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Beer In Ads #4998: Maier’s Bock Beer

June 14, 2025 By Jay Brooks Leave a Comment

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Saturday’s ad is for Maier’s Bock Beer. The ad was published in 1912. This one was for the Maier Brewing Co., which was located in Los Angeles, California and was originally founded in 1874, though they were known by a variety of names, using Maier Brewing from 1907-1971. This ad ran in the Los Angeles Evening Post Record, also of Los Angeles, California.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, California, History, Los Angeles

Historic Beer Birthday: Bob Brown

June 14, 2025 By Jay Brooks Leave a Comment

Today is the birthday of was an American writer and publisher Robert Carlton Brown, who often wrote under the name Bob Brown (June 14, 1886–August 7, 1959). He was very prolific, and wrote over 1,000 pieces, and worked in “many forms from comic squibs to magazine fiction to advertising to avant-garde poetry to business news to cookbooks to political tracts to novelized memoirs to parodies and much more.” His writing was lyrical and ahead of its time, but despite his popularity during his lifetime, very little of his work, if any, is still in print or even been digitized. One of his food books, “The Complete Book of Cheese,” is an exception and you can download a copy at the Gutenberg Project. You can get a sense of his oeuvre from some of his titles, which includes What Happened to Mary (1912) [later turned into the first serial film What Happened to Mary, My Marjonary (1916), The Readies (1930), Globe-Gliding (1930), Words: I but Bend My Finger in a Beckon and Words, Birds of Words, Hop on It, Chirping (1931), Gems: a Censored Anthology  (1931), Demonics (1931), and Readies for Bob Brown’s Machine (1931). He also wrote or co-wrote a number of best-selling cookbooks, including The European Cookbook (1936), 10,000 Snacks (1937), The Wine Cook Book (1941), and The Complete Book of Cheese (1955).

But the reason he’s here is because of another book he wrote, published in 1932, and dedicated to H.L. Mencken with this: “To H.L. Mencken for many reasons not the least of them BEER, B.B.” That book was called “Let Them Be Beer!”

The title page.

Here’s an excerpt from BeerBooks.com:

About the beginning of this century pubcrawling was imported from London, where it had been in existence for centuries, and ws definitely adopted as a daily custom in New York City. The practice of visiting a series of saloons in succession, and having a drink or two in each before crawling on to the next, grew in popularity, every year approaching the peak of perfection, until it was suddenly knocked in the head by prohibition and fell into disuse.

In Philadelphia, with its solid, stolid Dutch drinking tradition and its splendid big beer cellars, pubcrawling was always indlulged in pleasantly in a safe and sedate manner.

But in Boston the pastime was slightly dangerous, especially if continued after closing hours, in clandestine blind pigs. A pub-crawler might sit down to imbibe in such a place and find himself in a group of Boston Irish terriers. Inadvertently he might say something about the Orange men. Suddenly bottles and broom would thicken the smoky air, cut arabesques in it, and if the outsider were not quick, the Irishman opposite would slide sidewise from his chair, whip it out from beneath him with one swift motion and bring it down bang over the pub-crawler’s head. The unfortunate victim would awake a few hours later, at the first dribbles of dawn, lying in an alley ash can with a thick clot on his brow.

The big beer town of Buffalo was always a bit too low for fastidious pub-crawling; it did not offer the finer subtleties and shadings of Manhattan.

In Portland, Maine, and other dry towns of that day, life was just one drug store after another. A damp, drab, soggy species of sub-rosa drug-store dangling. Not a bit of snap to it.

New York was the appropriate center for the strolling drinker. The whole mid-West Anheuser Busch League shipped its best beer and all outstanding pub-crawling customs to Manhattan. Pabst’s sent samples of Milwaukee drinks and drinking, Kentucky kicked in with Bourbon and toasts, Chicago showed how things were done at her home, Hofbrau and barny Bismarck, Cincinnati sent sangvereins and the South in general contributed with scuppernong and nigger gin.

Between 1900 and 1920 the booze boundaries of New York were roughly fixed in an oblong half a mile wide and six miles long. Though all sorts of drinks, from horse’s necks to sherry cobblers, were consumed in this section, it was chiefly noted for its big beer saloons, and included a brewery or two. O’Connor’s Working Girls’ Home, or perhaps McSorley’s, marked the extreme south end of the beer district — “way down south in Greenwich Village, where the artists drank their fillage.” Pabst’s Harlem came to be its fixed North Pole. On the East Side, Ehret’s old brewery over by the river, in the 50’s; and on the West Side a solid wall of saloons all along Sixth Avenue, from Fourth Street up to the Park, where the line wobbled over to Broadway and on up to Harlem.

There were Bowery beer arcades out of bounds, good suds shops and ale houses in the financial district, from the Battery up to Washington Square, splendiferous theatrical and sportive saloons in the Forties as far over as Seventh and Eighth. Even Hell’s Kitchen was not dry in those days, and there were service stations for pub-crawlers as far up as Hell Gate. The famous beer and beef steak Castle Cave stood out like a star in the West, and Terrace Garden was one of the bright Eastern Stars. Luigi’s Black Cat shed its luster under the dingy El; almost every street corner of the city was brightened by a gin mill, but the big beer belt tightened around the center of Manhattan and more ambulatory drinking was done in the three square miles of the section described than in all the rest of the town put together.

If brewery sales-managers had charted the territory at the time, there would have been a hurricane of dots, a huddle of red-headed pins around Union Square radiating out to the Brevoort, the Lafayette, the Hell Hole on Fourth Street, and on up Sixth Avenue past the Old Grapevine. McSorley’s and Scheffel Hall over east, working up to a daze of dots around Luchow’s, one particularly bright standing for Gentleman Jim Corbett’s place near by, though beer was seldom served there, except as a chaser after stronger fire-water; and another for Arensberg’s wine-stube, right on the square.

Luchow’s stuck out like a monogrammed gold buckle on that broad beer belt. Herald Square was a whirlpool of dots centering in the old Herald Square Hotel Bar and radiating out to the Hofbrau and the Kaiserhof. Times Square showed a thick cluster of dots, a hay-pile huddle around the Knickerbocker and Considine’s, in which nobody at that time would have even looked for a needle of beer.

On up Broadway to Columbus Circle. Broadway and beer have always been synonymous. The Great Way foamed White with beer tossed restlessly in a beery froth from Bowling Green to Van Cortlandt Park.

Pabst’s was set like a big iridescent bubble in the center of Columbus Circle, and a sea of brilliant beads swirled around Pabst’s Harlem Casino. Columbus was forgotten, Harlem was but a name. For a while it looked as though these two centers of night life would have to change their names to Pabst’s Best and Pabst’s Blue Ribbon, so the persistent pubcrawler could be sure exactly where he was at.

And here’s a few more excerpts:

And here’s another short biography of Brown.

Bob Brown, born Robert Carlton Brown, liked to say he had written in every genre imaginable: advertising, journalism, fiction, poetry, ethnography, screen-writing, even cookbooks. He wrote at least 1,000 pulp stories, some of which became the basis for “What Happened to Mary?” the first movie serial, released in 1912. He was on the editorial board of the radical magazine The Masses before founding a successful business magazine in Brazil. His output was so varied and his life so far-flung — he boasted of having lived in 100 cities — that some library card catalogs list him as at least two different people.

Brown was also involved in the expatriate literary community in Paris, publishing several volumes of poetry. While in France, Brown also made plans toward, and wrote a manifesto for, the development of a “reading machine” involving the magnified projection of miniaturized type printed on movable spools of tape. Arguing that such a device would enable literature to compete with cinema in a visual age, Brown published a book of “Readies” — poems by Gertrude Stein, William Carlos Williams, Ezra Pound, and others.

He contributed to leading avant-garde journals and wrote, sometimes in collaboration with his wife and mother, some 30 popular books about food and drink, including “Let There Be Beer!” (published after the repeal of Prohibition) and The Complete Book of Cheese. Bob and his family eventually established residence in Rio de Janeiro, where they lived until his wife’s death in 1952. Bob soon returned to New York where he re-married, and ran a shop called Bob Brown’s Books in Greenwich Village until his death in 1959.

Filed Under: Beers, Birthdays, Just For Fun Tagged With: History, Literature, Writing

Beer Birthday: John Bryant

June 14, 2025 By Jay Brooks 2 Comments

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Today is my friend John Bryant’s 58th birthday. I first met John when he was with Deschutes Brewery in Bend, Oregon. Several years ago he migrated to Odell Brewing in Fort Collins to work his magic on them, and then a few years ago he joined Dale at Oskar Blues. He then left Oskar Blues and disappeared for a time, finally re-emerging in Spokane, Washington with the then-newly rebranded No-Li Brewing. Join me in wishing John a very happy birthday.

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At the Brewer’s Reception before GABF in 2006. From left: Bob Pease (Brewers Association), Vinnie Cilurzo (Russian River Brewing), John and his wife Cindy, Banjo (Real Beer) and Tom McCormick (California Craft Brewers Association).
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John, with Ray Daniels, then with the Brewers Association, who celebrated his own birthday last week.
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John and me during a visit to the brewery several summers ago, when we were in Colorado for my cousin’s wedding.

Filed Under: Birthdays Tagged With: Colorado, Washington

Beer Birthday: Warren Pawsey

June 14, 2025 By Jay Brooks Leave a Comment

little-creatures
Today is the birthday of Warren Pawsey, former head brewer for Little Creatures’ brewery in Geelong. And for several years, he had been the head judge for the Australian International Beer Awards, which I had the privilege to judge a few years ago, and I keep planning to make it back. I first met Warren at Russian River Brewing, the night before he and a contingent of Australians flew to San Diego, where I also then joined them to judge at the World Beer Cup. Warren’s also a terrific person to share a pint with and a great brewer, too. Join me in wishing Warren a very happy birthday.

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Warren and me after AIBA judging in 2014.

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At a judge’s reception in Ballarat, with many of the judges of the AIBA from outside Australia, plus head judge Warren in the back row, next to me.

Filed Under: Birthdays, Just For Fun Tagged With: Australia

Beer Birthday: James Costa

June 14, 2025 By Jay Brooks 2 Comments

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Today is the 53rd birthday of James Costa. James is a brewer and co-founder of Oakland Brewing, and is also currently brewing at Half Moon Bay Brewing. But James has certainly made the rounds, and has also brewed for Moylan’s, Santa Cruz Aleworks, E.J. Phair and others. James is justly famous for his big, hoppy beers like the wonderful Sticky Zipper. Join me in wishing James a very happy birthday.

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James with Vic at the Bistro Double IPA Festival in 2009.
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James with Shaun O’Sullivan (left) and Vinnie Cilurzo (Russian River) at the 2nd annual Single Hop Festival & Washoe Tournament in 2007.
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James with his wife Caroline (left), with Iron Springs brewer Christian Kazakoff and his then-girlfriend, Jodi, at the Toronado 20th Anniversary Party in 2007.
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At the Beer Chef’s “Tion” beer dinner at the Cathedral Hill Hotel in September of 2006, James with Arne Johnson and Vinnie Cilurzo.
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At another Beer Chef dinner, this one with Allagash, James offers some “Shrimp flavored Chips” to his now ex-wife Caroline, who wisely declined.

Filed Under: Birthdays Tagged With: Bay Area, California, Oakland

Beer Birthday: Rick Kempen

June 14, 2025 By Jay Brooks Leave a Comment

Today is the birthday or Rick Kempen, who is a Bierambassadeur at Bier&cO in Amsterdam, which is a specialized beer import, export and wholesale company. Originally, Rick studied economics but applied that to beer, working as a bartender before turning his attention to the exporting and importing of beer. I first met Rick at the Brussels Beer Challenge in 2014, and run into him frequently on the international beer judging circuit, and he’s definitely a fun person to share a pint with. Join me in wishing Rick a very happy birthday.

John Holl, Rick and me outside Moeder Lambic in 2016.
Me, Andreas Fält, and Rick in Belgium in 2018.
Rick at the Brussels Beer Challenge in 2018.
Visiting Anchor Brewing in San Francisco in 2011.
Rick becoming a fellow Knight of the Brewers Mashstaff in 2015.

Filed Under: Birthdays, Just For Fun Tagged With: Europe, The Netherlands

Beer In Ads #4997: Magnolia Bock Beer

June 13, 2025 By Jay Brooks Leave a Comment

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Friday’s ad is for Magnolia Bock Beer. The ad was published on June 13, 1908. This one was for, I think, the Houston Ice & Brewing Co., which was located in Houston, Texas and was founded by Hugh Hamilton in 1889 and closed in 1918 due to Prohibition, though it opened for only one year afterwards in 1934. They were also known as the Magnolia Brewery. This ad ran in the St. Landry Clarion, of Opelousas, Louisiana. The ad is actually for The Elk Saloon, which was also in Opelousas, Louisiana. Here’s how it was described in an article entitled: What were Opelousas’ first restaurants and bars? “Another early Opelousas saloon was the Elk Saloon, managed by J. Adam Budd Company, which was opened in the downtown area before 1907.”

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Louisiana, Texas

Historic Beer Birthday: William S. Gossett

June 13, 2025 By Jay Brooks Leave a Comment

guinness-new
Today is the birthday of William Sealy Gosset (June 13, 1876–October 16, 1937). He “was an English statistician. He published under the pen name Student, and developed the Student’s t-distribution.” He also worked his entire career for Guinness Brewing, and was trained as a chemist, but it was his pioneering work in statistics, in which he was self-taught, that he is best remembered for today.

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Here’s his biography, from Wikipedia:

Born in Canterbury, England to Agnes Sealy Vidal and Colonel Frederic Gosset, Gosset attended Winchester College before studying chemistry and mathematics at New College, Oxford. Upon graduating in 1899, he joined the brewery of Arthur Guinness & Son in Dublin, Ireland.

As an employee of Guinness, a progressive agro-chemical business, Gosset applied his statistical knowledge – both in the brewery and on the farm – to the selection of the best yielding varieties of barley. Gosset acquired that knowledge by study, by trial and error, and by spending two terms in 1906–1907 in the biometrical laboratory of Karl Pearson. Gosset and Pearson had a good relationship. Pearson helped Gosset with the mathematics of his papers, including the 1908 papers, but had little appreciation of their importance. The papers addressed the brewer’s concern with small samples; biometricians like Pearson, on the other hand, typically had hundreds of observations and saw no urgency in developing small-sample methods.

Another researcher at Guinness had previously published a paper containing trade secrets of the Guinness brewery. To prevent further disclosure of confidential information, Guinness prohibited its employees from publishing any papers regardless of the contained information. However, after pleading with the brewery and explaining that his mathematical and philosophical conclusions were of no possible practical use to competing brewers, he was allowed to publish them, but under a pseudonym (“Student”), to avoid difficulties with the rest of the staff. Thus his most noteworthy achievement is now called Student’s, rather than Gosset’s, t-distribution.

Gosset had almost all his papers including The probable error of a mean published in Pearson’s journal Biometrika under the pseudonym Student. It was, however, not Pearson but Ronald A. Fisher who appreciated the importance of Gosset’s small-sample work, after Gosset had written to him to say I am sending you a copy of Student’s Tables as you are the only man that’s ever likely to use them!. Fisher believed that Gosset had effected a “logical revolution”. Fisher introduced a new form of Student’s statistic, denoted t, in terms of which Gosset’s statistic was {\displaystyle z={\frac {t}{\sqrt {n-1}}}} z=\frac{t}{\sqrt{n-1}}. The t-form was adopted because it fit in with Fisher’s theory of degrees of freedom. Fisher was also responsible for applications of the t-distribution to regression analysis.

Although introduced by others, Studentized residuals are named in Student’s honour because, like the problem that led to Student’s t-distribution, the idea of adjusting for estimated standard deviations is central to that concept.

Gosset’s interest in the cultivation of barley led him to speculate that the design of experiments should aim not only at improving the average yield but also at breeding varieties whose yield was insensitive to variation in soil and climate, i.e. robust. This principle only appeared in the later thought of Ronald Fisher, and then in the work of Genichi Taguchi during the 1950s.

In 1935, Gosset left Dublin to take up the position of Head Brewer, in charge of the scientific side of production, at a new Guinness brewery at Park Royal in northwestern London. He died two years later in Beaconsfield, England, of a heart attack.

Gosset was a friend of both Pearson and Fisher, a noteworthy achievement, for each had a massive ego and a loathing for the other. He was a modest man who once cut short an admirer with the comment that “Fisher would have discovered it all anyway.”

And this biography is from the MacTutor History of Mathematics archive:

William Sealey Gosset was born on June 13, 1876 in Canterbury, England where he was the oldest of five children. He died at the age of 61 in Beaconsfield, England on October 16, 1937. He attended the Royal Military Academy in Woolwich to b ecome an engineer before he was rejected because of poor eyesight. William Gosset was never employed as a statistician. In a world of quarrelsome statistics, but he got along with everyone. He was a very helpful, quiet, patient and loyal person.

He went to school at Winchester and was well educated before entering the New College in Oxford. Here he won a first degree in chemistry in 1899. After getting his degree as a chemist, he got a job at Guinness brewery in Dublin in 1899, where he did important work on statistics, but her was never hired at a statistician. It was his environment at Guinness’ that made him a statistician. The brewery was interested in how they could make the best beer.

In 1900, the Guinness Research Laboratory was opened, which was head by the most distinguished brewing chemist, Horace Brown. Horace Brown along with the other brews were wondering how to get the raw materials for brewing beer at the cheapest but getting the best. There were many factors that they had to take into account such as varieties of barley and hops, what conditions of dying, cultivation and maturing factors.

After a few years of research, given that they were given a free hand to explore the conditions of brewing. This gave Gosset a chance to work as a statistician. He was able to take the data from the different examples of brewing to help find out which way was the best. As the young brewers work together, it seemed natural for them to take the data to Gosset to solve the numerical problems.

Gosset, in 1903, could calculate standard errors. In 1904 he wrote on the brewing of beer. This report lead to Karl Pearson consulting Gosset. Gosset met Pearson in July of 1905 when they had long talk together. Pearson, in an hour and a half, m ade Gosset understand the theory of standard errors. Gosset went back to the brewery and practiced those method for the next year. The meeting was also successful in which Pearson got Gosset to take up the study of the law of error.

Gosset wrote paper in his spare time under the name “Student.” His paper were on the probability of error of the mean and of the correlation coefficient for publication. Gosset even managed to run cooperative experiments with Hunter a nd Bennett at Ballinacurra, Buffin at Cambridge, and Beaven at Warminster in the testing of seeds against other seeds. Gosset also work with R.A. Fisher. The funny part is that Fisher did not get along Pearson, but Gosset studied under Pearson and also got along with Fisher.

To quickly recap William Gosset, he was born in 1876 and died in 1937. He did mathematical research for beer brewing, but had the problem working with only a small sample size. He work on the concept of probable errror of a mean. He also analysi sed an extended and broad range of problems such as the counting with a haemacytometer, probable error of a correlation coefficient, cereals, agronomy and the Lanarkshire milk experiment.

A very personal friend, McMullen, said this about Gosset, “he was a very kindly and tolerant and absolutely devoid malice. He rarely spoke about personal matters but when his opinion was well worth listening to and not in the least superficia l.”

Pricenomics has a good overview of Gossett’s contributions to mathematics and statistics, entitled The Guinness Brewer Who Revolutionized Statistics.

Filed Under: Birthdays, Just For Fun, Related Pleasures Tagged With: England, Guinness, History, Ireland, Math, Science, Science of Brewing

Historic Beer Birthday: Constant Vanden Stock

June 13, 2025 By Jay Brooks Leave a Comment

Today is the birthday of Constant Vanden Stock (June 13, 1914-April 19, 2008). While he was best known for his exploits in football/soccer, he also ran his family’s business, Belle-Vue Brewery. That brewery was founded by his father, Philémon Vandenstock, in 1913. Constant’s father was captured by the Nazis in World War 2, and was sent to a concentration camp, but died one week after being released in 1945. After the war, Constant re-opened the brewery and continued to run it until the business was effectively acquired by Interbrew, now AB-InBev, in 1988.

Constant on his 90th birthday.

This biography is from his Wikipedia page.

Constant Vanden Stock was the president and a player of Belgian football club R.S.C. Anderlecht. The stadium of this club is named after him. Constant Vanden Stock also served as coach of the Belgium national football team from 1958 to 1968. He is the father of another club president, Roger Vanden Stock. He is also behind the bribery of referee Emilio Guruceta Muro to throw the UEFA cup semi-final against Nottingham Forest in 1984. Vanden Stock managed the family brewery Belle-Vue, famous for its Kriek and Lambic, until he sold it to beer giant Interbrew, now InBev.

This tribute to Vanden Stock is from the 10th anniversary of his death in 2008, published by the RSCA in Belgium in 2018.

Son of brewer Philémon Vanden Stock and his wife Marie,  Constant Vanden Stock was born in Anderlecht on June 13, 1914, just before the start of the First World War. Ten years later, he began to play for the Mauve and Blancs, where he played only 52 matches in the first team between 1933 in 1938 due to serious injuries. He then joined the ranks of the neighbors of the Union Saint-Gilloise. Five years later, he put an end to his sports career and he focused on the development of Belle-Vue, his father’s brewery.

In the early 1950s, Constant Vanden Stock occupied a very first position at Sporting. He was there for three years responsible for recruiting young people. Constant was also the cadet and school coach. After a short stint as president of La Forestoise, he was appointed to the selection committee of URBSFA. Two years later, he became the only national team coach. Albert Roosens, the Anderlecht president at the time, wanted to bring him back to the RSCA, but Constant nevertheless chose the role of technical director at the Club Brugeois. A year later, in 1969, he returned to the capital, however. Constant became a member of management and also vice-president there, before finally taking over the helm as president in 1971.

It was the start of a long and successful period. In twenty-five years of presidency, Constant Vanden Stock managed to add many trophies to the prize list of our club. He celebrated ten Belgian champion titles, seven Belgian Cups, two Cup Winners’ Cups, a UEFA Cup and two European Super Cups. In addition, the old Émile Versé stadium was completely renovated between 1983 and 1991 to become a football stadium with boxes and  business seats , a great novelty. The enclosure was logically renamed the Constant Vanden Stock stadium to pay tribute to his work.

In 1996, Constant Vanden Stock decided to pass the baton to his son Roger, but he remained, at 82, obviously very attached to his club, as honorary president. In 2005, Constant’s health began to deteriorate, with balance problems which were followed by a heart attack. Constant Vanden Stock died on April 19, 2008, just before the centenary of his club, at the age of 93 years. Rest in peace, Mr. Constant.

This thorough history of Brasserie Belle Vue is from the website Lambic.Info:

Brasserie Belle-Vue has a long and sometimes controversial history of innovation, takeover, and survival among the lambic brewers and blenders. It was founded in 1913, by a café blender named Philémon Vandenstock (1886 – 1945). The owner of a bar in Brussels, Vandenstock, along with his wife, bought wort from various lambic breweries in the city and began blending fondgeuze for the establishment. Shortly after they began their blending business, World War I broke out leaving few resources to continue. Finally, in 1927, the Belle-Vue Café in Anderlecht became available. Vandenstock purchased the building as an outlet for his lambics; serving five other cafes in the area while also selling directly to customers. From 1927 onward, the blendery would market itself under the Belle-Vue name with a mention to Ph. Vandenstock usually visible somewhere on the branding.

The business flourished under Philémon, leading to the first brewery acquisition by Belle-Vue in 1943: Vos-Kina, a lambic brewery located in Sint-Jans-Molenbeek. The acquisition of the brewery came at a difficult time in Europe’s history, right in the middle of World War II. While many breweries were struggling through the war, Belle-Vue was growing. Now able to brew his own lambic, Vandenstock also brought his son Constant Vandenstock and his son-in-law Octave Collin Vandenstock into the business to help manage.[1] Sadly, Philémon was arrested by the occupying Nazi forces in 1944 and sent to the Neuengamme concentration camp where he remained until it was liberated in May of 1945. He died just one week after the camp’s liberation.

The journey of Belle-Vue’s slide into non-traditional lambic started immediately after the death of Philémon when his son Constant took over the business. Until then, Belle-Vue was producing only traditional fondgeuze; however, like many other lambic breweries at the time, Constant began to use artificial flavorings to adapt to the changing palates of Belgian lambic drinkers. Belle-Vue began sweetening, filtering, pasteurizing, and carbonating its gueuze so that it could be consumed more like a traditional European pale lager rather than a traditional lambic. Belle-Vue also was one of the first, if not the first, lambic breweries to move away from using the traditional 75cl bottles to using capped 25cl bottles. This provided an easy “one bottle for one glass” strategy and did away with specialty corkscrews needed for opening the larger bottles.

The journey to the top of the lambic world for Belle-Vue began in the 1949-1950 season when Belle-Vue began to send lambic across the country and into France and the Netherlands. Belle-Vue, who was at the time the only lambic brewery with filtered and pasteurized gueuze, managed to escape the heatwave that resulted in exploding bottles for the majority of the lambic brewers and blenders that season. Business was so good that the brewery went on to two more takeovers, taking over the Louis & Emile De Coster lambic brewery in 1952 and Timmermans in 1955.

Constant, who was always involved with the football leagues in Belgium and Europe brought his son, Roger, as well as Roger’s cousin Philipe, into the business in 1962. In 1969, Belle-Vue acquired two more breweries: De Boeck and Goossens, known together as Brasseries Unies (United Breweries). These two breweries together had already acquired Brasseries Brasserie de la Couronne (De Kroon), Espagne, De Coster-Heymans, and Vandenkerckhoven. Again in 1970 Belle-Vue acquired Brabrux, which had already acquired other well known lambic breweries De Keersmaeker, Vaan Haelen-Coche, Bécasse-Steppé, and Vandenperre. At this point, Belle-Vue controlled approximately 75% of the lambic market. De Neve was also taken over by Belle-Vue in 1975, which is now a set of luxury apartments in the old brewery building.

Belle-Vue was riding a wave of success that very few lambic breweries were achieving at the time, but to do this Belle-Vue needed the help of one brewery still bigger than them in Belgium: Artois. Belle-Vue partnered with Artois to help expand its brand in the export market. The cost of this was a 43% minority share for Artois in Belle-Vue, with Constant still remaining in charge of Belle-Vue. When Artois merged with Piedboeuf (most recognized as the brewer of Jupiler) in 1988 to create Interbrew, it effectively put an end to the Vandenstock family stake in Belle-Vue.

Today, Brasserie Belle-Vue exists under the AB-InBev umbrella and consistently puts out non-traditional, sweetened lambics for the masses. No longer producing a traditional lambic or gueuze, the final true-to-style Belle-Vue product was the Belle-Vue Sélection Lambic released in 1999. Belle-Vue beers are now produced at the brewery in St. Pieters-Leeuw located just outside the Brussels Capital Region in Flemish Brabant. Belle-Vue is not a member of HORAL.

Eoghan Walsh also has a nice overview of the legacy of the lambic brewery entitled “Monsieur Constant // How one brewer defined beer and football in Brussels for the 20th century.”

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Belgium, Lambic

Beer Birthday: Charlie Bamforth

June 13, 2025 By Jay Brooks 1 Comment

uc-davis-horse
Today is the 73rd birthday of Charlie Bamforth, who was the Anheuser-Busch Endowed Professor of Brewing Science at U.C. Davis (and was my teacher when I took the brewing short course there). His three most recent books should be on your must read list: In Praise of Beer, Beer Is Proof That God Loves Us and Grape vs. Grain. He’s a terrific advocate for beer and a great person. He was also kind enough to speak to beer appreciation class that I taught at Sonoma State University and our Beer Writers Guild symposium a few years ago in Philadelphia. Join me in wishing Charlie a very happy birthday.

Coming back from some beer judging in London a few summers ago, I randomly ended up on the same flight back to San Francisco with Charlie, in fact I sat behind him on the plane.

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Charlie with John Dannerbeck from Anchor Brewing, at a reception held there for the launch of Charlie’s new book.

Speakers at the Symposium: Bruce Paton, Christine Hastorf, Fritz Maytag and Charlie Bamforth
Charlie with fellow speakers at the Herbst Museum Symposium a few years ago, from left: Bruce Paton, Christine Hastorf, Fritz Maytag and Charlie.

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Charlie speaking at the first North American Guild of Beer Writers Symposium in Philadelphia in May of 2016.

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Charlie being courted by both wine and beer on his publisher’s blog, Cambridge University Press.

Charlie and me after he gave a talk in 2018.

Filed Under: Birthdays Tagged With: California, Great Britain, Northern California

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