Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #5148: Ach Himmel Mr. Goat

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Friday’s second ad is for Manz Bock Beer, which was published on March 6, 1937. This ad was for the Philadelphia Brewing Co., of Philadelphia, Pennsylvania, which was originally founded in 1864 by Gottlieb Manz. This ad ran in The Philadelphia Inquirer, also of Philadelphia, Pennsylvania.

Beer In Ads #5147: Frankenmuth Is Michigan’s Largest Selling Bock

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Friday’s first ad is for Frankenmuth Bock Beer, which was published on March 6, 1956. This ad was for the International Breweries, Inc., of both Detroit and Frankenmuth, Michigan. Frankenmuth Brewing Co. was originally founded in 1899 as the Gold Medal Brewery, and was known as Frankenmuth from 1933 until 1955, when it and two other breweries merged to become International Breweries, Inc. This ad ran in The Jackson Citizen Patriot, of Jackson, Michigan.

Beer In Ads #5146: Something Wonderful!

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Thursday’s second ad is for Meister Brau Bock Beer, which was published on March 5, 1956. This ad was for the Peter Hand Brewery Co., of Chicago, Illinois, which was originally founded in 1891 by Peter Hand. This ad ran in The Chicago Tribune, also of Chicago, Illinois.

Beer In Ads #5145: Enjoy Big D, Drewrys Bock Beer

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Thursday’s first ad is for Drewrys Genuine Bock Beer, which was published on March 5, 1960. This ad was for the Drewrys Brewing Co., of McHenry, Illinois, which was originally founded in 1877 by E.L. Drewry. This ad ran in The Seymour Daily Tribune of Seymour, Indiana.

Beer In Ads #5144: Now… From Old Dutch Draft Bock Beer In Bottles, Too

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Wednesday’s second ad is for Old Dutch Bock Beer, which was published on March 4, 1965. This ad was for the Old Dutch Brewery, a division of International Breweries, Inc., of Findlay, Ohio, which was originally founded in 1898 as the Krantz Brewing Co. This ad ran in The News Journal of Mansfield, Ohio.

Beer In Ads #5143: The Bockiest Bock Beer In Town

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Wednesday’s first ad is for Brucks Bock Beer, which was published on March 4, 1941. This ad was for the Bruckmann Co. of Cincinnati, Ohio, which was originally founded in 1905 as the Ohio Union Brewing Co. This ad ran in The Grand Rapids Press of Grand Rapids, Michigan.

Beer In Ads #5142: First Taste Of Spring Sunshine Bock Beer

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Tuesday’s second ad is for Sunshine Bock Beer, which was published on March 3, 1937. This ad was for the Sunshine Brewing Co. of Reading, Pennsylvania, near my hometown growing up, which was originally founded in 1859 by Peter Barbey. This ad ran in The Shamokin News Dispatch of Shamokin, Pennsylvania.

Beer In Ads #5141: Out Today Sunshine Genuine Bock Beer

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Tuesday’s first ad is for Sunshine Genuine Bock Beer, which was published on March 3, 1939. This ad was for the Sunshine Brewing Co. of Reading, Pennsylvania, near my hometown growing up, which was originally founded in 1859 by Peter Barbey. This ad ran in The Intelligencer Journal of Lancaster, Pennsylvania.

Beer In Ads #5140: The Talk Of The Town, Jacob Ruppert Bock Beer

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Monday’s second ad is for Braumeister Bock Beer, which was published on March 2, 1936. This ad was for the Jacob Ruppert Brewery of New York, New York, which was originally founded in 1856 by Matthias Haffen as the Haffen Brewery until 1914 when Ruppert’s father bought it a year before he died, leaving it to Jacob, who changed the name. This ad ran in The Brooklyn Eagle, of Brooklyn, New York.

Craft Beer & Ale: A Parody of Dr. Seuss’ Green Eggs & Ham

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Seuss-logo
Today, of course, is the birthday of Theodore Geisel, a.k.a. Dr. Seuss. Over ten years ago my kids, who are all grown and moved out of the house, were on a Dr. Seuss kick and we read quite a few of his books multiple times, with Green Eggs & Ham emerging as the family favorite. I was playing around with the words one night, as I often do, and decided to see if I could come up with a beer-themed parody of the book. I originally posted the results many years ago, and here they are once again; Craft Beer & Ale, by Dr. J. Enjoy!

CRAFT BEER & ALE

Sam I am

I am Sam

Sam I am

That Sam’s upscale.
That Sam regales.
I do not like that Sam wholesale!

Seuss-2

Do you drink
craft beer & ale?

I do not drink them, Sam, they’re stale.
I do not drink
craft beer & ale.

Would you drink them
weak or strong?

I would not drink them
weak or strong.
I would not drink them, it is wrong.

I do not drink
craft beer & ale.
I do not drink them, Sam, curtail.

Would you drink them with more hops?
Would you drink them chased with schnapps?

I do not drink them
with more hops.
I do not drink them
chased with schnapps.
I do not drink them
weak or strong.
I do not drink them
all night long.
I do not drink
craft beer & ale.
I do not drink them,
Sam, you’re off the trail.

Would you drink them
in a pub?
Would you drink them
at a club?

Not in a pub.
Not at a club.
Not with more hops.
Not chased with schnapps.
I would not drink them
weak or strong.
I would not drink them, it is wrong.
I would not drink craft beer & ale.
I do not drink them, Sam — no sale.

Would you? Could you? In a bar?
Drink them! Drink them! Here they are.

I would not, could not, in a bar.

cheese

You may like them. You will see.
You may like them with some cheese!

I would not, could not with some cheese.
Not in a bar! You let me be.

I do not like them in a pub.
I do not like them at a club.
I do not like them with more hops.
I do not like them chased with schnapps.
I do not like them weak or strong.
I do not like them all night long.
I do not like craft beer & ale.
I do not like them, Sam, you’re beyond the pale.

A stein! A stein!
A stein! A stein!
Could you, would you,
in a stein?

stein

Not in a stein! Not in a stein!
Not with some cheese! Sam! Let me be!

I would not, could not, in a pub.
I could not, would not, at a club.
I will not drink them with more hops.
I will not drink them chased with schnapps.
I will not drink them weak or strong.
I will not drink them, it is wrong.
I do not like craft beer & ale.
I do not like them, Sam, you’ve gone off the rail.

Say! In a glass?
Here in a glass!
Would you, could you,
in a glass?

glass

I would not, could not, in a glass.

Would you, could you, while you dine?

I would not, could not, while I dine.
Not in a glass. Not in a stein.
Not in a bar. Not with some cheese.
I do not drink them, Sam, you see.
Not with more hops. Not in a pub.
Not chased with schnapps. Not in a club.
I will not drink them weak or strong.
I will not drink them all night long.

You do not drink
craft beer & ale?

I do not drink them,
Sam, you make me wail.

Could you, would you,
drink with Charlie?

I would not, could not,
drink with Charlie.

Would you, could you,
with more barley?

I could not, would not,
with more barley,
I will not, will not,
drink with Charlie.

I will not drink them while I dine.
I will not drink them in a stein.
Not in a glass! Not with some cheese.
Not in a bar! You let me be!
I do not drink them in a pub.
I do not drink them at a club.
I do not drink them with more hops.
I do not drink them chased with schnapps.
I do not drink them weak or strong.
I do not drink them IT IS WRONG!

I do not drink craft beer & ale!
I do not drink them, Sam — you fail.

You do not drink them. So you say.
Try them! Try them! And you may.
Try them and you may, I say.

Sam! If you will let me be,
I will try them. You will see.

Seuss-1

Say! I like craft beer & ale!
I do! I like them, Sam, you prevail!
And I would drink them with more barley.
And I would drink with homebrew Charlie…

And I will drink them while I dine.
And in a glass. And in a stein.
And in a bar. And with some cheese.
They are so good, so good, you see!

So I will drink them in a pub.
And I will drink them at a club.
And I will drink them with more hops.
And I will drink them chased with schnapps.
And I will drink them weak or strong.
Say! I will drink them ALL NIGHT LONG!

I do so love
craft beer at home!
Thank you!
Thank you, Sam-Cala-Gione!

ILikeit

All artwork by Rob Davis. Thanks, Rob! All words after Theodore Seuss Geisel by Dr. J. If you’re so inclined, you can also see the original text side by side with my parody at Craft Beer & Ale Compared.