Brookston Beer Bulletin

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Beer In Ads #2297: Jack Kramer, I’ve Found Out

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Sunday’s ad is for Carling’s Red Cap Ale, from 1950. In this ad, part of a series featuring well-known celebrities of the day and the tagline “I’ve found out,” it features “American tennis player” Jack Kramer holding a beer and giving his testimonial about why he loves Red Cap Ale. “A World No. 1 player for a number of years, and one of the most important people in the establishment of modern men’s “Open”-era tennis, he was the leading promoter of professional tennis tours in the 1950s and 1960s.”

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In some of the ads, the inset box is not blank, but included another person, presumably a regular non-famous person and probably localized for where the ad ran, if not in a national publication.

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Beer In Ads #2296: Cary Middlecoff, I’ve Found Out

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Saturday’s ad is for Carling’s Red Cap Ale, from 1950. In this ad, part of a series featuring well-known celebrities of the day and the tagline “I’ve found out,” it features “American professional golfer” Cary Middlecoff holding a beer and giving his testimonial about why he loves Red Cap Ale. “His 40 Tour wins place him tenth all-time, and he won three major championships. Middlecoff graduated as a dentist, (and his nickname was “Doc”) but gave up his practice at age 26 to become a full-time Tour golfer.”

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Beer In Ads #2295: Randolph Scott, I’ve Found Out

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Friday’s ad is for Carling’s Red Cap Ale, from 1950. In this ad, part of a series featuring well-known celebrities of the day and the tagline “I’ve found out,” it features “American film actor” Randolph Scott holding a beer and giving his testimonial about why he loves Red Cap Ale. Is it me, or does that glass in his hand look really tiny, as if it was photoshopped in (or whatever they did before Photoshop)?

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Beer In Ads #2294: Grantland Rice, I’ve Found Out

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Thursday’s ad is for Carling’s Red Cap Ale, from 1950. In this ad, part of a series featuring well-known celebrities of the day and the tagline “I’ve found out,” it features “early 20th-century American sportswriter” Grantland Rice holding a beer and giving his testimonial about why he loves Red Cap Ale.

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In some of the ads, the inset box is not blank, but included another person, presumably a regular non-famous person and probably localized for where the ad ran, if not in a national publication.

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Next Session: Looking For Late, Lamented Loves

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For our 124th Session, our host will be David Bardallis‏, who writes All the Brews Fit to Pint, which focuses on Ann Arbor, and Michigan more generally. For his topic, he’s chosen Late, Lamented Loves, and while he confesses that the “late” part of that title is, at least in part, due to accidentally forgetting to post his announcement sooner (though to be fair, I forgot to remind him, which I usually try to do, so it’s not all on him) the result is that we all have one day to come up with a topic for tomorrow’s Session. Think of this month’s Session as a “speed session,” and shoot from the hip. And for his topic, that actually works. So what’s the topic? What’s a beer that’s no longer being brewed that you really miss, and wish was still available? Quick, top of your head? I can think of a few beers no longer around that I’d happily crack open if I could. I bet you can think of some, too, off the top of your head. “So… what are your late, lamented beer loves?” But here’s David’s full description:

Nevertheless, I think the chosen subject, “Late, Lamented Loves,” is still worth talking about. I mean a beer you remember fondly but which is no longer in production.

It needn’t be an objectively “great” beer, though it could be. It could also be a nostalgic or youthful memory. It could be a “go-to” you still reflexively want to reach for. It could be all of these things.

Maybe the brewery and the beer are both long gone. Maybe the brewery is still around but just decided for whatever reason not to continue producing the glorious nectar you still pine for.

Whatever the case, there’s probably at least one beer that’s already leapt to your mind that fits into this description. Maybe even more than one, and, if so, feel free to go there.

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To participate in the June Session, on or before Friday, June 2, 2017 — which is tomorrow — write a post as soon as you can and either e-mail your post’s link to annarborbeer@gmail.com or tweet him at @allthebrews. If that’s not quite enough time, don’t worry, if you “need more time than a day, hit [him] up anyway. [he]’ll continuously update in the days and weeks ahead as necessary.” Get cracking.

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Beer In Ads #2291: Three Rings, Another Christmas Wreath

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Monday’s ad is for Ballantine, from 1949. In this ad, part of a series progressing from one, to two, to three rings, another man at Christmastime hangs a wreath on his door, but it doesn’t seem like it’s quite right. So he adds a second one, but he’s still dissatisfied. But the third wreath, forming the Ballantine logo, is, again, just right.

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Beer In Ads #2290: Three Rings, Christmas Wreaths

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Sunday’s ad is for Ballantine, from 1939. In this ad, part of a series progressing from one, to two, to three rings, a man at Christmastime hangs a wreath on his door, but it doesn’t seem like it’s quite right. So he adds a second one, but he’s still dissatisfied. But the third wreath, forming the Ballantine logo, is just right.

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