Friday’s ad is for Guinness, from the 1950s or possibly early 60s. It’s a very minimalist ad, but I love how animated the artist made the “G” and how much it conveys with just a few black lines.
Beer In Film #59: American Eats’ History of Beer, Pt. 1 Of 5
Today’s beer video is part 1 of 5, from a episode of the History Channel show American Eats, which aired for one season in 2006. The episode entitled “Beer” was number eleven of fifteen shows.
Beer In Ads #1115: So Sparkling Clear?
Thursday’s ad is for Miller High Life, from 1961. After the Sochi Olympics, a little skiing just made sense. This was, I believe, before Miller started using the Tetra hop that is resistant to getting lightstruck. So who knows how this beer would have tasted coming off the slopes.
Beer In Film #58: A Chat With Ron Pattinson
Today’s beer video is a short interview of beer historian Ron Pattinson, the description for which reads. “Ron talks old beers with Bocky whilst sitting next to a very bad gnome. Find out about the latest Once Upon A Time Beers as well as Ron’s pursuit of the truth about porters.”
Anna Kendrick: Actress, Beer Lover
Maybe it was starring in Drinking Buddies, or doing a recent non-Super Bowl ad for Newcastle Brown Ale, but actress Anna Kendrick loves her beer. The actress, who’s best known for her roles in Up in the Air, Pitch Perfect and the Twilight film series, admitted her love of beer in a recent interview. Having done two musicals recently, and now working on the Pitch Perfect sequel, she’s done with singing for the very understandable reason that’s she’d rather drink beer, and apparently it’s one or the other: singing or beer. Easy decision. Here’s what Perez Hilton is reporting she said.
I never want to sing again, honestly. It’s hard as fuck. The Pitch Perfect [sequel] is going to be fine, ten girls have to be able to sing the songs so it’s going to be fine, but doing The Last Five Years and then Into the Woods straight away, I was like, I don’t want to have to think about my voice so much. I want to be able to drink beer whenever I want.
I’ll drink to that.
Beer In Ads #1114: Tastes Refreshing Naturally
Wednesday’s ad is for Coors, from 1970. This is from the time when Coors was still only sold in the Western states, and as a result enjoyed a certain cult status in the East. I remember they had a lot of these minimalist ads, beauty shots, showing simply the Rocky Mountains, a stream of Rocky Mountain Spring Water, and a glass of beer. BUt is it just me, or does that pilsner glass have some odd bumps on it?
Beer In Film #57: Craft Beer Tasting At Home
Today’s beer video was created by the Brewers Association and is entitled Craft Beer Tasting at Home and Beer Whispering Too! It’s a nice little “how to” for newbies on how to have a tasting in your home.
Offline Sales Traffic Drivers
Earlier today there was an interesting infographic tweeted by the Wall Street Journal, by their WSJ Graphics division, entitled Offline Sales, showing how “retailers rely heavily on consumer products to drive store traffic.” In the top spot was “food and alcohol,” with 99% of $884 billion in sale made in stores, and only 1% online. That’s not too much of a surprise, as it’s somewhat a pain in the neck to order food or alcohol online, and in some states it’s even illegal (for the alcohol, at least). Even where it is, it’s prohibitively expensive for most beers. The majority of beers bought online, I’d guess, are of the rarer, hard-to-find variety. But the chart also suggests that beer is therefore very important to retailers trying to persuade customers to get off their laptops and drive down to their brick and mortar stores.
Beer In Ads #1113: Know The Joy Of Good Skiing
Tuesday’s ad is for Schlitz, from 1959. One of their “Know the Joy of Good Living” ads, this one features a couple skiing — is that cross country skiing? — wearing what looks like it may be matching outfits, at least based on a red sleeve. One of them is holding up a glass of beer, and all we can see is a white glove and a sleeve of red. But the bigger question is how did they get a glass of beer and pour it in the middle of Rocky Mountain nowhere? Or is the lodge right behind our view and they haven’t even left yet, or done anything to deserve a beer break yet?
Beer In Film #56: The Rheingold Marching Band
Today’s beer video is an animated commercial for Rheingold Beer using stop motion, from around 1956. As an animation buff, an ex-marching band geek (and with a train for my son Porter), this commercial has everything I love.