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Pre-Revolutionary Inns & Ale Houses Of Old Philadelphia

September 20, 2015 By Jay Brooks

independence-hall
Here’s another fun historical artifact that I came across when I one of my beer ads was for the Robert Smith Ale Brewing Company, which was founded in Philadelphia in 1774, incorporated in 1887, and was apparently acquired by Schmidt’s around 1881. In 1909, Schmidt’s, through their Robert Smith Ale Brewing Company brand, commissioned a local artist, James Preston, to create a series of twelve works depicting pre-revolutionary taverns and inns in or near Philadelphia as way to promote the heritage of the Robert Smith beer brand.

James Moore Preston (1873-1962) was artist and illustrator who trained under Thomas Anshutz at the Pennsylvania Academy of Fine Arts in Philadelphia. Preston also did one cover for the “Saturday Evening Post,” in April 1905, although his most active period was during the 1920s.

And here’s more about Robert Smith, from an article in Zymurgy magazine by Pennsylvania beer historian Rich Wagner from 1991.

Another brewer who withstood the test of time was Robert Smith. What was to become Robert Smith’s Ale Brewery had its humble beginnings in 1774 when Joseph Potts established a brewery at Fifth and Minor Streets in Philadelphia. During the British occupation of the city, the brewery was seized and used as a barracks.

In 1786 Henry Pepper purchased Potts’ brewery and operated it quite successfully. His wealth and philanthropy were demonstrated when he provided the clock and bell in the tower of Independence Hall. Upon his death in 1898 he donated large sums of money to many charitable and cultural institutions of the city. His son George headed the brewery and directed it successfully before leasing the establishment to Robert Smith.

In 1837 Smith came to America after having served an apprenticeship with the Bass Brewery in Burton-on-Trent, England. He began brewing on St. John Street near the Delaware River. He became acquainted with Pepper and Sickel and in 1845 purchased their brewery.

The Robert Smith India Pale Ale Brewing Company was incorporated in 1887 and moved to a new plant at 38th and Girard (right across the Schuylkill River from “Brewerytown”). It operated until Prohibition as the oldest brewery in continuous operation in America. In 1891 Robert Smith was described as a “hale and hearty” 84-year-old who was still running the brewery. He died two years later and the business was reorganized as the Robert Smith Ale Brewing Co. owned by Schmidt’s Brewery of Philadelphia. The Smith brewery produced mainly ales and stouts. Production figures for the turn of the century are: 1902: 53,521 bbl.; 1905: 61,910 bbl.; 1907: 64,400 bbl. Brands included Tiger Head Ale, XXX Stout, Porter, IPA, Old Mystery, Imperial Burton and English Pale.

The twelve prints show up from time to time on eBay, antiques auctions, collectibles websites and even on Amazon. They’re also in the collection of the Library of Congress.

In addition to the posters, they also created a short book — more or a pamphlet at 37 pages — with information about the brewery and each of the twelve images.

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Here’s the book’s introduction:

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Below are all twelve illustrations. In each case, I used the biggest and best image I could find. Below each print I’ve added the text from the book, and it appears that some editions of the posters may have even included that text just below each print.

The Falstaff Inn
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Penny Pot Tavern and Landing
Penny-Pot-Tavern

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Indian Queen Hotel
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Spread Eagle Inn Inn
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State House Tavern
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The Three Crowns
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Drawbridge and Blue Anchor Inn
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London Coffee House
philadelphia-colonial-inn-the-london

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City Tavern
philadelphia-colonial-inn-the-city

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Black Horse Inn Yard
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Smith’s 1774 Brewery
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Moon and Seven Stars
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And here’s the final page of text from the 1909 book.

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Filed Under: Art & Beer, Just For Fun, Related Pleasures Tagged With: History, Pennsylvania, Philadelphia, Pubs

Beer In Ads #1683: Great Stuff This Bass

September 19, 2015 By Jay Brooks


Saturday’s ad is for Bass Ale, from the 1940s. It’s a curious little ad. The block in the upper righthand corner with “Fishing” on it seems to suggest it was part of a series. I guess either he’s so engrossed in his fishing or he’s had enough Bass Ale that he didn’t even notice a tiny man put a ladder on his back, climbed up and attached a sign to his back. “Great Stuff This Bass”

Bass-1940-fishing

Filed Under: Art & Beer, Beers Tagged With: Advertising, Bass, England, History

Beer In Ads #1682: Be Light-Hearted! Stay Light-Hearted!

September 18, 2015 By Jay Brooks


Friday’s ad is for Carling’s Red Cap Ale, from 1952. “Be Light-Hearted! Stay Light-Hearted! Step up to Carling’s!” The illustration shows a couple entwined with beer mugs, but apparently disagreeing on why they like the beer. One says “Light as the smoothest drink!” The other one believes its “Hearty as only an ale can be!” My vote is for hearty.

Red-Cap-1951-light-hearted

Filed Under: Art & Beer, Beers Tagged With: Advertising, Canada, History

Beer In Ads #1681: This Will Soften The Blow!

September 17, 2015 By Jay Brooks


Thursday’s ad is for Schlitz, from 1951. A man, apparently just arrived home from work, has his eyes covered by his wife. His comfy chair is ready for him, with his pipe, slippers and a book within easy reach. On the table next to his chair sits a bottle of Schlitz and a full pilsner glass. Behind the beer sits three hat boxes from “Bonnie Hats.” The idea apparently is all of the comforts waiting for him will make the purchase of the hats less of a problem for her. It’s a very sexist ad, reinforcing gender stereotypes, but at the time the ad ran, these were likely considered quite normal, with few questioning them.

Schlitz-1951-soften-the-blow

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz

Beer In Ads #1680: So Refreshing

September 16, 2015 By Jay Brooks


Wednesday’s ad is for Olympia, from the 1950s. It’s such a colorful ad and looks like it may have been intended as a billboard. Curiously, in the oval the ad is for “Light Olympia,” but the can itself is “Pale Export.”

Olympia-1950s

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Ads #1679: A Sip Says It All …

September 15, 2015 By Jay Brooks


Tuesday’s ad is another one for Molson Export Ale, also from the 1950s. I love the smirk on the face of the man, reclining on the chaise lounge, or whatever it is, reading the newspaper and holding a full mug of beer. That’s a smile of anticipation, the promise waiting in a drink of beer.

Molson-1950s-export

Filed Under: Art & Beer, Beers Tagged With: Advertising, Canada, History

Beer In Ads #1678: Thoughts At Quitting Time

September 14, 2015 By Jay Brooks


Monday’s ad is for Molson Export Ale, from 1950s. The man in the illustration does look happy. After all, he’s got a “”deep armchair” and the promise of “quiet relaxation.” All he needs is a beer to make his time off perfect … unless of course he’s got a wife and kids that won’t be thrilled about him spending the evening quietly sipping beer in his comfy chair.

Molson-1950s-quitting-time

Filed Under: Art & Beer, Beers Tagged With: Advertising, Canada, History

Beer In Ads #1677: The Key To Good Taste

September 13, 2015 By Jay Brooks


Sunday’s ad is for Blatz Pilsener Beer, from 1945. This is the second ad in the last week or so using the “B” in Blatz with the barley stalks. In this ad, the “Key To Good Taste” is both the church key about to open the bottle and “the finest ingredients, scientifically controlled and laboratory tested.” Umm, sounds tasty.

Blatz-1945-good-taste

Filed Under: Art & Beer, Beers Tagged With: Advertising, Blatz, History

Beer In Ads #1676: All Dressed Up And Going Places

September 12, 2015 By Jay Brooks


Saturday’s ad is for Carling’s Black Label and Red Cap Ale, from the 1950s. I guess they were trying to make it look sophisticated with the castle mansion, Rolls Royce and man in a tuxedo. The tickets next to the bottle read “The International Look.” These were apparently their “modern new labels,” and boy howdy does that make the difference in how a beer tastes. This is one approach that the big breweries take that I’ve never quite understood. I understand that packaging is, and should, be updated from time to time, sometimes in small increments and occasionally a complete overhaul. But it’s not really newsworthy, it’s not what consumers care about. I’m arguably more interested in beer labels and packaging than the average beer drinkers, and I find these ads absurd, so how insignificant must they seem to regular folks? Why would they assume it matters that the label has changed? If people notice and sales go up on their own then the new packaging is a success. Telling them they should notice and care that the same beer inside the bottle now has a spiffy new label is, in my opinion, a pretty tough, and pointless, sell.

Carling-1940s-all-dressed-up

But if they’re going for sophistication, take a closer look in the bottom right-hand corner. What the hell is that character? A weird barrel-shaped man with a flat head wearing all-white, except for a black top hat and a striped shirt. That doesn’t look particularly sophisticated to me.

carling-man

Filed Under: Art & Beer, Beers Tagged With: Advertising, Canada, History

Beer In Ads #1675: Get Yourself A Beer * And Sit Down

September 11, 2015 By Jay Brooks


Friday’s ad is for Carling’s Red Cap Ale, from 1955. Kinda of goofy Canadian ad, all in red. A guy who looks a bit like Bing Crosby sitting in front of a television set, looking back to us with the headline. “Hi there! Get yourself a Beer * and sit down.” I guess there’s not going after the active lifestyle demographic. I also love the tagline at the bottom. “It’s a pure case of pleasure.”

Red-Cap-1955-sit-down

Filed Under: Art & Beer, Beers Tagged With: Advertising, Canada, History

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