Tuesday’s ad is for Der Sonnenhut, or the sun hat, from 1966. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This is part of a series of posters promoting beer by the German Brewers Association in the mid-20th century. It was created by Swiss artist Herbert Leupin.

Monday’s ad is for Der Sonnenschirm, or the beer umbrella, from 1966. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This is part of a series of posters promoting beer by the German Brewers Association in the mid-20th century. It was created by Swiss artist Herbert Leupin.

Friday’s ad is for frisches Bier, or “Fresh Beer,” from 1954. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This is part of a series of posters promoting beer by the German Brewers Association in the mid-20th century. The title of it is actually The “Blue Medallion,” and in addition to the poster, they made promotional oval signs. It was created by German artist Heinz Fehling.

They must have made a lot of the enamel signs, because they’re all over the internet, on sites like eBay and other breweriana and collectible websites.

Thursday’s ad is for kühles Bier, or “Cool Beer,” from 1954. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This is part of a series of posters promoting beer by the German Brewers Association in the mid-20th century. The title of it is actually “The Badenixe,” which translates as either “beach babe” or “bathing beauty,” although that does not appear on the poster itself. It was created by German artist Heinz Fehling.

Wednesday’s ad is for kühles Bier, or “Cool Beer,” from 1954. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This is part of a series of posters promoting beer by the German Brewers Association in the mid-20th century. The title of it is actually “The Worker,” although that does not appear on the poster itself. It was created by German artist Heinz Fehling.

Tuesday’s ad is for beer at some sort of special celebration, such as New Year’s Eve or Mardi Gras, or perhaps Carnival, from 1954. This is certainly one of the more bizarre ones, with a man made out of beer glasses drinking a bottle of “Bier,” with the label an earlier poster in this series. How meta. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This is part of a series of posters promoting beer by the German Brewers Association in the mid-20th century. It was created by German artist Thomas Abeking.