Beer In Ads #2941: King Of Spades

March 22, 2019 By Jay Brooks

Friday’s ad is for an illustration of the King of Spades, as depicted on a deck of cards, holding a ginormous glass of beer, from 1953. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This is another in a series of posters promoting beer by the Swiss Breweries’ Association that began in the 1950s. It was created by Swiss artist Herbert Leupin, who also did a number of posters for the German Brewers Association, as well.

Beer In Ads #2940: Two Beer Glasses

March 21, 2019 By Jay Brooks

Thursday’s ad is for an illustration of two beer glasses, from sometime in the late 1859s or 1960s. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This may have been part of a series of posters promoting beer by the German Brewers Association in the mid-20th century, but it looks more like an early draft of something. It was created by Swiss artist Herbert Leupin.

Beer In Ads #2939: The Beer Boatman

March 20, 2019 By Jay Brooks

Wednesday’s ad is for Der Bier-Schiffer, or The Beer Boatman, from 1966. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This is part of a series of posters promoting beer by the German Brewers Association in the mid-20th century. It was created by Swiss artist Herbert Leupin.

Beer In Ads #2938: The Sun Hat

March 19, 2019 By Jay Brooks

Tuesday’s ad is for Der Sonnenhut, or the sun hat, from 1966. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This is part of a series of posters promoting beer by the German Brewers Association in the mid-20th century. It was created by Swiss artist Herbert Leupin.

Beer In Ads #2937: The Beer Umbrella

March 18, 2019 By Jay Brooks

Monday’s ad is for Der Sonnenschirm, or the beer umbrella, from 1966. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This is part of a series of posters promoting beer by the German Brewers Association in the mid-20th century. It was created by Swiss artist Herbert Leupin.

Beer In Ads #2936: Beer On Football

March 17, 2019 By Jay Brooks

Sunday’s ad is for Bier auf Fußball, or “Beer on Football,” from 1960. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This is part of a series of posters promoting beer by the German Brewers Association in the mid-20th century. It was created by Swiss artist Herbert Leupin.

Beer In Ads #2935: Beer Is Something Good

March 16, 2019 By Jay Brooks

Saturday’s ad is for bier ist etwas Gutes, or “Beer is Something Good,” from 1954. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This is part of a series of posters promoting beer by the German Brewers Association in the mid-20th century, though I’m not sure it was originally created for the German Brewers Association, but it appears they may have also used the poster in their own advertising efforts. It was created by Swiss artist Celestino Piatti.

Images online tend to have either a darker background or a lighter one, as seen below, and it’s unclear if there were two different versions of the poster or if it’s just the way it was scanned or photographed.

Beer In Ads #2934: Fresh Beer

March 15, 2019 By Jay Brooks

Friday’s ad is for frisches Bier, or “Fresh Beer,” from 1954. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This is part of a series of posters promoting beer by the German Brewers Association in the mid-20th century. The title of it is actually The “Blue Medallion,” and in addition to the poster, they made promotional oval signs. It was created by German artist Heinz Fehling.

They must have made a lot of the enamel signs, because they’re all over the internet, on sites like eBay and other breweriana and collectible websites.

Beer In Ads #2933: The Beach Babe

March 14, 2019 By Jay Brooks

Thursday’s ad is for kühles Bier, or “Cool Beer,” from 1954. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This is part of a series of posters promoting beer by the German Brewers Association in the mid-20th century. The title of it is actually “The Badenixe,” which translates as either “beach babe” or “bathing beauty,” although that does not appear on the poster itself. It was created by German artist Heinz Fehling.

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