Saturday’s ad is another one for the Pennsylvania State Brewers Association, from 1915, No. 19 in series they did from 1915-17 called “Facts Versus Fallacies.” I have no idea how many were done but some of the them are numbered into low triple digits, suggesting there were a lot of them, all in an effort to stop Prohibition from happening and win over support for beer. This ad, marked “19,” and is the earliest one I’ve found so far. The ad talks about the evidence that already existed proving that the enforcement of a prohibition would be impossible. Looking back to 1885 and up the previous thirty years, in southern states where alcohol had been made illegal, the number of illegal distilleries had nearly tripled from when it was legal. Not to mention, the loss of revenue and the additional government expenses for enforcement.

Friday’s ad is another one for the Pennsylvania State Brewers Association, from 1917, No. 98 in series they did from 1915-17 called “Facts Versus Fallacies.” I have no idea how many were done but some of the them are numbered into low triple digits, suggesting there were a lot of them, all in an effort to stop Prohibition from happening and win over support for beer. This ad, marked “98,” is about what current science was saying about alcohol’s benefits in 1917. “Alcohol in not too large doses, taken by the mouth, is undoubtedly burned in the body, and in this burning gives off heat which replaces equivalent energy ordinarily derived from food or body substance.” They cite the habits of the French, who apparently “regularly receive in their daily diet somewhat more energy in the form of alcohol than they do in the form of protein.”

Thursday’s ad is another one for the Pennsylvania State Brewers Association, from 1917, No. 97 in series they did from 1915-17 called “Facts Versus Fallacies.” I have no idea how many were done but some of the them are numbered into low triple digits, suggesting there were a lot of them, all in an effort to stop Prohibition from happening and win over support for beer. This ad, marked “97,” is about two things, the revenue lost from closing saloons and how it would lead to illegal speakeasys. There was already proof of that, as the few New England states that had already imposed a state prohibition have seen just that occur, and in fact a couple of them quickly repealed them as being “impracticable.” And in 1913, taxes on alcohol accounted for 48.68% of the “total revenue of the government.” And indeed, the industry honestly believed that politicians would not vote for a national prohibition because of how much money they paid into it, but income tax became permanent in 1913, and that balance began to shift, allowing the federal government to not worry too much about the loss of revenue from prohibition. At least not until the depression.

Wednesday’s ad is another one for the Pennsylvania State Brewers Association, from 1916, No. 93 in series they did from 1915-17 called “Facts Versus Fallacies.” I have no idea how many were done but some of the them are numbered into low triple digits, suggesting there were a lot of them, all in an effort to stop Prohibition from happening and win over support for beer. This ad, marked “93,” is about the prohibitionist claims that drunkenness is ruining marriages and the leading cause of divorce. Like almost everything they sue to promote their cause, it’s exaggerated to suit their aims, much like today’s anti-alcohol organizations. In the ad, statistics available for 1914 from the city of Chicago clearly show that while there are relationships ruined by one of the parties’ overindulging, it’s in far less numbers than the prohibitionists argue. In fact, for Chicago, of the four leading causes of divorce, drunkenness is last and is just 1.5% of the total.