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Jay R. Brooks on Beer

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Beer In Ads #2000: Carlsberg At The Eiffel Tower

August 12, 2016 By Jay Brooks


Friday’s ad is for New Carlsberg Beers, or “Ny Carlsberg ølsorter,” from 1889, I guess. It’s hard to believe this is the 2000th beer ad I’ve posted, which means it’s been nearly five-and-a-half years since I started posting them, and that doesn’t even count the Guinness ads I posted separately for a time, plus all of the random unnumbered ones, too. This is without a doubt one of the most beautiful ads I’ve seen, showing a detailed view of Paris and the Eiffel Tower, presumably in 1889. There was a World’s Fair, or Exposition Universelle, in Paris that year, and the Eiffel Tower was built specifically for the expo. The poster also says “Grand Prix,” but at least according to Wikipedia, Heineken won the grand prize (and their source was a Heineken webpage that’s no longer up) so who knows. But the poster makes it seem like it was an amazing event.

carlsberg-eiffel-1889

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Advertising, Carlsberg, France, History

Patent No. 706884A: Valved Bung And Connection For Beer Barrels

August 12, 2016 By Jay Brooks

patent-logo
Today in 1902, US Patent 706884 A was issued, an invention of Dillon Beebe, for his “Valved Bung and Connection For Beer Barrels.” There’s no Abstract, although in the description it includes these claims:

The objects of this invention are to provide a valved bung for service more particularly in connection with packages of beer, ale, or carbonated beverages; to provide locking means for the valve and cooperating key means for operating said locking means; to enable what is termed a slip-rod, such as commonly used by saloon-keepers, to open the valve after the same has been unlocked by the forcing of said slip-rod through the said bung; to secure impervious closure; to protect the working parts, and to secure other advantages and results, some of which may be referred to hereinafter in connection with the description of the working parts.

The invention consists in the improved bung for barrels or other packages adapted to contain beer, ale, or other carbonated beverages or liquids under pressure and in the arrangements and combinations of parts of the same, all substantially as will be hereinafter set forth and finally embraced in the clauses of the claim.

US706884-0
US706884-1

Filed Under: Beers, Just For Fun, Politics & Law, Related Pleasures Tagged With: Barrels, Cask, History, Kegs, Law, Patent

Patent No. RE10509E: Mash Cooler

August 12, 2016 By Jay Brooks

patent-logo
Today in 1884, US Patent RE10509 E was issued, an invention of Frederick O. Kunz, for his “Mash Cooler.” There’s no Abstract, although in the description it includes these claims:

This invention relates to an apparatus for cooling mash to the fermentation temperature, which is simple in construction, effective in operation, and capable of being thoroughly cleaned with facility. The apparatus comprises a vertical column or chamber, which is traversed by a series of water conducting pipes, and is provided with detachable outer walls and doors for gaining access into the interior of the column and the tubes, for cleaning and other purposes. The water-tubes extend through the shell of the vertical column and lead into small non-communicating chambers formed between the shell of the cooler and the outer walls. The object of these chambers is to cause the water circulating through the tubes in an upward 0 direction to take a circuitous or zigzag course and flow out at the top of the cooler. The mash to be cooled flows into the cooler at the top thereof, and is strained and thrown down over the pipes in the form of a shower, and it makes its exit at the bottom of the cooler and passes through a vertical stand-pipe and escapes at the top of the latter, being then of a temperature suitable for immediate fermentation in the customary fermenters.

USRE10509-0

Filed Under: Beers, Breweries, Just For Fun, Politics & Law, Related Pleasures Tagged With: Brewing Equipment, History, Law, Malt, Patent, Science of Brewing

Beer In Ads #1999: The Four Carlsberg Seasons

August 11, 2016 By Jay Brooks


Thursday’s ad is for Carlsberg Pilsner, though I’m not sure of the exact date. It could be as old as the 1890s, but it could also be a little later, possibly into the 1930s. Although the label, though hard to see, looks like it could be more modern so it could even be a more recent ad designed to look like it came from an older time. Either way, it’s a beautiful ad, and is reminiscent of Alphonse Mucha. Showing the four seasons of beer drinking, the tagline translates to “drink year round.” The four words below each season translate, via Google translate, to “easy, mild, tasty, and durable,” but I’m willing to bet that’s not exactly right. The artist’s name is in the lower left corner, but it’s written in a stylized lettering, and is hard to make out, something like Carten Raunt. But it’s a beautiful ad.

carlsberg-4-seasons

Filed Under: Art & Beer, Beers Tagged With: Advertising, Carlsberg, History

Patent No. 20110195150A1: Composition Of “Radoy” Beer And Its Production Method

August 11, 2016 By Jay Brooks

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Today in 2011, US Patent 20110195150 A1 was issued, an invention of Yevhen Yukhnytsya, for his “Composition of ‘Radoy’ Beer and its Production Method.” Here’s the Abstract:

A beer composition includes water, ground malt, yeast of bottom fermentation, hop extract and milk thistle solution in the following proportion: 100 l water; 10-50 kg ground malt; 1.0-3.0 l yeast of bottom fermentation; 10-30 g of alpha acid of hops extract; 5-30 g milk thistle solution for 1 l of wort. A production method includes mash preparation, mash saccharification, wort separation from the spent grains, wort boiling, fermentation, and after-fermentation. At the beginning of wort boiling the milk thistle is added, whose fruits were ground in a grinder with a roller distance of 0-2.5 mm, the grinding is mixed with water, heated to 70-150° C., and boiled for 45-90 minutes, whereupon milk thistle fruit concentration makes from 1 to 99% of wort volume. The beer composition enables not only a positive effect on a human body, especially on a liver and kidneys, but also having curative properties.

radoy-brune

radoy-blonde

Filed Under: Beers, Breweries, Just For Fun, Politics & Law, Related Pleasures Tagged With: Health & Beer, History, Law, Patent, Science of Brewing

Beer In Ads #1998: Carlsberg Hof Dog

August 10, 2016 By Jay Brooks


Wednesday’s ad is for Carlsberg Hof, from the 1980s. Apparently the Carlsberg Hof Dog was a popular character in Denmark in the 1980s. He certainly looks like an amiable chap, with his impish wink. “Herligt med en HOF” translates as “Lovely with a Hof,” which is Carlsberg’s pilsner.

carlsberg-1980s-hof

Filed Under: Art & Beer, Beers Tagged With: Advertising, Carlsberg, History

Patent No. 4343231A: Brewing Apparatus Having Sampling Means Delivering Suspension To Fermenting Vessel

August 10, 2016 By Jay Brooks

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Today in 1982, US Patent 4343231 A was issued, an invention of Andre F. Devreux, assigned to the Compagnie Internationale de Participation et d’Investissement “Cipari” S.A., for his “Brewing Apparatus Having Sampling Means Delivering Suspension to Fermenting Vessel.” Here’s the Abstract:

A process for adjusting the amount of yeast introduced into a fermentative liquid comprises periodically taking a sample from a mass of suspended yeast maintained in movement in a closed circuit, subjecting the sample to fermentation by adding a nutrient element, and adjusting the supply of yeast to the liquid in accordance with the fermentative power of the treated yeast sample. The implementing plant comprises a container having a conical bottom containing yeast suspended in a liquid, a pipe connecting the bottom of the container to a fermentation tank, and a regulating or adjusting pump for supplying yeast from the container into the tank. A pipe for recycling the suspended yeast in the container is provided, as well as means for ensuring, during a predetermined time interval, the recycling of the suspension of yeast from the bottom of the container to the upper part thereof. Sampling means periodically extract a predetermined volume of the recycling yeast suspension and deliver it to a small fermenting vessel whereat the nutrient agent is supplied. Means are then provided for determining the fermentative power of the yeast sample and for adjusting the yeast supply of the fermentation tank in accordance therewith.

US4343231-1
US4343231-2

Filed Under: Beers, Breweries, Just For Fun, Politics & Law, Related Pleasures Tagged With: History, Law, Patent, Science of Brewing, Yeast

Patent No. 587987A: Means For Aerating And Refrigerating Liquids

August 10, 2016 By Jay Brooks

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Today in 1897, US Patent 587987 A was issued, an invention of George Mills, for his “Means For Aerating and Refrigerating Liquids.” There’s no Abstract, although in the description it includes these claims:

My invention relates to means for aerating and refrigerating liquids, and has particular reference to a pressure apparatus for forcing beer or other liquids from a supply-cock to the faucet by means of a coupling-body of novel and convenient construction, and an air and draw-off pipe leading into the cock to a point near the bottom thereof in connection with the coupling-body.

US587987-0
US587987-1

Filed Under: Beers, Breweries, Just For Fun, Politics & Law, Related Pleasures Tagged With: Brewing Equipment, History, Kegs, Law, Patent

Beer In Ads #1997: Carlsberg Couple

August 9, 2016 By Jay Brooks


Tuesday’s ad is for Carlsberg, from what looks to be about the late 1940s or 1950s. But despite that post-war look, the ad was actually done in July 1990. They look so happy, and so staged. Still, I’d join them.

carlsberg-couple

Filed Under: Art & Beer, Beers Tagged With: Advertising, Carlsberg, History

Beer In Ads #1996: Carlsberg Bottleheads

August 8, 2016 By Jay Brooks


Monday’s ad is for Carlsberg, from the 1940s, sometime during World War 2. In this Danish ad, apparently they abandoned their old label because it contained associations to the Nazis with the religious form of a swastika, and instead advertised a more modern (for the time) look. But I do love the bottleheads and the personifications of each type of beer.

carlsberg-1940-bottleheads

Filed Under: Art & Beer, Beers Tagged With: Advertising, Carlsberg, History

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