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Beer In Ads #5148: Ach Himmel Mr. Goat

March 6, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Friday’s second ad is for Manz Bock Beer, which was published on March 6, 1937. This ad was for the Philadelphia Brewing Co., of Philadelphia, Pennsylvania, which was originally founded in 1864 by Gottlieb Manz. This ad ran in The Philadelphia Inquirer, also of Philadelphia, Pennsylvania.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Pennsylvania, Philadelphia

Historic Beer Birthday: Conrad Windisch

March 6, 2026 By Jay Brooks 5 Comments

lion-brewery-ohio
Today is the birthday of Conrad Windisch (March 6, 1825-July 2, 1887) who was a co-founder, along with Gottlieb Muhlhauser of the Windisch-Muhlhauser Brewing Co. of Cincinnati, Ohio, which was known as the “Lion Brewery.” He was originally a partner in the more famous Christian Moerlein Brewery, but in 1866 was bought out by Moerlein. During the same period, he also owned and ran the C. Windisch & Co. Brewery, located in the Covington, Kentucky, but it closed after just one year, in 1862. After leaving the Christian Moerlein Brewery, he partnered with Muhlhauser on the Lion Brewery, which remained open until prohibition.

Here’s a short biography from Find-a-Grave:

Brewer. A native of Germany, he was born in the village of Eggloffstein in Bavaria. At the age of 13, after an education in the common schools, he began to work full time for his father, Ulrich Windisch, at the family’s brewery and farm. During the German Revolution of 1848, he left his homeland and emigrated to America. Windisch first settled in Pittsburgh, Pennsylvania and worked for a brewer for a brief period of time before moving west to work at breweries in Belleville, Illinois, and St. Louis, Missouri. He eventually came to Cincinnati in 1850 and found similar work. Windisch worked for Koehler at the Buckeye Street Brewery for three years until he became a partner with Christian Moerlein in 1853. He also started his own brewery in 1862 and sold his interest to Moerlein in 1866 to devote his time to his own interests. With his brother-in-law, Gottlieb Muhlhauser, as well as Muhlhauser’s brother, Henry, the Muhlhauser-Windisch & Company was established. It was more commonly known as the Lion Brewery because of two stone carved lions atop each of the two gables at the entrance. The business soon became one of Cincinnati’s foremost brewers. They were among the first to introduce ice machines and was the city’s second largest during the 1880’s. In 1854, Windisch married Sophia Wilhelmina Kobmann, who was also from his native village and lived on an estate in present day Fairfield in Butler County, Ohio. He died at his residence in 1887 when he was 62 years old. The brewery continued with his son, William A. Windisch and later with another son, Charles Windisch and remained in operation until 1920 when Prohibition caused the doors to close.

conrad-windisch-brewery-letterhead

Their brewery became known as the “Lion Brewery” because of the two lions that rested atop the brewery’s gables and many of their beer names used a lion in the name and on the labels.

Lion-Brewery1

The History of Cincinnati and Hamilton County, Ohio has a short history of the Windisch-Muhlhauser Brewing Company:

Lion-brewery-history

Paired Creation also has a history of the brewery.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, Kentucky, Ohio

Historic Beer Birthday: Samuel Wainwright

March 6, 2026 By Jay Brooks Leave a Comment

Today is the birthday of Samuel Wainwright (March 6, 1822-October 19, 1874). He was born in Pennsylvania, but headed west as a young man, founding one of the first breweries in St. Louis with his brother Ellis in either 1846 or 48 (accounts differ). They went through a series of names, with the final one being Wainwright Brewery Co. when they closed for good in 1919.

Here’s a short obituary from Find-a-Grave:

Businessman, Brewmaster. Born in Pennsylvania, Samuel’s father was a well-known and wealthy brewer of ale and beer in England. Samuel served his apprenticeship to the brewer’s trade under his father’s directions, thoroughly mastering every detail of the art of manufacturing ale and beer in accordance with English methods. In 1846, Samuel purchased a small brewery in St. Louis which had previously been known as the Fulton Brewery. Along with his brother Ellis, he conducted the brewing business established under the firm name of Ellis & Samuel Wainwright until 1849 when Ellis died. For two years afterwards, the business was conducted under the old firm name, but after that Samuel purchased the interest of his brother’s estate and continued the business along until the formation of a new partnership with Charles A. Fritz. In 1857, he purchased George Busch’s interest in a malt-house and lager beer brewery and took the name of Fritz & Wainwright and engaged exclusively in the manufacture of lager beer. The business continued until 1870, when Fritz sold his interest and the business became known as Samuel Wainwright & Co.

And here’s another biography:

Samuel Wainwright was born in Pennsylvania, the son of Prominent brewer Joseph Wainwright. From a young age he and his brother Ellis apprenticed in his father’s Pittsburgh Brewery where they learned the art of brewing of ale and beer in the English method.

In 1831, at age 22, Ellis ventured westward with the intention of establishing one of the first breweries in St. Louis, Missouri. Samuel joined him around 1840 and eventually the two ran the Fulton Street Brewery until Ellis’s death in 1849.

At age 27, Samuel Wainwright became controlling partner the firm and he ran it heroically. The brewery thrived despite being in the same town already crowded with big brewing firms and dozens of smaller ones.

Wainwright’s vision was aggressive and expansive. In 1857 Samuel abandoned the Fulton Brewery and purchased the more modern brewery built in 1854 by George Busch (older brother of Adolphus). The new brewery also indicated a change in direction for Wainwright. He started focusing more on Lager Beer, which was considered the new thing in the 1850s. The change paid off. By 1857 the Wainwright brewery led the city in sales and continued to grow from there. Samuel Wainwright died at the top of his game on October 19th, 1874. He was just 52 years of age.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Missouri, Pennsylvania, St. Louis

Beer In Ads #5147: Frankenmuth Is Michigan’s Largest Selling Bock

March 6, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Friday’s first ad is for Frankenmuth Bock Beer, which was published on March 6, 1956. This ad was for the International Breweries, Inc., of both Detroit and Frankenmuth, Michigan. Frankenmuth Brewing Co. was originally founded in 1899 as the Gold Medal Brewery, and was known as Frankenmuth from 1933 until 1955, when it and two other breweries merged to become International Breweries, Inc. This ad ran in The Jackson Citizen Patriot, of Jackson, Michigan.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Michigan

Historic Beer Birthday: John Bird Fuller

March 6, 2026 By Jay Brooks Leave a Comment

Today is the birthday of John Bird Fuller (March 6, 1801-May 27, 1872). He was the son of John Fuller, who became a part owner of the Griffin Brewery around 1829, though it had been founded as early as 1816. When his father passed away, John Bird made moved to become sole owner and then brought in two new investors, John Smith, his son, Henry Smith, and his son-in-law, John Turner. In 1845, the new enterprise was called Fuller, Smith & Turner PLC, which is still the official name of Fuller’s Brewery today.

John Bird Fuller was born on 6 March 1801. He was the son of John Fuller and Dinah Jeans. He married Sophia Harriet Hanning, daughter of William Hanning and Harriet Lee, on 22 June 1829. He died on 27 May 1872 at age 71.

He held the office of High Sheriff of Wiltshire in 1852. He held the office of Justice of the Peace (J.P.) for Wiltshire. He held the office of Deputy Lieutenant (D.L.) of Wiltshire. He lived at Neston Park, Wiltshire, England.

FULLERS-19002
The Fuller’s Brewery in 1902.

Here’s a history of the brewery from Fuller’s website page entitled “History and Heritage:”

Immortalised in the name of one of our famous ales, 1845 is a year that will forever be Fuller’s. It was then that the partnership papers of Fuller, Smith & Turner were officially signed, marking the start of something very special for London’s brewery scene.

However, the Fuller’s story had been brewing long before then.

Beer has been made in this part of the capital for more than 350 years, dating back to the era of Oliver Cromwell. Back then, it was quite common for large households to brew their own beer.

In the late 1600s, one such private brewhouse was in the gardens of Bedford House on Chiswick Mall. Another, a far humbler concern, was operating nearby at the cottage of Thomas Urlin.

When Urlin died, the property passed to his widow and son-in-law, a gentleman named Thomas Mawson, who stepped in to take up the reigns as manager. It was he who laid the foundations for a major brewing enterprise – buying The George public house and two adjoining cottages for £70, then later snapping up the brewhouse on Bedford House too.

Thomas Mawson is still honoured today through the Mawson Arms, the pub located on the Brewery site.

Legal wranglings
The next notable owners of the brewery were John Thompson and David Roberts, whose six-year partnership suffered due to a series of legal wranglings. The duo predictably parted company in 1786 when Roberts left to join the Royal Household and Thompson soldiered on alone.

Eventually, the brewery passed to his sons, Douglas and Henry. It was under their stewardship, in 1816, that the brewery first acquired the Griffin name and emblem. The Griffin had previously been the symbol of Meux and Reid’s Brewery in the aptly-named Liquorpond Street, but when that business collapsed, the Thompson brothers moved swiftly to snaffle the name.

“In a letter to his brother in 1828, Henry Thompson boasted of increasing sales from 8,000 to 24,000 barrels. Things continue to head the right way. In 2013, we sold 334,000.”

The adoption of the Griffin is a decision that’s certainly stood the test of time, but other decisions by the pair were far less successful. Double dealings pertaining to mortgages led the brothers – and the brewery – to the brink of ruin. They needed investment, and fast.

Enter John Fuller
The Thompson brothers invited Philip Wood, brother of London’s Lord Mayor, into the partnership, but Wood knew his money alone couldn’t save the brewery. He too looked elsewhere for help. It came from one John Fuller.
Fuller was a wealthy country gentleman and he jumped at the chance to come aboard, investing primarily on behalf of his son. He soon bought one of the Thompsons out, and, within a couple of years, found himself the majority shareholder at the brewery.

In 1839, John Fuller died and passed control to his son, John Bird Fuller. The younger Fuller moved quickly to make his mark, and by 1845 he’d severed ties with the Thompsons to take the reins by himself.
He sought investment and expertise from third parties though, and John Smith – already helping to run a successful brewery elsewhere – was invited aboard. He invested on behalf of his son, Henry Smith, and his son-in-law, John Turner.

So it was that Fuller, Smith & Turner came into being.

A new era
Smith and Turner brought with them a welcome bonus – an extensive list of private customers for whom the brewery went on to make a special kind of beer. It was known as HK (hopped and keepable), and a milder version went into production too.

Until that point, the brewery had brewed only ‘ale’ and ‘hock’. Even porter, which had been popular since the mid-1700s, wasn’t adopted at Griffin Brewery until the 1840s.

Slow on the uptake perhaps – but we like to think we’ve made up for it since.
Indeed since that date, the Griffin Brewery has gone from strength to strength. In 1929, exactly 100 years after the first Fuller had come to Chiswick, Fuller, Smith & Turner became a limited company.

P1020192
From a visit to the brewery in 2007.

And this is from Wikipedia:

Beer has been brewed on Fuller’s historic Griffin Brewery site in Chiswick since the seventeenth century. From the original brewery in the gardens of Bedford House on Chiswick Mall, the business expanded and thrived until the early part of the nineteenth century. Money problems forced the owners, Douglas and Henry Thompson and Philip Wood, to seek a partner. John Fuller, of Neston Park, Wiltshire was approached to see if he would inject the required amount of money. In 1829 he joined the enterprise, but the partnership proved a difficult one and in 1841 Douglas Thompson fled to France and the partnership was dissolved. It soon became apparent that it was impossible for one man with no brewing experience to run a brewery of that size alone so in 1845 John Fuller’s son, John Bird Fuller, was joined by Henry Smith from the Romford Brewery of Ind & Smith and his brother-in-law, Head Brewer John Turner, thereby forming Fuller Smith & Turner.

P1020145

P1020189
After our tour, our tour guide with Shaun O’Sullivan and Christian Kazakoff.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: England, Great Britain, History

Beer In Ads #5146: Something Wonderful!

March 5, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Thursday’s second ad is for Meister Brau Bock Beer, which was published on March 5, 1956. This ad was for the Peter Hand Brewery Co., of Chicago, Illinois, which was originally founded in 1891 by Peter Hand. This ad ran in The Chicago Tribune, also of Chicago, Illinois.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Illinois, Wisconsin

Beer In Ads #5145: Enjoy Big D, Drewrys Bock Beer

March 5, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Thursday’s first ad is for Drewrys Genuine Bock Beer, which was published on March 5, 1960. This ad was for the Drewrys Brewing Co., of McHenry, Illinois, which was originally founded in 1877 by E.L. Drewry. This ad ran in The Seymour Daily Tribune of Seymour, Indiana.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Illinois, Indiana

Beer In Ads #5144: Now… From Old Dutch Draft Bock Beer In Bottles, Too

March 4, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Wednesday’s second ad is for Old Dutch Bock Beer, which was published on March 4, 1965. This ad was for the Old Dutch Brewery, a division of International Breweries, Inc., of Findlay, Ohio, which was originally founded in 1898 as the Krantz Brewing Co. This ad ran in The News Journal of Mansfield, Ohio.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Ohio

Historic Beer Birthday: Leonhard Eppig

March 4, 2026 By Jay Brooks 1 Comment

eppig
Today is the birthday of Leonhard Eppig (March 4, 1839-April 9, 1893). He was born in Großwallstadt, Bavaria, and at age fifteen, in 1854, he came to New York on the S.S. Rotterdam and settled in Brooklyn. He learned to brew working for a Brooklyn brewer, Michael Seitz. In 1866, he and a partner formed the Hubert Fischer & Leonhard Eppig Brewery. Ten years later, he bought out his partner and it became simply the Leonard Eppig Brewing Co., but traded under the name Germania Brewery. From what I can tell Eppig’s name was spelled Leonhard, but it was often anglicized to Leonard, even on advertising. When Eppig died, his sons continued running the brewery until it was closed down by prohibition in 1920. They reopened the brewery after repeal, but in 1935 sold it to George Ehret Brewery.

leonard-eppig-photo
Here’s a short biography from Find-a-Grave:

Leonhard was born in Bavaria, Germany. He married Margarehta about 1854 and had at least 10 children, Anna, Euginia, John, Henry, Franz, Barbara, Theresa, Mary, Margaret and Regina, some of which are entombed in his mausoleum. Leonhard owned the Eppig Germania Brewery Company, which was located in Brooklyn.

leonard-eppig-1885
And here’s his obituary from the Brooklyn Daily Eagle:

Leonard-Eppig-obit

Leonhard_Eppig_Brewery_Poster_Historic

This lengthy story is from “A History of Long Island: From Its Earliest Settlement to the Present Time, Volume 3,” by Peter Ross and William Smith Pelletreau, published in 1905:

leonhard-eppig-bio-1
leonhard-eppig-bio-2
leonhard-eppig-bio-3
leonhard-eppig-bio-4
leonhard-eppig-bio-5
Eppig-mausoleum

Busts of Eppig and his wife on the family mausoleum.

eppig-bottle
Last year, a descendant of the Eppig family opened a craft brewery in San Diego, which they named Eppig Brewing, and included this infographic in their website:

eppig-history-infographic

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Brooklyn, Germany, History, New York

Historic Beer Birthday: George Klotter

March 4, 2026 By Jay Brooks Leave a Comment

bellevue-ohio
Today is the birthday of George Klotter (March 4, 1805-July 29, 1882). He was born in Baden, Germany, but moved to Cincinnati, Ohio and established the Hamilton Brewery with partner Johann G. Sohn in Cincinnati, Ohio in 1846. Klotter left that brewery, while Sohn continued alone, and Klotter started another brewery, the George Klotter Brewery in 1866 The following year George Jr., and his brother Louis, joined the brewery, and it was renamed the George Klotter and Sons Brewery, which it remained until 1888. Unfortunately, there’s very little information I could find about Klotter or his brewery.

Here’s a short biography from Find-a-Grave:

Clyffside Brewing Company (242 McMicken) is a defunct brewery in Cincinnati, located on the site of Hamilton Brewery, founded in 1845 by Johann Sohn and George Klotter as the Hamilton Brewery. By 1853, the company became known as the Klotter, Sohn and Company. In 1866, Sohn bought out Klotter, and Klotter went on to establish his own brewery on Klotter Street.

And this is his obituary, also from Find-a-Grave:

Bellevue-postcard

It 1888, it was renamed the Bellevue Brewery until finally closing in 1919.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, Ohio

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