Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #3315: Bière Schleps & Bière Mosser

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Thursday’s ad is for Bière Schleps, from probably the early 1900s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie Schleps & Jalabert, which was located in Saint-Étienne in eastern central France. Not much is known about the brewery, apart from it was originally founded around 1880 and at some point took the name Brasserie Schleps. Far more well known in Saint-Étienne was Brasserie Strasbourgeoise, also known by the name Mosser, and Bière Mosser. It was founded in 1870 as the Wilcké Brewery (and was the Rinck Brewery and the Oppermann Brewery) before becoming known by the name Mosser in 1898. I don’t if both breweries were affiliated in any way, but they appear to have created posters using the exact same artwork and typography, though I don’t know who the artist was for the posters.

Beer In Ads #3314: Brasserie De La Fontaine

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Wednesday’s ad is for Brasserie de la Fontaine, from 1901. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie de la Fontaine, which was located in Nîmes in southern France. This poster was created by Argentine-born French artist Albert-Emile Artigue.

Beer In Ads #3313: Fürst

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Tuesday’s ad is for Fürst beer, from the 1930s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for what I believe is a Dutch brewery located in Het Sas, which “is a small village in the municipality Alphen-Chaam in the Dutch province of North Brabant.” The only other word on the poster is “écluse,” which is a lock, the kind used in a canal. I do not have any idea who created this poster.

Beer In Ads #3312: Super Biere Ardenne

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Monday’s ad is for Super Biere Ardenne, from 1937. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for the Primee a L’Exposition de la Boisson in 1937, celebrating beer from the Ardennes region of France. This poster was created by an artist who signed their name “Carlo.”

Beer In Ads #3311: Ancre Pils Dockside

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Sunday’s ad is for Ancre Pils, from the 1950s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie de l’Espérance, which is located in Schiltigheim, France, in the northeast. It was founded in 1746, and today it is owned by Heineken. I’m not sure who created this thermometer sign.

Beer In Ads #3310: Ancre Pils-Export

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Satday’s ad is for Ancre Pils-Export, from the 1950s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie de l’Espérance, which is located in Schiltigheim, France, in the northeast. It was founded in 1746, and today it is owned by Heineken. I’m not sure who created this poster. In case you were curious, “tue la soif…” means “kill thirst.”

Beer In Ads #3309: Ancre Pils A Day At The Beach

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Friday’s ad is for Ancre Pils, Biere d’Alsace, from the 1950s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie de l’Espérance, which is located in Schiltigheim, France, in the northeast. It was founded in 1746, and today it is owned by Heineken. This poster was created by French artist R. Keller.

Beer In Ads #3308: Rodenbach Bier & Prawns

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Thursday’s ad is for Rodenbach Bier, from 1960. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for the Rodenbach Brewery, which is located in Roeselare, Belgium. It was founded in 1821 by four brothers, and today it is owned by Palm Breweries. I’m not sure who created this illustration.

Beer In Ads #3307: Brasserie de Hanoi

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Wednesday’s ad is for the Brasserie de Hanoi, from 1899. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for the Brasserie de Hanoi, which although is not in Europe, but Vietnam, the brewery was founded by Frenchman Alfred Hommel in 1892, when Vietnam was a French colony. He located his brewery in Tonkin and it operated until 1927. I’m not sure who created the poster, but the text at the bottom: “La Meilleure des Bieres, Sans Addition D’Alcool” means “The Best of Beers Without Addition of Alcohol.” I assume that means they didn’t add any additional alcohol, not that they were making non-alcoholic beer, but it seems like a strange selling point.

Beer In Ads #3306: Exposition Bruxelles Kermesse 1897

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Tuesday’s ad is for the Exposition Bruxelles Kermesse, from 1897. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for the Exposition Bruxelles Kermesse “in three colors,” whatever that means, although essentially it was a World’s Fair held in Brussels that year, and they apparently drank quite a lot of beer. “At the 1897 Brussels World Fair, quite a lot of gueuze-lambic was drunk at the brewery stands (4,405 litres), although that was still peanuts compared to the consumption of ordinary lambic (12,417 litres) and faro (49,516 litres); total beer turnover was 134,241 litres including bock beer, Münchener and Bavarian beer.” This poster was created by Belgian artist Gustave Flasschoen.