Brookston Beer Bulletin

Jay R. Brooks on Beer

Socialize

Beer In Ads #1821: Lord Nelson — Old England’s Great Naval Hero

By


Sunday’s ad is for Budweiser, from 1914, No. 4 in another series they did in 1914-15 called the “National Heroes Series.” The fourth one features Horatio Nelson, 1st Viscount Nelson, 1st Duke of Bronté, more commonly known as Lord Nelson, who “was a British flag officer in the Royal Navy. He was noted for his inspirational leadership, superb grasp of strategy, and unconventional tactics, all of which resulted in a number of decisive naval victories, particularly during the Napoleonic Wars, (1797-1815). He was significantly wounded several times in combat, losing the sight of his right eye during the campaign in Corsica, and later the brutal amputation of his right arm in the unsuccessful attempt to conquer Santa Cruz de Tenerife in the Atlantic’s Azore Islands off northeast Africa. He was shot and killed during his final pivotal victory at the naval Battle of Trafalgar against the combined Napoleonic French and Royal Spanish fleets off the southwest coast of Spain in 1805.”

Bud-national-heroes-1914-Lord-Nelson

Beer In Ads #1820: Kosciusko — “The Greatest Of The Poles”

By


Saturday’s ad is for Budweiser, from 1914, No. 3 in another series they did in 1914-15 called the “National Heroes Series.” The third one features Tadeusz Kościuszko, who “was a Polish-Lithuanian military engineer and a military leader who became a national hero in Poland, Lithuania, Belarus, and the United States. He fought in the Polish-Lithuanian Commonwealth’s struggles against Russia and Prussia, and on the American side in the American Revolutionary War. As Supreme Commander of the Polish National Armed Forces, he led the 1794 Kościuszko Uprising.”

Bud-national-heroes-1914-Kosciusko

Beer In Ads #1819: Garibaldi — Italia’s Great Patriot

By


Friday’s ad is for Budweiser, from 1914, No. 2 in another series they did in 1914-15 called the “National Heroes Series.” The second one features Giuseppe Garibaldi, who “was an Italian general and politician and nationalist who played a large role in the history of Italy. He is considered, with Camillo Cavour, Victor Emmanuel II and Giuseppe Mazzini, as one of Italy’s “fathers of the fatherland.”

Bud-national-heroes-1914-garibaldi

Beer In Ads #1818: Bismarck — The “Greatest Of The Germans”

By


Thursday’s ad is for Budweiser, from 1914, No. 1 in another series they did in 1914-15 called the “National Heroes Series.” The first one features Otto von Bismarck, who “was a conservative Prussian statesman who dominated German and European affairs from the 1860s until 1890. In the 1860s he engineered a series of wars that unified the German states, significantly and deliberately excluding Austria, into a powerful German Empire under Prussian leadership.” They also noted his love of liberty, and how much he would have hated “the insolent tyranny of the most odious kind” that would tell its citizens “Thou shalt NOT eat this — thou shalt NOT drink that.”

Bud-national-heroes-1914-bismarck

Beer In Ads #1817: Robert Morris — “Financier Of The Revolution”

By


Wednesday’s ad is for Budweiser, from 1915, No. 10 in a series they did in 1914-15 called “Framers of the Constitution of the U.S.A.” The tenth one features Robert Morris, who apparently used his personal fortune to pay for part of the revolution. He also signed both the Declaration of Independence and the Constitution. And like the rest of the men in this series, “he was ever a moderate drinking of light wines and barley brews and opposed Prohibition Laws, which make the many suffer for the faults of the few.”

Bud-framers-1915-robert-morris

Beer In Ads #1816: Charles Carroll Of Carrollton — “Father Of Religious Liberty In America”

By


Tuesday’s ad is for Budweiser, from 1915, No. 9 in a series they did in 1914-15 called “Framers of the Constitution of the U.S.A.” The ninth one features Charles Carroll III, a.k.a. Charles Carroll of Carrollton, who was the only catholic to sign the Declaration of Independence, and was last remaining signator in 1832, when he finally died at age 95. His catholicism, apparently, made him a champion of religious liberty, and his hospitality “was nothing short of royal,” being “a lifetime user of light wines and barley brews.”

Bud-framers-1915-charles-carroll

Beer In Ads #1815: The Pinckneys — “Fathers Of The Republic”

By


Monday’s ad is for Budweiser, from 1915, No. 8 in a series they did in 1914-15 called “Framers of the Constitution of the U.S.A.” The eighth one features The Pinckneys — Charles Cotesworth Pinckney and Charles Pinckney. They were both from South Carolina, and first cousins, once removed. Charles Cotesworth, known as “C.C.,” was the older of the two, and was a delegate to the Constitutional Convention. He also ran for president twice, as the Federalist Party candidate, but lost both times. The other Charles also signed the Constitution, and served as Governor of South Carolina, too. If you think political dynasties are recent phenomenon in America, seven people he’s related to have been governor, as well, in the 218 years since he left office. But was a Democrat, unlike his cousin the Federalist. Happily, they shared a belief in “the moderate use of light wines and barley brews.”

Bud-framers-1915-pinckneys

Beer In Ads #1814: Thomas Jefferson — “Father Of The Declaration Of Independence”

By


Sunday’s ad is for Budweiser, from 1915, No. 7 in a series they did in 1914-15 called “Framers of the Constitution of the U.S.A.” The seventh one features Thomas Jefferson, and tells the story of Jefferson and writing the Declaration of Independence along with some platitudes on his love of liberty, and beer, of course. It also includes what he wrote in a letter to James Madison. “A Captain Miller is about to settle in this country and establish a brewery. I wish to see this beverage become common.”

Bud-framers-1915-tom-jefferson

Beer In Ads #1813: John Hancock — “Father Of The Revolution”

By


Saturday’s ad is for Budweiser, from 1915, No. 6 in a series they did in 1914-15 called “Framers of the Constitution of the U.S.A.” The sixth one features John Hancock, and tells the story of Hancock and his contributions to American Independence, and even his indirect help with the constitution, including how certain they are that “he would have voted NO to prohibition enactments.”

Bud-framers-1915-john-hancock

Beer In Ads #1812: Benjamin Franklin — “Father Of American Diplomacy”

By


Friday’s ad is for Budweiser, from 1915, No. 5 in a series they did in 1914-15 called “Framers of the Constitution of the U.S.A.” The fifth one features Benjamin Franklin, and tells the story of Franklin in fairly gushing terms but, to their credit, at least they don’t mention that “quote.” And I love that they characterize his alcohol consumption as a “moderate user.”

Bud-framers-1915-ben-franklin