Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

Beer Film #14: Craft Beer — A Hopumentary

January 14, 2014 By Jay Brooks

brookston-film
Today’s beer video is by Jeremy Williams and was made in the Bay Area. Craft Beer — A Hopumentary is just under 15 minutes and was shot in early 2013.

Filed Under: Beers, Breweries, Just For Fun Tagged With: History, Video

Beer In Ads #1070: Wilkes-Barre’s Best

January 13, 2014 By Jay Brooks


Monday’s ad is for Lion Brewing, a.k.a. “Wilkes-Barre’s Best.” It was established in 1905, and I don’t know if the ad is from that time period, but it certainly looks like it.

Lion Brewing Co. poster

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer Film #13: 26 Interesting Facts About Beer

January 13, 2014 By Jay Brooks

brookston-film
Today’s beer video is from the magazine Mental Floss, entitled 26 Interesting Facts About Beer, part of a weekly series. This one was shot at Sun King Brewing in Indianapolis, Indiana.

Filed Under: Beers, Just For Fun Tagged With: Video

Beer In Ads #1069: Pilsner Urquell In The Atomic Age

January 12, 2014 By Jay Brooks


Sunday’s ad is our third postcard for Pilsner Urquell, from what looks to be the 1950s based on the style of illustration on this postcard. This one shows a dapper man riding a red rocket into the air, holding a glass of pilsner in his hand. The air is filled with flying machines, which is what we were promised back then. I’m still waiting for my flying car that folds into a briefcase.

pilsner-urquell-rocket

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer Film #12: The American Brew Extras, Pt. 5

January 12, 2014 By Jay Brooks

brookston-film
Today’s beer video is part five, the final one in a series of extras from the film The American Brew that was produced by Anheuser-Busch’s Here’s To Beer campaign in 2008. The DVD is still actually available from Amazon. Enjoy.

Filed Under: Beers, Breweries, Just For Fun Tagged With: Documentary, Film, History, Video

Beer In Ads #1068: Pilsner Urquell Delivers In Space

January 11, 2014 By Jay Brooks


Saturday’s ad is another postcard for Pilsner Urquell, from what looks to be the 1950s based on the style of illustration on this postcard. SInce it shows a satellite taking Pilsner Urquell to a Moon family or aliens out for a joyride, it’s probably after Sputnik, which was 1957. I love this style of illustration and the idea that they’d been observing earth for some time, but only once we sent up a satellite they would “finally going to drink.” I mean, couldn’t they get take out? Did they have to wait until delivery service began?

pilsner-urquell-space

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Coors Banquet Beer Puts Out Fire

January 11, 2014 By Jay Brooks

coors-orig
This is awesome news, somebody finally figured out a good use for Coors Banquet Beer. ABC News is reporting that a Texas firefighter used cans of Coors’ beer to put out a truck fire. Apparently, Houston fire captain Craig Moreau and his wife were returning home after a trip to Austin when they happened upon an 18-wheel big rig on the side of the road, on fire. The trucker and Moreau used a fire extinguisher, but it quickly ran out. They thought they got it all, but underneath the truck it was still burning, having started in the brakes but spread to a tire.

Moreau asked the trucker what his cargo was, and discovered the truck was full of cans of Coors Banquet Beer. They grabbed cans from the back, and the pair “began shaking and spraying cans of beer on the blaze, and the fire went out.”

houston-coors-fire

“I have no doubt if the beer hadn’t been there, the whole trailer would have burned up,” Moreau said. According to the Houston Chronicle’s coverage, “the tire continued to burn and eventually exploded. Fortunately, the beer worked and the blaze was eventually extinguished.” Go Banquet Beer!

CB_Heritage
A story in every can, indeed.

Filed Under: Beers, Just For Fun, News Tagged With: Coors, Humor

Next Session Challenges You To Drink Differently

January 11, 2014 By Jay Brooks

session-the
For our 84th Session, our host is Oliver Gray from Literature & Libation. During the day he works as a technical writer and studies the non-technical type by night at John Hopkins, and in his spare time blogs about both lit and getting lit. For his topic, he’s chosen Alternative Reviews, asking you to drink differently, or at least think about the beer differently, perhaps it’s more correct to say review the beer differently. Anyway, here’s how Oliver put it:

We, as beer bloggers, tend to get caught up in this beer appreciation thing, forever chasing an invisible dragon of taste, doing our best to catalog our experiences on the page or in a database. We get obsessed with the idea of quantifying our experience – either so we can remember specifics ad infinitum or use the data as a point of comparison for other beers – and often forget that beer is just as much art and entertainment as it is critic-worthy foodstuff.

So for my turn hosting The Session, I ask all of you to review a beer. Any beer. Of your choosing even! There’s a catch though, just one eentsy, tiny rule that you have to adhere to: you cannot review the beer.

I know it sounds like the yeast finally got to my brain, but hear me out: I mean that you can’t write about SRM color, or mouthfeel, or head retention. Absolutely no discussion of malt backbones or hop profiles allowed. Lacing and aroma descriptions are right out. Don’t even think about rating the beer out of ten possible points.

But, to balance that, you can literally do anything else you want. I mean it. Go beernuts. Uncap your muse and let the beer guide your creativity.

I want to see something that lets me know what you thought of the beer (good or bad!) without explicitly telling me. Write a short story that incorporates the name, an essay based on an experience you had drinking it, or a silly set of pastoral sonnets expressing your undying love for a certain beer. If you don’t feel like writing, that’s fine; plug into your inner Springsteen and play us a song, or throw your budding Van Gogh against the canvas and paint us a bubbly masterpiece. Go Spielberg, go Seinfeld, go (if you must) Lady Gaga. Show me the beer and how it made you feel, in whatever way strikes you most appropriate.

Was there something you always want to try or write, but were afraid of the reception it might receive? This is your chance. A no judgement zone. I encourage everyone who sees this to join in, even if you don’t normally participate in The Session, or aren’t even a beer blogger. This is an Equal Creation Opportunity. All I ask is that you not be vulgar or offensive, since this blog is officially rated PG-13.

My goal is to push you out of your default mode, to send you off to explore realms outside of the usual and obvious. I want you to create something inspired by beer without having to worry about the minutiae of the beer itself. Don’t obsess over the details of the recipe, just revel in the fact that you live in a place where you have the luxury of indulging in such beautiful decadence.

different-green

So crack open a beer, and take a sip. After you’re done tasting it in the usual way, start thinking about it differently. What else can you say about it? How else can you talk about it? In what other way can you describe it or write about it? Let everybody know what your take on that beer is on Friday, February 7. Post your response on Oliver’s announcement post or tweet him with your antidote to the boring beer review.

be_different_78

Filed Under: Beers, Just For Fun, Reviews, The Session Tagged With: Announcements, Tasting

Beer Film #11: The American Brew Extras, Pt. 4

January 11, 2014 By Jay Brooks

brookston-film
Today’s beer video is part four of a series of extras from the film The American Brew that was produced by Anheuser-Busch’s Here’s To Beer campaign in 2008. The DVD is still actually available from Amazon. Enjoy.

Filed Under: Beers, Breweries, Just For Fun Tagged With: Documentary, Film, History, Video

Beer In Ads #1067: Old Heidelberg Inn

January 10, 2014 By Jay Brooks


Friday’s ad is for Val. Blatz Brewing and it’s from an old postcard apparently showing a reproduction of a painting that was apparently in a place in Milwaukee, Wisconsin, operated by the Blatz Brewery. Here’s what it said on the back of the card. “This card was mailed from Old Heidelberg Inn, which is maintained for the benefit of visitors to Milwaukee by the Val. Blatz Brewing Co. — brewers of the famous Old Heidelberg, Ester-aged.” I wonder what “Ester-aged” is?

blatz-card

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

« Previous Page
Next Page »

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Bob Paolino on Beer Birthday: Grant Johnston
  • Gambrinus on Historic Beer Birthday: A.J. Houghton
  • Ernie Dewing on Historic Beer Birthday: Charles William Bergner 
  • Steve 'Pudgy' De Rose on Historic Beer Birthday: Jacob Schmidt
  • Jay Brooks on Beer Birthday: Bill Owens

Recent Posts

  • Beer In Ads #5227: It’s Here! Bock Beer By Bosch April 20, 2026
  • Beer Birthday: Drew Beechum April 20, 2026
  • Beer Birthday: Des De Moor April 20, 2026
  • Beer Birthday: Brenden Dobel April 20, 2026
  • Historic Beer Birthday: Henry Becker April 19, 2026

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.