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Jay R. Brooks on Beer

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Historic Beer Birthday: Armin Louis Neubert

August 2, 2025 By Jay Brooks

minneapolis black-hills salinas
Today is the birthday of Armin Louis Neubert (August 2, 1864-July 3, 1946). He was born in Wolkenstein, Saxony, Germany. His father died when he was five, and he grew up with an uncle, who allowed him to train as a brewer while attending school. After a stint in the German-Saxon Army, he moved with his uncle to the United States. After helping his uncle set up his American business, he moved from city to city working for prominent breweries for several years before finally settling in Minnesota, spending twenty years as the head brewer of the Minneapolis Brewing Co., though his official title was “Production Superintendent.” The year after he took the job, he introduced the popular “Grain Belt Beer.”

In 1900, the Minneapolis Brewing Co. bought the Black Hills Brewing Co. in Central City, South Dakota. A new brewery was built, designed by Armin Neubert and he was also named vice-president when the business was reorganized.

salinas-brewing-tan

When Neubert retired from the Minneapolis Brewing Co. in 1914, he moved his family to Central City, which he’d become fond of during his numerous visits there over the years, and continued to work at Black Hills. Unfortunately, the brewery closed at the beginning of 1917 when the state voted to start prohibition two years before the national prohibition, though it stayed in business by switching to soft drinks and near-beer. But it was a pain in the ass, and Armin apparently was disheartened by what had happened to the industry he loved and the brewery was closed in 1927, and sold the next year. “After that, he moved to a ranch he’d bought near Great Falls, Montana and became a wheat farmer. But after a few years he turned the ranch over to his son and retired to Santa Cruz,” California.

Apparently, a new Black Hills Brewing Co. is in the works, though it gives the original founding date as 1878.

But after prohibition ended in 1933, Neubert was lured back into the brewery industry and was asked to get involved in reopening the old Salinas Brewery, in California.

Armin was to receive equity in the new company as payment for his engineering work, and his son, Armin K., who had an engineering degree, was included in the deal. The Salinas Brewing & Ice Company was opened and soon gaining recognition for its excellent “Monterey Beer.” Armin, Sr. was brewmaster, and Armin, Jr. was the treasurer of the firm.

Eventually, Neubert ended up owning the Salinas Brewery outright, with his son, who’d been involved since the beginning, as president.

Then in February of 1937, Rettenmayer met with an untimely death, followed in November by the death of a prime stockholder and director of the company, Dr. Wm. Fehliman. This resulted in the restructuring of the company in 1938, and the Neubert family gaining sole control. The company’s name was changed to the Monterey Brewing Co., with Armin, Jr., president.

There’s surprisingly very little information about Neubert, and no pictures I could find, and almost everything here is from the website Brewery Gems. They also have a much fuller biography of Armin Neubert.

Here’s a short obituary from the Santa Cruz Sentinnel in 1946:

And here’s a report on Neubert’s funeral:

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: California, Germany, History, Minnesota, South Dakota

Historic Beer Birthday: Albert Moortgat

August 2, 2025 By Jay Brooks

Today is the birthday of Albertus Carolus “Albert” Moortgat (August 2, 1890-September 14, 1983). He was the youngest son of Jan Léonardus Moortgat, who founded the brewery which became known as Duvel Moortgat. Albert took over the brewery around 1914 and in 1917 created their iconic beer, Duvel, although they didn’t call it that until 1923.

This is his entry from Dutch Wikipedia, which I altered somewhat so it reads more naturally.

Albert’s father first left the management of the brewery to his brother Joseph (1875-1914), but after his early death he left the management to Albert. The first Duvel was brewed in 1917, but it was not until 1923 that the beer was marketed under that name. Albert went to Scotland to learn how to make this beer and initially called it “Victory Ale.”

In 1921 Moortgat became mayor of Breendonk. Moortgat remained mayor until he was arrested in September 1944, during the Allied liberation of Belgium, and accused of collaboration with the German occupier. He was sentenced to four years in March 1946, but he was released at the end of August 1947.

In 1917 Albert Moortgat married Virginie Plaskie (1891-1977), a daughter of a brewer from Ramsdonk. They had 12 children.

This account of the early history of the brewery is from the company’s website:

It all began when Jan-Léonard Moortgat and his wife founded the Moortgat brewery farm in 1871. Around the turn of the century, Moortgat was one of the over 3,000 breweries operating in Belgium.

Jan-Leonard experimented by trial and error, and his top-fermented beers were soon greatly appreciated in the brewery’s home town of Puurs and far beyond. Before long, the Brussels bourgeoisie was also won over by his beers.

Business was booming and Jan-Leonard’s two sons, Albert and Victor, joined the company. There was a clear division of labour: Albert became the brewer, Victor was responsible for delivering the beer to Brussels by horse and dray.

Albert and the Moortgat family c. 1895. Albert is in the front row on the left.

The First World War brought Belgium into contact with England and especially with English ales, which were quite popular at the time.

Inspired by the success of English ales, Albert decided to create a special beer based on the English model.

To create this type of ale, Albert wanted to work with only the best ingredients.

He travelled to the UK to get the specific strain of yeast he wanted and initially met with considerable resistance from the local brewers. It was only after a veritable odyssey across England that he was finally able to get his hands on a precious sample from a Scottish brewery. Our yeast is still cultured from the very same strain to this day!

The staff of the Moortgat brewery in the 1920s. Neatly dressed. Albert Moortgat is the second from the right in the first row.

The two brothers continued to search and experiment until they had perfected the recipe.

To commemorate the end of the First World War, the new beer was initially dubbed ‘Victory Ale’.

Today, of course, it’s known as “Duvel.”

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Belgium, History

Historic Beer Birthday: Henry Hess

August 1, 2025 By Jay Brooks

henry-hess
Today is the birthday of Henry Hess (August 1, 1859-July 25, 1909). Hess was born in Bucks County, Pennsylvania and in 1901 bought the Germania Brewing Co. in Philadelphia, which has originally been founded in 1875 by Philip J. Laubner, and it was known then as the Philip J. Laubner Brewery. Hess renamed the Henry Hess Brewing Co. and remained opened until it closed in 1911, presumably due to his death two years before. He appears to have been involved in another location that was also called the Henry Hess Brewing Co. from 1909-1912. Before 1909, it was known as the Consumer’s Brewing Co. and afterwards was known as the Premier Brewing Co., which closed in 1920 due to prohibition. In 1933, it re-opened as Trainer Brewing and in 1937 became known as the Otto Erlanger Brewing Co. until 1951, when it closed for good.

henry-hess

Here is an obituary of Hess from the “Brewers Journal, Volume 34 for the Year 1909:”

henry-hess-obit-1
henry-hess-obit-2

hess-bottle-01

And this is about his brewery from the book “1000 Years of Brewing:”

henry-hess-100yrs

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, Pennsylvania, Philadelphia

Historic Beer Birthday: Robbin Bain

August 1, 2025 By Jay Brooks

Today is the birthday of Robbin Bain (August 1, 1938-October 23, 2023). Bain was elected Miss Rheingold 1959, the 20th model chosen. She was born Barbara Jane Bain in Flushing, Queens, in New York City, though her family later moved to Bronxville in Westchester County. She appears to have been married three time, first to Arno Schefler in 1962, then to Alexander Gaudier, and finally to Edward V. Mele, whom she remained married to until his death in 2003. He started a manufacturing company that became the largest maker of jewel boxes in the world.

This is from her obituary in the New York Times:

Pursuing a career as a model, Barbara appeared in ads for Helena Rubinstein and Revlon. She was also one of four women, called “Portrettes,” who introduced Jackie Gleason on his television variety show, “The Jackie Gleason Show,” in 1956 and 1957. The next year, she graduated with an associate degree from Bradford Junior College (which later became Bradford College) in Haverhill, Mass., where she studied psychology, art and theater.

She changed her first name to Robbin early in her career, to avoid confusion with the actress Barbara Bain.

Ms. Bain was famous enough in 1961 to be a panelist on “To Tell the Truth,” a game show whose object was to figure out which of three people claiming to be the same person was the real one. In one episode she was so good at it — singling out the true “inventor of cocktails” from a three-man lineup — that another panelist, Betty White, playfully said, “I think Robbin’s disgusting.” In response, Ms. Bain lightly punched Ms. White on the shoulder.

The top of a notepad given to customers of Rheingold beer in 1959.

Her obituary continues:

Ms. Bain joined NBC as the “Today Girl” in late August 1961, working alongside the host John Chancellor and the news anchor Frank Blair. It was a stereotypical female role that had previously been filled by the actresses Estelle Parsons, Lee Meriwether and Florence Henderson.

Robert Bendick, the “Today” show’s producer at the time, outlined the role in 1959, telling The Associated Press: “A girl is essential to the show. You need a woman’s face to brighten up things. And you also need a woman for some types of features — fashions, beauty and talking to certain guests.”

But Ms. Bain said she loved it. “I was the only woman with the exception of the makeup woman on the set,” she said during a reunion of “Today Girls” on “Today” in 2012. And, Ms. McLanahan noted: “The role did transition to co-host. She always felt that she was groundbreaking in that sense.”

Ms. Bain left “Today” after only two months; the press speculated that she didn’t like the hours, but in fact she was pregnant with her first daughter, Dina.

“I ruined her career,” her daughter, now known as Dina Nemeth, joked in a phone interview.

Ms. Bain later became an interior designer.

And this is from the Palm Beach Daily News:

Robbin Mele Gaudieri (formerly Robbin Bain) died peacefully in her home on October 21, 2023, surrounded by her husband and two daughters.

Robbin grew up in Bronxville, NY with her parents Margaret Davison Bain and James Emms Bain. After graduating from Bronxville High School her remarkable beauty led her into the limelight. She won Miss Surf Maid USA at the age of 12 and was elected Miss Rheingold in 1959. This prestigious and highly anticipated contest drew 24 million votes across the nation.

Robbin pursued her education at Bradford Junior College where she studied psychology, art, and theatre. Her captivating presence made her a beloved television personality, notably as one of the Today Show’s inaugural female broadcasters, co-hosting alongside John Chancellor and Hugh Downs. She also frequently appeared as a panelist on “What’s My Line” and “To Tell the

Truth” game shows. Represented by the William Morris Agency, Robbin became an iconic image for Revlon, Playtex, and Helena Rubenstein. Throughout her life, she passionately pursued art and design, earning numerous awards for her paintings. She also served as President of the Central New York Arts Council in Utica, New York for many years. Her charitable commitments extended to a role as a Board Member of The Madison Square Boys and Girls Club.

Robbin’s life encompassed two previous marriages. Her first was to Arno Schefler with whom she had two daughters. Later, she enjoyed a 30-year marriage with Edward V. Mele until his passing in 2003.

She was devoted to her family who adored her tremendously. She is survived by her loving and devoted husband of 19 years, Alexander V.J. Gaudieri of Palm Beach; her daughters Dina Schefler Nemeth and Lara Schefler Mclanahan; sons-in-law Robert Raymond Nemeth and William Duer McLanahan; six grandchildren: Nicholas Bain Nemeth, Georgia Bain McLanahan, James Duer McLanahan, Annabelle Clare Nemeth, Brooke Denning McLanahan, and James

Edward Nemeth; and her stepson Alexandre Barclay Everson Gaudieri.

Robbin was a member of the Shinnecock Hills Golf Club, The Meadow Club of Southampton, and The Lost Tree Club at the time of her passing.

To many, Robbin had an illuminating presence whenever she entered a room, but to her family, her true beauty radiated from within through her unconditional love, devotion, warmth, and affection. Fondly referred to as “Gummy” by her family, she embraced this endearing nickname over time.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: History, Rheingold

Historic Beer Birthday: Frederick Gettelman Jr.

August 1, 2025 By Jay Brooks

gettelman
Today is the birthday of Frederick W. Gettelman Jr. (August 1, 1915-November 30, 1998). He was born in Wauwatosa, Wisconsin, the grandson of Adam Gettelman, who founded the A. Gettelman Brewing Co. in Milwaukee, Wisconsin. Junior worked at the brewery with his father, but after Senior passed away, the brewery was sold to the neighboring Miller Brewing Company in 1961.

Fred Jr.

The Gettelman plant and brand continued on with Frederick Gettelman, Jr., along with his brother brothers Tom, as plant managers until Miller formally merged the two operations in 1971.

fritz-gettelman-2
fritz-gettelman-2-text
I think Frederick Gettelman Jr. is in this photo, possibly on the right, but I’m not 100% sure.

And this is from “A Century of Brewing, 1854-1954: The A. Gettelman Brewing Company,” a company brochure from 1954:

The A. Gettelman Brewing Company first began to show signs of the new post-prohibition prosperity in 1937 with construction of an addition to the old bottle-house. An 80 x 110 foot structure, the building was twice the size of the building it annexed. Cream-colored bricks salvaged from the old Gettelman mansion atop the hill overlooking the brewery went into the construction of its walls and the bottling equipment it housed was modernity itself. In fact, Fritz Gettelman had had a hand in the improvement of the bottle washer installed in the new bottle house. It was he who had dreamed up and perfected the idea of cleaning the bottles with high pressure steam and water. So efficient was the equipment in the ultra modern bottle shop that Gettelman was able to show figures proving that breakage on bottles of all makes and ages ran only .442 percent of total bottles handled.

In addition to the modern machinery on the ground floor the bottle shop boasted a battery of glass-lined storage tanks in the basement, an innovation which Fritz Gettelman had also helped engineer. During development of the revolutionary tanks, he had spent long hours at the A. 0. Smith plant subjecting experimental models to every conceivable torture to prove his idea that molten glass will stick to steel. How he did this in the face of skeptical college “enchineers” — as he called them — is another story, but the success he encountered is borne out by the fact that few progressive breweries today are without the big beer holders with the glazed walls.

All this while the affairs of the brewery had been directed from the office building which lies between State street and the brewery proper. By 1948, however, it was becoming increasingly apparent that the expanding brewery would need corresponding office facilities. It was decided, therefore, that an old malt-house which had, for the last several years, served as a place for miscellaneous storage be made over into an office building. Part of the building had originally been the first Gettelman homestead, antedating even the mansion on the hill. From what had once been its living room emerged the present office reception room whose walls are panelled with the cypress of the old wooden beer storage tanks. From the rest of the building the architect’s skill and a lot of hard work wrought the present Gettelman offices. Fritz Gettelman went along with, and indeed inaugurated, most of the brewery’s advances, but he turned a deaf ear to any suggestion that he move his office to the newly renovated building. Moreover, he insisted that the second story room in which he had been born and from which had come many of his ideas on the humble brown butcher paper be left inviolate — and so it has been, to this day.

Modernization of brewery and office facilities was approved by everyone connected with the business, but no one sanctioned them more heartily than the two Gettelman brothers, Fred, Jr., and Tom, sons of the energetic and imaginative Fritz. Actively entering the management affairs of the brewery in 1939 and 1941, respectively, the two younger Gettelmans not only welcomed the changes but were, in large measure, responsible for their execution. Interest of the brothers in increased production and administrative efficiency was not an overnight affair. The lives of both of them had revolved around the brewery almost since they had taken their first steps and they had a working knowledge of every facet of the business long before they emerged from brewers’ school as master brewers.

Gettelman-Brewery-1054
The brewery in 1954, on its 100th anniversary.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, Wisconsin

Beer In Ads #5040: Frank Fehr’s Bock Beer

July 31, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s ad is for Frank Fehr’s Bock Beer, which was published in 1884. This one was for the Frank Fehr City Brewery of Louisville, Kentucky, which was originally founded in 1849 as the William Tell Brewery. Frank Fehr appears to have joined the brewery in 1872 and after 1876 it became known as the Frank Fehr City Brewery. This ad ran in The Courier Journal, also of Louisville, Kentucky.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Kentucky

Historic Beer Birthday: Rita Daigle

July 31, 2025 By Jay Brooks

Today is the birthday of Rita Daigle McGrover (July 31, 1927-February 9, 1974). Daigle was elected Miss Rheingold 1946. She was born in New York, and started modeling when was seventeen (lying about her age). She was also Miss Stardust of 1944 and Queen of the 1945 Photographers Ball. The same December she was crown Miss Rheingold, she married a well-known singer, Jimmy Saunders, who sang with Harry James, among others, and co-wrote songs with Frank Sinatra. Her modeling career both before and after 1946 was fairly robust, with her appearing on the cover of such magazines as Cosmopolitan, Life and Vogue. She later married lawyer Raymond J. McGrover, who was also president of the American Contract Bridge League. She had two children.

Here’s more about her from Those Obscure Objects of Desire:

Rita Daigle was born on July 31, 1927 in New York City, to Raymond and Alice Daigle. Her father, who worked as an assistant manager in a hotel, was born in Massachusetts. Her mother was French-Canadian, a housewife. She was their only child.

The family lived in Manhattan with a lodger in 1930. Rita attended high school in New York and developed an interest in modeling from an early age, picking this vocation as her road to fame and riches.

Rita signed with the Walter Thorton Agency, a premier modeling agency of the time, on par with Conover and John Power Agencies. She was only 16 when she started doing the modeling rounds. Her claim to fame was being crowned Miss Stardust in 1944, beating more than 3000 other pretty hopefuls for the title. This was followed closely by being Queen of New York’s Press Photographers Ball. Riding on a wave of high publicity, she was signed to a movie career in 1945.

CAREER

RitaDaigle4

Let me tell you right of the bat – I haven’t got any credits on Rita. She doesn’t have a page on IMDB, but I know that, unless the papers outright lied about it, Rita signed a contract with Paramount pictures in April 1945. There is a good chance that she, like many young and pretty starlets, never made a movie during their contract period. Also, it’s worth noting that her modeling career was much more lucrative than signing a contract as a starlet. If I were Rita, I would have chosen to return to New Yotk. Anyway, Rita really went back to New York and married by the end fo the year, thus ending any chance of working in Hollywood for the long run (her husband absolutely refused to work on the West coast, and her modeling momentum was slowly melting away).

Later, after her divorce, in about 1952, the papers called her an “actress”, but I couldn’t find any credits from this time (unless she changed her name) so it’s kaput again.

PRIVATE LIFE

In 1944, when the 17-year-old Rita hit the papers, they claimed she was a native of Lowell Massachusetts (not quite right), that she was 19 years old (not quite right), and that she was the sweetheart of Liutenant Emile Bouchard, serving somewhere in England at the time. I guess the part about Bouchard was true, but their relationship ended not long after.

Rita married singer Jimmy Saunders in New York in December 1945. Saunders was born as Vincent LaSpada on June 9, 1920, in Philadelphia, Pennsylvania. He came from a large Italian-American family – the son of Fillipo and Lillian LaSpada, his father was a baker who owned a bakery on the 9th and Cross Street. The family had 13 children, and Vincent had seven sisters (Lucy, Rose, May, Grace, Helen, Carmel, Angelina).

In 1945, Jimmy was in top form, and so was Rita. For instance, in 1946, Rita was crowned Miss Rheingold, a great honour for any model in the 1940s (the very first Miss Rheingold, Jinx Falkenburg, was the only one that had any kind of a acting career). That year, she made about 45, 000$ from her modeling work, making her a pretty well paid woman for that time! Rita appeared in Yank the Army Weekly, Cosmopolian and Vogue (among others). She was nicknamed La Daigle, and played pretty coy with the papers, admitting her father was a innkeeper and refused to say what inn – she also admitted that she rarely drank beer (despite being Miss Rheingold). It was also noted that she met Jimmy while dancing at Pops’ hotel. Cute! Now more about Jimmy’s career. As his obituary on Philly.com notes, he was a popular big band singer of the time:

Jimmy Saunders, also known as Sonny Saunders and for a time as Marco Polo, sang with the bands of Harry James, Eddie Duchin, Ray Bloch, Sonny Kendis and Charlie Spivak. He co-wrote “Peach Tree Street” with Frank Sinatra and recorded such hits as “There Must Be a Way,” “Santa Lucia,” “You Belomg to My Heart,” “I Love You for Sentimental Reasons” and “You Are Too Beautiful.” He also was a featured vocalist on the “Lucky Strike Hit Parade” show.

Aside for their highly successful careers, the LaSpadas had two children, two daughter, together: Diane LaSpada (born on April 15, 1947) and Linda LaSpada (born on December 9, 1948).

However, things in showbiz turn fast. One day a king, the next a pauper. Rita’s career, in a time when models lasted until they were 25, was hampered not only by her age but also by her wish to take care of her children. So, her modeling career was effectively over by 1950. Due to the sharp decline in popularity of big bands, so was Jimmy’s.

RitaDaigle5

The tensions over their failed careers led to the demise of their marriage in 1951. Yet, during the court proceedings more dirty laundry made it’s way to the public. For instance, an article claimed that Saunders filed court papers asking a judge for help “ridding his household of a mother-in-law and a gossipy aunt.”

Rita officially divorced Saunders in 1952 – Jimmy never remarried. Rita marched on. There were rumors she might marry James Cecil when her Florida divorce came through. Nothing doing.

Rita married Raymond J. McGrover, probably in the 1950s. McGrover was born on December 9, 1905, in New York, making his a whole lot older than Rita. While unlike in age with Rita, like her he spent his entire life in New York City, Brooklyn to be exact. He became a noted lawyer and devoted much energy to his favorite pastime, bridge. He married Billie McGrover in 1930, and they had a child. Both Raymond and his wife were passionate bridge players, probably the best in Brooklyn, often winning tournaments. I found that very cute – they had a strong shared interest that probably got them together in the first place. However, they divorced in 1939 in Reno, and Mrs. McGrover charged Raymond with a very non descriptive “cruelty”. McGrover lived alone from then on in Brooklyn. In the 1946-1947 period, he was a member of the steering committee that very much reorganized the American Contact Bridge League.

The ad announcing her victory in late 1945.
From the spring of 1946.
And one more from 1946.

Filed Under: Birthdays, Just For Fun Tagged With: History, New York, Rheingold

Beer In Ads #5039: Bockbierfest

July 30, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Wednesday’s ad is not for an actual beer, but instead is something Bock related. As we move increasingly past the typical bock beer season, the number of unique ads are becoming harder to find, and today only this odd little gem stood out. This ad is for films being shown in Cleveland, Ohio, and presumably the various theaters have a single owner since the one ad has listings for eight different theaters in different locations. The ad was published on July 30, 1931 in The Plain Dealer, of Cleveland, Ohio. The one that stood out was the Alhambra Theatre, which was located at 10403 Euclid Ave. This ad ran on a Thursday and was promoting a new film imported from Germany entitled “Bockbierfest,” released the previous year in Europe. Bockbierfest was about to debut in three days, on Saturday. The ad refers to the novie as a “Rollicking, Hilarious Comedy of the annual Bock Beer Festival.”

Here’s a close up of the listing from the Alhambra:

Bockbierfest was not a film I’d ever heard of before, so I did a little googling to see what I could find. Several websites give the following synopsis:

Underwear manufacturer Livius Heintze is a vehement anti-alcoholic and thus is very much against the marriage of his daughter Hedwig to the brewery owner Raumert. Heintze’s second, illegitimate daughter Emmi also wants to give her father a heart attack by marrying the hops merchant Seidl.

From what I can gather it was only shown in German and the only copy I could find for sale online had no subtitles or dubbing available. It starred Carl Boese, Ludwig Stössel, Margarete Kupfer and Margot Landa, none of whom I was familar with.

The website SIMKL also gives some information about the film:

Bock Beer Fest (1930) – A German Comedy Classic

Released in 1930, Bock Beer Fest is a German comedy film directed by Carl Boese. This early talkie is a light-hearted, entertaining movie that showcases the director’s skill in blending humor and wit.

The film follows the story of a group of friends who try to outdo each other in a series of comedic misadventures. With its witty dialogue and physical comedy, Bock Beer Fest is a hilarious portrayal of friendships and the chaos that ensues when they get together.

What makes this film stand out is its historical significance. As one of the earliest German talkies, Bock Beer Fest showcases the early days of sound in cinema. The film’s direction and cinematography are noteworthy, highlighting Boese’s expertise in capturing the essence of the era.

Interesting Facts:

  • Bock Beer Fest was one of the first German films to use synchronized sound, making it a milestone in the country’s cinematic history.
  • The film’s title, “Bockbierfest,” refers to a traditional German beer festival, which is a central theme throughout the movie.

Trude Brionne played “Emmi – ihre Tochter”
And Margot Landa starred as “Hedwig – beider Tochter”

You can also watch it in German, in two parts, on YouTube. Here are links for Part 1 and Part 2.

Filed Under: Art & Beer, Beers, Just For Fun, Related Pleasures Tagged With: Advertising, Bock, Film, Germany, History, Movies, Ohio

Historic Beer Birthday: Leopold Nathan

July 30, 2025 By Jay Brooks

conical-fermenter
Today is the birthday of Leopold Nathan (July 30, 1864- December 24, 1937). He was born in Laupheim, in Württemberg, Germany, in 1864. “He studied chemistry in Frankfurt am Main and became a leading expert in wine and beer processing. In 1912 he founded the Nathan-Institut, or Nathan-Institute AG.” He developed the Nathan Brewing System, the closed system using conical-cylindrical fermenters that are ubiquitous today.

This is his biography, translated from Dutch, from his page on the BeerWiki:

Leopold Nathan (Laupheim, July 30, 1864 – Berlin-Dahlem , December 24, 1937) was a German scientist, brewer and inventor. He was born at Schloss Laupheim. This slot had the disposal of a brewery, so early did not only his interest in fermentation measure that also to nature in general. Due to poor health, after doctoral education he did not go to the gymnasium, but in the doctrine of an uncle, where he could transform his love for flowers and plants into the open air into theoretical knowledge. Before his 18th he studied fruit and wine studies at Geisenheim University College. For some time he had been the assistant of Hermann Müller, better known as Hermann Müller-Thurgau, the breeder of the Müller-Thurgau grape breeder.

Nathan dedicated himself to making wine from berries and paid close attention to the yeast types used. In winter of 1888, Nathan again contacted brewing when he studied the yeast reindeer culture for three months in the famous laboratory of the Carlsberg Brewery, where Emil Christian Hansen performed groundbreaking work for the brewing industry.

In the years thereafter he made more and more of fermentation, first of berries, later also the preparation of champagne and schaumwein and sekt – the German version of champagne.

Nathan Institute

Nathan develops a new way of producing and riping beer under substantially sterile conditions, the [Nathan_Brouwerij | Nathan System]. Around the turn of the century, Leopold Nathan came to Switzerland, where he would later receive citizenship. In 1912, in Zurich, together with Ing. Gille, Bonenblust and Einstein founded the Nathan Institute. From this institute, the process and components of the brewing facilities are further improved and the commercial activities supported. The chemical department of the Technical University of Munich, Nathan, awarded his title in 1923 the title ‘Doctor ing.’.

Just a few of his patents, as filed in the U.S., include the Manufacture of vessels (1906), a Process for sterilizing closed vessels (1907), the Art of brewing beer (1918), a Process and apparatus for the filtration of beer wort for further treatment, and for the filtration of beer and other foaming liquids (1930), a Process for the elimination of the immature odoriferous constituents in brewing (1935).

The Walkerville Co-operative Brewing Company Ltd of Adelaide signed an agreement with the Nathan Institute of Zurich in November 1925 for the installation of its plant at the company’s brewery at Southwark, and this became the first Nathan system to be installed in Australia. It was a major project for the brewery, requiring the erection of additional buildings to accommodate the new equipment. Beer production commenced in the Nathan plant late in 1927, and a formal opening ceremony was held in January 1928.

Nathan Bitter was the first beer brewed and was instantly popular, being sold around Australia. The South Australian Brewing Company was becoming the more dominant brewery in the 1930’s and by the end of the decade they had purchased the Walkerville Brewery. Since the Nathan Beers were so popular they continued to make the beer at the Southwark Brewery, the brewery wanted to remove the Walkerville branding so they renamed the brewery to the Nathan Brewery.

This is Nathan’s obituary, written by H. Lloyd Hind, from the Journal of the Institute of Brewing in March of 1938:

Members will have heard with regret of the sudden death of Dr. Leopold Nathan, at Berlin. To many he was personally known through his visit to Edinburgh and London in 1930, when he addressed both Sections. His name stood very high in the brewing world on account of the great technical advances he introduced. These may possibly have overshadowed his scientific attainments, which were of no mean order. Though he lived to the age of 73, he was rather delicate in his youth, but overcame this and developed the remarkable energy which characterised him in later years. He had a varied career. Engaged first at a distillery in Erfurt, he passed on to the study of viniculture and, finally worked under Hanson at Copenhagen. Returning to Germany he was engaged in the preservation of vegetables by drying and drew attention to the possibilities of canning.

During this early stage of his career he also worked on the manufacture of fruit juices and was the first to apply pure yeast culture to wines, and was one of the earliest protagonists of the collection of fermentation gas. This work led him to study brewing, and ultimately to the rapid brewing process, with which his name is associated. The object of the Nathan process is to produce a lager beer in much shorter time than is usual. It is based on the principle of pure yeast in sterile wort. In 1900, Nathan moved to Zurich, and in 1912 founded the Nathan Institute and from there directed many installations all over the world. The output of beer brewed by his process now amounts to more than 1,500,000 barrels a year. He drew attention many years ago to the necessity of using air-free CO, and to the advantages of bottling under CO2. The University of Munich recognized the value of his scientific and technical work by conferring on him the honorary degree of doctor.

The Nathan Brewery

But it’s his brewing system that he invented and improved upon throughout his life that he’s remembered for, so let’s take a look at the Nathan System.

Nathan-brochure

This description is from the page on the Nathan Brewery, translated from Dutch, on the BeerWiki

In the early twentieth century, in climatic conditions, it was virtually impossible to brew a good beer in areas with a tropical climate. The German but Swiss resident Brewer and inventor Leopold Nathan developed a new type of brewery with a brewing method in that time. The method was aimed at not contacting the wort with direct outdoor air and significantly reducing the bearing time. Several breweries were already in use in Germany who used a Nathan installation and the results were hopeful. During this time, conventional fermenters used conventional breweries, and after a storage period of up to six months, the beer was suitable for consumption.

Nathan-brouwerij
The tight, technically well-equipped interior of a Nathan brewery.

As with the classic method, the malt is scraped and mixed with water. This mixture is then heated in steps to convert the starch into sugars during the germination. The next step is filtering out the grain residues and the remaining liquid (the wort) is boiled and hops are added. In this process the wort becomes sterile.

With the method of Nathan, the wort is removed in a special barrel of all hop and malt residues and then cooled to 5 ° C as soon as possible by means of a surface cooler. This cooler is located in a space where filtered and sterile air is blown. The chilled wort goes slowly from below into the vessel and is pumped so until the liquid is clear.

Nathan-gistkweek

Yeast

Unlike the usual open fermentation bins, aluminum barrels were used in a Nathan brewery. These cylinder conical tanks were an essential part of the Nathan Breweries. This type of tank was patented by Nathan in 1927 and are still used in many breweries. The tanks were fitted with a jacket that allowed cooling to the right temperature. The yeast – a cultured, clean culture – was added from below and kept in motion by sterile air or carbon dioxide so that the yeast process could be accurately controlled. In six to nine days, depending on the type of beer, the fermentation was completed. Because it was a closed system all carbon dioxide generated at the fermentation could be collected and reused after purification. Before use, the used material was sterilized with alcohol.

The Nathan Institute also provided “loose” yeast cultivation plants. Such an installation was placed at the Hürlimann brewery based in Zurich. At this brewery a lot of research was done on yeast and its functioning. Hürlimann brought “Birell” one of the first truly successful alcohol-free beers on the market.

The storage that took place in a classic brewery in those days was accelerated in the Nathan method by a few days a lot of small bubbles of carbonated acid (collected at the fermentation) by pumping the young beer.

Nathan-brouwerij-schema


Schematic drawing of a Nathan brewery on the back of a French-language brochure.

This is a report on a talk Nathan gave in Chicago at a meeting of the American Society of Brewing Technology in 1914:

US915791-0
This is one of his earlier patents.

And this history is from Ian Spencer Hornsey’s “A History of Beer and Brewing:”

There are also several other online accounts of Leopold Nathan. See, for example, Gary Gillman’s two posts, Leopold Nathan – Unsung Hero of Modern Brewing and Some Bio On Dr. Leopold Nathan. Then there’s also Brewing Vessels Reviewed: Cylindroconical fermenters remain a craft beer staple, The Nathan System in Australia, and Improvements in the Fermentation and Maturation of Beers.

US1988954-0
And this is one of his later patents.

Filed Under: Birthdays, Just For Fun Tagged With: History, Switzerland

Beer Birthday: Jim Jacobs

July 30, 2025 By Jay Brooks

Today is the 62nd birthday of Jim Jacobs, who for many years was doing various things at Lagunitas Brewing, most recently as Director of Community Giving. He also helped create the legendary Lagunitas Beer Circus. In his spare time he works with the Petaluma Music Festival and is also the drummer in the Smokehouse Gamblers. Plus, he’s ben a great friend to both me and craft beer over the years. Join me in wishing Jimmy a very happy birthday.

Me and Jimmy at his 60th birthday party.
The Smokehouse Gamblers.

Filed Under: Birthdays, Just For Fun Tagged With: Bay Area, California, Northern California

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