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Beer Film #17: Shit Beer Geeks Say

January 17, 2014 By Jay Brooks

brookston-film
Today’s beer video was originally created last year for Good Beer Week in Melbourne, Australia, and I think I may even have posted it before. But given the positive response to yesterday’s humorous Hipsters Love Beer, I thought I had to post this one again. Shit Beer Geeks Say was a ” short film by Good Beer Week and Bridge Road Brewers about the beer geeks we all know and love who might sometimes take their craft beer a little too seriously!” Enjoy.

GBW – SHIT BEER GEEKS SAY from GOOD BEER WEEK on Vimeo.

Filed Under: Beers, Just For Fun, Related Pleasures Tagged With: Australia, Beer Weeks, Humor, Video

Prohibitionists Poisoning Minds With Poison Beer

January 17, 2014 By Jay Brooks

alcohol-justice-new
The good folks at Alcohol Justice (AJ) really know where my goat is tied (as an old friend used to say) because they sure know how to piss me off. They tweeted out this morning about a CDC Report on Alcohol and Public Health: Alcohol-Related Disease Impact with the following. “In the US, what kills 88,000 people and causes $223 billion in harm annually?” It’s their usual bullshit meme about how alcohol, not people, kills and harms. But perhaps most offensive is the accompanying photo, showing beer as poison.

AJ-poison-tweet

I know it was just for effect, but how utterly obnoxious. The most popular alcoholic beverage worldwide, and third most popular of all beverages, is poisonous? Shouldn’t we all be dead right now, then? That’s a tad extreme, and typically untruthful, especially considering that throughout history had it not been for the safer-than-water drink many of our ancestors would have perished and who knows how many of the folks working at Alcohol Justice might not even be here today were it not for beer. I guess that was then, and this is now, and they’re certainly an ungrateful bunch, unable to say a kind word about anything to do with alcohol. It’s also a slap in the face to the literally millions of people across the globe who make, sell and serve beer, and other alcoholic beverages. But insulting us is part and parcel of their mission, and is never given a second thought, as far as I can tell.

But lest I give them too much credit for creativity, it wasn’t even their photo, but was, presumably, bought from Colourbox, a company selling stock photographs. But even they knew the photo was about the “dangers of alcoholism” and not about beer being poison, which is the sense in which AJ is clearly using it.
Alcoholism Is Deadly

But let’s get back to the content, first that 88,000 people are killed by alcohol. The CDC report and the accompanying chart is entitled “Alcohol-Attributable Deaths Due to Excessive Alcohol Use” (my emphasis), a qualifier conveniently left off by AJ.

The chart itself is divided into two parts, chronic and acute “causes.” Chronic is essentially a laundry list of diseases or illnesses that people presumably died of who also drank. But saying that alcohol is the single and direct cause of almost all of those is utterly absurd. There are so many factors that would account for any one of those that it’s mind-boggling that they could print that with a straight face. Some, maybe most, were no doubt exacerbated by the overuse of alcohol, but certainly there would have been additional factors, like genetics, age, other health issues, etcetera, that would have contributed to an individual contracting a specific ailment. Alcohol is not necessarily the smoking gun, but one of perhaps many factors that would have contributed.

But the acute “causes” are even more preposterous, if that’s possible, as they include such causes as “Air-space transport, Drowning, Fall injuries, Firearm injuries, Hypothermia, Suicide and Water transport,” to name a few. And those are the majority of the deaths they attribute to excessive alcohol use. Take hypothermia; if you get so drunk that you’re too foolish to come in out of the cold, it wasn’t the alcohol that did you in, it was stupidity. And suicide? The alcohol may have given you the courage to go through with it, but I can all but guarantee there were many more root causes that led someone to contemplate taking their own life, and those are far more complicated than excessive drinking.

Curiously, the CDC also has compiled a list of facts about Deaths and Mortality. Alcohol is not even listed among the top ten causes of death in the U.S. Heart disease is number one, although I must have missed the calls to ban red meat and other causes of heart problems.

The number of Americans who pass away each year is around 2,468,435, making even the almost 88,000 skewed figure a mere 3.5% of the total. But if they had used the nearly 88,000 figure, it would have been fifth. The reason it’s not there is because that number is made up of a number of different causes. Even though they refer to it as “attributable,” those are things that may contribute, along with many other factors, but they’re not necessarily the direct cause itself. The CDC report makes that clear if you take the time to look at it. Alcohol Justice does not, and uses it as alarmist propaganda.

If you switch the view of the CDC report from “Excessive Alcohol Use” to “All Alcohol Use” the number actually goes up to 106,434. So why didn’t AJ use that number since it makes the problem seem even more dire? Well, the chart toward the bottom also factors in “Beneficial Effects,” and claims positive benefits to 26,284. That gives all alcohol use a net total of 80,150, which is actually lower than the number attributable to excessive drinking. So even with the questionable numbers and reasoning, they did go with the worst numbers, of course.

As for the second number, the “$223 billion in harm,” that’s not addressed or even mentioned in the CDC report, so I think it’s safe to assume that they, as usual, just made it up. It’s probably taken from some other bullshit propaganda piece, but there’s no link to it in the tweet, so we’re left guessing, at least until the next missive from the watchdog sheriff.

Before the angry comments inevitably pile up, I’m not making light of death, any death. I fear death as much as the next person, increasingly so as I inch closer toward that light at the end of this tunnel we call life. But how, and why, people die and perhaps more importantly, how they lived, cannot be reduced to a balance sheet. It’s not a matter of tallying the good and bad we’ve done to ourselves and others, and assigning a number. Life is far more complex and complicated. So is death. Nobody’s picking up a bottle of beer and seeing a skull and crossbones on it. To put one there ignores the myriad positives that alcohol brings to most people’s lives, how it enhances and enriches them. Those intangible benefits are almost unquantifiable, although we all know they exist. It’s why beer and alcohol have been an integral part of civilization since the very beginning of recorded history. That there is a small minority of individuals who are unable or unwilling to control themselves with alcohol is not a reason to dismiss the overwhelming majority of us who can, logic apparently utterly lost on the prohibitionists.

One of the more popular toasts when drinking is L’Chiam, which in hebrew means “to life.” And that, I think, is what we drink to each and every time we raise a glass of beer to our lips. To life!

Filed Under: Editorial, Politics & Law Tagged With: Prohibitionists, Propaganda, Statistics

Hamm’s In San Francisco

January 17, 2014 By Jay Brooks

Hamms
A friend and regular reader sent me this old photograph of the Hamm’s brewery sign at night, taken in San Francisco around 1954, the year the Hamm’s Brewery opened. It’s a nighttime shot of the iconic Hamm’s sign on the roof of the brewery that was located at 1550 Bryant Street. When it was built, “it was the largest commercial sign on the West Coast.” The brewery closed in 1972, and sign taken down three years later, in 1975. According to Wikipedia, it was a “20-by-80 foot sign, with a 3-dimensional 13-foot beer chalice on top, [and] appeared in the first Dirty Harry film. In the early 1980s, the beer vats were first squatted and then rented out to punk rock bands. Known as “The Vats,” the brewery was a center of San Francisco punk rock culture with about 200 bands using individual vats as music studios. The building was renovated in the mid 1980s and converted into offices and showroom space.” In 2012, the Chronicle did a piece about the sign’s fate, What happened to the Hamm’s Brewery sign?, that included additional photos taken during the day, but the sign looks most impressive at night, and it was even animated, with neon rings of beer turning on and off in sequence, so the glass of beer looked like it was emptying and then filling up again.

Hamms-SF

Filed Under: Breweries, Just For Fun, Related Pleasures Tagged With: Breweriana, Photography, San Francisco

Spencer Trappist Brewery Is Bizarre?

January 17, 2014 By Jay Brooks

spencer-trappist
By now you’ve probably seen the news that the Spencer Trappist Brewery, America’s first Trappist brewery is selling beer, their Spencer Trappist Ale. I didn’t feel the need to write much about it since the news is just about everywhere, from the Boston Globe to L.A. Weekly, from NPR to CBS News.

But here’s one I don’t quite get. When ABC News, specifically the affiliate station out of Fresno, California, KFSN Channel 30, covered the story, they ran the headline US monks move into Trappist beer brewing business, but used essentially the same AP Story that most news outlets are using for this story. But ABC News also tagged the story with “Massachusetts,” which makes sense, and “bizarre,” which does not. Could somebody please explain to me what’s “bizarre” about this story? Other headlines in ABC’s bizarre topics include stories about devil babies, atomic wedgies and anal probes. But monks brewing beer, something they’ve been doing since the middle ages, possibly as early as the 6th century, is lumped in with what you’d normally only find in the pages of the Weekly World News when you’re checking out at the grocery store.

Maybe I’m overly sensitive, but that seems like beer getting a slap in the face to me. It was probably just some ignorant intern who didn’t know what to do with the story and didn’t want to have to think about it very much, and so just threw it in the catch-all category. But surely this story should have been characterized differently. Is that really too much to ask?

spencer-trappist
You can also see additional photos at their Facebook page. And below is a video of the Spencer Trappist monks from St. Joseph’s Abbey.

A day in the life of a monk at St. Joseph’s Abbey from Spencer Brewery on Vimeo.

Filed Under: Breweries, Editorial, News, Politics & Law Tagged With: Mainstream Coverage, Oddities, Trappist Beer

Beer In Ads #1073: The World’s Largest Selling Beer In Small Bottles

January 16, 2014 By Jay Brooks


Thursday’s ad is for Goebel Beer, from 1948. Billing themselves as the “World’s largest selling beer in small bottles,” which they refer to as a “bantam” size bottle, of “Goebel Bantam.” Bantam is a small variety of chicken, and in fact the name comes from a town in Indonesia where they originated. But it still seems like a strange name for a beer bottle size.

Goebel-1948

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer Film #16: Hipsters Love Beer

January 16, 2014 By Jay Brooks

brookston-film
Today’s beer video is by Nacho Punch, an online humor channel. In their sketch Hipsters Love Beer, they give a gentle ribbing to the overly geeky among us, and some of them are pretty funny.

Filed Under: Beers, Just For Fun Tagged With: Humor, Video

Beer In Ads #1072: The Land Of Something Better

January 15, 2014 By Jay Brooks


Wednesday’s ad is for Ballantine Ale, from 1942. Showing a man studying, presumably in the evening, to better himself and perhaps get a degree or start a new career. Among the “better things” he’s working for is a better beer, in this case Ballantine Ale. It seems a bit of a stretch to link the two ideas, but what the hell, it was war time.

Ballantine-1942

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History

Beer Film #15: How Stuff Works

January 15, 2014 By Jay Brooks

brookston-film
Today’s beer video is from the long-running series How Stuff Works that originally appeared on the Discovery Channel.

Filed Under: Breweries, Just For Fun Tagged With: Documentary, Video

Number Of Breweries In America Reaches 2700

January 15, 2014 By Jay Brooks

ba
The Brewers Association released preliminary numbers for how many operating breweries there were in the United States as of the end of last year. That number, the highest since America’s peak in the 1870s, was 2,722. That’s nearly 400 more than at the end of 2012. Those are broken down as follows.

  • Regional breweries: 120
  • Microbreweries: 1376
  • Brewpubs: 1202
  • Large breweries: 24
  • Total: 2,722

From the press release:

98% of these breweries were small and independent craft breweries. It is interesting to note that 2013 marks the first year since 1987 that microbreweries outnumbered brewpubs in the country.

The total of 2,722 brewing facilities is the highest count since the US in around 140 years, more than when the country celebrated her centennial birthday. In 1876, the Register of United States Breweries lists 2,685 breweries. It is not however, the highest number of all-time, as the Register lists 3,286 in 1870.

In addition to the 2,722 brewing facilities, there were an additional 1,744 breweries in planning at the end of December, the highest year-end number in the BA database.

cbatus-breweries

Filed Under: Breweries, Just For Fun, News Tagged With: Brewers Association, Press Release, Statistics, United States

Beer In Ads #1071: Take A Glass, Any Glass

January 14, 2014 By Jay Brooks


Tuesday’s ad is for Narragansett Lager Beer, from 1959. Showing eight different glasses, all but one filled with beer, they’re promoting “Gansett by saying you should use a glass, any glass. The “moral” of the story? “Glasses are for putting “Gansett in. ‘Gansett is for putting thirsts out. Works every time.” I especially the schmeer of a reflection made by the beer in the glasses.

gansettLIFE1959

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

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