Today’s infographic is an interesting one. It was created by the makers of a new iPhone app, Beer Hunt, which looks to be giving Untappd a run for the money. It was created by Monkey Inferno, located in San Francisco. Essentially, it gives the stats of beer check-ins for Beer Hunt’s first ten days of use. It will be interesting to see it updated for the first month, first quarter, etc. to see how the data changes.
Beer In Ads #897: A Toast To You
Tuesday’s ad is for Miller High Life, from 1949. The scene in the ad depicts a ceremonial burning of the mortgage — presumably because it’s now paid off and not in protest — with the assembled party goers toasting the event with beer, and making the comparison to champagne that Miller continually advanced as its selling point. It’s funny to think that there was a time when people actually paid off their mortgages in full and owned their homes outright, but it happened. It was even relatively common enough back then that it could be used in a beer ad. But when’s the last time you heard of that happening recently?
Alpha Acid Ranges By Hop Variety
Today’s infographic is another one from Lug Wrench Brewing, this one showing Alpha Acid Ranges By Hop Variety, based on the info provided by HopUnion.
Beer In Ads #896: It’s The Little Extras
Monday’s ad is for Schlitz, from 1951. It’s an odd ad, showing “the little “extras’ that make Schlitz the best-liked beer in history,” a claim that’s awfully hard to prove. But those extras? Those are easier. It’2 1) extra clarity, 2) extra freshness, and 3) that extra clean taste.
What’s Your Local Summer Beer?
Today’s infographic is a local one, for the East Bay of the San Francisco Bay Area. It ran last week in the East Bay Express, and following the chart will lead you to discover What’s Your Local Summer Beer? But the answers are all beers brewed locally, in the East Bay or San Francisco, not that that’s a bad thing.
Clici here to see the chart full size.
Your Weekly Consumption Guidelines
Today’s infographic is from Australia, showing their recommended Your Weekly Consumption Guidelines as an infographic. It was created by the Australian website QLD Cheers.
Beer In Ads #895: What Made Milwaukee Change Its Mind?
Friday’s ad is for Blatz Beer, from 1953. Oddly, showing the evolution of bowling, equating that to the march of progress. In “modern times,” the bowlers of Milwaukee all drink Blatz, apparently. I love the red belt and red argyle socks that the “modern” man is wearing. Now that’s a modern outfit.
Beer Glass Identification Chart
Today’s infographic is another Beer Glass Identification Chart, created by the online beer glassware store True Beer.
Click here to see the chart full size.
Beer In Ads #894: Taste And Enjoy This Truly Genuine Beer
Thursday’s ad is for Miller Beer, from 1959. It’s another one of Miller’s minimalist ads from the late fifties. Showing a scene that’s looks to be a fancy cocktail party, but one where tuxedoed guests sit on the floor and there’s a gold plated beer bucket cooling the Miller High Life. I have to wonder, though. What exactly is “truly genuine.”
Cenosillicaphobia
Here’s an interesting word I’ve been seeing around the internet: Cenosillicaphobia. According to some sources, the Fact-Archive and the Urban Dictionary, the word means “the fear of an empty glass,” as “commonly experienced by drinkers.”
Although I can’t find it listed in any of my regular dictionaries, it seems to fit at least. It’s not in either of my two unabridged ones, including the Webster’s International 2nd edition, which my librarian sister-in-laws tells me is the gold standard. The closest word in my O.E.D. is “cenotaph,” which means “empty tomb.” So along with “sillica” for glass, the word “cenosillicaphobia” seems to fit the meaning, the “fear of an empty glass.”
So look at the photo below. If seeing the beer glass empty causes you to shudder involuntarily, you probably have cenosillicaphobia. Luckily, a cure is as close as the nearest keg, can or bottle.
