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Jay R. Brooks on Beer

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Beer In Ads #2721: Shoot The Works

August 3, 2018 By Jay Brooks


Friday’s ad is for Michelob, one of the brands created by Anheuser-Busch as a draft-only beer in 1896. It was first packaged in 1961, and its distinctive teardrop bottle won a design award the following year. But that was replaced in 1967 “for efficiency in the production line,” but reverted to a traditional bottle in 2002. This ad is from 1972, and features a can of Michelob and a full mug of beer sitting in the grass, with a sparkler stuck in the ground next to them. Yeah, that seems safe.

Michelob-1972-shoot-the-works

Filed Under: Art & Beer, Beers Tagged With: Advertising, Anheuser-Busch, History, Michelob

Beer In Ads #2720: Surprise People

August 2, 2018 By Jay Brooks


Thursday’s ad is for Michelob, one of the brands created by Anheuser-Busch as a draft-only beer in 1896. It was first packaged in 1961, and its distinctive teardrop bottle won a design award the following year. But that was replaced in 1967 “for efficiency in the production line,” but reverted to a traditional bottle in 2002. This ad is from 1971, and features someone playing poker who appears to be discovering he’s about to have a royal flush. Presumably, that’s as much of a surprise as being served Michelob.

Michelob-1971-poker

Filed Under: Art & Beer, Beers Tagged With: Advertising, Anheuser-Busch, History, Michelob

Beer In Ads #2719: Bowl ‘Em Over

August 1, 2018 By Jay Brooks


Wednesday’s ad is for Michelob, one of the brands created by Anheuser-Busch as a draft-only beer in 1896. It was first packaged in 1961, and its distinctive teardrop bottle won a design award the following year. But that was replaced in 1967 “for efficiency in the production line,” but reverted to a traditional bottle in 2002. This ad is from 1970, and features 10 bottles as stand-ins for bowling pins.

Michelob-1970-bowl-em-over

Filed Under: Art & Beer, Beers Tagged With: Advertising, Anheuser-Busch, History, Michelob

Beer In Ads #2718: What’ll You Have With Various Dishes

July 31, 2018 By Jay Brooks


Tuesday’s ad is for Pabst Blue Ribbon, from 1954. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. Since this is the last day of July, I have several more of these ads, so here’s four of them to finish out the month. In these ads, “What’ll You Have” is written on various objects surrounding different dishes. First, on a salad bowl with skewers, then on the tool for cracking a lobster, around the metal stand for a bowl of stew, and on the wooden carving board with big, thick steak on it. In each ad, there’s also a full glass of beer and a bottle Pabst Blue Ribbon on the table.

pbr-1955-skewers

pbr-1954-lobster

pbr-1954-caserole

pbr-1954-steak

Filed Under: Art & Beer, Beers, Food & Beer Tagged With: Advertising, History, Pabst

Beer In Ads #2717: What’ll You Have With Shrimp Salad

July 30, 2018 By Jay Brooks


Monday’s ad is for Pabst Blue Ribbon, from 1954. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written on the handles of the salad tongs sitting in a shrimp salad. In front of the bowl is a Pabst bottle being poured into a glass.

pbr-1954-salad

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst

Beer In Ads #2716: What’ll You Have With A Bucket Of Beer

July 29, 2018 By Jay Brooks


Sunday’s ad is for Pabst Blue Ribbon, from 1952. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written on a large wooden tub filled with ice and beer bottles. Although one of those Pabst bottles is being poured into a glass.

pbr-1952-bucket

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst

Beer In Ads #2715: What’ll You Have With Fried Chicken

July 28, 2018 By Jay Brooks


Saturday’s ad is for Pabst Blue Ribbon, from 1954. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written on the napkin sitting next to a big basket of fried chicken and fries, which is served with a glass of Pabst Blue Ribbon.

Pabst-chicken-and-fries

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst

Beer In Ads #2714: What’ll You Have With Christmas Balls

July 27, 2018 By Jay Brooks


Friday’s ad is for Pabst Blue Ribbon, from 1954. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written on three Christmas balls hanging on a tree behind a table. On the table is a tasty-looking ham along with the usual silver tray with two bottles of Pabst and mugs on it.

pbr-1954-ornaments

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, History, Holidays, Pabst

Beer In Ads #2713: What’ll You Have Singing Carols

July 26, 2018 By Jay Brooks


Thursday’s ad is for Pabst Blue Ribbon, from 1951. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written on cards being held by caroling dolls which are part of a Christmas display. Behind them is a silver artificial Xmas tree, which is similar to the one my Aunt Helen always used to put up only because she thought it was expected of her (she was the most unsentimental person I ever knew). There’s also a tray ringed with snacks and two bottles and pilsner glasses of beer.

Pabst-1951-xmas-whatll

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, History, Holidays, Pabst

Beer In Ads #2712: What’ll You Have On The Boat

July 25, 2018 By Jay Brooks


Wednesday’s ad is for Pabst Blue Ribbon, from 1952. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written on a life preserver aboard a sailboat. Also on the boat are a couple pouring themselves a couple of PBRs along with a tray of light snacks.

pbr-1952-life-preserver

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst

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