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International Happy Gose Day

November 17, 2022 By Jay Brooks

gose
For a few years now, the City of Leipzig in Germany, has been celebrating today as International Happy Gose Day, or at least the Gosenschenke, or Gose-tavern, known as “Ohne Bedenken” (which translates as “Without Concern”), who started the holiday.

gosenschenke-ohne-bedenken-footer

Here’s their history from the Gosenschenke website:

In 1899 the innkeeper family Cajeri relocated to Gohlis (which was a little village just outside Leipzig back then) and founded the Gose-tavern “Ohne Bedenken” / “Without Concern” together with the huge beer garden. In 1905 the construction of the house and the Biedermeier-like Gose-bar-parlour followed. The name “Without Concern” traces back to Cajeri’s waiter Karl Schmidt. He always answered the question of the guests whether this pigswill was drinkable or not “…without concern!”

Ohne-Bedenken-Bldg-www-gosenschenke-de

And this is from the Leipzig Pub Guide online:

At the end of the 19th century, when Gose was at the peak of its popularity, there were dozens of Gosenschenke in Leipzig. Ohne Bedenken belongs to this period, being built in 1899 in the suburb of Gohlis at a time when Leipzig was expanding rapidly in size. It was for a decade the only pub in the world selling this legendary beer.

The building was damaged in wartime air-raids, but struggled along until as a pub until1958. After lying empty for a while, it became a Kulturzentrum for DDR soldiers in 1960. In 1968 a nearby polyclinic took it over for use by its X-ray department. When they left in the 1970’s, the historic pub again remained unused for many years.

gose-postcard-2

An article, published in the local Leipziger Blätter newspaper in 1983, evoking memories of Gose and Ohne Bedenken caught the attention of Lothar Goldhahn. He visited the premises, saw their potential and decided Leipzig deserved to have at least one remnant of its Gose culture preserved. Somehow persuaded the DDR authorities to let him restore and re-open Ohne Bedenken in the mid -1980’s.

It seemed logical that a Gosenschänke should offer its customers a Gose. This caused him two big problems: what did Gose taste like and who could brew it for him? His first Gose, perfected after much research amongst older drinkers, was brewed in Berlin at the Schultheiss Berliner Weisse brewery.

Hanisch Gose signObtaining a supply of Gose has never been an easy matter. Between 1988 and 1991 he had to make do with Berliner Weisse. From 1991 to 1995 Goldhahn ran his own small brewery, but the limited demand for Gose made this economically unviable. The pub currently sells both of the Goses made in Leipzig (and the world, for that matter).

gose-postcard-1

The interior has been restored to something akin to its original state and is stuffed full with Gose memorabilia in the form of old advertisements and bottles. The style is similar to that of traditional beerhalls throughout Germany in its comfortable, uncomplicated design. For those intimidated by the sourness of straight Gose, a selection of Gose cocktails are available.

The combination of a traditional, cosy atmosphere and friendly, enthusiastic staff, make it by far the best pub I’ve found in Leipzig or, for that matter, anywhere in the old DDR. The only drawback is its inconvenient location, in a northern suburb about a kilometre and a half away from the city centre. If you don’t fancy the walk, you can take a number 11 tram from the Hauptbahnhof.

gosenschenke-book

For their 100th anniversary in 1999, they published a booklet entitled “Gose Häppchen: 100 Jahre Gosenschenke Ohne Bedenken,” which is less than 80 pages. Here are some of the illustrations from that book showing early imagery of gose.

gruss-eutrtzsch-1900
A postcard from around 1900.

gosenschenke

gruss-alpen
Greetings from “Leipzig’s Alps.”

gruss-bottle-rocket

gose-students

gruss-leipziger

gruss-aus-grohils

gruss-aus-leipzig

Filed Under: Beers, Just For Fun, Related Pleasures Tagged With: Beer Styles, Germany, History

Beer In Ads #4264: Model Candidates For Miss Rheingold 1954

November 16, 2022 By Jay Brooks

Wednesday’s ad is for “Rheingold Beer,” from 1953. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. This newspaper item, entitled “Model Candidates,” features a photo of the six finalists for Miss Rheingold 1954, and ran in the Brooklyn Eagle on August 13, 1953, with official voting to begin four days later, on Monday, August 17.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Rheingold

Beer In Ads #4263: Miss Rheingold 1954 Maidens

November 15, 2022 By Jay Brooks

Tuesday’s ad is for “Rheingold Beer,” from 1953. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. This newspaper item, entitled “The Rheingold Maidens,” features a creative photo of the six finalists for Miss Rheingold 1954, apparently on the Friday before voting was to begin the following Monday in late summer 1953.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Rheingold

Beer In Ads #4262: Miss Rheingold 1954 Finalist Sews

November 14, 2022 By Jay Brooks

Monday’s ad is for “Rheingold Beer,” from 1953. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. This newspaper item, “Baby Believes It’s So Easy To Sew!,” features a photo of New York model Adrienne Garrett, who is one of the six finalists for Miss Rheingold 1954, as she sits by the sewing machine with her young son in the foreground. Must have been a slow news day.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Rheingold

Beer In Ads #4261: Miss Rheingold 1954 Is A Big Beauty Contest…

November 13, 2022 By Jay Brooks

Sunday’s ad is for “Rheingold Beer,” from 1953. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. This newspaper item, “Dream Street,” by Bob Sylvester, ran in September as voting was beginning and discusses the inner working of the Miss Rheingold contest.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Rheingold

Beer In Ads #4260: N.C. Model Awaits News In Miss Rheingold 1954 Vote

November 13, 2022 By Jay Brooks

Saturday’s ad is for “Rheingold Beer,” from 1953. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. This newspaper item ran in the Durham Morning Herald in August of 1953, and it was all about one of the six finalists, Pat Grady, who was originally from Kinston, North Carolina.

Filed Under: Beers

Beer In Ads #4259: Who Will Be Miss Rheingold 1954?

November 11, 2022 By Jay Brooks

Friday’s ad is for “Rheingold Beer,” from 1953. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. This ad, from around August, introduces the six finalists chosen to be Miss Rheingold 1954. The six are Cindi Wood, Adrienne Garrett, Hope Lange, June Tolley, Mary Warner, and Pat Grady. Who do you think will win?

And below is the same ad from the newspaper in black and white:

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Rheingold

Beer In Ads #4258: Brewing A Contest For Miss Rheingold 1954

November 10, 2022 By Jay Brooks

Thursday’s ad is for “Rheingold Beer,” from 1953. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Miss Rheingold for 1953 was Mary Austin. I haven’t been able to find out very much about her, and there are some contradictions in what I did unearth. She was born in Flatbush, Brooklyn in 1921, and didn’t start modeling until she was thirty, in 1951. Before that, she worked at the National City Bank. According to a newspaper item in 1976, she married a Frank Fillen right after her Rheingold year and had seven kids, settling in Long Island. However, another more reputable account seems to suggest she married a Frances Xavier Killeen, but in 1950, before her stint as Miss Rheingold. But the seven kids part seems true. But then I also found her obituary when she passed in 2012, and she appears to have later married a Philip Holden Fett, also on Long Island. This is another newspaper item, from April of 1953, colorfully headlined “Brewing a Contest.” It includes a photo on stage from the open call auditions held at the Waldorf-Astoria Hotel where several hundred aspiring and professional models will be whittled down to just six finalists.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Rheingold

Beer In Ads #4257: 400 Beauties Seek Rheingold 1954 Title

November 9, 2022 By Jay Brooks

Wednesday’s ad is for “Rheingold Beer,” from 1953. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Miss Rheingold for 1953 was Mary Austin. I haven’t been able to find out very much about her, and there are some contradictions in what I did unearth. She was born in Flatbush, Brooklyn in 1921, and didn’t start modeling until she was thirty, in 1951. Before that, she worked at the National City Bank. According to a newspaper item in 1976, she married a Frank Fillen right after her Rheingold year and had seven kids, settling in Long Island. However, another more reputable account seems to suggest she married a Frances Xavier Killeen, but in 1950, before her stint as Miss Rheingold. But the seven kids part seems true. But then I also found her obituary when she passed in 2012, and she appears to have later married a Philip Holden Fett, also on Long Island. This is a newspaper item, from April of 1953, colorfully headline “Reporter Gets Earful as 400 Beauties Seek Rheingold Title.” It details that the last two Miss Rheingolds had been from Brooklyn, and many Brooklynites thinking that’s the way it should be.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Rheingold

Beer In Ads #4256: Merry Christmas From Miss Rheingold 1953

November 8, 2022 By Jay Brooks

Tuesday’s ad is for “Rheingold Beer,” from 1953. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Miss Rheingold for 1953 was Mary Austin. I haven’t been able to find out very much about her, and there are some contradictions in what I did unearth. She was born in Flatbush, Brooklyn in 1921, and didn’t start modeling until she was thirty, in 1951. Before that, she worked at the National City Bank. According to a newspaper item in 1976, she married a Frank Fillen right after her Rheingold year and had seven kids, settling in Long Island. However, another more reputable account seems to suggest she married a Frances Xavier Killeen, but in 1950, before her stint as Miss Rheingold. But the seven kids part seems true. But then I also found her obituary when she passed in 2012, and she appears to have later married a Philip Holden Fett, also on Long Island. This isn’t specifically an ad, but is still interesting as a way in which the Miss Rheingold ad campaign seeped into the mainstream conversation. This is the cover of the December 1953 issue of “U.S. Camera” magazine, using the same or similar photo (I can’t quite tell, it looks very similar but has been reversed) as the Rheingold ad from December 1953, which also means this issue was planned to coincide with the ad running during the same time taht the issue was published and available on newsstands.

And just to remind you, and for comparison, this is the ad the photo was used in:

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, History, Holidays, Rheingold

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