Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

Beer In Ads #2798: The Genny Cream Jam Band

October 19, 2018 By Jay Brooks


Friday’s ad is for Genesee Beer, which was founded in Rochester, New York, originally along the Genesee River, but in 1878 they moved up into Rochester proper. Their Genesee Cream Ale, in the simple green can, was one of our go-to beers when I was in high school. Since 2009, the brewery has been part of North American Breweries. This ad, from the 1970s, features poster art by an artist who signs only Cariguo, titled “The Genny Cream Jam Band.” Frankly, it looks a lot like Jack Davis, who did a lot of cartoon movies posters and worked for Mad Magazine. They look like a country band, and I love the tall Genny Cream Ale speakers on stage, and everyone seems to be having a good time.

Genesee-jam-band

Filed Under: Art & Beer, Beers Tagged With: Advertising, Genesee, History

Beer In Ads #2797: Taste Invaders II

October 18, 2018 By Jay Brooks


Thursday’s ad is for Genesee Beer, which was founded in Rochester, New York, originally along the Genesee River, but in 1878 they moved up into Rochester proper. Their Genesee Cream Ale, in the simple green can, was one of our go-to beers when I was in high school. Since 2009, the brewery has been part of North American Breweries. This ad, from 1979, features a sci-fi theme, probably playing on the popularity of Star Wars, which was huge at that time. One spaceship, with a can of Genesee Cream Ale on it, along with two people looking very much like Luke and Leia from one of the original posters for Star Wars. I love that the beer can is his lightsaber.

Genesee-1979-taste-invaders-II

Filed Under: Art & Beer, Beers Tagged With: Advertising, Genesee, History

Beer In Ads #2796: Taste Invaders

October 17, 2018 By Jay Brooks


Wednesday’s ad is for Genesee Beer, which was founded in Rochester, New York, originally along the Genesee River, but in 1878 they moved up into Rochester proper. Their Genesee Cream Ale, in the simple green can, was one of our go-to beers when I was in high school. Since 2009, the brewery has been part of North American Breweries. This ad, from 1979, features a sci-fi theme, probably playing on the popularity of both Space Invaders and Star Wars, both huge at that time. Three spaceships, each a different can of Genesee beer, it probably made a cool poster at that time.

Genesee-1979-taste-invaders

Filed Under: Beers Tagged With: Advertising, Genesee, History

Beer In Ads #2795: Love At First Sip.

October 16, 2018 By Jay Brooks


Tuesday’s ad is for Genesee Beer, which was founded in Rochester, New York, originally along the Genesee River, but in 1878 they moved up into Rochester proper. Their Genesee Cream Ale, in the simple green can, was one of our go-to beers when I was in high school. Since 2009, the brewery has been part of North American Breweries. This ad, from the 1960s, features a black and white photograph of a can of Genesee Beer, with the slogan “LOVE AT FIRST SIP.” The only color in the ad is the pink lip print on the can where, presumably, someone kissed the can.

Genesee-1960s-love-at-first

Filed Under: Art & Beer, Beers Tagged With: Advertising, Genesee, History

Beer In Ads #2794: Gurgle Gurgle Gurgle Gurgle …

October 15, 2018 By Jay Brooks


Monday’s ad is for Genesee Beer, which was founded in Rochester, New York, originally along the Genesee River, but in 1878 they moved up into Rochester proper. Their Genesee Cream Ale, in the simple green can, was one of our go-to beers when I was in high school. Since 2009, the brewery has been part of North American Breweries. This ad, from 1965, features the word “gurgle” repeated nineteen times, below which a quart bottle Genesee Beer is being poured into a glass.

Genesee-1965-gurgle

Filed Under: Art & Beer, Beers Tagged With: Advertising, Genesee, History

Beer In Ads #2793: Cream Of The Crop

October 14, 2018 By Jay Brooks


Sunday’s ad is for Genesee Beer, which was founded in Rochester, New York, originally along the Genesee River, but in 1878 they moved up into Rochester proper. Their Genesee Cream Ale, in the simple green can, was one of our go-to beers when I was in high school. Since 2009, the brewery has been part of North American Breweries. This ad, from the 1980s, features the title “Cream of the Crop,” and shows a couple that looks like they may be farmers, or at least gardeners, looking over their field of Genesee Cream Ale cans. I guess they planted their empties and got new, full cans to grow. That’s how brewing works, right?

Genesee-1980s-cream-of-the-crop

Filed Under: Art & Beer, Beers Tagged With: Advertising, Genesee, History

Beer In Ads #2792: The More Exciting Beer

October 13, 2018 By Jay Brooks


Saturday’s ad is for Genesee Beer, which was founded in Rochester, New York, originally along the Genesee River, but in 1878 they moved up into Rochester proper. Their Genesee Cream Ale, in the simple green can, was one of our go-to beers when I was in high school. Since 2009, the brewery has been part of North American Breweries. This ad, from the 1970s, features a barefoot woman in a gold dress unconvincingly pretending to play the guitar. It’s definitely from the Seventies, it just has that wacky 70s look, especially with the flowers and the blue border. Apparently, even the beer cans at the time read “a little more exciting ….”

Genesee-1970s-more-exciting

Filed Under: Art & Beer, Beers Tagged With: Advertising, Genesee, History

Beer In Ads #2791: Another Genesee Moment

October 12, 2018 By Jay Brooks


Friday’s ad is for Genesee Beer, which was founded in Rochester, New York, originally along the Genesee River, but in 1878 they moved up into Rochester proper. Their Genesee Cream Ale, in the simple green can, was one of our go-to beers when I was in high school. Since 2009, the brewery has been part of North American Breweries. This ad, from 1965, features a couple raking leaves. Or perhaps they’re done. They are smiling and are holding beer cans in their hands.

Genesee-1965-rake

Filed Under: Art & Beer, Beers Tagged With: Advertising, Genesee, History

Beer In Ads #2790: The Genesee Moment

October 11, 2018 By Jay Brooks


Thursday’s ad is for Genesee Beer, which was founded in Rochester, New York, originally along the Genesee River, but in 1878 they moved up into Rochester proper. Their Genesee Cream Ale, in the simple green can, was one of our go-to beers when I was in high school. Since 2009, the brewery has been part of North American Breweries. This ad, from 1966, features a couple skiing, and who both look cold. He’s looking off in the distance, but she’s eyeing the two cans of Genesee she’s holding in her hands. I think it’s possible he’s not getting any beer.

Genesee-1966-skis

Filed Under: Art & Beer, Beers Tagged With: Advertising, Genesee, History

Russian River’s New Windsor Brewery Opens Today

October 11, 2018 By Jay Brooks

russian-river
At 11:00 AM today, the grand opening of the new Russian River Brewing Co. production brewery and brewpub in Windsor, California, took place. The 85,000 square foot building houses a 75-bbl state-of-the-art brewhouse, a tank farm, barrel room, coolship, and much more. Eventually, they’ll offer both a guided tour and a free self-guided tour that will give visitors a unique view into the brewery’s operations. To see the whole thing, you really need to take both tours. But that part of the experiences is still a few weeks away as they focus on other aspects of the business.

IMG_1021
The extrance to the restaurant/brewpub. (Photo yesterday, courtesy of Natalie Cilurzo)

What will open today is the restaurant and brewpub, which owners Natalie and Vinnie Cilurzo refer to simply as the Pub. It has a warm, rustic feel and includes several areas and seating for nearly 190 guests. In addition, there’s a 1,000-sq. ft. gift shop, a separate tasting room, and a tour lobby (for when the tours start). Growler fills will be available in three locations. Here are the basics:

Russian River Windsor
700 Mitchell Lane,
Windsor, CA 95
(707) 545-2337 (BEER)

HOURS:

Sunday-Thursday: 11:00 AM-10:00 PM
Friday-Saturday: 11:00 AM-11:00 PM


I was fortunate enough to have visited the brewery leading up to today’s opening, and here is what you can expect to see when you visit the brewery.

MVIMG_20181009_193848
There’s a larger circular fireplace with comfy chairs where you sit with a beer and wait for your table, or just sit and converse with your friends.

MVIMG_20181009_193644
Of course, you can just sit at the bar, too.

MVIMG_20181009_193235
Or sit for a meal and one of several dining areas.

MVIMG_20181009_202921
The menu is completely different from the original downtown Santa Rosa brewpub, with no pizza, but they do have a selection of salads and other nibbles.

MVIMG_20181003_113111
Along with several entrees, like these delicious burgers topped with malted bacon and cheddar fondue.

MVIMG_20181009_193626
There’s also a second back bar in an adjacent dining area, that in the summer will open up to an open area that overlooks several acres of wetlands. The first beer brewed at the new place was Windsor Porter, a variation on Vinnie’s award-winning Porter (fun fact: Russian River’s very first medal at GABF was for their Porter). It was also the first beer he brewed at the original brewery at Korbel, and also when the opened the downtown Santa Rosa brewpub in 2004. It’s now pouring in the brewpub (and is quite tasty) along with the first batch of Pliny the Elder, with many more to follow.

MVIMG_20181009_193813
You can also pick up bottles of the Windsor Porter in the gift shop, and they’re labeled “Batch 1.” The gift shop itself is fairly large, and in fact, just the cooler in the adjacent shop is larger than the whole gift shop at the original brewpub.

MVIMG_20181003_111617
Natalie and Vinnie Cilurzo in the new brewhouse, which is 75-bbls, a little bigger than their previous one, which was 50-bbls.

MVIMG_20181003_112051
But the new brewhouse is a cathedral of beer, large enough that you can barely make out Natalie and Vinnie Cilurzo, who are looking down from the top of the spiral staircase at the upper center of the photo.

MVIMG_20181003_114442

Filed Under: Breweries, Events, News Tagged With: Bay Area, California, Northern California, Russian River Brewing

« Previous Page
Next Page »

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Bob Paolino on Beer Birthday: Grant Johnston
  • Gambrinus on Historic Beer Birthday: A.J. Houghton
  • Ernie Dewing on Historic Beer Birthday: Charles William Bergner 
  • Steve 'Pudgy' De Rose on Historic Beer Birthday: Jacob Schmidt
  • Jay Brooks on Beer Birthday: Bill Owens

Recent Posts

  • Beer Birthday: Wagner Falci June 10, 2026
  • Beer In Ads #5264: Bock-Bier Brauerei Hülsmann Eickel June 9, 2026
  • Historic Beer Birthday: Prosper Cocquyt June 9, 2026
  • Beer Birthday: Todd Ashman June 9, 2026
  • Historic Beer Birthday: Edmund Resch June 9, 2026

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.