Today’s infographic is still another poster about Oktoberfest, which began four days ago in Munich, Germany. This one is called How To Survive Oktoberfest with Your Liver Intact and was created by Accredited Online Colleges. It features a brief history of Oktoberfest and some tips for navigating the festival.
Beer In Ads #983: The Goodness Of Malt In Fondue
Tuesday’s ad is for the Barley and Malt Institute, from 1959. This is the fourth ad I have from the now defunct trade group for barley growers. In this one a feminine hand is adding beer to a fondue pot, while a man is stirring it and holding up the “OK” sign, presumably to indicate there’s enough beer in the mix. And that tagline, “Fun-Flavors your creative cookery;” I’m not even sure that quite makes sense. But cheese and beer? Now those are some fun flavors.
The Great American Beer Fest Rap
This is a pretty funny video, JDirty and BIG Trox — GABF “Great American Beer Fest Rap”, made at last year’s Great American Beer Festival, which Charlie Papazian just tweeted. Enjoy.
Oktoberfest, By The Numbers
Today’s infographic is yet another poster about Oktoberfest, which began three days ago in Munich, Germany. This one is called the Oktoberfest, By The Numbers and was created by Julie Teninbaum for United Airlines’ Hemispheres.
Click here to see the poster full size.
Per Capita Beer Consumption By State
Business Insider/Thrillist had an item not to long ago about per capita beer consumption by state, though they unceremoniously titled it The States That Guzzle The Most Beer. The data is based on information from the Beer Institute’s “Shipments of Malt Beverages and Per Capita Consumption by State 2012.” Business Insider made the statement that “the more unassuming states tended to out-booze their brethren, proving once again that you should always look out for the quiet ones silently pounding ales in the corner.” But whenever you look at per capita data, it always favors the less-populated states, and so doesn’t seem like a particularly accurate or meaningful measure of anything. It’s fun to see, but I don’t think you can draw too many grand conclusions from it. Here, for example, is the top ten.
- North Dakota
- New Hampshire
- Montana
- South Dakota
- Wisconsin
- Nevada
- Vermont
- Nebraska
- Texas
- Maine
Not surprisingly, Utah drinks the least, per capita, but the fact that New York and New Jersey are in the bottom five should tell you everything you need to know about how meaningless consumption by per capita can be. California, the most populous state, and with twice the number of breweries as any other state, ranks 44th, very near the bottom. Here’s the bottom five.
- Maryland
- New York
- New Jersey
- Connecticut
- Utah
Beer In Ads #982: Tailgating
Monday’s ad is for Rheingold Beer, from 1958, and features Miss Rheingold from that year, Madelyn Darrow. It looks like she’s attending the most civilized tailgate party in the history of mankind.
BJCP Beer Style Video
This is a fun video that Ray Daniels tweeted about this morning. BJCP instructor Peter Campagna made a video showing bottles and cans representing each of the “76 Beer styles from the BJCP guide.”
The Down-Low On Oktoberfest
Today’s infographic is another poster about Oktoberfest, which began two days ago in Munich, Germany. This one is called the Down-Low on Oktoberfest and was created by Travel Insurance, which is an “online resource for travelers and people looking for more information on travel insurance.”
Click here to see the poster full size.
Oktoberfest Beer Rivers
Today’s infographic is a poster with various factoids about Oktoberfest, which began yesterday in Munich, Germany. It was created by a Russian website for last year’s festival.
Click here to see the poster full size.
Tapping In On Oktoberfest
Today’s infographic is a poster entitled “O Zapft Is!” and showed various factoids about Oktoberfest, which begins today in Munich, Germany. It was created by Visible, a social media monitor company.
Click here to see the poster full size.