Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #4960: Pickwick Bock Beer

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Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s ad is for Pickwick Bock Beer and was published May 5, 1951. The brewery was the Haffenreffer Brewery of Boston, Massachusetts, which was originally founded in 1870. It was located in the Jamaica Plain area of Boston, and today the site of the brewery is where the Boston Beer Co. has operates one of its breweries. This ad ran in The Morning Union, of Springfield, Massachusetts.

Beer In Ads #4959: Bock Beer! Bock! To-Day And Following Days

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Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Sunday’s ad is for J. Ruppert’s Bock Beer and was published May 4, 1884. The brewery was the Jacob Ruppert Brewery of New York, New York, which was originally founded in 1867. This ad ran in The Sun, also of New York, New York.

Beer In Ads #4958: Weinhard’s Bock Beer

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Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Saturday’s ad is for Renner & Weber Bock Beer and was published May 3, 1915. The brewery was the Henry Weinhard Brewing Co. of Portland, Oregon, which was originally founded in 1856. This ad ran in The Astoria Evening Budget, of Astoria, Oregon.

Beer In Ads #4957: I Boom Mansfield Bock Beer

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Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Friday’s ad is for Renner & Weber Bock Beer and was published May 2, 1912. The brewery was the Renner & Weber Brewing Co. of Mansfield, Ohio, which was originally founded in 1855. This ad ran in The News Journal, also of Mansfield, Ohio. I’m still not entirely sure about what the text means above the photo of the brewery, which reads: “I Am Glad to See This Building in Mansfield. I Boom Mansfield by Drinking Mansfield Beer.”

Historic Beer Birthday: Lorenz Lampel

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Today is the birthday of Lorenz Lampel (May 2, 1831-March 26, 1888. He was born in Bavaria, Germany, where he was trained as a brewer. In 1853, he emigrated to the U.S. and settled in St. Louis, Missouri, where he worked for several local breweries. Eventually, in 1870, he became a partner in the Samuel Wainwright & Company brewing firm and helped manage the business for another 15 years. He was also later elected president of the United States Brewers Association in 1891.

Here’s a short biography from Find-a-Grave:

Brewery Businessman. Born in Bavaria, Lorenz served an apprenticeship in the brewer’s trade before immigrating to the U.S. in 1853. He came to St. Louis in 1855, where he was employed as brew master and foreman by prominent beer manufacturers of St. Louis such as Lemp, Waggoner, Fritz & Wainwright, Anheuser-Busch. In 1870, he became a partner in the Samuel Wainwright & Company brewing firm and was actively connected with the management of that business for another 15 years. He was elected president of the United States Brewers Association at its 31st annual convention in 1891. [Note: that 1891 date must be wrong since he passed aay in 1888, three years before.

And this is part of an article about the brewery’s history in St. Louis Magazine entitled “Who were the Wainwrights, the preeminent brewers who broke the Teutonic monopoly on beer in St. Louis?” Lampel is mentioned toward the end.

[Charles A.] Fritz lasted until 1870, when two new partners joined: Lorenz Lampel and Robert Jacob, and the brewery changing to Wainwright & Co. Contrary to what is often the case for many of these anonymous partners, Lampel is well-documented in St. Louis history. Born on May 2, 1831, in Bavaria, he was trained as a brewer, coming to America in 1853 and then to St. Louis in 1855. He even worked for Anheuser-Busch as a foreman and brewmaster in addition to the Wainwright Brewery and was not just an owner and investor. Lampel was involved in the Wainwright Brewery for 15 years, dying in 1886 after an extensive visit to Germany.

Beer In Ads #4956: Primo Bock Beer

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Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s ad is for Primo Bock Beer and was published May 1, 1912. The brewery was the Primo Brewing & Malting Co. of Honolulu, Hawai’i, which was originally founded in 1897. This ad ran in The Honolulu Star Bulletin, also of Honolulu, Hawai’i.

Beer In Ads #4955: Years To Your Life vs. Life To Your Years

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Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Tuesday’s ad is for Decatur Bock Beer and was published April 30, 1905. The brewery was the Decatur Brewing Co. of Decatur, Illinois, which was originally founded in 1855. This ad ran in The Herald and Review, also of Decatur, Illinois. I love the balance that bock beer brings with the equation: “Years to Your Life” vs. “Life to Your Years.”

Beer In Ads #4954: The Goat Is Here

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Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s ad is for Valley Brew Bock and was published April 29, 1912. The brewery was the El Dorado Brewing Co. of Stockton, California, which was originally founded in 1855. This ad ran in The Evening Mail of Stockton, California.

Beer In Ads #4953: ‘Tis Spring And … Hamm’s Bock Beer Is Here

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Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Sunday’s ad is for Pabst Bock Beer and was published April 27, 1938. The brewery was the Theo. Hamm Brewing Co. of St. Paul, Minnesota, which was originally founded in 1865. This ad ran in The Minneapolis Journal of Minneapolis, Minnesota.

Beer In Ads #4952: Pabst Bock Beer

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Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Saturday’s ad is for Pabst Bock Beer and was published April 26, 1894. The brewery was the Pabst Brewing Co. of Milwaukee, Wisconsin, which was founded in 1884. This ad ran in The Billings Times of Montana.