Thursday’s ad is for the French brewery, Brasserie du Fort Carré from Saint-Dizier, Haute-Marne. The ad is the third one we’ve featured by Leonetto Cappiello, the Italian illustrator considered to be the father of modern advertising.
Beer In Ads #200: Vote For Mr. Pilsener
Wednesday’s ad is from 1960 for Labatt’s of Canada, which must have been election year there, too. I love Labatt’s little old German brewer persona. I’d vote for that guy. And what a great tagline: “Vote For Mr. Pilsener, The Friend of the People, and leader of the Labatt’s Pilsener Party.” Hilarious. “3 Cheers” indeed.
Beer In Ads #199: The Moritz Elephant
Tuesday’s ad is for a Spanish beer, Moritz. The Barcelona brewery was founded in 1856 and closed in 1978, but remaining family members started up the brand again a few years ago, contracting the brewing. This ad is from the first half of the last century, and I particularly love the laughing elephant with his mug of beer.
Beer In Ads #198: Biere La Lorraine
Monday’s ad is for a French beer, presumably from the Lorraine area. I love the giant mugs, showing they offer both kinds of beer, light and dark. And the server must be one of the strongest people in the world, despite looking somewhat frail. Impressive.
Beer In Art #94: Rufus’ Northern Breweries, Sudbury
Today’s featured artwork is by a Canadian artist known only as Rufus. She works in mixed media and the piece is entitled Northern Breweries, Sudbury, a brewery in Ontario. Northern Breweries was founded in 1907, but closed around five years ago. The work was created in 2008, and is Mixed Media on canvas, 8 x 10 inches.
Rufus is an art teacher in Newmarket, Ontario. Her art can be seen at a variety of blogs, such as Industrial Arts and Little Black Sketchbook.
Guinness Ad #35: Kangaroo Switcheroo
Our 35th Guinness poster by John Gilroy features a kangaroo who’s taken the zookeeper’s Guinness and put it in her pouch, replacing it with her Joey in his apron. The tagline is “My Goodness, My Guinness.”
And here’s a second version of the ad in blue. The kangaroo is more detailed and looks friendlier, and there are a few other small differences, but it’s otherwise the same.
Beer In Ads #197: Carling Black Label, People Like It
Friday’s ad is for Carling Black Label from 1962. “People Like It” appears to be part of a campaign from the time period, using similar layouts. The first has a bowl of corn chips.
The second has a similar layout, but has a bowl of peanuts instead. And both still reference the iconic “mabel, Black Label.”
Beer In Ads #196: Ballantine Bowling
Thursday’s ad is for Ballantine Ales from 1953. It’s set on a rooftop bowling alley. It reminds me of the book from a few years ago, Bowling Alone, about how society’s more fractured now and has lost its sense of community. The bowlers in the ad certainly look like they’re having a good time.
Beer In Ads #195: Redhook Postcard
Wednesday’s ad is for Redhook, when they were still brewing in Seattle, Washington. I’ve always loved the old-time postcard art showing the original brewery on Phinney Avenue. The building now houses a chocolate company and is across the street from Brouwer’s Belgian Cafe.
Beer In Ads #194: Barclay’s London Lager
Tuesday’s ad is for Barclay’s London Lager. I love the simplicity of the ad, with few colors and using a lot of white negative space to great effect.
