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Patent No. 28289A: Improvement In Beer-Powders

May 15, 2016 By Jay Brooks

patent-logo
Today in 1860, US Patent 28289 A was issued, an invention of John McKellar, for his “Improvement In Beer-Powders.” There’s no Abstract, although for this one I’ve included the entire description because it’s so odd and interesting:

The constituents and proportions of the said beer-powder are as follows: one pound of hops, eight pounds of wheat-flour, one pound of powdered ginger, one pound of rasped or powdered lignum vitae, three fourths of a pound of tartaric acid, and seven and one-half ounces of essence composed of one part of some essential oil such as that of spruce, for instance, and four parts of common alcohol.

In making the said composition or beer-powder, the hops, with a sufficient quantity of water, should be put into a boiler or kettle, which should be heated until a very strong decoction is produced. After this the liquor should be separated from the hops and again boiled away to four and one-half pints, after which it may be suffered to cool. Next, three pounds of the flour should be mixed with it, and to the mixture should be added a little of the beer-powder, some yeast or other matter suitable to produce fermentation in the mixture. After such fermentation has been produced three pounds more of the flour should be stirred into the mixture and allowed to stand until a second fermentation takes place, after which the remaining two pounds of flour shuld be added to the mixture in order to convert it into dough, which subsequently should be spread or rolled out into thin sheets and dried. After desiccation has properly taken place the mixture should be ground to a powder and mixed with the tartaric acid. Finally, the lignum vitae, ginger, and essence should be commingled, and after the alcohol may have evaporated from them and the mixture become dry, this last combination should be thoroughly incorporated or mixed with the first, the Whole constituting the composition or beer-powder, as above mentioned. In respect to the different ingredients thereof, their purposes or operation may be explained as follows: The flour, from having been fermented, serves to cause and promote fermentation during the manufacture of beer with the said composition. The tartaric acid renders the beer palatable and prevents it from becoming ropy or sticky, and, furthermore, the acid operates to quench thirst, while the essence gives to the beer the proper flavor. The hops, the lignum vitae, and the ginger impart richness and strength to it, and, besides, are advantageous in other respects.

Most persons are unacquainted with the usual processes of making beer, and, besides, these processes are more or less expensive and productive of loss, for reasons well understood. With my powder or composition either a small or a large amount of beer can be expeditiously manufactured, as occasion may require. Besides the said beer-powder is not likely to spoil in any climate or under any change of temperature, and therefore is very useful on shipboard, as well as on shore.

In using the said beer-powder in the manufacture of beer the following mode of proceeding may be adopted: Put one-half pint of molasses and nine ounces of sugar into a stone or earthen vessel and with hot water sufficient to dissolve the saccharine matter and stir the whole until the same is dissolved. Next add to the solution a sufficient quantity of water to make the whole equal to six quarts and bring the same to a temperature of about bloodheat, and add to the mixture two ounces of the beer-powder. Stir the whole a few minutes, and next allow it to stand in a warm place or room for twenty-four hours, or until fermentation takes place. The commencement of fermentation will be discovered by the small bubbles which will appear on the surface of the liquid. After the fermentation has been continued a suitable length of time the liquor should be drained carefully from the sediment and strained and bottled. In the course of twelve or twenty-four hours it will be fit for use. Should a thick scum appear on the surface of the beer it should be removed before separating the beer from the sediment.

These weird concoctions appear to have been reasonably common during the Victorian period. Here’s an example from 1885.

FOT935675

Look again at the ingredient list:

One pound of hops, eight pounds of wheat-flour, one pound of powdered ginger, one pound of rasped or powdered lignum vitae, three fourths of a pound of tartaric acid, and seven and one-half ounces of essence composed of one part of some essential oil such as that of spruce, for instance, and four parts of common alcohol.

In more modern times, there’s a Japanese product that is described online as “Top Grade Purely Natural Organic Beer Yeast Powder Tea Slimming Creams Fat Burning Weight Loss,” which appears at least as strange as Victorian beer-powder.

beer-powder-japan

Filed Under: Beers, Just For Fun, Politics & Law, Related Pleasures Tagged With: History, Law, Patent

Patent No. 4516698A: Keg-Pump Construction

May 14, 2016 By Jay Brooks

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Today in 1985, US Patent 4516698 A was issued, an invention of Vincent J. Cerrato, for his “Keg-Pump Construction.” Here’s the Abstract:

A keg-tapping device wherein a probe is selectively actuable within a tap body, between axial positions of communication with and cut-off from the inner volume of the keg, to which it may be attached. The probe extends upwardly beyond the tap body and carries an axially reciprocal air pump at its upper end, while a beverage-dispensing port is open laterally, at a location beneath the pump and above the tap body. A pressure-relief valve with external actuating access is carried by the probe, and the arrangement is such that the probe and all components mounted thereto are bodily rotatable, over a full 360 degrees of lateral-discharge direction for beverage delivered at the discharge port. Conveniently, a flexible hose connects the discharge port to a selectively operable dispensing valve, and the dispensing valve is therefore flexibly adaptable, without keg movement, to serve glasses within a maximum radius (hose length), whatever the azimuth direction at which a glass is to be served.

US4516698-1

Filed Under: Beers, Just For Fun, Politics & Law, Related Pleasures Tagged With: History, Kegs, Law, Patent

Patent No. 298686A: Faucet For Drawing Beer

May 13, 2016 By Jay Brooks

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Today in 1884, US Patent 298686 A was issued, an invention of Peter Gardner, for his “Faucet For Drawing Beer and Other Liquors.” There’s no Abstract, although in the description it includes this summary:

This invention relates to certain improvements in faucets for beer-kegs and other vessels containing liquids under pressure; and it has for its objects to provide a faucet which may be applied to any vessel or keg, and by means of which the same maybe tapped conveniently without waste of material, as more fully hereinafter specified. These objects I attain by the means illustrated in the accompanying drawings, in which Fig. 1 represents a view partly in longitudinal section and partly in side elevation of my improved faucet, showing the same attached to a beer-keg; and Fig. 2 represents a perspective view of a metallic screw-threaded annulus to be employed in connection with the faucet, in order to adapt it to bushing of different sizes, the interior diameter varying according to the size of faucet used.

US298686-0

Filed Under: Beers, Just For Fun, Politics & Law, Related Pleasures Tagged With: History, Kegs, Law, Patent

Prohibition Party 2016

May 12, 2016 By Jay Brooks

prohibition-party
My friend Paul Marshall sent me this delightful little story about the state of the Prohibition Party in 2016. And yes, that Prohibition Party. Believe it or not it’s the oldest independent third-party still active, and they field a presidential candidate every four years. The party was founded in 1869, and its single defining platform was that they were, and still are, “opposed [to] the manufacture, distribution, and sale of alcoholic beverages.” I knew they were still around, hoping to convince people that Prohibition was really a good idea, and we should try it again, despite all evidence to the contrary. But what I didn’t know was just how small they’ve become.

prohibition-party-poster

In their heyday, before the 18th Amendment passed, they were active in American politics and contributed to the discussion, and even after Prohibition was enacted, continued to agitate for even stricter controls until they faded into obscurity. How obscure? In the 2012 national election for President of the United States, the Prohibition Party candidate, Jack Fellure of West Virginia, received 518 votes. But that’s not even the low point. One of their 2004 candidates, Earl Dodge of Colorado (there were two that election due to a split in the party), got 140 votes. At their peak, in 1892, John Bidwell of California received 270,770, which represented only a little bit less than half a percent of the roughly 63 million people then in the U.S. Seven times they cracked the 200,000 vote line, though not since 1916. The last time they hit over 100,000 votes was 1948, and 1976 was the last time they garnered more than 10,000. In the last three elections, less then 1,000 people voted for the party candidate.

Prohibition Party

2008 Prohibition Party presidential candidate Gene Amondson of Washington state, the last year for which they’re selling buttons on the party’s website store. When I say store, it’s actually a Cafe Press store, and the party website itself was created for free using Wix.com. The party coffers are apparently not very full.

According to the Guardian article by Adam Gabbatt, A sobering alternative? Prohibition party back on the ticket this election, revealed that this year’s candidate is Jim Hedges of Pennsylvania, and his running mate is Bill Bayes of Mississippi. Hedges is actually the only known member of the Prohibition Party to have held any elected office — local, state or national — in the 21st Century, when he was the Tax Assessor for Thompson Township, Pennsylvania between 2002 and 2007.

Gabbatt went to Pennsylvania to interview the candidates, and it’s a fascinating read. It’s interesting to hear him talk so matter-of-factly about such an anachronistic idea that most people have moved past, with the obvious exception of the anti-alcohol groups that still exist. But even they seemed to have abandoned trying to get Prohibition going again (even though they’d certainly be in favor of it). Instead, they’ve been slinging mud and trying to disrupt the manufacture and sale (though especially access and advertising) of alcohol pretty much since before the ink was dry on the 21st Amendment.

Not surprisingly, the makeup of the membership skews to an older demographic, and according to Hedges “the current members are over 50, many in their 70s and 80s, and many are ultra-conservative.” But one of the most surprising reveals in the article is just how small the Prohibition Party of today really is. Hedges said that there are “currently about three dozen fee-paying members, who each contribute $10 a year.” So that’s $360 the party receives in dues for the year, plus there was a trust set up in the 1930s that provides additional funds. In most elections recently, that’s allowed them to be on the ballot in just one state, though this year Hedges is hoping to make it onto the ballot in six states, with an ultimate goal of getting 1,000 votes in each. But he’s realistic about his changes of becoming president, which he states are simply. “Zero. None whatsoever.” Still, despite the great divide between his party’s platform, and my own politics, I still think he’d make a better president than Donald Trump. If only there were a button available.

2016-prohibition-candidates
Jim Hedges and Adam Gabbatt in McConnellsburg, Pennsylvania, taken by Guardian author Adam Gabbatt.

Filed Under: Beers, Editorial, Just For Fun, News, Politics & Law Tagged With: History, Politics, Prohibition, Prohibitionists

Patent No. 2283100A: Pressure Regulating Attachment For Liquid Containers

May 12, 2016 By Jay Brooks

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Today in 1942, US Patent 2283100 A was issued, an invention of Harry C. Shores, assigned to Anheuser-Busch, for his “Pressure Regulating Attachment For Liquid Containers.” There’s no Abstract, although in the description it includes this summary:

The present invention relates to new and useful improvements in means for creating pressure within liquid containers, such as beer kegs, and the like, and has for its primary object to provide an inflatable bag adapted for attaching to a wall of the keg and projecting therein so that pressure of the liquid in the container may be increased by expanding the bag.

US2283100-0
US2283100-1

Filed Under: Beers, Just For Fun, Politics & Law, Related Pleasures Tagged With: History, Kegs, Law, Patent

Patent No. 1139007A: Barrel Rack

May 11, 2016 By Jay Brooks

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Today in 1915, US Patent 1139007 A was issued, an invention of Randolph L. Wright, assigned to Anheuser-Busch, for his “Barrel Rack.” There’s no Abstract, although in the description it includes this summary:

This invention relates to barrel holders and particularly to a device for supporting barrels, preferably kegs containing nails, in position whereby the said keg may be tilted to discharge the contents thereof wholly or in part without undue effort of the operator, the said invention furthermore including novel means whereby the keg is held in a vertical or upright position by gravity when manipulation thereof ceases.

US1139007-0
US1139007-1
US1139007-2

Filed Under: Beers, Just For Fun, Politics & Law, Related Pleasures Tagged With: Barrels, Brewing Equipment, History, Law, Patent

Patent No. 2936100A: Dispenser For Carbonated Beverages

May 10, 2016 By Jay Brooks

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Today in 1960, US Patent 2936100 A was issued, an invention of Victor H. Chatten, assigned to Anheuser-Busch, for his “Dispenser For Carbonated Beverages.” There’s no Abstract, although in the description it includes this summary:

This invention relates to apparatus for dispensing a gas-charged liquid from a container and is particularly directed to apparatus for dispensing a carbonated beverage, for example, beer, from a conventional keg.

It is the principal object of this invention to provide an insert member which can be introduced into the interior of the container through an opening therein which member includes a cavity containing liquified gas under pressure and which member also contains a regulator device for introducing gas from the cavity into the container, the action of the regulator being controlled from a member accessible exteriorly of the container. Another object is to provide dispensing apparatus of this type in which the insert member includes a passage for delivery of fluid from the interior of the container. A more detailed object is to provide dispensing apparatus of this type in which means accessible exteriorly of the container are provided to control flow of gas from the cavity to the interior of the container and also to control flow of liquid from the interior of the container.

US2936100-0
US2936100-1
US2936100-2
US2936100-3

Filed Under: Beers, Just For Fun, Politics & Law, Related Pleasures Tagged With: Anheuser-Busch, History, Kegs, Law, Patent

Patent No. 362809A: Faucet Hole And Stopper Combined

May 10, 2016 By Jay Brooks

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Today in 1887, US Patent 362809 A was issued, an invention of W.J. Woodley of San Francisco, California, for his “Faucet Hole And Stopper Combined.” There’s no Abstract, although in the description it includes this summary:

My invention relates to a device for preventing the flow and waste of fluid while stoppering or breaching vessels containing beer, wine, or other liquids.

US362809-0
US362809-1

Filed Under: Beers, Just For Fun, Politics & Law, Related Pleasures Tagged With: History, Kegs, Law, Patent

Budweiser Tries To Rebrand Itself As “America”

May 10, 2016 By Jay Brooks

bud-stature-liberty
The original Anheuser-Busch considered itself a quintessentially American company, and it many ways it was. Run by the same family for generations from their mansions in St. Louis, Missouri, in the heartland of America, it was easy for the German-American Busch family to position Budweiser as the ultimate American beer. And they rarely shied away from making such associations. From early on, the Budweiser label was red, white and blue and they used that to their advantage on numerous occasions. During my lifetime, countless times their advertising played on that patriotism, using patriotic iconography in their POS and marketing.

But I imagine this latest campaign may be going a little too far for many people. They filed, and received, label approval on April 11, 2016 from the TTB with application OMB No. 1513-0020 for a new label. That new label will try to rebrand the new Anheuser-Busch InBev, no longer an American company with international roots in Brazil and Belgium, as “America.” No, seriously, they’re actually going to call Budweiser “America,” at least for the summer. According to AdAge:

A-B InBev on Tuesday, May 10, confirmed the limited-edition label change, saying “America” would replace “Budweiser” on the front of 12-oz. cans and bottles. The packaging will run from May 23 through election season in November, the brewer stated. The agency that handled the design change is Jones Knowles Ritchie, New York. The packaging will be accompanied by a summer-long campaign called “America is in Your Hands.” A national TV spot featuring the cans and bottles will premiere on June 1.

And it’s not just that title, the new label is riddled with patriotic associations. It’s an amazing piece of propaganda, and not in any way subtle.

14840.2BUD12canSummer
This is the image that accompanied the TTB label application.

Will this work? Can the international conglomerate poised to swallow up SABMiller — who’s already the world’s largest beer company — be able to convince Americans that they’re still your blue collar friend? That they’re still America’s beer? It feels like a tough sell, but if I’ve learned anything in my five decades consuming advertising it’s that people are incredibly gullible. Many people don’t care who owns Budweiser. Many people don’t care, or perhaps even know, that Budweiser is owned by a ginormous international conglomerate. They’ve been Bud drinkers as long as they can remember, and they have too many other things they care more about than thinking about what beer they’re drinking. I think because we live in such a beer bubble that we sometimes forget that most people don’t care about the industry as deeply as we do.

It seems like ABI has become far more aggressive lately in how they’re trying to position their brand. Part of that seems like desperation at their shrinking market, but being the world’s 25th most valuable brand, worth an estimated $22.3 billion alone (never mind the rest of the company), still makes them the 800-pound gorilla. And that sort of size would make anyone aggressive, with no one else remotely close to their size. I’m certainly curious to see this play out. Will there be a backlash? My guess is no. They’ll be some fiery condemnations on the interwebs, perhaps a few stories on television, and then it will die down. Bud drinkers will just continue drinking their beer of choice. And I’m willing to bet at least a few won’t even notice the change. It will certainly appeal to a certain jingoist bent that many Americans are prone to, the people who believe America is always number one in everything, and anybody who says differently is a commie; the same people who used to say “America, love it or leave it.”

bud-to-america-cans

ABI released a statement today entitled “Budweiser Emblazons America On Cans And Bottles To Kick Off Its Most Patriotic Summer Ever” with the details on their new ad campaign.

America’s No. 1 full-flavored lager is taking its longstanding tradition of patriotic packaging even further this summer by replacing “Budweiser” with “America” on the front of its 12-oz. cans and bottles. The brand is also modifying Budweiser’s iconic label to add copy that is central to American history, including phrases from the Pledge of Allegiance and lyrics from “The Star Spangled Banner” and “America the Beautiful.” On shelves nationwide from May 23 through the election in November, these cans and bottles aim to inspire drinkers to celebrate America and Budweiser’s shared values of freedom and authenticity.

Designed in partnership with Jones Knowles Ritchie New York, Budweiser’s bold new look serves as the focal point for its summer-long campaign—“America is in Your Hands”—which reminds people from sea to shining sea to embrace the optimism upon which the country was first built. The “America” cans and bottles will star in the brand’s new national TV spot, premiering June 1.

“We are embarking on what should be the most patriotic summer that this generation has ever seen, with Copa America Centenario being held on U.S. soil for the first time, Team USA competing at the Rio 2016 Olympic and Paralympic Games,” said Ricardo Marques, vice president, Budweiser. “Budweiser has always strived to embody America in a bottle, and we’re honored to salute this great nation where our beer has been passionately brewed for the past 140 years.”

The “America is in Your Hands” campaign will come to life this summer during culturally relevant moments where Budweiser will be present, including Fourth of July celebrations, the Copa America Centenario soccer tournament, the 100th anniversary of the National Park Service, and events to celebrate the brand’s six Team Budweiser athletes competing to appear in the Rio 2016 Olympic and Paralympic Games. The campaign will include billboards, murals, digital content, and retail activations along with additional surprises to be revealed throughout the summer.

Budweiser is also unveiling new cans and bottles featuring a magnified view of the Statue of Liberty’s torch, inspired by Team Budweiser, the brand’s six Olympic and Paralympic hopefuls. On shelves from May 23 through mid-September, the “Torch” packaging will be available in 16-oz. and 25-oz. cans, along with 16-oz. aluminum bottles.

bud-to-america-bottle

Is this the new face of American beer? I suspect not, but only time will tell how many Americans will fall for it.

Filed Under: Beers, Breweries, Editorial, Politics & Law Tagged With: Advertising, Anheuser-Busch InBev, Packaging

Patent No. 2707827A: Combined Can Holder And Opener

May 10, 2016 By Jay Brooks

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Today in 1955, US Patent 2707827 A was issued, an invention of Fred W. Petram, for his “Combined Can Holder and Opener.” There’s no Abstract, although in the description it includes this summary:

This invention relates to can openers and more particularly to a combined can opener and holder.

It is a principal object of the present invention to provide a device which may be efficiently and easily used in opening and holding a can of beer or a can of juice or similar material, the construction consisting entirely of one piece.

It is another object of the present invention to provide a combined can holder and opener of the above type which is adapted to snap on to the upper lip of the can at the end of the device remote from the can opening portion, the latter being resiliently retained against the lower lip of the can with the device intermediate its ends curving outwardly to provide a grasping portion.

US2707827-0

Filed Under: Beers, Just For Fun, Politics & Law, Related Pleasures Tagged With: Cans, History, Law, Packaging, Patent

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