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Beer In Ads #2195: Heineken Refreshes Don Martin

February 22, 2017 By Jay Brooks


Wednesday’s ad is for Heineken, from the 1970s. In the later 1970s, Heineken embarked on a series of ads with the tagline “Heineken Refreshes the Parts Other Beers Cannot Reach.” Many of the ads were in a sequential panel, or comic strip, format and they were intended to be humorous.

In this ad, a three-panel format, drawn by cartoonist Don Martin, who was best known for his work in MAD Magazine, a chef looks tired, as evidenced by his hat falling limp behind his head, so he’s drinking a mug of beer. Which — FWOT! — makes his hat stand up stiffly at attention. But in the last panel, once he’s removed his hat, his hair is standing up too, with a part down the center. So that’s where the changed text comes in: it’s not “parts,” but “partings” in this ad. Unfortunately, this was the best resolution of the ad I could find.

don-martin-heineken

Filed Under: Art & Beer, Beers Tagged With: Advertising, Cartoons, Heineken, History

Beer In Miniature

February 22, 2017 By Jay Brooks

miniature-cans
A Japanese photographer, Tatsuya Tanaka, started a daily project back in 2011, photographing a miniature diorama scene every single day, and he’s been at it now non-stop since April 20 of that year, producing (so far) 2,161 pictures. He’s posted them in calendar form, showing a month of thumbnails on a page, at his website, Miniature Calendar. He’s even collected some of them into books, which are available online.

With over 2,000 dioramas created and photographed so far, it’s probably no surprise that some of them are beer-themed. So here’s a sample of some of his photographs. These are not necessarily some of the best ones he’s done, but they’re still pretty awesome, and have something to do with beer. Go over to his website and lose yourself in the rest for a few hours. They’re pretty awesome. Enjoy.

Wednesday, November 2, 2016
161102wed

Friday, October 10, 2014
141010fri

Saturday, September 12, 2015
150912sat

Sunday, April 13, 2014
140413sun

Friday, November 27, 2015
151127fri

Saturday, August 10, 2013
130810sat

Sunday, April 7, 2013
130407sun

Wednesday, November 26, 2014
141126wed

Wednesday, October 28, 2015
151028wed

Monday, August 4, 2014
140804mon

Tuesday, November 29, 2016
161129tue

And because life isn’t all beer and skittles, here are two more featuring other passions of mine.

Monday, October 27, 2014
141027mon

Monday, June 22, 2015
150622mon

Filed Under: Beers, Just For Fun, Related Pleasures Tagged With: Humor, Japan, Photography

Beer In Ads #2194: Heineken Refreshes Pirates

February 21, 2017 By Jay Brooks


Tuesday’s ad is for Heineken, from the 1970s. In the later 1970s, Heineken embarked on a series of ads with the tagline “Heineken Refreshes the Parts Other Beers Cannot Reach.” Many of the ads were in a sequential panel, or comic strip, format and they were intended to be humorous.

In this ad, a three-panel format, a classical pirate, complete with eye-patch, parrot and peg leg, is holding a mug of Heineken. In the second panel, he drinks the beer, only to have lost the parrot and gain a vulture along with a second peg leg in the third panel. Not only that, but he’s now sporting a second eye-patch, meaning he’s completely blind. So you might be tempted to ask yourself what went wrong? Why didn’t something good happen to our pirate? A careful reading of the text provides the answer. For most of these ads, the tagline is “Heineken refreshes the parts other beers cannot reach,” but in this case it “refreshes the pirates other beers cannot reach.” So the beer made him more pirate-y, which explains what happened.

Heineken-1970s-pirate

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History

Beer In Ads #2193: Heineken Refreshes J.R. Ewing

February 20, 2017 By Jay Brooks


Monday’s ad is for Heineken, from the 1970s. In the later 1970s, Heineken embarked on a series of ads with the tagline “Heineken Refreshes the Parts Other Beers Cannot Reach.” Many of the ads were in a sequential panel, or comic strip, format and they were intended to be humorous.

In this ad, a three-panel format, the main protagonist from the television series “Dallas,” which aired from 1978-1991, J.R. Ewing. “The character was portrayed by Larry Hagman. As the show’s most famous character, J. R. has been central to many of the series’ biggest storylines. He is depicted as a covetous, egocentric, manipulative and amoral oil baron with psychopathic tendencies, who is constantly plotting subterfuges to plunder his foes’ wealth.” In the first panel, a grinning J.R. stares straight ahead, obviously up to no good. In the second, he’s now holding a mug of beer, which presumably he’s downed half of, though his devilish expression has not changed. But by the third, the beer has apparently kicked in and a halo has appeared above J.R.’s head. I guess beer turned the naturally evil Ewing good.

Heineken-1970s-larry-hagman

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, Heineken, History, Television

Beer Word: Symposium

February 20, 2017 By Jay Brooks

beer-word
Last year, for the members of the North American Guild of Beer Writers, I set up a post-CBC symposium the day after the Craft Brewers Conference ended in Philadelphia. We’ll be doing it again in DC this year, on Friday, April 14. Essentially it’s a mini-CBC and we had six speakers, one hour each, including one panel of three, over the course of the day. When I was putting it together, I wasn’t sure what to call it, but liked the sound of symposium. Merriam-Webster defines “symposium” as “a formal meeting at which several specialists deliver short addresses on a topic or on related topics” and Dictionary.com states it’s “a meeting or conference for the discussion of some subject, especially a meeting at which several speakers talk on or discuss a topic before an audience.”

symposium-drinking-party
Symposium scene: a reclining youth holds aulos in one hand and gives another one to a female dancer. Tondo from an Attic red-figured Kylix, c. 490-480 BC. From Vulci.

But I just learned that it has an older, original meaning that made my choice of naming our symposium even more perfect than I’d realized. That meaning, according to Merriam-Webster is “a drinking party; especially: one following a banquet and providing music, singing, and conversation.” And dictionary.com defines it “(in ancient Greece and Rome) a convivial meeting, usually following a dinner, for drinking and intellectual conversation.”

Here’s the Etymology:

Borrowing from Latin symposium, from Ancient Greek συμπόσιον ‎(sumpósion, “drinking party”) from συμπίνω ‎(sumpínō, “drink together”) συν- ‎(sun-, “together-”) + πίνω ‎(pínō, “drink”).

Symposiumnorthwall
A fresco taken from the north wall of the Tomb of the Diver
(from Paestum, Italy, c. 475 BC): a symposium scene.

This is from the Online Etymology Dictionary:

n. 1580s, “account of a gathering or party,” from Latin symposium “drinking party, symposium,” from Greek symposion “convivial gathering of the educated” (related to sympotes “drinking companion”), from syn- “together” (see syn- ) + posis “a drinking,” from a stem of Aeolic ponen “to drink,” cognate with Latin potare “to drink” (see potion ). The sense of “meeting on some subject” is from 1784. Reflecting the Greek fondness for mixing wine and intellectual discussion, the modern sense is especially from the word being used as a title for one of Plato’s dialogues. Greek plural is symposia, and the leader of one is a symposiarch (c.1600 in English).

And this is the “Did You Know?” section of Merriam-Webster:

It was drinking more than thinking that drew people to the original symposia and that gave us the word symposium. The ancient Greeks would often follow a banquet with a drinking party they called a “symposion.” That name came from “sympinein,” a verb that combines pinein, meaning “to drink,” with the prefix syn-, meaning “together.” Originally, English speakers only used “symposium” to refer to such an ancient Greek party, but in the 18th century British gentlemen’s clubs started using the word for gatherings in which intellectual conversation was fueled by drinking. By the 19th century, “symposium” had gained the more sober sense we know today, describing meetings in which the focus is more on the exchange of ideas and less on imbibing.

So that sounds about right, but with more emphasis on the imbibing, at least that was the goal. But I think I need to attend a lot more symposiums.

Tondo_of_a_Kylix_by_the_Brogos_Painter

Filed Under: Beers, Just For Fun, Related Pleasures Tagged With: Greece, History, Rome, Words

Beer In Ads #2192: Heineken Refreshes Spock

February 19, 2017 By Jay Brooks


Sunday’s ad is for Heineken, from the 1970s. In the later 1970s, Heineken embarked on a series of ads with the tagline “Heineken Refreshes the Parts Other Beers Cannot Reach.” Many of the ads were in a sequential panel, or comic strip, format and they were intended to be humorous.

In this ad, a three-panel format, Spock from Star Trek must be under the weather, or at least in a bad mood. His ears are limp and drooping. In the second panel, he lifts a mug of beer to his lips and immediately his ears being to perk up. But after finishing his beer, Spock’s ears are standing tall, and even he thinks it’s “illogical.”

Heineken-1970s-spock

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, Heineken, History

Beer In Ads #2191: Heineken Refreshes Paint By Number

February 18, 2017 By Jay Brooks


Saturday’s ad is for Heineken, from 1976. In the later 1970s, Heineken embarked on a series of ads with the tagline “Heineken Refreshes the Parts Other Beers Cannot Reach.” Many of the ads were in a sequential panel, or comic strip, format and they were intended to be humorous.

In this ad, a three-panel format, a drinking dutchman holds a mug of Heineken, and is ready to painted by the numbers. Only his beer has been colored. In the second panel, he’s started to drink and color is spreading out from his head to the background. After he’s emptied the mug, he’s fully colored, and so is the background. If Only I could paint a room that easily.

Heineken-1976-paint

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History

Beer In Ads #2190: Heineken Refreshes Butterflies

February 17, 2017 By Jay Brooks


Friday’s ad is for Heineken, from 1978. In the later 1970s, Heineken embarked on a series of ads with the tagline “Heineken Refreshes the Parts Other Beers Cannot Reach.” Many of the ads were in a sequential panel, or comic strip, format and they were intended to be humorous.

In this ad, a two-panel format, a caterpillar is holding a mug of Heineken awkwardly as we appears to walk. But after downing the beer, he’s transformed into a beautiful butterfly. Curiously, he still has some caterpillar legs though so maybe the transformation isn’t complete yet. I’m sure another beer should do the trick.

Heineken-1978-butterfly

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History

The 8 Kinds Of Drunks

February 17, 2017 By Jay Brooks

thomas-nashe
There are a bewildering number of words to describe that someone has been drinking a bit to much. I’ve collected over 3,000 slang terms, or Drunk Words. There are modern terms, of course, and slang from almost every age of man. Even Ben Franklin had his own list. Another literary take on over-indulging came from Thomas Nashe, who “was a playwright, poet, and satirist. He is best known for his novel The Unfortunate Traveller.” He lived from 1567 until around 1601, and was also “considered the greatest of the English Elizabethan pamphleteers.” One of his pamphlets was entitled the Pierce Penniless, His Suppliction to the Devil, published in 1592. “It was among the most popular of the Elizabethan pamphlets.”

It is written from the point of view of Pierce, a man who has not met with good fortune, who now bitterly complains of the world’s wickedness, and addresses his complaints to the devil. At times the identity of Pierce seems to conflate with Nashe’s own. But Nashe also portrays Pierce as something of an arrogant and prodigal fool. The story is told in a style that is complex, witty, fulminating, extemporaneous, digressive, anecdotal, filled with wicked descriptions, and peppered with newly minted words and Latin phrases. The satire can be mocking and bitingly sharp, and at times Nashe’s style seems to relish its own obscurity.

pierce-penniless

And this is the sort of introduction of the list, that paragraphs that precede it.

King Edgar, because his subjects should not offend in swilling, and bibbing, as they did, caused certaine iron cups to be chayned to everie fountaine and wells fide, and at euery Vintner’s doore, with iron pins in them, to stint euery man how much he should drinke; and he that went beyond one of those pins forfeited a penny for euery draught. And, if stories were well searcht, I belieue hoopes in quart pots were inuented to that ende, that eury man should take his hoope, and no more. I haue heard it justified for a truth by great personages, that the olde Marquesse of Pisana (who yet liues) drinkes not once in feauen years; and I haue read of one Andron of Argos, that was so sildome thirstie, that hee trauailed ouer the hot, burning sands of Lybia, and neuer dranke. Then, why should our colde Clime bring forth such fierie throats? Are we more thivstie than Spaine and Italy, where the sunnes force is doubled? The Germaines and lowe Dutch, me thinkes, should bee continually kept moyst with the foggie ayre and stincking mystes that aryse out of theyr fennie soyle; but as their countrey is ouer-flowed with water, so are their heads alwayes ouer-flowen with wine, and in their bellyes they haue standing quag-myres and bogs of English beere.

One of their breede it was that writ the booke, De Arte Bibendi, a worshipfull treatise, fitte for none but Silenus and his asse to set forth : besides that volume, wee haue generall rules and injunctions, as good as printed precepts, or statutes set downe by Acte of Parliament, that goe from drunkard to drunkard; as still to keepe your first man, not to leaue anie flockes in the bottonie of the cup, to knock the glasse on your thumbe when you haue done, to haue some shooing home to pul on your wine, as a rasher of the coles, or a redde herring, to stirre it about with a candle’s ende to make it taste better, and not to hold your peace whiles the pot is stirring.

Nor haue we one or two kinde of drunkards onely, but eight kindes.

THE EIGHT KINDES OF DRUNKENNES

Below are the eight types of drunks, as articulated by Nashe, along with commentary by the staff of Merriam-Webster.

  1. Ape Drunk
    ape
    The first is ape drunke; and he leapes, and singes, and hollowes, and danceth for the heavens;

    From Merriam-Webster: A number of the animals referenced in Nashe’s list have found themselves commonly used in compound nouns, or functioning as a figurative adjective. Ape, however, appears to have largely escaped this fate. It does come up in the expression go ape (“to become very excited or angry”), which is somewhat similar in meaning to the actions of the drunk described by Nashe but as this is not recorded until the middle of the 20th century it is unlikely to have a connection to ape drunk.

  2. Lion Drunk
    lion
    The second is lion drunke; and he flings the pots about the house, calls his hostesse whore, breakes the glasse windowes with his dagger, and is apt to quarrell with anie man that speaks to him;

    From Merriam-Webster: When considering how often one encounters another person who might best be described as “drunk and mean,” it is rather odd that we should have lost more than one useful ways of referring to such a person in our language. For in addition to Nashe’s lion drunk a number of Scottish dictionaries make note of barley-hood, which is an episode of bad temper brought about by imbibing. A variant of this word, barlikhood, is memorably defined in the glossary to a collection of British plays from the late 18th century: “a fit of drunken angry passion.”

  3. Swine Drunk
    swine
    The third is swine drunke; heavie, lumpish, and sleepie, and cries for a little more drinke, and a fewe more cloathes;

    From Merriam-Webster: Some people think that swine have received a bad rap, what with the whole secondary meaning of “contemptible person,” large portions of the world’s population considering them unclean animals, and the general pejorative meanings of the word pig; others think that they likely don’t care much, save to be relieved that some people do not want to eat them. It is unclear to most lexicographers what connection exists between the members of the family Suidae and Nashe’s idea that a swine drunk wants a “fewe more cloathes.”

  4. Sheep Drunk
    sheep
    The fourth is sheepe drunk; wise in his conceipt, when he cannot bring foorth a right word;

    From Merriam-Webster: Sheep are not an animal that is traditionally associated with drunkenness, or misbehavior of any sort, come to think of it. The word for this particular animal has been used to indicate that a person, or group or people, is timid, meek, or in some other fashion unassertive. If you would like to describe someone as sheepish, meaning “resembling a sheep”, but would like to not have to explain that you don’t mean the sense of sheepish that is tied to embarrassment, you may use the word ovine.

  5. Maudlin Drunk
    maudlin
    The fifth is mawdlen drunke; when a fellowe will weepe for kindnes in the midst of ale, and kisse you, saying, “By God, captaine, I love thee. Goe thy wayes; thou dost not thinke so often of me as I doo thee; I would (if it pleased God) I could not love thee as well as I doo;” and then he puts his finger in his eye, and cryes;

    From Merriam-Webster: We have all met the maudlin drunk; in fact, the word maudlin began with the express meaning of “drunk enough to be emotionally silly,” and later took on the sense of “effusively sentimental.” The word comes from Mary Magdalene, the name of the woman who is often thought to be represented as washing Jesus’ feet with her tears. Through this representation (which some people think is not necessarily Mary Magdalene) the name came to be associated with tears, teariness, and a general state of lachrymosity.

  6. Martin Drunk
    martin
    The sixt is Martin drunke; when a man is drunke, and drinkes himselfe sober ere he stirre;

    From Merriam-Webster: There are a number of animals which are called martin; the name is applied to a wide variety of swallows and flycatchers (these are birds), to a kind of female calf that is born simultaneous with a male (and which is usually sterile and sexually imperfect), and also was formerly used to refer to an ape or monkey. Nashe’s martin drunk most likely is concerned with the last of these three possibilities. The Oxford English Dictionary, one of the few that records any of these kinds of drunkards, suggests that the martin in question was chosen by Nashe as a means of referring to Martin Marprelate, the pseudonym of a rival pamphleteer in the late 16th century.

    While I think Merriam-Webster got most of these right, I think their analysis of Martin was a bit of a stretch, and I think there’s a simpler explanation. The “Dictionary of Phrase and Fable,” from 1894, includes the following definition for “Martin Drunk:”

    Very intoxicated indeed; a drunken man “sobered” by drinking more. The feast of St. Martin (November 11) used to be held as a day of great debauch.

    St. Martin’s Day is still an important holiday in several countries, and I think that Martin being used in that sense makes a great deal more sense than the other, seemingly flimsier explanation.

  7. Goat Drunk
    goate
    The seventh is goate drunke; when, in his drunkennes, he hath no minde but on lecherie;

    From Merriam-Webster: The goat has long been associated with lechery, so it it not surprising that Nashe’s list should reserve this animal for the category of “drunk and horny.” Goat itself has had the meaning of “lecher” since the late 16th century, and a number of words meaning “resembling a goat” (such as rammish and hircine) have also taken on the meaning of “lustful.”

  8. Fox Drunk
    fox
    The eighth is fox drunke—when he is craftie drunke, as manie of the Dutchmen bee, that will never bargaine but when they are drunke.

    From Merriam-Webster: Many of us are somewhat familiar with the extended uses of fox, often implying slyness or craftiness, and which range from being used in expressions (crazy like a fox) to simply being on of the figurative meanings of the word itself (“a clever crafty person”). Less commonly known is the sense of fox (which is now somewhat archaic), meaning “drunk” (although, it should be noted, without any connotations of craftiness). And even less commonly known than this is that Dutchmen will not bargain unless they are drunk … we think Nashe may have made this one up. 


So what do you think of his list. It’s over 400 years old, but still seems to hold some universal truth. Although perhaps a more modern list might look a little different. We may have to look into that.

Filed Under: Beers, Just For Fun, Related Pleasures Tagged With: drinking attitudes, History, Literature, Words

Beer In Ads #2189: Heineken Refreshes Hats

February 16, 2017 By Jay Brooks


Thursday’s ad is for Heineken, from the 1970s. In the later 1970s, Heineken embarked on a series of ads with the tagline “Heineken Refreshes the Parts Other Beers Cannot Reach.” Many of the ads were in a sequential panel, or comic strip, format and they were intended to be humorous.

In this ad, a two-panel format, a posh-looking woman in a pink hat is taking her first sip of beer. Afterwards, her hat balloons to many times its original size, with life-size fruit hanging off of it.

Heineken-1970s-hat

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History

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