Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #5372: Valley Forge Bock Beer

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s poster is for for Scheidt’s Valley Forge Bock Beer, which was created in the 1940s. This one was for the Adam Scheidt Brewing Co., which was located in Norristown, Pennsylvania and was originally founded in 1866. The artist appears to be unknown, possibly an in-house staff artist.

Beer In Ads #5371: Miller Bock Beer

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Sunday’s poster is for for Miller Bock Beer, which was created in the 1930s. This poster was made for the Miller Brewing Co., from Milwaukee, Wisconsin, which was founded by Frederick Miller in 1855. The artist appears to be unknown, probably an in-house staff artist.

Beer In Ads #5370: Salmon Bock

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Saturday’s poster is for for Salmon Bock, which was created in 1925. This poster was made for the Brasserie-Malterie Salmon Frères Brewery in Pernes-en-Artois, France, which was founded by the Salmon Brothers in 1848. The poster was created by French commercial artist Pierre Gabriel.

And here’s a slightly larger version of the art in a different format.

Beer In Ads #5369: Er Is Weer Bockbier

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Friday’s poster is for for Heineken Bock, which was created around 1960. This poster was made for the Heineken Brewery, which was founded in 1864 by Gerard Adriaan Heineken. The poster was created by Dutch commercial artist Koen van Os. In Dutch, “Er Is Weer Bockbier” means “Bokbier is back again.”

Beer In Ads #5368: Amstel Bockbier

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Wednesday’s poster is for for Amstel Bock, which was created around 1960. This poster was made for the Amstel Brewery, which was founded by brothers-in-law Charles Antoine de Pesters and Johannes Hendrikus van Marwijk Kooy, along with Willem Eduard Uhlenbroek on the Mauritskade in Amsterdam in 1870. The poster was created by Austro-Hungarian-born Dutch artist Zoltán Szathmáry.

Beer In Ads #5367: Bock Beer

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Tuesday’s poster is for a generic Bock Beer, which was created in 1910. It was produced by the Northwestern Lithography Co., of Milwaukee, Wisconsin.

Beer In Ads #5366: Brahestad Bock Bier

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s ad is for Brahestad Bock Bier, which was created around the late 1890s or early 1900s. This was made for the Brahestads Bryggeri Ab, from Raahe, Finland.

Beer In Ads #5365: Amstel Bock

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s poster is for Amstel Bock, which was created around 1960. This poster was made for the Amstel Brewery, which was founded by brothers-in-law Charles Antoine de Pesters and Johannes Hendrikus van Marwijk Kooy, along with Willem Eduard Uhlenbroek on the Mauritskade in Amsterdam in 1870. The poster was created by Dutch artist Kees van Roemburg.

Beer In Ads #5364: Heute FF Bockbier!

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s poster is for Heuite ff Bockbier (which translates as “(Today, Very Fine Bock Beer!”), which was created in 1893. This poster was a generic chromolithograph that any brewery could license and place their own name on to advertise their bock beer. The poster was created by German painter, illustrator, draftsman, postcard designer, and watercolourist Arthur Thiele. The use of the abbreviation “ff” is common in advertising in Germany at this time, and it apparently was short for a colloquial idiom or phrase “pfeifendeckel-fein” which means “top-notch” or “top-tier” to refer to a premium product.

Beer In Ads #5363: Bock Orbec

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Tuesday’s poster is for Bock Orbec, which was created around 1899. This poster was made for, embarrassingly, a soft drink, which I didn’t realize until I started looking into the particulars of the poster. “Boisson Gazeuse à la Mode” translates as “Trendy Carbonated Drink.” Although one source refers to it as “a popular carbonated beverage and beer distributed by Maison Rigolet in Marseille.” Still, it was too cool of a poster so I decided to stay with it. Sorry, not sorry. The poster was created by Romanian poster artist, painter, and illustrator Jean de Paléologue, who often signed his name as PAL (or Pal), and the lithograph was printed by Imp. P. Vercasson, in Paris, France.