Beer In Ads #3229: Tuborg Wagon

January 5, 2020 By Jay Brooks

Sunday’s ad is for Tuborg, from 1915. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. “Tuborg is a Danish brewing company founded in 1873 on a harbour in Hellerup, an area North of Copenhagen, Denmark. Since 1970 it has been part of the Carlsberg Group.” I’m not sure who created this poster, but one commenter claimed “umbrellas with logos began to be used from the 1880s to protect beer carts from the sun and rain,” which is the reason for the umbrella on this wagon.

Beer In Ads #3228: Tuborg Boy Beer

January 4, 2020 By Jay Brooks

Saturday’s ad is for Tuborg, from 1932. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. “Tuborg is a Danish brewing company founded in 1873 on a harbour in Hellerup, an area North of Copenhagen, Denmark. Since 1970 it has been part of the Carlsberg Group.” This poster is by German artist Hans Heinrich Koch. I have to confess, I’m not sure what constitutes a “Boy Beer,” but I can’t think of any positive explanations.

Beer In Ads #3227: Tuborg Sailor

January 3, 2020 By Jay Brooks

Friday’s ad is for Tuborg, from 1948. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. “Tuborg is a Danish brewing company founded in 1873 on a harbour in Hellerup, an area North of Copenhagen, Denmark. Since 1970 it has been part of the Carlsberg Group.” This poster is by Danish painter, scenographer and illustrator Svend Johansen.

Beer In Ads #3226: When Does a Tuborg Taste Best?

January 2, 2020 By Jay Brooks

Thursday’s ad is for Tuborg, from the 1950s or 1970s. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. “Tuborg is a Danish brewing company founded in 1873 on a harbour in Hellerup, an area North of Copenhagen, Denmark. Since 1970 it has been part of the Carlsberg Group.” This poster is by Danish cartoonist, writer, animator, illustrator, painter, and humorist Robert Storm Petersen, who signed his work “Storm P.” The ad used an earlier cartoon by Storm P. since he died in 1949. The text reads. “Du Perikles — Ka’ Du Sige mig — hvornaar smager en Tuborg bedst?” and the reply is “Hvergang!” That translates as “You Pericles — Can You Tell Me — When Does a Tuborg Taste Best?” And his answer? “Everytime!”

Below is a version of the original illustration without the Tuborg logo added. I don’t know if the text was added to suit the ad or if it was part of the original, too.

Beer In Ads #3225: The Land Of Tuborg

January 1, 2020 By Jay Brooks

Wednesday’s ad is for Tuborg, from the 1950s. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. “Tuborg is a Danish brewing company founded in 1873 on a harbour in Hellerup, an area North of Copenhagen, Denmark. Since 1970 it has been part of the Carlsberg Group.” This poster, an illustrated map, was designed by Hakon Mielche.

Beer In Ads #3224: Bière du Cardinal Decembre 31

December 31, 2019 By Jay Brooks

Tuesday’s ad is for “Brasserie du Cardinal,” from 1904. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for Brasserie du Cardinal, in Fribourg, Switzerland, which was founded in 1788 by François Piller. In 1991 (though one source says 1996), it was acquired by Feldschlösschen, which is owned by the Carlsberg Group. This is from a calendar for 1904 and, presumably, all the pages from the year were town out, leaving only the last day of the year, December 31. Happy New Year’s Eve.

Beer In Ads #3222: Santa’s Beer

December 29, 2019 By Jay Brooks

Sunday’s Christmastime ad is for Tuborg, from fairly recently. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. This poster was created for Tuborg’s Christmas beer, Julebryg, which they release each year on the first Friday in November. To my delight, they call the release date “J-Dag” or “J-Day.” For a number of years, they’ve used the same cartoon imagery and personalities in the ads, and seem to have a lot of fun with them. This one is from around 2018, but has no text. In this one, Santa Claus is driving off, probably from having picked up his allotment of beer, in his sleigh, beer in hand.

Beer In Ads #3221: We Are Ready!

December 28, 2019 By Jay Brooks

Saturday’s Christmastime ad is for Tuborg, from fairly recently. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. This poster was created for Tuborg’s Christmas beer, Julebryg, which they release each year on the first Friday in November. To my delight, they call the release date “J-Dag” or “J-Day.” For a number of years, they’ve used the same cartoon imagery and personalities in the ads, and seem to have a lot of fun with them. This one is from 2019. The text reads: “J-dag d. 1. November … Vi er klar!” which translates as “J-day, November 1st … We are ready!”

Beer In Ads #3220: Remember The Most Important Ingredient For The Christmas Menu …

December 27, 2019 By Jay Brooks

Friday’s Christmas ad is for Tuborg, from fairly recently. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. This poster was created for Tuborg’s Christmas beer, Julebryg, which they release each year on the first Friday in November. To my delight, they call the release date “J-Dag” or “J-Day.” For a number of years, they’ve used the same cartoon imagery and personalities in the ads, and seem to have a lot of fun with them. This one is from 2018. The text reads: “Husk den vigtigste ingrediens til jule MENY’en …” which translates as “Remember the most important ingredient for the Christmas MENU ….”

Beer In Ads #3219: Here The Snow Falls

December 26, 2019 By Jay Brooks

Thursday’s Christmas ad is for Tuborg, from fairly recently. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. This poster was created for Tuborg’s Christmas beer, Julebryg, which they release each year on the first Friday in November. To my delight, they call the release date “J-Dag” or “J-Day.” For a number of years, they’ve used the same cartoon imagery and personalities in the ads, and seem to have a lot of fun with them. This one is from this year. The text reads: “Ding-ding-diiing… Ding-ding-diiing… Her falder sneen,” which translates as “Ding-ding-diiing… Ding-ding-diiing… Here the snow falls.”

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