Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #5152: A Message From Over The Sea About Genuine Bock Beer

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Sunday’s second ad is for Rheingold Bock Beer, which was published on March 8, 1954. This ad was for the Liebmann Breweries, of New York, New York, a.k.a. Rheingold Brewery, which was originally founded in 1854 by Samuel Liebmann. This ad ran in The Daily News, also of New York, New York.

Beer In Ads #5151: March Is Bock Beer Time

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Sunday’s first ad is for Duquesne Bock Beer, which was published on March 8, 1939. This ad was for the Duquesne Brewing Co. of Pittsburgh, Pennsylvania, which was originally founded in 1899. This ad ran in The Pittsburgh Press, of Pittsburgh, Pennsylvania. 

Beer In Ads #5150: The Best Of Bocks Comes To Town!

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Saturday’s second ad is for Rheingold Bock Beer, which was published on March 7, 1949. This ad was for the Liebmann Breweries, of New York, New York, a.k.a. Rheingold Brewery, which was originally founded in 1854 by Samuel Liebmann. This ad ran in The Daily News, also of New York, New York.

Beer In Ads #5149: Winter Brewed For Summer Flavor!

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Saturday’s first ad is for National Bohemian Genuine Bock Beer, which was published on March 7, 1956. This ad was for the National Brewing Co., of Baltimore, Maryland, which was originally founded in 1885, and they also operated breweries in Detroit, Michigan and Orland, Florida. This ad ran in The Detroit Free Press, of Detroit, Michigan.

Beer In Ads #5148: Ach Himmel Mr. Goat

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Friday’s second ad is for Manz Bock Beer, which was published on March 6, 1937. This ad was for the Philadelphia Brewing Co., of Philadelphia, Pennsylvania, which was originally founded in 1864 by Gottlieb Manz. This ad ran in The Philadelphia Inquirer, also of Philadelphia, Pennsylvania.

Beer In Ads #5147: Frankenmuth Is Michigan’s Largest Selling Bock

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Friday’s first ad is for Frankenmuth Bock Beer, which was published on March 6, 1956. This ad was for the International Breweries, Inc., of both Detroit and Frankenmuth, Michigan. Frankenmuth Brewing Co. was originally founded in 1899 as the Gold Medal Brewery, and was known as Frankenmuth from 1933 until 1955, when it and two other breweries merged to become International Breweries, Inc. This ad ran in The Jackson Citizen Patriot, of Jackson, Michigan.

Beer In Ads #5146: Something Wonderful!

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Thursday’s second ad is for Meister Brau Bock Beer, which was published on March 5, 1956. This ad was for the Peter Hand Brewery Co., of Chicago, Illinois, which was originally founded in 1891 by Peter Hand. This ad ran in The Chicago Tribune, also of Chicago, Illinois.

Beer In Ads #5145: Enjoy Big D, Drewrys Bock Beer

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Thursday’s first ad is for Drewrys Genuine Bock Beer, which was published on March 5, 1960. This ad was for the Drewrys Brewing Co., of McHenry, Illinois, which was originally founded in 1877 by E.L. Drewry. This ad ran in The Seymour Daily Tribune of Seymour, Indiana.

Beer In Ads #5144: Now… From Old Dutch Draft Bock Beer In Bottles, Too

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Wednesday’s second ad is for Old Dutch Bock Beer, which was published on March 4, 1965. This ad was for the Old Dutch Brewery, a division of International Breweries, Inc., of Findlay, Ohio, which was originally founded in 1898 as the Krantz Brewing Co. This ad ran in The News Journal of Mansfield, Ohio.

Beer In Ads #5143: The Bockiest Bock Beer In Town

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Wednesday’s first ad is for Brucks Bock Beer, which was published on March 4, 1941. This ad was for the Bruckmann Co. of Cincinnati, Ohio, which was originally founded in 1905 as the Ohio Union Brewing Co. This ad ran in The Grand Rapids Press of Grand Rapids, Michigan.