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Historic Beer Birthday: Samuel Adams

September 27, 2025 By Jay Brooks Leave a Comment

samuel-adams-logo-new
Today is the birthday of Samuel Adams (September 27, 1722-October 2, 1803). He “was an American statesman, political philosopher, and one of the Founding Fathers of the United States. As a politician in colonial Massachusetts, Adams was a leader of the movement that became the American Revolution, and was one of the architects of the principles of American republicanism that shaped the political culture of the United States. He was a second cousin to President John Adams.” He was also at least a maltster, and possibly a brewer.

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A portrait of Samuel Adams by John Singleton Copley.

Copely was one of the most famous early American painters, especially of portraits. He also did paintings of John Hancock, John Adams and Paul Revere, as well. The painting hangs in Boston’s Museum of Fine Art, and I had a change to see the original in 2009, when the CBC was in Boston. It was smaller than I expected at 49 1/2 x 39 1/2 in. and is believed to have been painted around 1772. Its first owner, after the artist, was none other than John Hancock. His wife later gave it to Adams’ grandson and in 1876 it was given to the City of Boston. In the painting, he’s pointing at the Massachusetts Charter, which Adams believed was a constitution that protected peoples’ rights.

engraving-samuel-adams
An engraving of Samuel Adams, by Alonzo Chappel, from 1858.

Whether or not Adams was in fact a brewer is open to some debate. Stanley Baron’s Brewing in America suggests that he may have been involved in his father’s malting business, making him a Malster. In the footnote in the Wikipedia entry on Samuel Adams, it tells the following story.

Baron, Brewed in America, 74–75; Alexander, Revolutionary Politician, 231. However, Stoll (Samuel Adams, 275n16) notes that James Koch, founder of Boston Beer Company, reports having seen a receipt for hops signed by Adams, which indicates that Adams may have done some brewing.

It seems to me we might rarely hear of Sam Adams’ connection to the world of beer were it not for the Boston Beer Co. Historically, it doesn’t seem like that was a driving force in his life. What does seem clear, is that his father, Samuel Adams Sr., was most certainly a maltster, and also probably a brewer.

Here’s Michael Burgan, author of Samuel Adams: Patriot and Statesman, discussing Samuel Adams Sr., Samuel Adams’ father.

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samuel-adams-1722-1803-granger

On the New England Historical Society’s website, on a page about Samuel Adams, entitled Sam Adams Walked Into a Tavern and Started a Revolution. Part of that has the heading “Sam the Maltster.”

Sam the Maltster

Sam’s Adams’ father, Deacon Samuel Adams, was a man of wealth and respect. He made his living selling malt to beer makers from a malt house in his backyard. Deacon Adams was a leader of the populist political party known as the Boston Caucus, whose members met in taverns.

Young Sam Adams entered Harvard in 1736 at 14, graduated in 1740 and received a master’s degree in 1743. He didn’t want to be a lawyer or a minister, so he tried working in Thomas Cushing’s counting house. He hated it. He ended up living at home on the income from his father’s malt house.

sam-adams-green-dragonHe haunted the taverns of Boston, honing his political skills and making his political connections. His cousin John Adams noted taverns were where ‘bastards, and legislators, are frequently begotten.’

Sam didn’t become a legislator. First he was elected clerk of the market, then town scavenger, then tax collector, a position he held for nearly a decade. Later he became clerk of the Massachusetts House of Representatives, delegate to the Continental Congress, president of the Massachusetts Senate, lieutenant governor and governor.

When Sam was 24, his father died. The next year, British naval officers kidnapped 50 men on the Boston waterfront to impress them into service. A riot ensued, the prisoners were released and Sam Adams became a journalist. He started a newspaper, The Independent Advertiser, in which he portrayed the rioters as an assembly of people defending their natural right to life and liberty.

He also organized the Sons of Liberty, which flourished in Boston’s tavern-based political culture.

In 1769, Sam Adams, James Otis, Paul Revere, John Hancock, Benjamin Edes and 350 Sons of Liberty celebrated the fourth anniversary of resistance to the Stamp Act at the Liberty Tree Tavern in Dorchester. They dined in a tent set up for the occasion and drank 45 toasts. John Adams, who was there, noted that no one got drunk (beer could be pretty weak) and grudgingly approved of the affair. “Otis and Adams are politick, in promoting these Festivals, for they tinge the Minds of the People, they impregnate them with the sentiments of Liberty.”

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Samuel Adams in 1795 when he was Governor of Massachusetts.

Most accounts of Samuel Adams focus on his political activities and rarely mention his association with brewing at all. Here, for example, is a short biography from U.S. History.org, one of the 56 on the website done for each of the 56 Signers of the Declaration of Independence.

Samuel and John Adams’ names are almost synonymous in all accounts of the Revolution that grew, largely, out of Boston. Though they were cousins and not brothers, they were often referred to as the Adams’ brothers, or simply as the Adams’. Samuel Adams was born in Boston, son of a merchant and brewer. He was an excellent politician, an unsuccessful brewer, and a poor businessman. His early public office as a tax collector might have made him suspect as an agent of British authority, however he made good use of his understanding of the tax codes and wide acquaintance with the merchants of Boston. Samuel was a very visible popular leader who, along with John, spent a great deal of time in the public eye agitating for resistance. In 1765 he was elected to the Massachusetts Assembly where he served as clerk for many years. It was there that he was the first to propose a continental congress. He was a leading advocate of republicanism and a good friend of Tom Paine. In 1774, he was chosen to be a member of the provincial council during the crisis in Boston. He was then appointed as a representative to the Continental Congress, where he was most noted for his oratory skills, and as a passionate advocate of independence from Britain. In 1776, as a delegate to the Continental Congress, he signed the Declaration of Independence. Adams retired from the Congress in 1781 and returned to Massachusetts to become a leading member of that state’s convention to form a constitution. In 1789 he was appointed lieutenant governor of the state. In 1794 he was elected Governor, and was re-elected annually until 1797 when he retired for health reasons. He died in the morning of October 2, 1803, in his home town of Boston.

Finally, an article on the History Channel’s website, The Sudsy History of Samuel Adams, comes to pretty much the same conclusion, that Samuel Adams did inherit his father’s malting business, but if he was involved at all, his heart wasn’t in it. While it’s possible he also did brew, most likely for his household as was common in his day, there’s little, if any, compelling evidence for it. But thanks to Jim Koch, for the foreseeable future at least, his name will be inextricably linked to beer.

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Filed Under: Art & Beer, Birthdays, Just For Fun Tagged With: History, Massachusetts, Politics

Beer In Ads #5088: Salvator Doppelbock

September 26, 2025 By Jay Brooks Leave a Comment

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Friday’s lithograph is for Salvator Doppelbock, which was published in April of 1840. This one was for the Paulaner Brewery (Paulaner Brauerei München) of Munich, Germany, which was originally founded in 1634. The poster is called “Verschiedene Szenen beim Salvatorbier” (or “Various scenes at the Salvator beer”) at the Munich City Museum, although they don’t know who the artist was who created it. But here’s a translation of their description:

Salvator, a Doppelbock beer, dates back to the 17th-century Munich Paulaner monks, who sought a culinary way to bridge the austere Lent period. Under the motto ‘Liquids don’t break the fast,’ they brewed a particularly strong and high-calorie beer that soon enjoyed widespread popularity even outside the monastery walls. After secularization in 1806, the Paulaner brewery, and with it the recipe for the fortifying Doppelbock, passed to master brewer Franz Xaver Zacherl, who named the beer ‘Salvator’ (Latin for ‘redeemer’). Zacherl’s continuation of the traditional annual tapping of the strong beer, laid the foundation for the festivities during the strong beer season known as the ‘Fifth Season.'”

Filed Under: Art & Beer, Beers, Breweries Tagged With: Advertising, Bock, Germany, History

Beer Birthday: Jonathan Goldsmith

September 26, 2025 By Jay Brooks 2 Comments

dos-equis
Today is the birthday of Jonathan Goldsmith (September 26, 1938- ), who “is an American actor. He began his career on the New York stage, then started a career in film and television. He appeared in several TV shows from the 1960s to the 1990s.” And if that were all, he wouldn’t be here, but he’s probably best known now “for appearing in television commercials for Dos Equis beer, from 2006 to 2016, as the character ‘The Most Interesting Man in the World.'” I confess that I’ve never been a fan of the Dos Equis ad campaign and wrote a post against it back when it began because I hated the “stay thirsty, my friends” tagline. I probably got more angry comments over the years about my negative reaction than any other post I wrote. And while I’ve never come around on that aspect of the campaign, I do have to admit it’s been very successful. It’s certainly not the first time I’ve been in the minority opinion on something. I briefly met Goldsmith at a comedy event in Napa a few years ago, and he was certainly an interesting person. Despite my protestations, his character has certainly become iconic in the decade Dos Equis ran with it.

Here’s his biography, from his Wikipedia page:

Goldsmith was born on September 26, 1938, in New York. His mother was a model and his father was a gym teacher. His parents were Jewish. Goldsmith graduated from Boston University in 1958, after which he pursued an acting career.

Jonathan has made over 350 television appearances in his career. Among them was the role of Marvin Palmer in the 1964 Perry Mason episode, “The Case of the Blonde Bonanza.” To advance his acting career, Goldsmith moved to California from New York in 1966.[6] Like many aspiring actors, he found it difficult to gain enough acting work to survive and wound up working various jobs, including driving a garbage truck and working in construction, to help make ends meet.

During his early years in film, Goldsmith performed as “Jonathan Lippe”, having taken the name of his stepfather at the age of six. He subsequently changed his professional name back to his birth name, later recalling, “It always made me feel bad for my father, who never caused me any grief about it…. As my career grew and my son was born, I changed my name back to my real name, Goldsmith, so my father could enjoy his son’s success and have a grandson to carry his name as well.”

Goldsmith first established himself as an actor in Western films, with 25 such appearances. In the 1976 film The Shootist, Goldsmith played a villain who was shot between the eyes by hero John Wayne, who fired blood capsules from a special pellet gun at point blank range into Goldsmith’s face for seven painful takes.

Goldsmith also made guest appearances on 45 television series, including Gunsmoke; Adam-12; Knight Rider; CHiPs; Eight Is Enough; The Rockford Files; Hawaii Five-O; Barnaby Jones; MacGyver; Murder, She Wrote; Charlie’s Angels; Petrocelli; Manimal; The Fall Guy; Dynasty; T.J. Hooker; Hardcastle and McCormick; Magnum, P.I.; Knots Landing; and The A-Team, as well as a few made-for-TV movies. His longest run in a television series was on Dallas, in which he appeared 17 times.

In the 1980s Goldsmith started network marketing businesses (waterless car wash products) Dri Wash & Guard, and also SPRINT which was successful enough to allow him to “retire” from the Hollywood scene; he purchased an estate in the Sierra. He taught theater at Adelphi University in Garden City, New York from 1999-2004. He moved onto a large sailboat moored in Marina del Rey. As of 2011 he and his wife Barbara (who was his agent when he obtained the Dos Equis role) are moving to a house in the area of Manchester, Vermont.

Starting in 2016 Goldsmith writes for True.Ink, a web site that “celebrates The Noble Pursuit, a mix of adventure, expertise, and kindness.”

Beginning in April 2007 and continuing through 2015, Goldsmith had been featured in a high-profile television ad campaign, promoting Dos Equis beer. The campaign, which transformed Goldsmith into “the most interesting man in the world”, has been credited for helping to fuel a 15.4 percent sales increase for the brand in the United States in 2009 and also made him into a very popular meme.

Goldsmith landed the Dos Equis gig by auditioning for the role. Auditioners were given the ending line “…and that’s how I arm wrestled Fidel Castro” and asked to improvise. Goldsmith began his audition by removing one sock and then improvised for 30 minutes before reaching the concluding line. The character was inspired by his deceased sailing partner and friend Fernando Lamas.

On March 9, 2016, Dos Equis announced that it would replace Goldsmith in the role as the “Most Interesting Man in the World”, saying that the brand hoped to “reboot (the character) in a way that’s relevant for today’s drinker so the brand doesn’t get stale.” In September 2016, French actor Augustin Legrand (who also speaks English and Spanish) became the new “Most Interesting Man in the World”.

In June, 2017, he returned to television advertising; he switched to tequila, and does ads for Astral Tequila.

interesting-man

And this is the Wikipedia entry for The Most Interesting Man in the World:

The Most Interesting Man in the World is an advertising campaign for the Dos Equis brand of beer. The ads feature “the world’s most interesting man,” a bearded, debonair gentleman, with voiceovers that are intended to be both humorous and outrageous. The advertisements first began appearing in the United States in 2006 and have since then become a popular Internet meme.

The advertisements first began appearing in the United States in 2006, with The Most Interesting Man in the World portrayed by American actor Jonathan Goldsmith, and Frontline narrator Will Lyman providing voiceovers. They were produced by the marketing firm Euro RSCG (now Havas Worldwide) for Cuauhtémoc Moctezuma Brewery.

Goldsmith landed the Dos Equis gig by auditioning for the role. Auditioners were given the ending line “…and that’s how I arm wrestled Fidel Castro” and asked to improvise. Goldsmith began his audition by removing one sock and then improvised for 30 minutes before reaching the concluding line. The character was inspired by his deceased sailing partner and friend Fernando Lamas.

In March 2016, Dos Equis announced Goldsmith’s retirement from the role, with a commercial sending him on a one-way journey to Mars amid much acclaim, and the narration: “His only regret is not knowing what regret feels like”. In September, they introduced French actor Augustin Legrand as Goldsmith’s replacement

The Goldsmith advertisements feature an older bearded, debonair gentleman. They also feature a montage (mostly in black and white) of daring exploits involving “the most interesting man” when he was younger, in which the character is played by actor Claudio Marangone.

The precise settings are never revealed, but he performs feats such as freeing an angry bear from a painful-looking bear trap, shooting a pool trick shot before an audience (by shooting the cue ball out of the mouth of a man lying on the pool table), catching a marlin while cavorting in a Hemingway-esque scene with a beautiful young woman, winning an arm-wrestling match in a South American setting, surfing a killer wave, and bench pressing two young women, each seated in a chair, in a casino setting. The voiceovers themselves are intended to be both humorous and outrageous, and include humorous undertones such as his giving his own father “the talk”, experiencing an awkward moment just to know how it felt, and finding the Fountain of Youth but not drinking from it, “because he wasn’t thirsty”. Other feats are more centered on his physical abilities and personality. These include his small talk changing foreign policies, parallel-parking a train, and slamming a revolving door.

At the end of the advertisement, the most interesting man, usually shown sitting in a night club or other social setting surrounded by several beautiful young women, says, “I don’t always drink beer. But when I do, I prefer Dos Equis.” Each commercial ends with him stating the signature sign-off: “Stay thirsty, my friends.”

There are secondary advertisements that are similar to the final part of the original advertisements. They feature the man sitting in a social setting, surrounded by beautiful young women, conveying a short opinion to the viewer on certain subjects, such as bar nuts, the two-party system, self-defense, trophy wives, and “bromance”. He then finishes the advertisement by holding a Dos Equis beer and saying, “Stay thirsty, my friends.”

The agency’s rationale for the brand strategy was defined as: “He is a man rich in stories and experiences, much the way the audience hopes to be in the future. Rather than an embodiment of the brand, The Most Interesting Man is a voluntary brand spokesperson: he and Dos Equis share a point of view on life that it should be lived interestingly.” According to the company, U.S. sales increased each year between 2006–2010 and tripled in Canada in 2008, although exact figures were not provided. Sales of Dos Equis are said to have increased by 22% at a time when sale of other imported beer fell 4% in the U.S.

Goldsmith said in an interview that he realized how successful the campaign had been when a man came up to him in a restaurant, telling Goldsmith that the man had asked his young son what he wanted to be when he grew up, and the son replied: “I want to be The Most Interesting Man In The World.”

dos_equis_most_interesting_man

Here’s a fun video from Business Insider about “How Jonathan Goldsmith Became ‘The Most Interesting Man In The World:'”

The ad campaign was successful enough that it also created a popular meme generator to make your own:

Filed Under: Beers, Birthdays, Just For Fun Tagged With: Advertising, New York, United States

Historic Beer Birthday: William Hamm Sr.

September 26, 2025 By Jay Brooks 1 Comment

hamm
Today is the birthday of William Hamm (September 26, 1858-June 10, 1931). William Sr. was the son of Theodore Hamm, who founded Hamm’s Brewery in St. Paul, Minnesota. William Sr. took over for his father when Theodore retired and ran it until he died shortly before prohibition was repealed, and his son William Jr. took over.

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Here’s a brief history from the brewery’s Wikipedia page:

The Theodore Hamm Brewing Company was established in 1865 when, a German immigrant Theodore Hamm (1825-1903) inherited the Excelsior Brewery from his friend and business associate A. F. Keller, who had perished in California seeking his fortune in the gold fields. Unable to finance the venture himself, Keller had entered into a partnership with Hamm to secure funding. Upon Keller’s death, Hamm inherited the small brewery and flour mill in the east side wilderness of St. Paul, Minnesota. Keller had constructed his brewery in 1860 over artesian wells in a section of the Phalen Creek valley in St. Paul known as Swede Hollow. Hamm, a butcher by trade and local salon owner, first hired Jacob Schmidt as a brew master. Jacob Schmidt remained with the company until the early 1880s, becoming a close family friend of the Hamms. Jacob Schmidt left the company after an argument ensued over Louise Hamm’s disciplinary actions to Schmidt’s daughter, Marie. By 1884, Schmidt was a partner at the North Star Brewery not far from Hamm’s brewery. By 1899 he had established his own brewery on the site of the former Stalhmann Brewery site. In need of a new brewmaster, Hamm hired Christopher Figge who would start a tradition of three generations of Hamm’s Brewmasters, with his son William and grandson William II taking the position. By the 1880s, the Theodore Hamm Brewing Company was reportedly the second largest in Minnesota.

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Hamm’s Brewery c. 1900.

And here’s more about William, from Beer Capital of the State — St. Paul’s Historic Family Breweries, by Gary J. Brueggeman:

Theodore and Louisa were the parents of six children – five girls and one boy. The lone son, curly-haired William (1858-1931) was the heir to his father’s business. William Hamm worked at the brewery in an executive capacity for forty years, serving as general manager from 1880 to 1891, vice president-secretary from 1891 to 1903, and president from 1903 until his death in 1931. In addition to his brewing activities, William was heavily involved with his steamboat business, his and his father’s milling and realty companies, and Democratic Party politics.

Although Theodore was the brewery’s official president until his death from a heart attack on July 31, 1903, he unofficially retired from active management in 1891. Thus, it would be essentially under William’s direction that the Hamm Company would emerge as not only the state’s leading brewery, but as a bona fide national entity.

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William Hamm’s wedding photo.

This was part of “The Hamm’s Brewery Past, Present and Future,” written by Mark Thompson in 2000 for a Friends of Swede Hollow presentation:

William Hamm was taken out of school at the age of 13 years and taught the brewery business. He would later succeed his father.

The size of the work force grew, as did the total number of barrels brewed. In 1865 there were 5 employees that brewed 500 barrels a year that grew to 75 employees brewing 40,000 barrels a year in1885. In 1894 the brewery expanded to include a bottling works and that was followed by artificial refrigeration in1895. In1894 an open house was held and free samples of beer were handed out and the long tradition of brewery tours began, along with the creation of a booklet a “Modern Brewery” in 1903. It explained the brewing process and illustrated all the rooms in the brewery. (Harris 2-3) In 1886 Theodore and Louise made a trip back to their homeland in Herbolzheim, Germany. While his father was away William built a mansion for his father at 671 Greenbrier, Street, St. Paul. The Hamm’s mansion joins 3 other houses that were occupied by 3 Hamm sisters. Theodore lived there until his death and it was then occupied by William until his death and it remained unoccupied by a Hamm’s family member until it was burned down by an arsonist in 4/21/1954. On Theodore’s return home from his homeland, he saw the need for a shift in leadership to his son William. The brewery was incorporated in 1896, leaving Theodore with the title of president and William having the title of vice-president and secretary. The line to succession of the brewery was thus established as the brewery remained in domain of the Hamm’s family for 100 years.

The brewery continued to expand from 8,000 barrels in 1879 to 26,00 barrels in1882 to 600,000 barrels in1915. This growth was stymied from 1919-1933 during prohibition. Theodore died in 7/31/1903 leaving an estate valued at $1,114,388.20. The five sisters were given 500 shares to the brewery with the rest of the brewery being left to William.

William Hamm, having been indoctrinated to the brewery at a young age, was well prepared to take on the role as president of the brewery. William was the first Borealis Rex in the first St. Paul winter carnival in1886. He also was very much involved in the civic duties of the city. From 1889-1890 he was a city council member and council president in1890. From 1890-1902 he worked with the park board to develop the park system. And he privately donated a plot of land near his home later to be named Cannon Park. William expanded his business interest to form Hamm’s Reality in1896. Hamm funded many developmental projects in downtown St Paul. In 1899 Hamm’s became president in the Northwest Theater Circuit, which had 150 showhouses in the Upper Midwest. Two motion picture theaters were built. The State Theater in Minneapolis and the Capital Theater in St. Paul.About the same time the Hamm’s Building was built and still stands today.

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The Hamms on vacation.

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Filed Under: Birthdays, Just For Fun Tagged With: History, Minnesota

Historic Beer Birthday: John Bechtel

September 26, 2025 By Jay Brooks Leave a Comment

bechtel
Today is the birthday of John Bechtel (September 26, 1815-May 26, 1881). He was born in Weissenheim, Germany, in Bavaria, and came to the U.S. in 1840. In 1853, he founded a brewery on Staten Island, New York, which initially was known as the John Bechtel Brewery. In 1863, John Bechtel was elected as the second president of the Brewers Association, which he had helped to found. But in 1865, he sold the brewery to his son, George Bechtel, who renamed it the George Bechtel Brewery. His son continued to operate it until it closed for good in 1907.

This account is from “100 Years of Brewing,” published in 1903. The second part of the article is about John Moffat:

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This early history of the brewery is from “History of Richmond County, from its discovery to the present time,” by Richard Mather Bayles, published in 1887:

Bechtel’s Brewery, perhaps the largest of these, was located at Stapleton, where it was founded by John Bechtel, in 1853. In 1865 he sold the concern to his son, George Bechtel, the present proprietor. The capital invested here amounts to well nigh half a million dollars. In 1865 the revenue tax of this brewery was $10,000, and ten years later it had increased to $60,000. It employs about fifty hands.

George Bechtel, was born in Germany in 1840. He came with his parents to America at the age of six months, and in 1851 entered the grammar school of ColumbiaCollege. After finishing his course at that institution he began an apprenticeship in the brewery which his father had established at Stapleton in 1853. From 1860 to 1865 he occupied the position of superintendent of the establishment, and while engaged in that capacity he established the first ice-house in the East. In 1865 he rented the property from his father, and in 1870 purchased his entire interest, becoming the sole proprietor.

The original building proving too small for his rapidly increasing business, Mr. Bechtel concluded to tear it down and in its place he built the present elegant structure, special attention being given to its equipment. So energetically was the work of erection pushed that in ten weeks after the first stone was laid brewing had recommenced. The continued increase of his business is due to the high quality of excellence which he maintains in all his productions. Mr. Bechtel has been foremost in all public and benevolent matters. During the riots in 1861 he sheltered large numbers of these homeless people in the woods and sent them nourishment daily till the trouble had subsided, a circumstance which the colored people on Staten Island have never forgotten and for which they have been ever grateful.

Mr. Bechtel’s benevolent qualities show themselves on all occasions, and many poor families on Staten Island have been the recipients of his charity. It is said of him that he is ever ready to help where it is needed. In 1879 the Japanese embassy, together with the secretary of state and several other gentlemen, paid a visit to Mr. Bechtel’ s brewery. As a result they ordered one hundred thousand bottles of beer to be sent to Japan. On their return they sent him several very flattering letters and a pair of costly vases as a token of their esteem.

Bechtel-brewery-1897

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Germany, History, New York

Historic Beer Birthday: Phillip Best

September 26, 2025 By Jay Brooks Leave a Comment

jacob-best
Today is the birthday of Phillip Best (September 26, 1814-July 17, 1869) Phillip Best was the son of Jacob Best, who founded the brewery that eventually became Pabst Brewing Co., with his four sons in 1844. The Best family’s business was originally called “The Empire Brewery,” and then it was “Jacob Best & Sons Brewery” until 1859 when Phillip Best took over the firm and renamed it the “Phillip Best Brewing Company.” Upon Phillip’s retirement Frederick Pabst and Emil Schandein became the company’s president and vice-president in the mid-1860s and the brewery’s name was amended to Phillip Best & Company. After Schandein died, the company was renamed the Pabst Brewing Company in 1889.

phillip-best-portrait

Immigrant Entrepreneurship has a lengthy article about the Bests, centered around Frederick Pabst, but with background that includes Phillip and the rest of the Best family:

In 1844, Phillip Best (born September 26, 1814, in Mettenheim, Grand Duchy of Hesse; died July 17, 1869, in Altenglan, Kingdom of Bavaria), together with his father and three brothers, opened the Jacob Best & Sons Brewery in Milwaukee, Wisconsin. Twenty years later, Phillip’s son-in-law Frederick Pabst (born March 28, 1836, in Nikolausrieth, Kingdom of Prussia; died January 1, 1904, in Milwaukee, Wisconsin) joined the company and helped to transform it into the nation’s leading beer producer – first in 1874 and then again in 1879, a position that was maintained until the turn of the twentieth century. As the company’s president, the former ship captain led the firm through a remarkable period of growth and the Pabst Brewing Company (as it came to be called from 1889 onwards) became the epitome of a successful national shipping brewery. Pabst not only contributed to the firm’s (and Milwaukee’s) economic growth, he also left a permanent cultural and social mark both on the German-American community and on the public at large. A decade after the height of his success, Pabst died on New Year’s Eve of 1904, passing on his commercial and cultural legacy to his sons.

The Best family’s relocation from Mettenheim to Milwaukee went relatively smoothly. After spending a few weeks in the summer of 1844 looking for a suitable location, Jacob Sr. purchased two lots on Chestnut Street (today West Juneau Avenue) on September 10 and founded the Empire Brewery. Jacob Sr.’s sons, Charles and Lorenz, soon went on to establish independent brewing ventures, so Jacob Sr. formed a new partnership with his other two sons, Phillip and Jacob Jr., in 1851, which stayed in place until Jacob Sr. retired two years later. After several arguments about the expansion of the firm, Jacob Jr. sold out to Phillip on October 1, 1859, who continued the business as its sole proprietor under the name of the Phillip Best Brewing Company.

In its inaugural year, the Best brewery produced 300 barrels (one barrel equaling 31 US gallons). The firm initially produced ale and porter, but added German-style lager on February 22, 1845. In 1847, Phillip reported in a letter to his wife’s family that the business was developing well and selling 28-30 barrels of beer weekly for $4.50 per barrel ($5 if delivered). The brewery owned three horses for the malt grinding mill, as well as for deliveries in the city and county, and planned to buy another. By 1850, the company’s 2,500-barrel annual production classified it as a medium-sized producer, ranking fourth out of the twelve largest reported breweries in Wisconsin.

As production increased, the company acquired and built new facilities. In 1850, the family purchased a lot on Market Street between Biddle and Martin Streets (today East Kilbourn Avenue and East State Street). Five years later, the company built a new brick house on Market Street with a beer hall on the ground floor, and in 1857 it erected a new main brewery on the north side of Chestnut Street between Ninth and Tenth Streets with large storage cellars. The Milwaukee Sentinel reported on October 9, 1857, that the brewery had the “deepest cellars in the city” and it may be seen from almost any part of the city. The building is a fine looking one, and were it not for a life-sized figure of a sturdy Teuton which is perched on top, in the act of sipping a glass of lager, one would never suspect its being a brewery. It has much more the appearance of a public building of some sort.

The article went on to explain that demand for Best beer was not only “constantly increasing” locally but also across the whole nation: “Everybody has tasted Best’s beer, and it’s very generally acknowledged to be the best in the country.” Although the article certainly exaggerated the national impact of Best’s beer at mid-century, the company had begun to sell their brands outside Wisconsin in the early 1850s when it established a sales office in Chicago, Illinois. While Milwaukee and the surrounding region provided the main market for Best products throughout the second half of the nineteenth century, this early effort to serve the national and – beginning in the 1860s – international market was a distinctive feature of the company’s development.

Best’s production and profits increased during the nationwide economic boom of the 1850s, but the panic of 1857 and the economic disruption of the Civil War slowed the firm’s growth rate. At the height of its early prosperity in 1857, the brewery employed steam power to produce nearly 40,000 barrels a year and was valued at $50,000 (approximately $1.4 million in 2014$). It employed eight men and used ten horses for delivery. Not until after the Civil War would these production levels be reached again. But as the expansion of the family business began to stall, Phillip made his two sons-in-law, Frederick Pabst and Emil Schandein, equal partners in 1864 and 1866 – a decision which turned out to have a lasting impact on the future development of the company.

philip-best-brewery-1880
The Best’s South Side brewery in 1880, a few years after Jacob died and it became the Philip Best Brewing Co.

Here’s a shorter account from “American Breweries of the Past” by David G. Moyer:

Best-bros-amer-breweries-of-the-past

best-brewery-long
And this is the main Best brewery, the original Empire Brewery.

A biography of Phillip Best from the National Cyclopaedia of American Biography, published in 1893.

phillip-best-brewing-company-became-pabst-brewing-company-signed-by-fred-pabst-as-president-milwaukee-wisconsin-1874-12
A stock certificate for the Phillip Best Brewing Company from 1874.

This history is from A Spirited History of Milwaukee Brews & Booze by Martin Hintz:

best-spirited-history-1

And finally there’s this from the Industrial History of Milwaukee, published in 1886.

phillipbest-logo

Filed Under: Birthdays, Just For Fun Tagged With: Germany, History, Milwaukee, Pabst, Wisconsin

Beer In Ads #5087: It’s Like Old Times Again

September 25, 2025 By Jay Brooks Leave a Comment

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s ad is for Rainier Bock Beer, which was published on September 25, 1933. This one was for the Rainier Brewing Co. of Seattle, Washington, which was originally founded in 1878, though it was mostly advertising Long John’s Tavern, which located in downtown Nevada City, California. The tagline was “It’s Like Old Times Again Down at Long John’s.” This ad ran in The Nevada County Nugget, from Nevada City, California.

Filed Under: Art & Beer, Beers, Breweries, Food & Beer Tagged With: Advertising, Bock, California, History, Pubs

Historic Beer Birthday: James Moffat

September 25, 2025 By Jay Brooks Leave a Comment

moffats
Today is the birthday of James Moffat (September 25, 1808-April 4, 1863). He was the son of John Moffat, and helped his father in founding one of the earliest breweries in Buffalo, New York in 1833. It was later called the James Moffat Brewery, and after that the Moffat & Service Brewery. His son, who took over after James died, renamed it the Henry C. Moffat Brewery in 1890, which was closed by Prohibition in 1920. It briefly reopened after repeal, in 1934, as Moffat’s Ale Brewery, but closed for good the same year.

This account of his brewery is from “100 Years of Brewing,” published over 40 years after he died:

moffats-drawing

According to John & Dave’s Buffalo Brewing History, John Moffat, along with his son James, acquired what was Buffalo’s second brewery and named it the Moffat Brewery.

Kane, Peacock and Relay brewery was short lived however and a 1909 article in the Buffalo Evening Times indicates John Moffat and his son James purchased the brewing operation around 1833. Also, the 1836 Buffalo City Directory lists Moffat as a brewer at that location. The 1839 Directory lists James Moffat & Co. as a “Brewery, Soap and Candle Factory”. The Moffat Brewery continued in operation until son James died and it was sold to Arthur Fox and became the Fox and Williams Brewery. In 1876 it was sold back to the Moffat family and continued in operation at the same location until the advent of Prohibition forced their closure in 1920. After Prohibition the Phoenix Brewery continued brewing “Moffats Pale Ale” through an agreement with the Moffat family.

And “History of the City of Buffalo and Erie County, Volume 2,” published in 1884, has this to say about Buffalo’s earliest brewers, including Moffat:

buffalo-brewers

moffats-brewery

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, New York

Beer Birthday: Bill Owens

September 25, 2025 By Jay Brooks 7 Comments

buffalo-bills-new
Today is the 87th birthday of Bill Owens, who founded one of California (and America’s) earliest brewpubs, Buffalo Bill’s, in Hayward, California. The brewpub opened in 1983, but in 1994 he sold it to his then-brewer, Geoff Harries, who still owns and operates it today. Bill also founded American Brewer magazine, which today is owned by Jamie Magee. Bill’s also an accomplished photographer, and has published several volumes of his photos, the most famous of which is Suburbia. More recently, he’s been involved in micro-distilling, in 2003 founding the American Distilling Institute. Please join me in wishing Bill a very happy birthday.

Bill and me at the Anchor Xmas Party in 2009.
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Bill and Fritz Maytag at an event for Maureen Ogle’s book “Ambitious Brew” in 2006.
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Bill at Buffalo Bill’s in 1985.
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A press shot from the 1980s.
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Manning the mash paddle around 1985, the year he made his first batch of Pumpkin Ale, probably the first pumpkin beer in modern times.
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Bill Owens’ early book — more of a pamphlet really — on How to Build a Small Brewery.

Filed Under: Birthdays Tagged With: Bay Area, California

Beer Birthday: Charles Finkel

September 25, 2025 By Jay Brooks 3 Comments

pike
Today is the 82nd birthday of Charles Finkel, one of the pioneers of the better beer movement. He founded Merchant du Vin in 1978, the company responsible for importing a number of word-class beers to the U.S., including a few favorites of mind: Traquair, Ayinger, Westmalle, Rochefort and Orval. He also started the Seattle brewpub, Pike Brewing , in 1989, where Fal Allen was head brewer there from 1990-96. I first met Charlie around 1996 during a visit to Seattle. The following year, the Finkels sold both Pike Brewing and Merchant du Vin. In 2006, they bought back Pike Brewing. In Chicago for CBC a couple of years ago, I was fortunate enough to spend an evening out and about town with the Finkels, and I wrote a profile of them for Beer Connoisseur a few years back. Charlie and his late wife Rose Ann are some of my favorite people in the industry. Join me in wishing Charlie a very happy birthday.

Charlie at CBC in Chicago a few years ago, with Mark Blasingame, owner of the Map Room.
Charlie at Pints for Prostates’ Rare Beer Tasting at Wynkoop during GABF.
Charlie and Rose Ann Finkel behind their Pike Brewing booth at GABF a few years ago.
Charlie and Rose Ann Finkel with past and present Pike brewers during the 2006 CBC in Seattle.
Charles with Rose Ann, Daniel Bradford, Rick Lyke, Jim Cline then with Rogue, and Ron Jeffries from Jolly Pumpkin at GABF in 2009.

Filed Under: Birthdays, Just For Fun Tagged With: Seattle, Washington

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