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Jay R. Brooks on Beer

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Beer In Ads #3250: Meistertrunk

February 5, 2020 By Jay Brooks

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Wednesday’s ad is for Meistertrunk, from 1930. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year, and will continue to do so in 2020. This poster was for Kronenbrauerei, or Kronen Privatbrauerei Dortmund, which is located in Dortmund, Germany. It “was one of the oldest breweries in Westphalia and has its headquarters at the Old Market in Dortmund. The company was able to look back on more than 550 years of brewing tradition and was family-owned from 1729 until 1996.” It was acquired by Dortmunder Actien Brauerei in 1996, and today is part of the Radeberger Group. The poster was created by German artist and architect Siegmund Suchodolski.

Meistertrunk-1930

Filed Under: Art & Beer, Beers Tagged With: Advertising, Germany, History

Beer In Ads #3249: Salmenbräu Rheinfelden

February 4, 2020 By Jay Brooks

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Tuesday’s ad is for Salmenbräu Rheinfelden, from 1930. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year, and will continue to do so in 2020. This poster was for Salmenbräu which was located in Rheinfelden, Switzerland. “It was founded in 1799 and was independent for almost two centuries until it became part of the Sibra Holding (later Cardinal) in 1971. The production facilities remained in operation until 2002, from 1991 most recently under the umbrella of the Feldschlösschen group, which also comes from Rheinfelden.” The artist who created the poster was Swiss illustrator Martin Peikert.

Salmenbrau-1930

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland

Beer In Ads #3248: Brauerei Felsenkeller

February 3, 2020 By Jay Brooks

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Monday’s ad is for Brauerei Felsenkeller, from 1920. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year, and will continue to do so in 2020. This poster was for Brauerei Felsenkeller which was located in Wynigen, which is part of the Canton of Bern, in Switzerland. The brewery later merged with several other breweries in the area to form Löwenbräu Zurich. I’m not sure who the artist is who created the poster.

brauerei-felsenkeller

Filed Under: Art & Beer, Beers

Beer In Ads #3247: Gesundheit

February 2, 2020 By Jay Brooks

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Sunday’s ad is for Geraer Schwarzbier, from the 1930s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year, and will continue to do so in 2020. This poster was for Riebeck-Brauerei Gera of what today is Leipzig, Germany. I’m not sure who created the poster, but I love that it’s “Ärztlich Empfohlen,” which means “medically recommended.”

Gesundheit

Filed Under: Art & Beer, Beers Tagged With: Advertising, Germany, History

Beer In Ads #3246: Erichbrauerei

February 1, 2020 By Jay Brooks

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Saturday’s ad is for Erichbrauerei, from 1922. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year, and will continue to do so in 2020. This poster was for Erichbrauerei of Erlangen, Germany. It was created by German poster artist, a pioneer of the Sachplakat style, Ludwig Hohlwein.

Erlangen-1730

Filed Under: Art & Beer, Beers Tagged With: Advertising, Germany, History

Beer In Ads #3245: Tuborg Brewery

January 31, 2020 By Jay Brooks

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Friday’s ad is for Tuborg, from 1993. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. “Tuborg is a Danish brewing company founded in 1873 on a harbour in Hellerup, an area North of Copenhagen, Denmark. Since 1970 it has been part of the Carlsberg Group.” This was created by Wibroe & Partners (now Wibroe, Duckert & Partners) and shows an illustration of an idealized Tuborg brewhouse. The text of the poster reads “På Tuborg har vi sat et par kedler Classic mere over” which translates as “At Tuborg we have put a couple of boilers Classic over,” though I feel confident that’s close, but not quite right.

Tuborg-1993-brewery

Filed Under: Art & Beer, Beers Tagged With: Advertising, Denmark, History

Beer In Ads #3244: The History Of The Car Is Almost As Old As Tuborgs

January 30, 2020 By Jay Brooks

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Thursday’s ad is for Tuborg, from 1993. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. “Tuborg is a Danish brewing company founded in 1873 on a harbour in Hellerup, an area North of Copenhagen, Denmark. Since 1970 it has been part of the Carlsberg Group.” This was created by Wibroe & Partners (now Wibroe, Duckert & Partners) and shows Tuborg beer delivery vehicles from over the years. The text of the poster reads “Bilens historie er naesten lige så gammel som Tuborgs” which translates as “The history of the car is almost as old as Tuborgs.”

Tuborg-1993-cars

Filed Under: Art & Beer, Beers Tagged With: Advertising, Denmark, History

Beer In Ads #3243: A Little More Of Everything

January 29, 2020 By Jay Brooks

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Wednesday’s ad is for Tuborg, from 1998. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. “Tuborg is a Danish brewing company founded in 1873 on a harbour in Hellerup, an area North of Copenhagen, Denmark. Since 1970 it has been part of the Carlsberg Group.” This was created by Pete Wibroe, of Wibroe & Partners (now Wibroe, Duckert & Partners) and according to Tuborg’s website, this is “the iconic Tuborg Classic” poster. The text at the top, “På Fad,” on the awning after Tuborg Classic makes no sense, and is translated as “on dish.” But at the bottom right hand corner of the poster, it also reads “… lidt mere af alting” which translates as “a little more of everything.”

Tuborg-Classic-Pa-Fad-1998

Filed Under: Art & Beer, Beers Tagged With: Advertising, Denmark, History

Beer In Ads #3242: Make Life A Little Greener

January 28, 2020 By Jay Brooks

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Tuesday’s ad is for Tuborg, from the 1990s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. “Tuborg is a Danish brewing company founded in 1873 on a harbour in Hellerup, an area North of Copenhagen, Denmark. Since 1970 it has been part of the Carlsberg Group.” This is similar to a series of minimalist posters created that year by Wibroe & Partners (now Wibroe, Duckert & Partners) created a series of minimalist posters using just green and white in 1985 that was so popular that they continued to use the motif for several years after that. This one used similar thematic elements several years later, showing a toolbox containing several tools and a bottle of Tuborg beer. The text, “Gør livet lidt grønnere” is translated as “Make life a little greener.”

Tuborg

Filed Under: Art & Beer, Beers Tagged With: Advertising, Denmark, History

Beer In Ads #3241: Tuborg Green Jackpot

January 27, 2020 By Jay Brooks

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Monday’s ad is for Tuborg, from 1994. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. “Tuborg is a Danish brewing company founded in 1873 on a harbour in Hellerup, an area North of Copenhagen, Denmark. Since 1970 it has been part of the Carlsberg Group.” This is the second in a series of minimalist posters created that year by Wibroe & Partners (now Wibroe, Duckert & Partners) created a series of minimalist posters using just green and white in 1985 that was so popular that they continued to use the motif for several years after that. They were known collectively as Grøn Tuborg because the text on the bottom of all of the posters read “Hvad er det … der gør livet lidt grønnere?,” which Google translates as “What is it … that makes life a little greener?” This one used similar thematic elements ten years later but appears to be for some kind of sweepstakes contest. The text, “Fa en spilleplade, hvor du køber Grøn Tuborg” is translated as “Get a playing board, where you buy Green Tuborg.”

Tuborg-1994-jackpot

Filed Under: Art & Beer, Beers Tagged With: Advertising, Denmark, History

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