Today’s beer video is part three of the film The American Brew that was produced by Anheuser-Busch’s Here’s To Beer campaign in 2008. The DVD is still actually available from Amazon. Enjoy.
Beer Film #3: The American Brew, Pt. 2
Today’s beer video is part two of the film The American Brew that was produced by Anheuser-Busch’s Here’s To Beer campaign in 2008. The DVD is still actually available from Amazon. Enjoy.
Moderation Is Better Than Abstinence
I’ve long believed that AA, while obviously effective for some, is not the only way to treat problem drinking. Especially given that drinking moderately can increase one’s longevity over those who abstain, I’ve always believed that a better goal would be to take people who can’t moderate their drinking and teach them how to do just that. That’s an approach often taken in other countries, but is one that can’t even be discussed here in the U.S. without an uproar from the addiction community and the anti-alcohol wingnuts. Several years ago, I wrote about this in a long post entitled Tipping The Sacred Cows Of Addiction. And Adi Jaffe, Ph.D. echoed the same sentiment in All About Addiction, a piece for Psychology Today.
The New York Times published an op-ed piece on New Year’s Day entitled Cold Turkey Isn’t the Only Route. In it, author Gabrielle Glaser also noted how entrenched Americans are in abstinence as the only cure for alcoholism.
The cold-turkey approach is deeply rooted in the United States, embraced by doctors, the multibillion-dollar treatment industry and popular culture. For nearly 80 years, our approach to drinking problems has been inspired by the 12 steps of Alcoholics Anonymous.
Developed in the 1930s by men who were “chronic inebriates,” the A.A. program offers a single path to recovery: abstinence, surrendering one’s ego and accepting one’s “powerlessness” over alcohol.
Despite the fact that studies have shown that AA doesn’t work, it’s undoubtedly the dominant treatment method in America. So much so, that most people do in fact believe that if you’re an alcoholic you can never ever touch a drop of alcohol for the rest of your life. But the obvious problem with that point of view is that it suggests that a cure is not only difficult but actually impossible. Because learning to deny yourself something you have trouble moderating is hardly a cure. It’s a band-aid at best that may remove some of the negative aspects of one’s drinking problem, but being based on the concept of “powerlessness” means not only giving up on yourself but it actually removes any possibility of real help. It’s a bad bargain, in my opinion. But that’s where the money is, sad to say. Addiction clinics, retreats, programs, along with insurance companies, etc. don’t make their money by curing people, they make money by treating them. And if the treatment lasts the rest of their lives, then that’s the best thing for the bottom line.
Despite the dominance of abstinence-based treatments, there are a growing number of alternatives, apparently, including Moderation Management, Moderate Drinking and others. Amazon now lists many books claiming to help people achieve moderate drinking, which is encouraging.
But I love her conclusion. “We don’t treat cancer, depression or asthma with the same tools we used in 1935. We need to get away from the one-size-fits-all approach to drinking problems.” Indeed, A.A. has changed little since its inception, while our understanding of addiction, its underlying causes and the benefits of moderate drinking have all grown immeasurably. It would be great if as a society we could eradicate alcoholism, but we can’t do that by simply burying our heads in the sand and just removing alcohol from the equation. If prohibition taught us anything, it’s that such an approach is doomed to fail. It’s time to change the goal from abstinence, a nation of teetotalers, to a society filled with only moderate drinkers. That would certainly make the world a better place.
Beer Film #2: The American Brew, Pt. 1
Today’s beer video is part one of the film The American Brew that was produced by Anheuser-Busch’s Here’s To Beer campaign in 2008. The DVD is still actually available from Amazon. Enjoy.
Good News From Monitoring The Future
Here’s one story you won’t likely see spread by Alcohol Justice or any of the other prohibitionist organizations. Since 1975, the National Institute on Drug Abuse (NIDA), a division of the National Institutes of Health (NIH), has done a survey of “drug, alcohol, and cigarette use and related attitudes among adolescent students nationwide.” This year, “45,449 students from 395 public and private schools participated” in the annual Monitoring the Future survey, which is conducted by the University of Michigan.
This year’s findings, at least in regards to alcohol, are encouraging, according to the survey’s authors, as detailed in their Monitoring the Future Survey, Monitoring the Future Survey, Overview of Findings 2013.
5-year trends continue to show significant decreases in alcohol use among all grades and across nearly all prevalence periods. For example, from 2008 to 2013, current use of alcohol declined from 15.9% to 10.2% among 8th graders, from 28.8% to 25.7% among 10th graders, and from 43.1% to 39.2% among 12th graders. From 2012 to 2013, decreases were observed in binge use of alcohol (defined as five or more drinks in a row in the last 2 weeks) among 10th graders, with a 5-year trend showing a significant decrease in all three grades.
That, in fact, has been the trend over the past few years.
They’re more concerned about the use of prescription drugs among our nation’s youth, along with pot and smoking tobacco in a hookah, all of which are on the rise. But I don’t hear the prohibitionists trying to remove prescription drugs from the marketplace on the off chance kids could get their hands on them. I haven’t heard them trying to restrict Viagra or other legal drug ads because kids might see them, or restrict the displays and shelves of drugs because the kiddies might walk by and see them, and in seeing them they would undoubtedly want them, not being able to help themselves. It sounds silly doesn’t it, but that’s the general argument the prohibitionists use to argue against beer ads and beer on store shelves where children might see them.
But while they’ve been incessantly claiming beer ads make kids start drinking and responsibility efforts by the alcohol companies don’t work and all of us in the beer world are the spawn of satan, kids have been drinking less and less, year after year. You’d think that it would be cause for celebration by the groups that are working tirelessly to punish the alcohol companies for their wickedness and claim to want to put a stop to underage drinking. But that might put a dent in their fundraising efforts, so that, I believe, is why you’ll never see a positive story from a prohibitionist organization.
Watchdog’s Department of Redundancy Department
While I don’t think too much about what I post on Twitter, lots of companies do think about their Twitter frequency, content, timing, etc. How much is the right amount? How much is too much? Organizations should, and usually do, give this careful consideration. Last year, Track Social conducted a study to determine the sweet spot entitled Optimizing Twitter Engagement – Part 2: How Frequently to Tweet. They determined that 2-5 tweets per day is best to get a response from your followers. Less than that and they forget about you, more than that and they start to tune out. Looking at my own Twitterstream, I tend to tweet 4-6 times a day, usually no more than 10; though sometimes I tweet more when I’m traveling.
Lately, I’ve been noticing that I see an awful lot of tweets from the prohibitionists at Alcohol Justice, usually with a great deal of repetition. I started noticing that I keep seeing the same twitpic day after day, the same plea for money day after day and the same propaganda day after day. For example, recently I was annoyed by one of their tweets, and considered doing a post about it, but then changed my mind. But I noticed I saw it again, and then again, and then again today. It turns out they first tweeted the one below every single day since December 17, which was the first time, until today. That’s fourteen times in two weeks. Exactly the same every time, as below. They could change the wording, change it up, make it at least appear fresh, but nope, they just retweet it over and over again, as is.
What originally annoyed me is that clicking on the link takes you to a story, Watchdog Group Slams Alcohol “Social Responsibility” Campaigns. The “watchdog” doing the slamming is none other than Alcohol Justice. So in effect, every day they’re saying hey, look at this information about what a watchdog group is saying as if it’s from an objective, unbiased source. But what they’re really saying is: “hey check out this study by us that we got someone else to post without questioning anything.” It feels dishonest at best. There’s nothing about it that’s not slimy and self-referential, more of the circle jerk of prohibitionist propaganda. They could have tweeted that there’s a story about their own study or something to the effect that here’s an article by one of our own, or at least own the information. But that would be honest, something the watchdog holding big alcohol accountable has a hard time doing themselves.
But as this sank in, I also noticed I’ve been seeing lots of repetition. Beating a dead horse seems to be part of the S.O.P., a policy decision. As far as the amount of tweets, looking at the last ten days, Alcohol Justice tweeted 369 times, not including RT’s. That’s an average of almost 37 tweets per day. As of 2:30 p.m. PST, they’ve tweeted 70 times today! That would push the average to nearly forty tweets per day.
Beyond the insane number, it’s the repetition that’s so amazing. There appears to be a calculated policy of tweeting the exact same tweets every day for weeks on end. Just seeing the same graphics tweeted every day makes that point. Take a cursory glance down their twitterstream and you’ll see the same photo and language over and over and over again. The graphic for this tweet is a bottle of Absolut in a rainbow pattern and the text “Absolut Pride,” making me wonder if perhaps they’re also subtly trying to appeal to homophobics, too. Otherwise, what was the point of choosing that particular ad to use in a post about social responsibility? Personally, I like this colorful neon beer bottle sign better. But then, I generally prefer beer.
And then there’s donations, pleas for which are seemingly never-ending. During the month of December, so far, they’ve asked followers for money 57 times, or an average of almost twice a day.
The amount of redundancy in the average day’s Twitter feed by Alcohol Justice reminds me of an old Monty Python bit with a government agency called the “Department of Redundancy Department.” Can their nearly 16,000 followers really welcome that much repetition in the information they’re sending out on a daily basis? Or can it be possible they think so little of those followers that they believe that they need to keep telling them the same things over and again in the hopes that it sinks in eventually?
The Taboo Of Public Drinking
Today’s infographic comes from a story in the HuffPo entitled The Secret History Of The War On Public Drinking, which includes some surprising details. For example, while I think most people believe that drinking in public has been illegal almost forever, ordinances banning public drinking didn’t start being enacted until around 1975. Only about 2% of Americans live in a place which allows public drinking, which is odd when you consider it’s perfectly legal unless a state, town or municipality decides to actively ban it. More backroom mischief by the prohibitionists is more like it. The map below shows where you can and can’t have a beer in your hand in a public place.
Man & Beer: A Match Made In Heaven
Today’s infographic is entitled Man and Beer: A Match Made In Heaven, and was created by HomeBrewWest, which bills itself as “Ireland’s largest homebrew supplier.”
Click here to see the infographic full size.
History of Addiction Pt. 4: The Zero Tolerance Era
Today’s infographic is the final part of a four-part series on the History of Addiction. The fourth part covers what they term the Zero Tolerance Era, from 1980 through today.
Click here to see the infographic full size.
History of Addiction Pt. 3: The Post War Era
Today’s infographic is part 3 of a four-part series on the History of Addiction. The third part covers the period after World War Two through 1980.
