kaspar-g-schmidt-ill-bio-2

And this is another one from A History of the City of Chicago.

Although it’s unclear, it appears that the Chicago brewery bought the Columbia Brewery in Logansport, Indiana in 1893, renaming it K.G. Schmidt. Though by that time, Kaspar may have already been retired, and his son George K. Schmidt was running the company.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, Illinois

Beer In Ads #5211: It’s Here Again … Bock Beer At Its Best!

February 19, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Thursday’s second ad is for Ortlieb Bock Beer, which was published on February 19, 1959. This ad was for the Henry F. Ortlieb Brewing Co. of Philadelphia, Pennsylvania, which was originally founded in 1859 by Louis Schweitzer. Henry Ortlieb appears to have acquired the brewery around 1893. This ad ran in The Philadelphia Inquirer, also of Philadelphia, Pennsylvania. There’s some great ad copy here, including “It’s the he-man brew — that the gals love too!” and it’s “The Wet beer.”

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Pennsylvania, Philadelphia

Beer Birthday: Grant Johnston

February 19, 2026 By Jay Brooks 7 Comments

Argus
Today is the 72nd birthday of Grant Johnston. Grant was the original brewer at Marin Brewing when it opened in 1989, and spent a number of years at Black Diamond Brewing in Concord, California. Grant was very influential in the early days of Bay Area brewing, and he’s an incredibly talented brewer. A few years ago he moved to the midwest, and for a time he could be found working a few days a week at the Argus Brewery in Chicago. But more recently, he’s retired and happily making bread at home. A couple of years back, I was in Belgium at the Cantillon Brewery when in walked Grant, quite by chance, so you never know when you’re going to run into him. Join me in wishing Grant a very happy birthday.

Grant and me at GABF in 2006.
First Beer In FV @ Marin Brewing 3:20:89
Brendan Moylan and Grant shortly before Marin Brewing opened in 1989.
Wild Rice Ale @ Marin's 25th
Grant and Arne Johnston brewing his Wild Rice Ale for Marin’s 25th Anniversary.
bistro-judge-4
Grant (on the right) judging the 2006 Double IPA Festival in the cellar of The Bistro, with Tom Dalldorf, Vicky, our hard-working beer steward in the middle, and the Toronado’s Dave Keene in profile on the left.
GABF Judges  1992
Grant, bottom left, among the GABF judges for the 10th anniversary of the festival in 1992.

Filed Under: Birthdays, Just For Fun Tagged With: Bay Area, California, Chicago, Illinois

Historic Beer Birthday: Gottlieb Sigismund Kirchhof

February 19, 2026 By Jay Brooks Leave a Comment

science
Today is the birthday of Gottlieb Sigismund Kirchhof (February 19, 1764-February 14, 1833). He was born in Teterow, Mecklenburg-Schwerin, but spent most of his life in St. Petersburg, Russia, and considered himself to be Russian. Trained as a pharmacist and a chemist, and “in 1812 he became the first person to convert starch into a sugar, by heating it with sulfuric acid. This sugar was eventually named glucose. He also worked out a method of refining vegetable oil, and established a factory that prepared two tons of refined oil a day. Since the sulfonic acid was not consumed, it was an early example of a catalyst.” In other research, “he provided the groundwork for scientific study of the brewing and fermentation processes.”

Here’s a biography from Encyclopedia.com.

Kirchhof’s father, Johann Christof Kirchhof, owned a pharmacy until 1783 and at the same time was a postmaster. His mother, the former Magdalena Windelbandt, was the daughter of a tin smelter.

In his youth Kirchhof helped his father run the pharmacy; after the latter’s death in 1785 he worked in various pharmacies in the duchy of Mecklenburg-Schwerin, qualifying as a journeyman apothecary. In 1792 he moved to Russia and worked in the same capacity at the St. Petersburg Chief Prescriptional Pharmacy. From 1805 he was a pharmacist and became a member of the Fizikat Medical Council, a scientific and administrative group that supervised the checking of the quality of medicaments and certain imported goods. Kirchhof began his chemical studies under Tobias Lowitz, the manager of the pharmacy, and A. A. Musin-Pushkin. A few of his works were undertaken jointly with A. N. Scherer, and all of his scientific activity was carried out in Russia. In 1805 he was elected a corresponding member, in 1809 an adjunct, and in 1812 an academician adjunct of the St. Petersburg Academy of Sciences. In 1801 Kirchhof was elected a member of the Mecklenburg Natural Science Society, in 1806 a member of the Russian Independent Economical Society, in 1812 a member of the Boston Academy of Sciences, in 1815 a member of the vienna Economical Society, and in 1816 a member of the Padua Academy of Sciences.

Kirchhof’s first major discovery was the decomposition of barite with water, which Lowitz reported in “Vermischte chemische Bemerkungen” (Chemische Annalen [1797], 179-181), explicitly mentioning the discoverer. Klaproth had discovered this reaction much earlier. In 1797 Kirchhof reported two important results: the bleaching of shellac, which had an appreciable significance for the production of sealing wax, and a wet process that made it possible to begin industrial production of cinnabar. Cinnabar was produced of such high quality that it supplanted imported cinnabar, and some was exported. In 1805 Kirchhof developed a method for refining “heavy earth” (barite) by allowing caustic potash to react with barium salts. In 1807 he entered a competition organized by the Independent Economical Society to develop a method for refining vegetable oil. In collaboration with Alexander Crichton he worked out the sulfuric acid method of refining oil and received a prize of 1,000 rubles. The two men founded an oil purifying plant in St. Petersburg on Aptekarskiy Island, the largest factory at that time, with an output of about 4,400 pounds of oil per day. In many respects (for example, in the method of adding acid and the clarification of oil by glue) Kirchhof’s method is closer to modern methods than that of Thénard (1801).

In 1809 Kirchhof resigned from the Chief Prescriptional Pharmacy but continued to carry out the assignments of the Fizikat Medical Council in his laboratory there; he also conducted investigations in his home laboratory. During this period he began prolonged research to find a method for producing gum from starch in order to supplant the imported products; he then began investigating the optimal conditions for obtaining sugar from starch.

Kirchhof studied the action of mineral and organic acids (sulfuric, hydrochloric, nitric, oxalic and so on) on starch and found that these acids inhibit the jelling of starch and promote the formation of sugar from starch. He also studied the effect of acids on the starches of potatoes, wheat, rye, and corn as well as the effect of acid concentration and temperature on the rate of hydrolysis. At the same time he was searching for new raw materials for producing sugar by the hydrolysis of starch. In 1811 Kirchhof presented to the St. Petersburg Academy of Sciences the samples of sugar and sugare syrup obtained by hydrolysis of starch in dilute acid solutions. He advanced a technological method for producing sugar that was based on his investigations published in 1812. Best results were obtained by adding 1.5 pounds of sulfuric acid in 400 parts of water to 100 pounds of starch. The duration of reaction was between twenty-four and twenty-five hours at 90-100° C. The bulk of the acid did not enter into the reaction with starch, because after completion of the reaction, Kirchhof neutralized it with a specific amount of chalk. This was the first controlled catalytic reaction.

In 1814 Kirchhof submitted to the Academy of Sciences his report “Über die Zucker bildung beim Malzen des Gestreides und beim Bebrühen seines Mehl mit kochendem Wasser,” which was published the following year in Schweigger’s Journal für Chemie und Physik. This report describes the biocatalytic (amylase) action, discovered by Kirchhof, of gluten and of malt in saccharifying starch in the presence of these agents. He showed that gluten induces saccharification of starch even at 40-60° C. in eight to ten hours. During the first hour or two the starch paste was converted into liquid, which after filtration became as transparent as water. Mashed dry barley malt saccharified the starch at 30° R. in one hour. Similarly, Kirchhof studied the starch contained in the malt, separating starch from gluten by digesting it with a 3 percent aqueous solution of caustic potash. The starch treated in this manner could not be converted into sugar. Thus he proved that malt gluten is the starting point for the formation of sugar, while starch is the source of sugar.

The catalytic enzyme hydrolysis of starch discovered by Kirchhof laid the foundation for the scientific study of brewing and distilling and resulted in the creation of the theory of the formation of alcohol.

In his last years of scientific activity Kirchhof developed a method of producing unglazed pottery by treating it with drying oils; a method to refine chervets (a substitute for cochineal) from oily substances; and a method for rendering wood, linen, paper, and other substances nonflammable. For refining chervets he suggested the regeneration of turpentine by mixing it with water and then distilling the mixture.

Kirchhof also conducted research assigned by the Academy of Sciences, including analysis of gun-powders, William Congreve’s rocket fuel, mineral samples, and mineral and organic substances.

And here’s a more thorough explanation of what he discovered, and how it applied to brewing beer, from Science Clarified:

A Brief History of Catalysis

Long before chemists recognized the existence of catalysts, ordinary people had been using the process of catalysis for a number of purposes: making soap, for instance, or fermenting wine to create vinegar, or leavening bread. Early in the nineteenth century, chemists began to take note of this phenomenon.

In 1812, Russian chemist Gottlieb Kirchhof was studying the conversion of starches to sugar in the presence of strong acids when he noticed something interesting. When a suspension of starch in water was boiled, Kirchhof observed, no change occurred in the starch. However, when he added a few drops of concentrated acid before boiling the suspension (that is, particles of starch suspended in water), he obtained a very different result. This time, the starch broke down to form glucose, a simple sugar, while the acid—which clearly had facilitated the reaction—underwent no change.

Around the same time, English chemist Sir Humphry Davy (1778-1829) noticed that in certain organic reactions, platinum acted to speed along the reaction without undergoing any change. Later on, Davy’s star pupil, the great British physicist and chemist Michael Faraday (1791-1867), demonstrated the ability of platinum to recombine hydrogen and oxygen that had been separated by the electrolysis of water. The catalytic properties of platinum later found application in catalytic converters, as we shall see.

AN IMPROVED DEFINITION

In 1835, Swedish chemist Jons Berzelius (1779-1848) provided a name to the process Kirchhof and Davy had observed from very different perspectives: catalysis, derived from the Greek words kata (“down”) and lyein (“loosen.”) As Berzelius defined it, catalysis involved an activity quite different from that of an ordinary chemical reaction. Catalysis induced decomposition in substances, resulting in the formation of new compounds—but without the catalyst itself actually entering the compound.

Berzelius’s definition assumed that a catalyst manages to do what it does without changing at all. This was perfectly adequate for describing heterogeneous catalysis, in which the catalyst and the reactants are in different phases of matter. In the platinum-catalyzed reactions that Davy and Faraday observed, for instance, the platinum is a solid, while the reaction itself takes place in a gaseous or liquid state. However, homogeneous catalysis, in which catalyst and reactants are in the same state, required a different explanation, which English chemist Alexander William Williamson (1824-1904) provided in an 1852 study.

In discussing the reaction observed by Kirchhof, of liquid sulfuric acid with starch in an aqueous solution, Williamson was able to show that the catalyst does break down in the course of the reaction. As the reaction takes place, it forms an intermediate compound, but this too is broken down before the reaction ends. The catalyst thus emerges in the same form it had at the beginning of the reaction.

Enzymes: Helpful Catalysts in the Body

In 1833, French physiologist Anselme Payen (1795-1871) isolated a material from malt that accelerated the conversion of starch to sugar, as for instance in the brewing of beer. Payen gave the name “diastase” to this substance, and in 1857, the renowned French chemist Louis Pasteur (1822-1895) suggested that lactic acid fermentation is caused by a living organism.

In fact, the catalysts studied by Pasteur are not themselves separate organisms, as German biochemist Eduard Buchner (1860-1917) showed in 1897. Buchner isolated the catalysts that bring about the fermentation of alcohol from living yeast cells—what Payen had called “diastase,” and Pasteur “ferments.” Buchner demonstrated that these are actually chemical substances, not organisms. By that time, German physiologist Willy Kahne had suggested the name “enzyme” for these catalysts in living systems.

Enzymes are made up of amino acids, which in turn are constructed from organic compounds called proteins. About 20 amino acids make up the building blocks of the many thousands of known enzymes. The beauty of an enzyme is that it speeds up complex, life-sustaining reactions in the human body—reactions that would be too slow at ordinary body temperatures. Rather than force the body to undergo harmful increases in temperature, the enzyme facilitates the reaction by opening up a different reaction pathway that allows a lower activation energy.

One example of an enzyme is cytochrome, which aids the respiratory system by catalyzing the combination of oxygen with hydrogen within the cells. Other enzymes facilitate the conversion of food to energy, and make possible a variety of other necessary biological functions.

Because numerous interactions are required in their work of catalysis, enzymes are very large, and may have atomic mass figures as high as 1 million amu. However, it should be noted that reactions are catalyzed at very specific locations—called active sites—on an enzyme. The reactant molecule fits neatly into the active site on the enzyme, much like a key fitting in a lock; hence the name of this theory, the “lock-and-model.”

Filed Under: Beers, Birthdays, Just For Fun Tagged With: History, Russia, Science of Brewing

Beer Birthday: Spike Buckowski

February 19, 2026 By Jay Brooks Leave a Comment

Today is the 59th birthday of Brian “Spike” Buckowski, co-founder of Terrapin Beer Co. in Athens, Georgia. They first made a name for themselves at GABF that first year with their Rye Pale Ale, but a few years later their Hopsecutioner IPA became their flagship. I’m pretty sure we’d run to one another at events over the years, but I got to know him better while judging in South Africa last year. And unsurprisingly, he’s a great person and terrific ambassador for good beer. Join me in wishing Spike a very happy birthday.

Me and Spike in Nashville for CBC a few years ago.
Spike and me in South Africa in 2022.
The American judges at 2022’s African Beer Cup: Marty Nachel, Doug Odell, Spike, Pete Slosberg, and me.

Filed Under: Birthdays, Just For Fun Tagged With: Georgia, United States

Beer In Ads #5210: Drink A Toast To Spring With Butte Bock

February 19, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Thursday’s first ad is for Butte Bock Beer, which was published on February 19, 1940. This ad was for the Butte Brewing Co. of Butte, Montana, which was originally founded in 1882 by Hugo J. Hoppe (which, no offense, sounds like a cartoon name). This ad ran in The Butte Daily Post, also of Butte, Montana.

Filed Under: Beers

Historic Beer Birthday: Henry Allsopp

February 19, 2026 By Jay Brooks Leave a Comment

allsopp
Today is the birthday of Henry Allsopp, also known as the 1st Baron Hindlip (February 19, 1811–April 2, 1887). He was the son of Samuel Allsopp, who purchased the brewery started in the 1740s by his uncle, Benjamin Wilson, in 1807. Bringing his family into the business, he renamed it Samuel Allsopp & Sons. When his father died in 1838, the Burton-on-Trent brewery passed to Henry Allsopp. “He was very upset when shareholders claimed they had been misled over its 1887 stockmarket flotation, and he died within weeks of the criticism.”

Here’s a short biography of Allsopp from “Modern English Biography,” published in 1892:

henry-allsopp-square

Here’s a history of Allsopp’s brewery from Wikipedia:

Allsopp’s origins go back to the 1740s, when Benjamin Wilson, an innkeeper-brewer of Burton, brewed beer for his own premises and sold some to other innkeepers. Over the next 60 years, Wilson and his son and successor, also called Benjamin, cautiously built up the business and became the town’s leading brewer. In about 1800, Benjamin Junior took his nephew Samuel Allsopp into the business and then in 1807, following a downturn in trade because of the Napoleonic blockade, he sold his brewery to Allsopp for £7,000.

Allsopp struggled at first as he tried to replace the lost Baltic trade with home trade, but in 1822 he successfully copied the India Pale Ale of Hodgson, a London brewer, and business started to improve.

Allsopps_new_brewery_exterior-1864

After Samuel’s death in 1838, his sons Charles and Henry continued the brewery as Allsopp and Sons. In 1859 they built a new brewery near the railway station, and added a prestigious office block in 1864. By 1861 Allsopps was the second largest brewery after Bass. Henry Allsopp retired in 1882 and his son Samuel Charles Allsopp took over. Allsopps was incorporated as a public limited company in 1887 under the style Samuel Allsopp & Sons Limited . There were scuffles at the doors of the bank in the City as potential investors fought for copies of the prospectus, but within three years, these investors were demanding their money back as the returns were so much lower than predicted. Under Samuel Allsopp, ennobled as the 2nd Lord Hindlip on the death of his father, Allsopps lurched from crisis to crisis. With the difficult trading conditions for beer at the beginning of the 20th century, many Burton breweries were forced to close down or amalgamate. After a failed attempt at a merger with Thomas Salt and Co and the Burton Brewery Company in 1907, Allsopps fell into the hands of the receivers in 1911. The company’s capital was restructured and it continued trading. In 1935 Samuel Allsopp & Sons merged with Ind Coope Ltd to form Ind Coope and Allsopp Ltd. The Allsopp name was dropped in 1959 and in 1971 Ind Coope was incorporated into Allied Breweries.

allsopp-tray-1

And here’s another history from “The Brewing Industry: A Guide to Historical Records,” edited by Lesley Richmond and Alison Turton, published in 1990:

allsopps-new-brewery

Filed Under: Birthdays, Just For Fun Tagged With: England, Great Britain, History

Beer Birthday: Chris Black

February 19, 2026 By Jay Brooks 7 Comments

falling-rock
Chris Black, who along with his brother, owned the Falling Rock, the best beer bar in Denver and HQ for beer people during GABF, turns 63 today. Sadly, Chris shut down the Falling Rock a few years back. Chris is a great guy and one of a handful of early Publicans across the country that were doing things right when it came to beer. Join me in wishing Chris a very happy birthday.

Don Younger, Dave Keene and Chris atthe 20th Anniversary party for the Toronado.
GABF in 2006.
Late night at Falling Rock in 2006, with Shaun O’Sullivan and Judy Ashworth.
Chris and Cheryl Black, Mark Dorber and Glen Payne.
Chris and Sam Calagione.
Behind the bar at the Falling Rock during GABF Week in 2005.
Dave Keene, Chris, and Matt Bonney at Anchor Brewing celebratuing the 20th Anniversary of the Toronado.

Filed Under: Birthdays, Just For Fun Tagged With: Colorado, Denver, Pubs

Beer In Ads #5209: Boylston Bock By Pickwick

February 18, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Wednesday’s second ad is for Boylston Bock Beer, which was published on February 18, 1950. This ad was for the Haffenreffer Brewery of Boston, Massachusetts, which was originally founded in 1870. It was located in the Jamaica Plain area of Boston, and today the site of the brewery is where the Boston Beer Co. operates one of its breweries. This ad ran in The Transcript Telegraph, of Holyoke, Massachusetts.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Massachusetts

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