Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #3305: Gueuze Vieux Château D’Or

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Monday’s ad is for Gueuze Vieux Château D’Or, from the 1940s or 50s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie Vanderperre, which was located in the Laeken-Schaerbeek area of Brussels. It was founded in 1886. “In 1968 they merged with Brabrux and continued brewing until 1972. Brabrux continued the Vanderperre brand until it was bought and closed by Interbrew.” I don’t who the artist was that created this poster.

Beer In Ads #3304: Guignies Extra Speciale

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Sunday’s ad is for Guignies Extra Speciale, from the 1950s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for the Guignies Brunehault, whose official name was Allard et Groetembril which was located in Guignies, Brunehaut, Belgium. It was founded in 1890, but closed in 1990, though a new brewery using the old name opened a couple of years later. This poster was created by an artist who appears to sign their name Camberty.

Beer In Ads #3303: Drinkt Extra Kriek

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Saturday’s ad is for Drinkt Extra Kriek, from 1949. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for the Brouwerij Winderickx which was located in Dworp (Tourneppe), Belgium. It was founded in 1765, but closed in 1969. This poster was created by Belgian artist Paul Eldi.

Beer In Ads #3302: Blanch-Ke

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Friday’s ad is for Blanch-Ke, from the 1950s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for the Kasteel Brouwerij Vanhonsebrouck, which is located in Ingelmunster, Belgium. It was founded in 1865 as Sint-Jozef Brewery, but was renamed in 1953, and is still in business today. I don’t know who created this poster.

Beer In Ads #3301: Kronenbourg, The Great Name of Alsace Beers

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Thursday’s ad is for Kronenbourg, from 1951. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasseries Kronenbourg which is located in Strasbourg, France. It was founded in 1664 and is still a going concern today. This poster was created by an artist who signs their name Aladiff, although I couldn’t find any additional information about who that might be. The text below the name, “Le Grand Nom des Bieres D’Alsace,” translates as “The Great Name of Alsace Beers.”

Beer In Ads #3300: Dortmunder Ritter Bier

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Wednesday’s ad is for Dortmunder Ritter Bier, from 1952. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Dortmunder Ritter-Brauerei, which was located in Dortmund, which is in northwestern Germany, though more central. It was founded in 1889 and closed in 2005. This poster was created by German artist Helga Tiemann.

Beer Birthday: Anat Baron

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Today is the birthday of filmmaker Anat Baron, whose Beer Wars movie started people writing and talking about the beer business, from all sorts of angles, over ten years ago, and while it’s slowed down, the discussion has yet to have completely gone away. Or as Alan from A Good Beer Blog puts it, “joined to the long-standing discussion about the beer business and added an interesting interpretation.” Love it or loathe it, it has certainly managed to capture people’s attention, and if that’s all it’s done, that’s still a huge positive to my way of thinking. But it’s also opened quite a few minds to what those of us who’ve been embedded in the beer business have known forever, which is how the business operates, where it’s fair and unfair, and what you can do as a consumer to support the beers and breweries you love. Join me in wishing Anat a very happy birthday.

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Anat behind the bar.

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Publicity photo for Beer Wars.

Beer In Ads #3299: Les Brasseries Moreau

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Tuesday’s ad is for Les Brasseries Moreau, from 1938. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Les Brasseries Moreau, which was located in Vézelise, which is in northeastern France. It was founded in 1863 and I believe it’s closed now, but I’m not sure. I’m not sure who created this poster illustrating the brewery circa 1938.

Beer In Ads #3298: Brasserie De Vézelise

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Monday’s ad is for Brasserie De Vézelise, from 1914. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Vézelise, Moreau & Cie., which was located in northeastern France. It was founded in 1863 and closed in 1972. “This poster shows us Hebe offering a beer in the sun on his chariot, in an immense solar glow, after the latter launched a call to him: ‘Ohé Hebe! a Vezelise!’ In Greek mythology, Hebe, daughter of Zeus and Hera, was the goddess of youth and served nectar to the gods. She is pictured here riding the eagle of Zeus, holding two mugs of beer in both hands and offering one in the sun. At the end of the 19th century, Hebe was also the nickname poetically given to the waitresses of breweries, in particular in Lyon.” This poster was created by French artist Victor Prouvé.

Beer In Ads #3297: Bière De Paris

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Sunday’s ad is for Bière De Paris, from maybe the early 20th century. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. I’m not sure who exactly this poster was created for, whether a specific Parisian brewery or as an ad celebrating all beer brewed i Paris. I also don’t know who created this poster.