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Jay R. Brooks on Beer

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Sacramento’s Pyramid Alehouse Closes

March 4, 2013 By Jay Brooks

pyramid-breweries
I just heard from a reliable source that the Pyramid Alehouse in Sacramento has closed. The Sacramento website has the following information posted:

WE REGRET TO INFORM YOU THAT THE SACRAMENTO PYRAMID ALEHOUSE HAS PERMANENTLY CLOSED ITS DOORS AS OF TODAY, MARCH 4, 2013. WE WANT TO THANK THE SACRAMENTO COMMUNITY FOR THEIR PATRONAGE AND OUR EMPLOYEES FOR THEIR YEARS OF SERVICE.

pyramid-sacto

Filed Under: Breweries, News Tagged With: Business, California, Sacramento

North American Guild of Beer Writers Membership Drive

March 4, 2013 By Jay Brooks

nagbw
For the last few years, I’ve been pestering some of my colleagues that we needed to revive the long dormant Beer Writers Guild that folded a decade or so ago. Happily, people less lazy than me then took up the cause and led the charge, especially Lucy Saunders, who did much of the heavy lifting. Little by little, we’ve gotten the band back together, and have been quietly rebuilding a trade group for those of us trying to make a living writing about beer. Just by word of mouth, we’ve rounded up forty members and are hoping to increase that. Dues for the new North American Guild of Beer Writers are $45 a year for a full membership, $25 for an associate membership and we also have $100 industry memberships for “those employed by breweries, allied industries or agencies, interested in supporting the Guild and outreach to beer writers.” Full details on membership can be found on the “Join Us” page. Here’s the basic information:

We are beer writers.

Sometimes we act as evangelists, advocates and celebrators. Other times we are antagonists, agitators and truth-seekers. We are authors, writers, publicists, bloggers and columnists. We tirelessly cover the brewing industry — and those who appreciate beer — across North America.

Many of us are self-employed or do this as a side “gig” in addition to our “real jobs.” Some of us are employed by breweries, beer distributors, beer stores and restaurants. Still others are publishers and event organizers, while some work for newspapers, websites, magazines and other media outlets.

We are an all-volunteer group dedicated to elevating the level of our craft as we cover the art of brewing.

We are beer writers. We strive to promote better beer.

Won’t you please join us in bringing better beer writing to North America?

We are inspired by learning from shared experiences, and believe that an annual writers’ competition will foster awareness and appreciation of beer and brewing in North America.

If you’re trying to make a living writing about beer, or even doing it as a side gig, please consider joining us at the NAGBW. Things are just getting started, but plans are afoot to have regional get-togethers, meetings at prominent national events, like GABF and the Craft Brewers Conference, and a competition for excellence in beer writing.

Join us to share in beer education, travel, guided tastings, conferences and more. We organize an annual writers contest to encourage public appreciation of beer and brewing. In addition, we organize events to increase members’ knowledge of beer and brewing, and to sharpen their writing, reporting, design and broadcast skills. The group also supports professional standards among its members and other members of the media.

We’re looking for people who take the craft of writing seriously, and who specialize in beer, and want to learn how to be a better writer, how to get more work and also have some fun with colleagues. I’m pretty sure our get-togethers will have better beer than the average trade guild.

nagbw-logo

Filed Under: Beers, News, Related Pleasures Tagged With: Announcements, Blogging, Canada, United States

Commercial Brewing

March 4, 2013 By Jay Brooks

matt-anderson-design
Today’s infographic begins a week of work by Matt Anderson Design of Rochester, New York. He did five beer-themed posters, the first of which is entitled “Commercial Brewing.”

Anderson-brewing-1
Click here to see the poster full size.

Filed Under: Breweries, Just For Fun Tagged With: Infographics, Science of Brewing

BA Releases New Style Guidelines

March 4, 2013 By Jay Brooks

ba
The Brewers Association this morning released the 2013 Style Guidelines. According to the press release:

Updated annually, this year’s version defines 142 styles of beer, up from 140 in 2012.

Compiling the guidelines annually is a collaborative effort, and the 2013 version incorporates more than 100 suggestions from U.S. and international beer judges and experts, brewers and beer lovers. This year, Adambier and Grätzer styles were added for the first time. Both are historic pre-Reinheitsgebot styles that are making a slow revival among U.S. and international brewers. Adambier and Grätzer are historically smoky ales, with the former thriving in and around Dortmund, Germany, and the latter brewed primarily in Poland.

Changes were also made to the guidelines for American wheat ale, reflecting a growing trend in the craft brewing and homebrewing communities by which all-wheat grists are used in the brewing process.

A pdf of the new guidelines can be downloaded at the Brewers Association website.

beer-range

Filed Under: Beers, Just For Fun, News Tagged With: Announcements, Beer Styles, Brewers Association

Beer In Ads #814: It’s Your Birthday

March 3, 2013 By Jay Brooks


Sunday’s ad is for Falstaff, and it’s a simple ad, from I know not when. It says only “It’s your birthday!” and shows a bottle of Falstaff being poured into a mug. It looks 1940ish or 50ish, but that’s just a guess. But since it’s my birthday, it felt like the right ad for today.

Falstaff-birthday

Filed Under: Art & Beer, Beers, Birthdays Tagged With: Advertising, History

Yeast Evolution Due To Reuse

March 3, 2013 By Jay Brooks

yeast-buddy
Today’s infographic is almost a humorous one, although it does illustrate a brewing principal, that of how genrations of yeast can be propagated for homebrewing. It was created by the Half Moon Brewer. Whatever you do, avoid the zombie yeast. I actually have one of those yeast stuffed animals in my office. I probably won’t be able to look at it the same way again.

YeastEvoChart
Click here to see the chart full size.

Filed Under: Beers, Just For Fun Tagged With: Infographics, Science of Brewing, Yeast

Beer Birthday Redux: Jay Brooks

March 3, 2013 By Jay Brooks

brookston
Today is my 54th birthday, and even though it’s still early in the day, I’ve already been overwhelmed by an embarrassment of riches from well-wishers sending me notes via e-mail, Twitter and Facebook. My sincere thanks to one and all. As it’s usually me posting embarrassing photos of friends and colleagues, for the fifth year in a row, here’s some more howlers of me from over the years.

JB-005
An early studio portrait.

JB-039
Motorcycles: just one of my youthful indiscretions that prevented me from seeking political office later in life.

JB-002
If I cut my hair short, it doesn’t look much different than this today.

JB-037
This is an Easter outfit from when I was maybe nine or ten.

JB-007
And this is the same outfit, which looks positively restrained in comparison to my Mother and my Grandmother’s Easter outfits.

JB-025
Ready to party, look out ladies.

JB-032
My first band, we were rockin’ out.

JB-026
Probably from around junior high or early high school. I love the shiny shirt, straight out of That 70s Show.

JB-024
The world of a teenager … circa 1977.

There’s many more where these came from, for a good laugh just check out the photos from the last four years at Beer Birthday Again: Jay Brooks, Beer Birthday: Jay Brooks, Beer Birthday: J (Yes, Embarrasing Myself This Time) and Beer Birthday Overkill, from 2009, when I posted a bunch encompassing my first 50 years on planet beer. Oh, and thanks once again to everybody for the generous birthday wishes.

Filed Under: Birthdays, Just For Fun Tagged With: Bay Area, California, Humor, Northern California, Pennsylvania

NBA Beer Prices

March 2, 2013 By Jay Brooks

basketball
Last year, I posted about how high beer prices were at NFL Football stadiums, and, not surprisingly, the same is true for NBA Basketball games, as well. According to the Bleacher Report’s NBA Beer Prices Are Absurd, the price for a beer at an NBA game starts at $5 and can go for as much as $9, depending on the arena. The other interesting finding is that there doesn’t seem to be any logical reason for the price disparity and, naturally, team owners can charge whatever they want. Why people will actually pay that much … well, that’s a larger discussion. Below is a chart of NBA pricing across the league. It appears that between $7 and $7.50 is the average, which is, as the title of the piece suggests, a pretty absurd price for a small beer.

While the NBA story doesn’t break it down by ounces, as the NFL one did, is does say that the pricing is for “a small beer.” And while that’s not defined, the NFL average was $7.28 for 17 oz., I have to assume a “small” is less than that, probably closer to 12 or possibly 14 ounces. And if that’s true, that would make NBA beer even pricier than at an NFL game, which is pretty hard to swallow.

NBA-beer-prices

Filed Under: Beers, Editorial, News Tagged With: Business, Sports

The Very Many Varieties of Beer

March 2, 2013 By Jay Brooks

bubble-connect-chart
Today’s infographic shows the Very Many Varieties of Beer, created by Pop Chart Lab. For $27, you can buy yourself a copy of this infographic. It’s similar to the one I posted last month, but is older and doesn’t have the glassware suggestions, just the beer styles.

VVMVOBeer-2
Click here to see the poster full size.

For some reason, there’s another version of this infographic around, with only difference (I think) being that some of the beers are in blue rectangles.

VVMVOBeer-3
Click here to see the poster full size.

Filed Under: Beers, Just For Fun Tagged With: Beer Styles, Infographics

Beer In Ads #813: At The Peak Of Flavor

March 1, 2013 By Jay Brooks


Friday’s ad is for Blatz Pilsener Beer, probably from the 1940s. I’m guessing that because in the bottom righthand corner of the ad, it says “Brewing Better Beer for the 97th Year.” And depending on what year they’re using for when Blatz started — it could be 1850 or 1851 or even 1846 — that would put it at 1943, 1947 or 1948. I’m not entirely sure why there’s a bucket of bottles and a spilling bucket of blackberries, except that’s probably the freshness angle, for hat great tagline: “At the Peak of Flavor.” It must be working, because I’m certainly thirty just looking at the ad. Although there’s a part of me that will certainly be disappointed when the beer does not have a hint of blackberries in the flavor when I taste it.

Blatz-peak-of-flavor

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

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