Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #3664: Joe Frazier For Miller Lite

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Thursday’s ad is for “Miller Lite,” from 1978. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features American former professional boxer Joe Frazier.

Märzen Madness 2021

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I may not be college basketball’s biggest fan, but I do still enjoy March Madness every year. The tournament is usually a fun diversion for a few weeks each year, so for the eleventh straight year, I’ve set up a fantasy game, similar to fantasy football. It’s a bracket game through Yahoo which I call “Märzen Madness.” It doesn’t look like there’s a limit to the number of people who can play, so sign up and make your picks beginning on March 14, with the first games taking place on March 19, which only gives you about a week to join and a few days to complete your bracket.

To join Märzen Madness and play the Yahoo! Sports Tournament Pick’em game, just follow the link below. You’ll also need a Yahoo ID (which is free if you don’t already have one).

To accept the invitation and play Märzen Madness this year, just follow this invitation link.

basketball-beer-glass

Good luck everybody.

Beer In Ads #3663: Billy Martin & Jim Shoulders For Miller Lite

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Wednesday’s ad is for “Miller Lite,” from 1981. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features American Major League Baseball second baseman and manager Billy Martin and American professional rodeo cowboy and rancher Jim Shoulders.

The Brookston Hitting Derby 2021

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This year, the new baseball season begins on Thursday, April 1, no fooling. So our annual Brookston Hitting Derby auto-renewed, but I only noticed today. We used to call it a Home Run Derby because to keep things simpler, we only counted those, but a few years ago I monkeyed with the scoring (because I generally can’t keep well enough alone) and while it’s still simpler than being in a full-blown fantasy baseball league, there are now more ways to get points. Still, we do it just for fun, and there are twenty spaces available if you want to play along, although we only need four to draft. But the more teams, the more fun, so sign up soon if you want to join us this year.

In order to join the league, follow this link, and I think that’s all you have to do, other then follow the on-screen instructions. If that’s not right, or you’re having trouble, leave a comment below and a way to reach you. Otherwise, see you on the virtual diamond.

Beer In Ads #3662: Mickey Spillane For Miller Lite

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Tuesday’s ad is for “Miller Lite,” from 1981. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features American crime novelist Mickey Spillane, whose stories often featured his signature detective character, Mike Hammer. As it happens, today is Spillane’s birthday.

Beer In Ads #3661: Alexis Argüello & Billy Martin For Miller Lite

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Monday’s ad is for “Miller Lite,” from 1981. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features Nicaraguan professional boxer, and later politician, Alexis Argüello and American Major League Baseball second baseman and manager Billy Martin.

Beer In Ads #3660: Howard Johnson For Miller Lite

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Sunday’s ad is for “Miller Lite,” from 1985. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features jazz musician Howard Johnson, shown in the ad with a baritone saxophone.

Beer In Ads #3659: Lori Bowen For Miller Lite

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Saturday’s ad is for “Miller Lite,” from 1985. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features female champion bodybuilder Lori Bowen.

Beer In Ads #3658: Dave Cowens & Bob Lanier For Miller Lite

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Friday’s ad is for “Miller Lite,” from 1986. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features former Boston Celtics basketball player Dave Cowens and Detroit Pistons and Milwaukee Bucks basketball player Bob Lanier.

Beer In Ads #3657: Bob Uecker For Miller Lite

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Thursday’s ad is for “Miller Lite,” from 1982. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features former Major League Baseball player and current sportscaster, comedian, and actor Bob Uecker, a.k.a. “Mr. Baseball.”