Historic Beer Birthday: William Blackall Simonds

August 13, 2025 By Jay Brooks

Today is the birthday of William Blackall Simonds (August 13, 1761-January 13, 1834). Simonds “was a brewer and banker in the English town of Reading. He founded both Simonds’ Brewery, a component of today’s Wells & Young’s Brewery business, and J & C Simonds Bank, one of the precursors to Barclays bank.”

Here’s his entry from Wikipedia:

Simonds came from a family with estates at Arborfield to the south-east of Reading, but his father, William Simonds senior, had moved to Reading to set up a malting business that later grew to include brewing. William senior married Mary Blackall, and William Blackall Simonds was their only son. He was probably born in Reading, with records showing that he was baptised at the Broad Street Independent Chapel in Reading on 13 August 1761.

When William senior died in 1782, William Blackall Simonds inherited his business. He married Elizabeth May, who was the heiress of Daniel May, the miller of Pangbourne, and the ward of Thomas May, the miller of Brimpton and founder of a brewery in Basingstoke. In 1789 Simonds acquired a site on the banks of the River Kennet, and commissioned the architect Sir John Soane to build a brewery and house on the site. The riverside site permitted transport of raw materials and finished product by barge, and was to continue to serve as a brewery until 1980.

In 1791, Simonds was co-founder of a bank in Reading’s Market Place, in partnership with local businessmen Robert Micklem, John Stephens, and Robert Harris. His motivation in doing this was to help the brewery grow and to offer its output to a wider customer base. However this proved difficult, largely because local magistrates refused to issue licences for new public houses to sell his beer. As a consequence, Simonds decided to concentrate on his banking activities, and in 1814 he dissolved the original partnership and established a new family-run bank in partnership with his younger son Henry Simonds, and his cousins John Simonds and Charles Simonds. This bank was located in Reading’s King Street and later became known as John Simonds, Charles Simonds & Co., Reading Bank.

Simonds served as mayor of Reading in 1816. He retired to London and then to Pangbourne, where he died on 13 January 1834 and was buried in the family plot in Hurst churchyard.

The Simonds family maintains a website chronicling their brewery and members of the family through history, which includes a biography of William Blackall Simonds.

“The Simonds brewery was founded in Broad Street in Reading by William Blackall Simonds in 1785 (although his father had a brewing arm of his malting business as early as 1760). The company moved to Bridge Street, where it remained until 1978. The site is now occupied by The Oracle shopping centre. Simonds became a very early limited company in 1885, taking the name of H & G Simonds from William’s two sons, Henry and George. The latter was the father of a later director, George Blackall Simonds, a sculptor.”

“The company amalgamated with Courage & Barclay in 1960 and dropped the Simonds name after ten years. Eventually the firm became part of Scottish & Newcastle who sold the brands to Wells & Young’s Brewery in 2007 and closed the Reading brewery three years later.”

David Nash Ford’s Royal Berkshire History has an even fuller account of Simonds’ life, “based largely on the research of TAB Corley,” in 1976:

William Blackall Simonds was the son of William Simonds Senior and his wife, Mary Blackall. The Simonds family owned extensive estates in the Hurst-Arborfield-Wokingham area of Berkshire, but William Senior, being a second son, left the land and set up a small malting, and later a brewing, business in Reading. Upon his death in 1782, this business passed to his only son.
The following year, young William Blackall Simonds married Elizabeth May, co-heiress of the late Daniel May, the miller of Pangbourne whose sister had married William’s uncle, Thomas Simonds. She was the ward of a third sibling, Thomas May, the miller of Brimpton, who had founded the May Brewery in Basingstoke some thirty years before. As well as such excellent business contacts, this match brought William a dowry of £2,000. This, added to the £1,000 he had inherited from his maternal grandfather in 1781, meant that he had a tidy sum of money available to him. Fortunately, he also had the youth, vigour and entrepreneurial skill to put it to good use in increasing his brewing capacity
Tradition has it that William opened his first permanent brewery in Broad Street in Reading in 1785. Unfortunately, the site allowed no room for expansion though and, business being swift, four years later, he purchased a larger and more flexible plot of land in Seven Bridges Street. It has been taken as a measure of his self-assurance that, at the age of only twenty-eight, William commissioned Sir John Soane, the foremost architect of the day, to design him both a new brewery and a grand Georgian family home on the site. Although, as Soane was educated in Reading, one wonders if they knew each other from their youth.
William had to borrow heavily to cover the £6,400 which his new brewing complex had cost him. But he was well aware of the need to turn a tidy profit and had a counting house erected next to his study. By 1790, the malthouses and 25-quarter plant were fully operational and an annual output of 6,000 barrels can be assumed. The house – complete with a tablet above the entrance and wall-paper in the drawing room showing the hop-leaf design which was to make the brewery famous – was not finished for a further four years, but, in 1794, Elizabeth and their seven children (one had died in infancy but one more was to follow) were able to move in.
An added advantage of the new brewery site was that it immediately adjoined the River Kennet, so it had its own wharves for the import of barley for malting and for secondary trades, often associated with brewing, like timber and vinegar production. In 1799, demand for Simonds beer had increased so much that William had a two horse-power Boulton and Watt steam engine replace his old horse-driven power system; and the offices were extended a few years later. He was also able to purchase for himself the lease on a fine country estate, across the River Thames, at Caversham Court, where he exploited the chalk pits on his land in order to sell chalk and flint to the glass works of Bristol.
William was by now recognised as a stylish man of substance in Reading. In 1791, he had been appointed Receiver-General of Taxes for West Berkshire and he subsequently contributed £1,000 to enter into a partnership which formed Messrs Micklem, Stephens, Simonds and Harris’s Bank in Reading’s Market Place. This was a natural expansion of his business interests. As Receiver-General, William could use his tax receipts for up to six months before remitting them to London, while, as a brewer and maltster, he held very large cash balances for certain periods of the year. He was also Reading’s Town Treasurer in 1793 and various years thereafter. Even in the financial crisis year of 1797, William’s share of the bank’s profits was £150 and he soon came to regard the bank as a better long-term prospect than the brewery.
Although the War with France had produced a financial boom in the brewing trade, the Simonds’ Brewery saw little of the benefits, for it was a relative latecomer to the industry. Older breweries kept a tight hold on existing retail outlets for beer and strict licensing laws meant few new ones were created. By 1805, William had managed to acquire ten public houses in Reading and seven in the traditional Simonds areas of Hurst, Wokingham, Arborfield and Pangbourne. But, by 1834, this had only expanded by three further inns and output at the brewery had increased by no more than 70%. William insisted on high quality beer to counteract the poor quality price-fixed products of his rivals and, in 1813, managed to secure the contract to supply the newly opened Royal Military Academy at Sandhurst. Despite this triumph, however, the following year, he was so pessimistic about his brewery’s future that he decided he would sell up in order to concentrate more fully on banking.
Though his eldest son, Blackall, persuaded William to retain the brewery under his own management, the father withdrew from his original banking business and founded a family-based partnership of his own in King Street in Reading. His partners were his second son, Henry, his cousins, John and Charles, and his friend, Ralph Nicholson, and they had a working capital of some £25,000. This bank traded as J & C Simonds for about a century until it was absorbed by Barclays in 1912.
In 1816, as soon as William considered both the brewery and the bank to be in secure hands, he stepped down from involvement in business matters; though not totally from public life as he served as Mayor of Reading that year He arranged that he should be paid an annuity and divested himself of all other wealth, retiring first to 40 York Place in London and then to Pangbourne. He lived the quiet life for twenty years until his death on 13th January 1834, at which time his estate was worth less than £1,000. He was buried in the family plot in Hurst churchyard. His wife, Elizabeth, survived him by eight years.
The brewery survived in the name of William’s two sons, H & G Simonds, until 1960 when it merged with Courage & Barclay. Courage moved the brewery to the edge of Pingewood in 1985 and it is now the largest in Europe.

The Royal Berkshire History also has a short history of H & G Simonds’ Seven Bridges Brewery and also another page with A Description from 1891.

Beer Birthday: Dave Keene

August 13, 2025 By Jay Brooks

Today is the 70th birthday — the Big 7-O — of Dave Keene. Dave, of course, owns the best beer bar in San Francisco, the Toronado, which has been around for over 30 years. Dave is one of the great figures in the San Francisco beer scene and also one of my favorite Washoe partners, and we’ve had some monumental games and vanquished many fine players — you know who you are! Join me in wishing Dave a very happy birthday.

Peter Bouckaert & Dave Keene — Peter Bouchaert, brewmaster at New Belgium Brewing, with Dave at one of Beer Chef Bruce Paton’s beer dinners.

younger-keene-black — Outside the Toronado for their 20th anniversary, Dave bookended by fellow publicans Don Younger (from the Horse Brass in Portland) and Chris Black (from the Falling Rock in Denver).

fal-al-5 — At a beer release party for Brother Dave’s Triple. From left: Fal Allen, Mark Cabrera, Dave Gatlin (head brewer at AVBC) , Me and Dave.

Dave Keene & Tomme Arthur after a night of Washoes — Dave and Tomme Arthur, from the Lost Abbey, after a night of Washoes during SF Beer Week several years ago.

drakes-fest06-10 — Dave Keene and me at the Summit Hop Festival held at Drake’s Brewing several years ago.

P1060262 — Dave with Vinnie Cilurzo, from Russian River Brewing, a few years ago at the “Toronado 25th Anniversary Dinner and Blending Session.”

In the back room at the Toronado, Dave, Alec Moss and me, at Alec’s 70th birthday party a few years ago.

Beer In Ads #5051: Dobler Bock Beer

August 12, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Tuesday’s ad is for Dobler Bock Beer, which was published on August 12, 1953. This one is for the Dobler Brewing Co. of Albany, New York, which was originally founded in 1865. It’s les for their bock specifically but an advertorial for the 20th anniversary of the brewery bottling their beer, which includes Private Seal Beer, Dobler 1865 Special, Dobler Pale Ale, along with the Bock Beer. This one ran in The Troy Record, of Troy, New York.

Historic Beer Birthday: August J. Lang

August 12, 2025 By Jay Brooks

Today is the birthday of August J. Lang (August 12, 1865-December 16, 1955). Born in Baden, Germany, Lang and his brothers Otto, Adolph, Leonhard, and Wilhelm, bought the Red Lion Brewing Co., located on corner of Baker & Geary Streets in San Francisco, and renamed it the August Lang Brewing Association. Brothers Otto and Adolph also established a business together called Lang Bros. Bottling Works, also in San Francisco, located at 1406 Polk Street. Around 1880 (accounts vary), they became associated with the Fredericksburg Brewery in San Jose, eventually owning it, as well. Unfortunately, by the beginning of prohibition, all of the Lang’s breweries had closed.

Here’s a biography of August J. Lang, from “Auld Lang Syne,” written by Boyd R. Land, his grandson, as reprinted in Brewery Gems:

Fredericksburg-Lager-Beer-Labels-Pacific-Brewing-Company

THE LANGS – From Gamburg to San Francisco
“Established in the San Francisco Bay Area since the mid-1800’s, members of Lang Family are descendants of a long line of innkeepers from the town of Gamburg, in Baden, Germany.
In 1824 Franz Joseph Lang married Rosina Kramer, daughter of another Gamburg innkeeper. In 1846, Franz Joseph received title to the Stork Inn from the town of Gamburg. He and Rosina then operated two inns, the Green Tree Inn and the Stork Inn next door.
In about 1845, Franz Joseph and Rosina visited the United States for about two years. They returned to Gamburg enthused by the opportunities they had seen in the United States, and encouraged their sons to migrate. Peter Adam, the oldest son, remained in Gamburg to run the inn and butcher business, but the couple’s two younger sons migrated to the United States in the mid-1800’s. These two sons, known as Johann and Lorenzo in Germany, established themselves in San Francisco as George Lang and Louis Lang, and paved the way for future Langs to come.
In 1854, Peter Adam, the brother remaining in Gamburg, married Juliana Martin. Over the years, they had six sons who eventually traveled to the San Francisco Bay Area. Five of the six sons settled there: Otto Johann (born 1855, migrated 1973); Adolf Bernhard (born 1857, migrated 1876); Leonhard Sebastian (born 1861, migrated 1876); August Josef (born 1865, migrated 1882); Wilhelm Josef (born 1869, migrated 1880).
The two uncles, George and Louis Lang, who had migrated earlier, welcomed the nephews and helped the youth get started. In 1869 George and Louis established a foreign wine and liquor import business called Lang & Co., located at 8 Morton Street.
By the time the second generation of Langs from Gamburg arrived in San Francisco, both George and Louis Lang had substantial businesses in which the young nephews could find employment.
The early 1880’s brought major changes to the young Langs. In 1880, Otto and Adolph established a business together called Lang Bros., importers of Philadelphia Beer, located at 1406 Polk Street. They lived next door to their business at 1408½ Polk.
In 1882, they brought brother August Josef to San Francisco. On July 22, 1882, at the age of seventeen, he sailed from Bremen on the “Elbe” and landed in New York. He arrived in San Francisco on August 7, 1882 to join his brothers.
August moved in with his brothers on Polk Street, and as his siblings before him, he started working for his Uncle George. He began as a bottler with George’s, Lang & Co. Then in 1884 he worked for a brief period as a butcher, but in 1886, August returned to work with Otto and Adolph at Lang Bros.
Leonhard first appears in the San Francisco City Directories in 1883 as a baker, living with his brothers on Polk Street. Then in 1887 he joined his brothers August and Otto in their company, Lang Bros., while Adolph left the family business to form, over the next several years, a series of separate partnerships in the beer bottling business.
Throughout their history, the Lang family businesses underwent several splits and mergers: a brother would go independent for a while, then rejoin the family business.
In 1890, the brothers formed the Fredericksburg Bottling Company, located at 1510-12 Ellis Street. Otto was president; Adolph, vice-president; Leonhard, the foreman; and August, the manager. Over the ensuing years, the brothers rotated titles and responsibilities several times.
In 1892 Wilhelm, the youngest brother at the age of twenty-three, was manager of the Lang Brother’s Oakland branch. In 1898 he left the family business and became manager of the Oakland Pioneer Soda Water Company, at 221 Eighth Street.
In 1899, Adolph split off from his brothers and started a firm called National Bottling Company. He owned and operated this company in San Francisco for the remainder of his career. Lang Bros. had moved several times in the 1880’s, from the Polk Street location to 1318 Scott Street near O’Farrell Street in 1883, and then in 1890 to 1510-12 Ellis Street near Fillmore, where it remained until 1906. After the Great Earthquake and Fire of 1906, August bought out Otto and Leonhard to form August Lang & Co., which owned and operated the Fredericksburg Bottling Company. He relocated the bottling operations to 18th and Alabama Streets, with a branch at the corner of Geary and Baker.
In 1887 August married Mary Decker. He was twenty-two years old, and she was twenty. Over the years they had five children, all born in San Francisco: August Jr. (Guss), born May 29, 1890; Rudolph Decker (Rudy Sr.), born September 30, 1892; William Oscar, (Bill), born February 9, 1896; Richard, born in March 1888, and died in 1906 at the age of eighteen of a ruptured appendix; and Myrtle Bertha, born March 19, 1898.
In March of 1900, August obtained a passport and returned to Gamburg to visit his doctor, who happened to have never traveled beyond German borders. The doctor advised August to leave San Francisco and move to Marin, where the weather was better. In 1902 August and Mary moved the family across the bay to San Rafael. Then August built a house on Laurel Grove Avenue in Ross. The family was living on Laurel Grove Avenue at the time of the 1906 Earthquake. August Sr. would commute to San Francisco, first by train, then by ferry from Sausalito.
Both Guss and Rudy followed their father into the beer industry. In 1911, at the age of twenty-one, Guss was manager of the Red Lion Ale and Porter Brewing Company. The next year he joined his father in the August J. Lang Brewing Association, as did his brother, Rudy. But the brother’s careers in the beer industry did not last long.
August Lang and his sons must have recognized that the beer industry as they knew it was finished. In 1913 August Sr. started Lang Realty and Company, and his sons gained employment in the real estate business. Guss joined the firm of Edwards Brewster & McCann as a salesman. This firm was located in the 10 Mills Building, 220 Montgomery Street with a branch at 5298 Mission Street. Rudy started work with another real estate firm, Oscar Heyman & Bros. William worked in a partnership called Lang & Hecker.
In 1914, Fredericksburg Bottling Company was no longer listed as a business in the San Francisco City Directory.”

fredericksburg-brewery-1876 — The Fredericksburg Brewery in San Jose, around 1876.

Here’s the first part of his obituary, from the Daily Independent Journal, from December 17, 1955:

And here’s the second part of his obituary, from the Daily Independent Journal, from December 17, 1955:

Here’s a description of the Fredericksburg Bottling Company from 1899.

Beer Birthday: Steve Shapiro

August 12, 2025 By Jay Brooks

Today is the birthday of Steve Shapiro Steve, who is half of the duo behind Beer by Bart, along with his wife Gail Williams. Steve’s originally from New York, but has been in the Bay Area rooting for the San Francisco Giants longer than I’ve been here. Steve was a player in local politics for many years, but for nearly twenty years he’s been writing about beer online, along with writing for the Celebrator Beer News and other publications. Over the past decade or more, we’ve become great friends with Steve and Gail and have happily hung out on several continents. Join me in wishing Steve a very happy birthday.

Steve and Gail at my 60th birthday party at Russian River Brewery.

The four of us seeing the musical “Groundhog Day” in San Francisco a couple of years ago.

At the Fourth Street Russian River Brewery.

Steve and me with some other beer writers in Sacramento.

Steve, Gail and a few more of us at CBC in DC in 2013.

Bryan Roth with Steve and Gail showing off their award for beer writing in 2020.

At a Giants game with Rich Norgrove in 2010.

Historic Beer Birthday: Samuel Allsopp

August 12, 2025 By Jay Brooks

Today is the birthday of Samuel Allsopp (August 12, 1780-February 26, 1838). He purchased the brewery started in the 1740s by his uncle, Benjamin Wilson, in 1807. Bringing his family into the business, he renamed it Samuel Allsopp & Sons. When he died in 1838, the Burton-on-Trent brewery passed to his son Henry Allsopp.

While I couldn’t find any pictures of Samuel Allsop, the logo of the Samuel Allsop Brewery Co., from 1994-98, used his likeness.

“Ind Coope & Samuel Allsopp Breweries: The History of the Hand,” by Ian Webster, includes this memoriuam from shortly after Allsopp’s death:

Here’s a history of Allsopp’s brewery from Wikipedia:

Allsopp’s origins go back to the 1740s, when Benjamin Wilson, an innkeeper-brewer of Burton, brewed beer for his own premises and sold some to other innkeepers. Over the next 60 years, Wilson and his son and successor, also called Benjamin, cautiously built up the business and became the town’s leading brewer. In about 1800, Benjamin Junior took his nephew Samuel Allsopp into the business and then in 1807, following a downturn in trade because of the Napoleonic blockade, he sold his brewery to Allsopp for £7,000.
Allsopp struggled at first as he tried to replace the lost Baltic trade with home trade, but in 1822 he successfully copied the India Pale Ale of Hodgson, a London brewer, and business started to improve.
After Samuel’s death in 1838, his sons Charles and Henry continued the brewery as Allsopp and Sons. In 1859 they built a new brewery near the railway station, and added a prestigious office block in 1864. By 1861 Allsopps was the second largest brewery after Bass. Henry Allsopp retired in 1882 and his son Samuel Charles Allsopp took over. Allsopps was incorporated as a public limited company in 1887 under the style Samuel Allsopp & Sons Limited . There were scuffles at the doors of the bank in the City as potential investors fought for copies of the prospectus, but within three years, these investors were demanding their money back as the returns were so much lower than predicted. Under Samuel Allsopp, ennobled as the 2nd Lord Hindlip on the death of his father, Allsopps lurched from crisis to crisis. With the difficult trading conditions for beer at the beginning of the 20th century, many Burton breweries were forced to close down or amalgamate. After a failed attempt at a merger with Thomas Salt and Co and the Burton Brewery Company in 1907, Allsopps fell into the hands of the receivers in 1911. The company’s capital was restructured and it continued trading. In 1935 Samuel Allsopp & Sons merged with Ind Coope Ltd to form Ind Coope and Allsopp Ltd. The Allsopp name was dropped in 1959 and in 1971 Ind Coope was incorporated into Allied Breweries.

And here’s another history from “The Brewing Industry: A Guide to Historical Records,” edited by Lesley Richmond and Alison Turton, published in 1990:

Beer In Ads #5050: Gambrinus Bock Beer & Unions

August 11, 2025 By Jay Brooks

Monday’s ad is for Gambrinus Bock Beer, which was published on August 11, 1913. This one is for the Gambrinus Brewing Co. of Portland, Oregon, which was originally founded in 1875. This ad ran in The Oregon Labor Press, now known as the NW Labor Press, and is written for the members of over three dozen local unions in Oregon and Southwest Washington.

Despite this being an ad for Gambrinus Bock Beer, there were some more ads right next to the Bock ad that were interesting, too. First, there’s an ad for the International Union of the United Brewery Workmen of America. Then, below that, there’s another ad for the Bartenders International League of America (now known as the Hotel Employees and Restaurant Employees Union), that also shows a pin for bartender union members to wear at work.

Historic Beer Birthday: William K. “Bill” Coors

August 11, 2025 By Jay Brooks

Today is the birthday of William Kistler “Bill” Coors (August 11, 1916-October 13, 2018). Bill Coors was born in Golden, Colorado, and is the grandson of Adolph Coors, who founded the Coors Brewing Company in 1873. He worked for the family business all his life, and ran the brewery from 1961–2003.

Here’s a short description of Coors from the Leadership Initiative of the Harvard Business School:

Under Coors’ leadership, the brewery underwent a period of massive growth. Though it was a regional brewery, it held the top market share in 10 of the 11 western states in which its product was distributed, becoming the 4th largest brewer in the United States in the mid-1970s. Despite several union confrontations and product boycotts as a result of Coors’ political opinions, Coors took the firm public and established a national presence for its products.

And this is from the Academy of Achievement in Washington, D.C.:

From 1961 to 2003, William K. Coors served as Chairman of the Adolph Coors Company of Golden, Colorado. The grandson of brewery founder Adolph Coors, he joined the family firm in 1939, where he pioneered the development of the recyclable aluminum can. He assumed the chairmanship and presidency of the Coors Company in 1961, shortly after his older brother, Adolph Coors III, was murdered in a bungled kidnapping attempt. Rising above this senseless tragedy, William Coors led the company through an unprecedented period of expansion, one that ultimately transformed a little known local brewery into the nation’s third largest, a massive, vertically integrated business that included Coors Transportation, Coors Container (the largest single can plant in the world) and the Coors Food Products Company. He led the way in making the Coors Company energy self-sufficient, and expanded the company’s program of aluminum recycling, at one point recovering and recycling as much as 85 percent of its cans, while handling a third of the nation’s recycled aluminum. Even after retiring from the Board of Directors in 2003, he remained active in the company, working well into his 90s as a senior technical adviser.

William Coors on March 12, 1976, by photographer Bill Johnson.

The Adolph Coors Company Board of Directors posing together at the dedication of the new headhouse at the brewery in Golden, Col., on April 16, 1952. Three men are standing and three men are seated on top of the headhouse. Standing in back left to right are brothers, William K. Coors, Joseph Coors, and Adolph Coors III. Seated in front left to right are brothers Grover Coors, Herman Coors, and Adolph Coors II (from the Golden History Museum).

And here’s a short video about Bill Coors, from his induction into the Colorado Business Hall of Fame in 1996.

Beer In Ads #5049: Get Your Quarts From LaCorte’s

August 10, 2025 By Jay Brooks

Sunday’s ad is for Fox De Luxe Bock Beer, which was published on August 10, 1951, though strictly speaking it was for a liquor store called LaCorte’s Park-In Liquors, located at 552-56 State Line St., in Calumet City, Illinois. [I checked, it appears to be the site of a Wendy’s today.] The ad was actually advertising a variety of alcohol, some twelve different products, but I cut them all out except the one bock beer and its neighbor. The bock is from the Peter Fox Brewing Co. of Chicago, Illinois, which was originally founded in 1896 as the Hoffman Bros. This ad ran in The Hammond Times, an afternoon paper serving Hammond, Whiting, and East Chicago, Indiana, though now is headquartered in Munster, and it just a few miles (less than 4) from the liquor store.

Historic Beer Birthday: Edward Greenall

August 10, 2025 By Jay Brooks

greenalls
Today is the birthday of Edward Greenall (August 10, 1758-August 20, 1835). He was the son of Thomas Greenall, who founded Greenall’s Brewery in 1762.

edward-greenall-portrait

There’s not too much biographical information about Edward, but he is mentioned briefly in Thomas Greenall & Family:

The eldest son of Thomas Greenall was Edward (1758-1835), who purchased the Walton Hall estate. He had five sons of whom Thomas, Peter and Gilbert entered the family firm. It was Edward’s youngest son, Gilbert Greenall (1806-1894) who first lived at Walton Hall.

wilderspoolsparkling

Here’s a history of the brewery, from Wikipedia:

Greenall’s Brewery was founded by Thomas Greenall in 1762. Initially based in St Helens, the company relocated to Warrington in 1787.
It bought the Groves & Whitnall Brewery in Salford in 1961, Shipstone’s Brewery in Nottingham in 1978 and Davenport’s Brewery in Birmingham in 1986. For much of the 20th century, the company traded as Greenall Whitley & Co Limited. The St Helens brewery was demolished in the 1970s to make way for a new shopping centre. The Warrington brewery on the edge of Stockton Heath was bought by Bruntwood, renamed Wilderspool Business Park and is now let to office occupiers.
The company ceased brewing in 1991 to concentrate on running pubs and hotels.
In 1999, the tenanted wing of the Greenall’s operation was sold to the Japanese bank, Nomura for £370 million and the main Greenall’s operation, involving 770 pubs and 69 budget lodges, was sold to Scottish and Newcastle for £1.1billion. Greenalls started to focus its resources on its De Vere and Village Leisure hotel branding at that time.
In February 2005, Greenalls sold The Belfry to The Quinn Group for £186 million.
The Greenall family connection remained as Lord Daresbury, the descendant of the original founder, remained the non-executive chairman. This tie was severed in 2006 when Daresbury stepped down from the post and much of the family’s interest was sold.

GREENALL_WHITLEY_3
The Greenall, Whitley & Co. Ltd. Brewery, in St. Helens, in 1902.

And this is from Funding Universe:

Patriarch Thomas Greenall learned the brewing trade from his wife’s family in the 1750s and founded his own brewery in northwestern England at St. Helens in 1762. Brewing was a highly competitive business, with rivals ranging from the lone homebrewer to inns and pubs that brewed their own ales to wholesale brew masters like Greenall. Though the founder dabbled in nail making, coal mining, and yarn spinning throughout the late 18th century, brewing remained the family’s core interest. By the turn of the century, Thomas had brought sons Edward, William, and Peter into the business. The Greenalls began to purchase their own pubs and inns as early as 1800, helping to accelerate a gradual elimination of their competition. In Britain, it was customary for bars owned by breweries to carry only the beers brewed by the parent company. For nearly two centuries, these “tied houses” were a profitable segment of Greenall’s business.
In 1788, Greenall formed a separate partnership with William Orrett and Thomas Lyon to purchase the Saracen’s Head Brewery in nearby Wilderspool. Business was so good that within just three years the three partners undertook a £4,400 expansion of the operation.
The family business interests endured a rapid succession of generations in the first two decades of the 19th century. In 1805, both Thomas Greenall and William Orrett died. By 1817, the passing of William and Peter Greenall left only Edward to operate the growing St. Helens brewery. Just a year later, Thomas Lyon died. His nephew and heir, also Thomas, was interested in the Wilderspool brewery only as an investment. In 1818, 60-year-old Edward assigned eldest son Thomas to manage the family’s half interest in Wilderspool and charged younger son Peter with management of the family brewery at St. Helens.
While Peter pursued politics, eventually winning election to Parliament, Thomas proved to be the brewer of his generation. By this time, the family businesses had grown to the point that the Greenalls served as chairmen, guiding the overall direction of the company but leaving daily management concerns to other top executives. Throughout this period, ownership of the pubs and inns through which Greenall’s porters, sparkling ales, and bitters were dispensed was a key to maintaining a strong competitive position.

GREENALL_WHITLEY_1
And this is Greenall Whitley & Co’s., Wilderspool Brewery, in Warrington in 1887.

And continuing Funding Universe’s history, this portion, entitled “Consolidation of Family Holdings in Mid-19th Century” is where Gilbert comes in and runs the company:

When both Peter and Thomas died in the late 1840s, their younger brother, Parliamentarian Gilbert Greenall, inherited the family’s St. Helens and Wilderspool holdings. Gilbert appointed his nephew, John Whitley, to manage the Wilderspool brewery in 1853 and set out himself to rebuild, retool, and enlarge the St. Helens operation mid-decade.
Longtime silent partner Thomas Lyon died in 1859 and his estate sold his stake in the Wilderspool brewery to Gilbert Greenall, making the Greenall family the sole owners of both the St. Helens and the Wilderspool operations. Gilbert marked the occasion by changing the unified firm’s name to Greenall & Company. Not long thereafter, Greenalls eliminated its last major local competitor by acquiring the Dentons Green Brewery in St. Helens. In 1880, Gilbert (who was made a baronet in 1876 by Queen Victoria) merged the St. Helens and Wilderspool breweries as Greenall Whitley & Company Limited and installed himself as the corporation’s first chairman. Though operating under the same corporate umbrella, the two houses retained their separate identities and brands. By 1882, Greenall’s annual sales volume totaled nearly 90,000 barrels of beer and the company owned about 200 pubs.
Sir Gilbert guided the expansion and modernization of the Wilderspool brewery as well as a flurry of acquisitions in the waning years of the 19th century. His four-year, £6,750 modernization program brought in state-of-the-art brewing and bottling equipment, upgraded the company’s railway access, and expanded the operation’s office space. Acquisitions included the Halewood, Richardson’s, and Spring breweries, bringing with them more than two dozen pubs. A rapid series of untimely deaths accelerated the family’s succession plans when in the space of just two years both Sir Gilbert and his second-in-command, Peter Whitley, died, propelling the chairman’s son, also Gilbert, into the leadership of two growing breweries at the young age of 27.
The new chairman suffered a trial by fire in the first two decades of the 20th century. He began the transition from horse-drawn transportation to gasoline-driven vehicles as early as 1908, adopting some of the first vehicles of their type. World War I brought extreme deprivation to the United Kingdom. Rationing of all foods–including brewing ingredients–and manpower shortages made this period a difficult one for Greenall Whitley, but the company emerged from the conflict unscathed.

The St. Helens brewery in the 1930s.
Greenall Whitley resumed its acquisition strategy in the period between the World Wars, purchasing nine pubs in 1919 alone. Four years later, the brewery diversified into wine and liquors through the acquisition of Gilbert & John Greenall Limited, a distillery owned by another branch of the family. Though the business remained concentrated in the northwest region of Britain, acquisitions gave Greenall Whitley a growing share of the area’s breweries and pubs in the early 1930s. The purchase of three operations in as many years added nearly 90 ale houses and inns to the company roster.
After four decades as chairman, Lord Gilbert Greenall (who had been given the hereditary title First Baron Daresbury of Walton by King George V in 1927) died in 1938, passing leadership of Greenall Whitley to his son Edward. In his nine years of service to the company, Edward made a special effort to restore and preserve the company’s historic pubs, as well as maintain high standards of quality in the breweries.

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