Wednesday’s ad is for Carlsberg, from the 1920s or 30s, I think. It was done by Alfred Schmidt, a well-know Danish illustrator, caricaturist and painter. He did four paneled ads, each one with the tagline “Min Deglige Drik,” which means “My Daily Drink.” In this ad, number four of four, our intrepid man finally gets to taste his bottle of Carlsberg Pilsner. I don’t need to translate his response. “A-A-AH!” is fairly universal.
Today in 1897, US Patent 3977953 A was issued, an invention of Hubert Frhr. Von Hirsch and Alfons Hartl, assigned to the Atlantic Research Institute, for their “Process For the Production of Hulupones.” Here’s the Abstract:
Lupulones, which form a constituent of hop resins which have hitherto been separated and discarded because of their poor solubility, are converted into a hulupone-containing beer-soluble bitter-tasting product by photo-sensitized oxidation in a liquid alkaline medium. However, the oxidation, which is effected by means of oxygen or an oxygen-containing gas in the presence of one or more sensitizing dyes and under the action of visible light, is only partial; it is discontinued when the oxygen consumption resulting from the reaction exhibits a substantial decline, or when the fall in pH occurring during the reaction substantially ceases.
Today in 1897, US Patent 589237 A was issued, an invention of William B. Baker, for his “Combined Beer Tap, Cooler and Pump.” There’s no Abstract, although in the description it includes these claims:
This invention relates to a combined beer tap, cooler, and pump; and it consists in the novel features of construction and combinations of parts in such an apparatus, as hereinafter described and claimed; In the annexed drawings, Figure 1 is a perspective view showing the arrangement of parts in a beer tap, cooler, and pump constructed according to my invention. Fig. 2 is an enlarged sectional view of the pump with bar-faucet in side elevation. Fig. 3 is atop view of the pump and bar-faucet. Fig. 4 is a plan of the cooler with cover removed. Fig. 5 is a cross-sectional elevation of the cooler. Fig. 6 is an enlarged sectional elevation of the drawing-off pipe, bung-plug provided with stuffing-box, and a recessed bung driver surrounding the drawing-off pipe and normally resting on the bung-plug. Fig. 7 is a plan or top view of the bung-plug with drawing-off pipe in cross-section.
Tuesday’s ad is for Carlsberg, from the 1920s or 30s, I think. It was done by Alfred Schmidt, a well-know Danish illustrator, caricaturist and painter. He did four paneled ads, each one with the tagline “Min Deglige Drik,” which means “My Daily Drink.” In this ad, number three of four, after having poured his bottle of Carlsberg Pilsner into a glass and holding it up to the sunlight, our intrepid man says “Sikken en Farve Saa Sumk,” or essentially “what a beautiful color.”
Today in 1898, US Patent 609970 A was issued, an invention of Paul Lochmann, for his “Apparatus for Keeping and Sending Liquid Materials.” There’s no Abstract, although in the description it includes these claims:
This invention relates to an apparatus in which liquids of all sorts, particularly carbonated liquids, such as beer, can be kept and preserved for a greater period of time than heretofore. A cooling device is embodied in the apparatus for the purpose of cooling off and keeping the liquid at a constant cooling temperature.
My invention consists of an apparatus for preserving liquids, comprising a vessel containing the carbonated liquid, an elastic receiver for the carbonic-acid or other gas, which has communication with the interior of the vessel, said receiver being confined within limiting-walls, against which the elastic walls of the receiver are pressed, there being combined with the receiver a spring, weight, or the equivalent for the purpose of producing extra pressure on the receiver when the elasticity of its walls is insufficient for driving out at proper pressure the gas within the same; and the invention consists, further, in combination, with said parts, of a cooling vessel which is inserted into the liquid-containing vessel, whereby the liquid is kept cool, and the invention consists, finally, of features of construction and details to be described hereinafter and then particularly claimed.
Monday’s ad is for Carlsberg, from the 1920s or 30s, I think. It was done by Alfred Schmidt, a well-know Danish illustrator, caricaturist and painter. He did four paneled ads, each one with the tagline “Min Deglige Drik,” which means “My Daily Drink.” In this ad, number two of four, our intrepid man is pouring his Carlsberg Pilsner into a glass, and exclaims. “What a scent!” I do love his pouring method, holding the bottle upside down.
Today in 1905, US Patent 798112 A was issued, an invention of Anthony Pelstring, for his “Beer Cooling Apparatus.” There’s no Abstract, although in the description it includes these claims:
This invention relates generally to the dispensing and cooling of beer, the object being a simple and efficient apparatus whereby the beer is passed from the keg through a more or less tortuous passage and cooled during its passage therethrough, means being provided whereby the beer is made to pass through more or less of said passage-way as may be desired.
Another object of the invention is to provide a peculiar construction of cooling apparatus having a plurality of discharge-pipes connected therewith so that beer of different degrees of temperature can be drawn from one and the same cooling apparatus.
Sunday’s ad is for Carlsberg, from the 1920s or 30s, I think. It was done by Alfred Schmidt, a well-know Danish illustrator, caricaturist and painter. He did four paneled ads, each one with the tagline “Min Deglige Drik,” which means “My Daily Drink.” In this ad, number one of four, a man is ordering a Carlsberg Pilsner, or HOF.
Today in 2008, US Patent WO 2008101298 A1 was issued, an invention of Allan K. Wallace, assigned to Coopers Brewery Limited, for his “Brewing Apparatus and Method.” Here’s the Abstract:
The specification discloses brewing apparatus and a method for testing for end of fermentation of a fermenting brew. It has been determined that, once fermentation is complete, the temperature of a brew (such as beer) shows a tendency to stratify in horizontal layers. However, the activity of fermentation disrupts the tendency of the brew to stratify. Accordingly, the brewing apparatus comprises at least two temperature sensors positioned to measure a temperature difference between the temperature at a first height of the brew and the temperature at a second height of the brew. End of fermentation is identified if the temperature difference is greater than a threshold difference.
Saturday’s ad is for Carlsberg, from the 1910. In this ad, a couple appears to be in their train compartment on their honeymoon. The man’s bag is open on the bed, revealing bottles of Carlsberg Pilsner. They stare lovingly into each other’s eyes, though their minds are most likely on the full glasses of beer they’re clinking together. Now that’s the way to begin a successful marriage.
