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Jay R. Brooks on Beer

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Beer In Ads #977: Whose Serve?

September 16, 2013 By Jay Brooks


Monday’s ad is for Pabst Blue Ribbon, from May 1942. This one involves a ping pong, err … table tennis, match and was created by well-known illustrator Albert Dorne. Using the Pabst tagline about 33 to 1, that’s also the score in the game, which sparks a bit of a goofy discussion.

dorne_pabst_c9may42

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst

Great American Beer Bar Favorites Chosen

September 16, 2013 By Jay Brooks

GABB2013_logo
CraftBeer.com, the consumer website for the Brewers Association released today the results of an online poll that took place in the last half of August. Here’s how they arrived at the 2013 Great American Beer Bar Selected by CraftBeer.com Readers. “CraftBeer.com asked readers to nominate their favorite craft beer bars in the country, and received over 5,000 nominations, a 117 percent increase from last year. The choices were then narrowed down to the 10 most nominated bars in each of the five regions of the country. Over 37,000 votes were cast in total, a 23 percent increase from last year, resulting in the top three overall and regional winners. Voting was conducted from August 19 until August 30.” I’ve never been to any of the top three, so I guess I’ve got some travel plans to make.

gabbmap_winners

The overall winners were roughly on the eastern half of the country.

  1. Mekong Restaurant, Richmond, VA
  2. HopCat, Grand Rapids, MI
  3. Cloverleaf Tavern, Caldwell, NJ

The Pacific (west coast) winners are as follows:

  1. The Bier Stein, Eugene, OR
  2. Toronado, San Francisco, CA
  3. Prospectors Historic Pizzeria & Alehouse, Denali National Park, AK

Great to see the Toronado making the list.

Filed Under: Beers, Just For Fun, Related Pleasures Tagged With: Bars, Brewers Association, Poll, Pubs, Websites

Beer Brands Infographic

September 16, 2013 By Jay Brooks

branding
Today’s infographic is an interesting one, created by Olivia Vander Tuig at the Taubman College of Architecture and Urban Planning, University of Michigan in Ann Arbor, during the Spring of this year, in collaboration with Annie-Locke Scherer and Madelyn Willey. The infographic compares the beer brands Pabst Blue Ribbon, Guinness, Miller High Life, and Heineken, and was made as a companion for a travel studio about branding and factory experience called Behind the Brand.

Print
Click here to see the infographic full size. You can also download a much larger version from dropbox.

Filed Under: Beers, Breweries, Just For Fun Tagged With: Infographics, Marketing

Weigh In On The Craft Beer Bubble

September 16, 2013 By Jay Brooks

session-the
For our 80th Session, our host is Derek Harrison, who writes online at It’s Not Just the Alcohol Talking. His topic for this session asks bloggers to weigh in on the question that pundits and business analysts have been asking and answering frequently in recent months, Is Craft Beer a Bubble?

It’s a good time to be in the craft beer industry. The big brewers are watching their market share get chipped away by the purveyors of well-made lagers and ales. Craft breweries are popping up like weeds.

This growth begs the question: is craft beer a bubble? Many in the industry are starting to wonder when, and more importantly how, the growth is going to stop. Is craft beer going to reach equilibrium and stabilize, or is the bubble just going to keep growing until it bursts?

bubble-burst

So on Friday, October 4, let us know where you stand on the bursting bubble hypothesis. Is the bubble precarious and ready to pop any second or as solid as a glass ball?

burst

Filed Under: Breweries, The Session Tagged With: Announcements, Business

Private-Label, Craft Beers See Sales Growth

September 15, 2013 By Jay Brooks

private-label
Today’s infographic is a mouthful: Private-Label, Craft Beers See Sales Growth. You probably already know this, by private label beers are beers produced under a generic or unique brand name by a brewery to be sold exclusively at a particular store, or more often chain of stores. The infographic was created by Supermarket News.

infographic-privatelabel-craft-beers-see-sales-growth
CLick here to see the infographic full size.

Filed Under: Beers, Just For Fun Tagged With: Business, Infographics, Private Label

Learn About Beer

September 14, 2013 By Jay Brooks

beer-school
Today’s infographic is entitled Learn About Beer and features a seemingly random assortment of beery factoids.

learn-about-beer
Click here to see the infographic full size.

Filed Under: Beers, Just For Fun Tagged With: Infographics

Beer In Ads #976: Goodbye 200!

September 13, 2013 By Jay Brooks


Friday’s ad is for Pabst Blue Ribbon, from April 1942. It’s a bowling themed ad, a popular sport in beer ads, at least up until the 1960s or 70s. The man bowling didn’t convert a split, sailing the ball between two pins, placing his 200 game in jeopardy, apparently. Luckily using some pretty tortured 33 to 1 logic, he managed to make his 200 game and beat the competition by 20 points.

dorne_pabst_c4apr42

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst

Standard Reference Method (SRM) Beer Style Color Chart

September 13, 2013 By Jay Brooks

color-wheel
Today’s infographic is another one created by Eddie’s Alehouse in Sun Prairie, Wisconsin, this one showing a list of kinds of beer, with their range of color plotted on a chart, divided by ales and lagers.

eddie-s-alehouse-beer-infographic-srm
Click here to see the chart full size.

Filed Under: Beers, Just For Fun, Related Pleasures Tagged With: beer color, Infographics

Beer In Ads #975: One Beautiful Beer

September 12, 2013 By Jay Brooks


Thursday’s ad is for Schmidt’s of Philadelphia, from around the 1960s. Showing a couple preparing for a party, the husband is pulling one beautiful beer — Schmidt’s, naturally — out of the refrigerator.

schmidts-one-beautiful

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer Type Taste Guide By Ale & Lager

September 12, 2013 By Jay Brooks

beer-styles
Today’s infographic was created by Eddie’s Alehouse in Sun Prairie, Wisconsin, showing many of the types of beer they carry on a chart showing where each falls on two axis, one for fruity and malty, and the other sweet and bitter.

eddie-s-alehouse-beer-infographic-beer-type-taste
Click here to see chart full size.

Filed Under: Beers, Just For Fun Tagged With: Beer Styles, Infographics, Pubs, Wisconsin

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