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Jay R. Brooks on Beer

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Beer In Ads #2528: My Beer Is Rheingold Says Edmond O’Brien

January 21, 2018 By Jay Brooks


Sunday’s ad is for Rheingold, from 1948. In the late 1940s and early 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American actor Edmond O’Brien, explains that he loves both sports and beer, especially Rheingold Extra Dry.

Rheingold-1948-edmund-o'brien

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Rheingold

Beer In Ads #2527: My Beer Is Rheingold Says Joan Caulfield

January 20, 2018 By Jay Brooks


Saturday’s ad is for Rheingold, from 1952. In the late 1940s and early 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American actress and former fashion model Joan Caulfield, explains that she understands the appeal of Rheingold Extra Dry because she grew up in New Jersey.

Rheingold-1952-joan-caulfield

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Rheingold

Beer In Ads #2526: My Beer Is Rheingold Says Ralph Bellamy

January 19, 2018 By Jay Brooks


Friday’s ad is for Rheingold, from 1944, 1946 and 1948. In the late 1940s and early 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this first ad from 1944, American actor Ralph Bellamy, says “an actor should never miss a cue,” which is why inexplicably he’s the first person to say “swell” whenever somebody suggests a drink of Rheingold Extra Dry after a show.

Rheingold-1944-ralph-bellamy-2

In this second ad from 1948, Bellamy is working in New York, where he sees more Rheingold Extra Dry labels on tables there than any other brand.

Rheingold-1948-ralph-bellamy

In this third ad from 1946, Bellamy is filming “State of the Union,” a political drama, but what he thinks the country needs is more Rheingold Extra Dry labels on tables there than any other brand.

rheingold-1946-ralph-bellamy

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Rheingold

Beer In Ads #2525: My Beer Is Rheingold Says Irene Dunne

January 18, 2018 By Jay Brooks


Thursday’s ad is for Rheingold, from 1953 and 1948. In the late 1940s and early 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this first ad from 1953, American film actress and singer Irene Dunne, is becoming a hostess and so far the only thing she’s managed to get ready is the beer, Rheingold Extra Dry.

Rheingold-1953-irene-dunne

In this second ad from 1958, she’s still entertaining and says she always includes an “R.S.V.P.” on her invitations, which in her case meant “Rheingold’s so very pleasant.”

Rheingold-1958-irene-dunne

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Rheingold

Beer In Ads #2524: My Beer Is Rheingold Says Robert Cummings

January 17, 2018 By Jay Brooks


Wednesday’s ad is for Rheingold, from 1953. In the late 1940s and early 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American film and television actor Robert Cummings, who’s showing off his hobby of making model cars, saying they’re just like the real thing, just like his favorite beer, Rheingold Extra Dry.

Rheingold-1948-robert-cummings

Filed Under: Beers Tagged With: Advertising, Celebrities, History, Rheingold

Beer In Ads #2523: My Beer Is Rheingold Says Arlene Dahl

January 16, 2018 By Jay Brooks


Tuesday’s ad is for Rheingold, from 1953. In the late 1940s and early 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American actress (and mother of Lorenzo Lamas) Arlene Dahl, ask if you’d like her to sketch you and then says to smile, and a big smile “just as though I’d offered you …” Rheingold Extra Dry.

Rheingold-1953-arlene-dahl

Filed Under: Beers Tagged With: Advertising, Celebrities, History, Rheingold

Beer In Ads #2522: My Beer Is Rheingold Says Hoagy Carmichael

January 15, 2018 By Jay Brooks


Monday’s ad is for Rheingold, from 1948 and 1958. In the late 1940s and early 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this first ad from 1958, American composer, pianist, singer, actor, and bandleader Hoagy Carmichael, gives some gold advice about luck being a major part of the game, then contrasts that by saying luck plays no part of Rheingold Extra Dry, because it’s good every time.

1958-Hoagy-Carmichael-photo-Rheingold

He also did an earlier ad, in 1948, and he was still playing golf, this time worrying over choosing the wrong club, but then says he never worries about picking the wrong beer, which is always Rheingold Extra Dry.

Rheingold-1948-hoagy-carmichael

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Music, Rheingold

Beer In Ads #2521: My Beer Is Rheingold Says Dorothy Lamour

January 14, 2018 By Jay Brooks


Sunday’s ad is for Rheingold, from 1948. In the late 1940s and early 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American actress and singer Dorothy Lamour, lists off her favorite things and among them was Rheingold Extra Dry, which claims she discovered when she was working as a singer in New York.

Rheingold-1948-dorothy-lamour

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Rheingold

Beer In Ads #2520: My Beer Is Rheingold Says Franchot Tone

January 13, 2018 By Jay Brooks


Saturday’s ad is for Rheingold, from 1948. In the late 1940s and early 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American stage, film, and television actor Franchot Tone, offers that if you help him fix his car, he’ll treat you to a glass of Rheingold Extra Dry.

Rheingold-1948-franchot-tone

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Rheingold

Rubber Duckie Day

January 13, 2018 By Jay Brooks

duck
Today is “Rubber Duckie Day” so designated because today in 1970 marked the first appearance of Ernie’s now-famous rubber duckie on Sesame Street. So while I was watching the Eagles manage to hold off the Falcons, I did a little search for rubber duckies drinking beer. I actually found more than I expected. Seem I like to keep it clean here. Enjoy!

rd-blue-beer

rd-oktoberfesr

rd-dirndl rd-leiderhosen

rd-couple

rd-pretzel

rd-flaucher

rd-quartet rd-mustache

rd-munchen

Filed Under: Just For Fun, Related Pleasures Tagged With: Humor, Toys

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