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Jay R. Brooks on Beer

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Bud Light Beer Camp?

August 1, 2012 By Jay Brooks

bud-light
Did anybody else see this? I was watching the Colbert Report last night, as I often do, and happened to catch a commercial for “Bud Light Beer Camp.” If I’d had a beer at the time, I might have done a spit take. As litigious as Anheuser-Busch InBev has been, is it really possible that they could not have noticed that Sierra Nevada has been running a pretty high profile beer camp now for several years? Sierra Nevada Beer Camp has to date done at least 43 beer camps (I did #41), which is how many are listed at the Beer Camp website. But since 43 was held in 2011, it’s probably closer to 50 by now. Certainly, there’s been enough of them for ABI to have noticed. [UPDATE: Since I originally posted this, a colleague sent me a note that they knew someone who did Beer Camp #67 and believe that it’s closer to 80.]

bud-lt-beer-camp-2

I can just hear ABI’s lawyers, if the situation was reversed, arguing that this would create confusion in the mind of the consumer. I couldn’t find any of the commercials on YouTube, so I just photographed it on my television screen.

bud-lt-beer-camp-1

Doing a Google search, all I could find was links to a few comedian’s websites talking about how they were involved in a series of “Bud Light beer camp” ads for Comedy Central. One conedian, Adam Newman, even had an embedded video, but it has been taken down. That site said it was a “six-part Bud Light ‘Beer Camp’ series” and included “other hilarious comedians Trevor Williams, Zack Poitras, Craig Rowin, and Jermaine Fowler.” He said it was “running this summer on Comedy Central.”

bud-lt-beer-camp-3

A second Bud Light Beer Camp commercial ran at the end of the Colbert Report, and that one included a screen promoting the Port Paradise Music Festival, which appears to be a two-day music festival and cruise to the Bahamas that they’re sponsoring.

I assume that even with all of Sierra Nevada’s resources, they still won’t be taking ABI to court over this, though I imagine if the situation was reversed, that’s exactly what Bud would do.

BeerCamp

Filed Under: Breweries, News Tagged With: Anheuser-Busch InBev, Budweiser

Benin Beer

August 1, 2012 By Jay Brooks

benin
Today in 1960, Benin gained their Independence from France.

Benin
benin-color

Benin Breweries

  • Société Beninoise de Brasseries / SOBEBRA

Benin Brewery Guides

  • Beer Advocate
  • Beer Me
  • Rate Beer

Other Guides

  • CIA World Factbook
  • Official Website
  • U.S. Embassy
  • Wikipedia

Guild: None Known

National Regulatory Agency: None

Beverage Alcohol Labeling Requirements: Not Known

Drunk Driving Laws: BAC 0.05%

benin

  • Full Name: Republic of Benin (f.k.a. Dahomey)
  • Location: Western Africa, bordering the Bight of Benin, between Nigeria and Togo
  • Government Type: Republic
  • Language: French (official), Fon and Yoruba (most common vernaculars in south), tribal languages (at least six major ones in north)
  • Religion(s): Catholic 27.1%, Muslim 24.4%, Vodoun 17.3%, Protestant 10.4% (Celestial 5%, Methodist 3.2%, other Protestant 2.2%), other Christian 5.3%, other 15.5%
  • Capital: Porto-Novo
  • Population: 9,598,787; 89th
  • Area: 112,622 sq km, 102nd
  • Comparative Area: Slightly smaller than Pennsylvania
  • National Food: La Pate
  • National Symbol: Leopard
  • Affiliations: UN, African Union
  • Independence: From France, August 1, 1960

benin-coa

  • Alcohol Legal: Yes
  • Minimum Drinking Age: None
  • BAC: 0.05%
  • Number of Breweries: 1

benin-money

  • How to Say “Beer”: bière
  • How to Order a Beer: Une bière, s’il vous plait
  • How to Say “Cheers”: santé
  • Toasting Etiquette: N/A

benin-map

Alcohol Consumption By Type:

  • Beer: 45%
  • Wine: 13%
  • Spirits: 14%
  • Other: 28%

Alcohol Consumption Per Capita (in litres):

  • Recorded: 1.15
  • Unrecorded: 1.00
  • Total: 2.15
  • Beer: 0.49

WHO Alcohol Data:

  • Per Capita Consumption: 1.2 litres
  • Alcohol Consumption Trend: Stable
  • Excise Taxes: Yes
  • Minimum Age: None
  • Sales Restrictions: No
  • Advertising Restrictions: No
  • Sponsorship/Promotional Restrictions: No

Patterns of Drinking Score: 2

Prohibition: None

benin-africa

Filed Under: Beers, Breweries Tagged With: Africa, Benin

Beer In Ads #662: Rheingold Horsing Around

July 31, 2012 By Jay Brooks


Tuesday’s ad is another one for Rheingold Beer, this one from 1957, featuring Miss Rheingold for that year, Margie McNally. In this ad, she’s riding a horse out west on what looks like a cattle drive perhaps. But at least she’s got her spare horse carrying a couple cases of beer. Sure, they’re going to be warm, but maybe she can find an ice machine or cool cave.

Rheingold-1957-horses

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Ads #661: You Wouldn’t Think It Possible!

July 30, 2012 By Jay Brooks


Monday’s ad is for Schlitz, from 1945. It’s a surreal ad, with a little magic role reversal. Instead of the magician pulling a rabbit out of his hat, a giant bunny, wearing a tuxedo, has pulled the magician out of his top hat, though at least he has a bottle of Schlitz in his hand, too. I imagine the magician is thinking he’s probably had quite enough to drink if he’s seeing scary giant rabbits.

Schlitz-1945-magic

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz

Cheap Beer Label Quiz

July 30, 2012 By Jay Brooks

quiz-can
I got an e-mail today from someone at Cleveland’s Plain Dealer newspaper, letting me know about a quiz created by their beer columnist Marc Bona. It’s a fun one, asking you to identify 31 labels from budget, or cheap, beer brands. It shows each label or can, with the name removed, and then you have to choose from a long list of possible answers. I got 94% right (which I believe translates to 2 wrong) and, be warned, there are some regional brands that may not be as recognizable to a national audience. You can take the Budget (OK, Cheap) Beer Label Quiz and it will tell you the percentage you got right, but you’ll have to wait until August 1 to find out all the answers. How many did you get right?

Filed Under: Beers, Breweries, Just For Fun, Related Pleasures Tagged With: Beer Labels, Big Brewers, Quiz

New Albion Beer Coming Back

July 30, 2012 By Jay Brooks

new-albion-banner
Here’s some terrific news that I can finally talk about. I was there when discussions began during last year’s Great American Beer Festival. At the annual Samuel Adams media brunch — where the Longshot winners are announced — Jim Koch started talking with Jack McAuliffe, founder of the New Albion Brewery in 1977, America’s first modern microbrewery. A idea was hatched, and I was sworn to secrecy. But thanks to my friend John Holl, the cat is out of the bag. He’s got the full story at All About Beer, entitled The Return of New Albion: America’s First Craft Brewery Gets a Revival.

After talking and negotiating since last year, on July 3, Jack McAuliffe and Jim Koch mashed in the first New Albion beer Jack has made in many years. They’re making his pale ale, or at least as best Jack can recall it.

First, he had to hash out details with Koch and brewer Dean Gianocostas. The memories came mostly easy to McAuliffe who recalled temperatures, ingredients, and processes. While the brewers had sketched out a plan in advanced, but much was changed.
“We should do it Jack’s way,” said Koch with wide eyes as he listened to McAuliffe recall the recipe.

What they settled on was New Albion Ale, a pale ale “as faithfully” as McAuliffe could recall. Malt variations that replaced strains used in the 1970s were substituted, for example.

jack-jim-boston
Jack McAuliffe and Jim Koch at the Boston brewery in Jamaica Plain.

The beer itself will debut at this year’s GABF. “Then, additional batches of New Albion Ale will be brewed at” one of the Sam Adams breweries and “distributed nationwide in 12-ounce 6-packs starting in January 2013. This is designed to be a one-shot deal so when it’s gone, it’s gone.” That will definitely be one to pick up.

new-albion-brewing-label
It appears the new label will be very similar to the original.

Filed Under: Beers, Breweries, News Tagged With: History, new release

Vanuatu Beer

July 30, 2012 By Jay Brooks

vanuatu
Today in 1980, Vanuatu gained their Independence from France and the United Kingdom.

Vanuatu
vanuatu-color

Vanuatu Breweries

  • Nambawan Brewing
  • Seven Seas Brewery And Saloon Bar
  • Vanuatu Brewing
  • War Horse Saloon

Vanuatu Brewery Guides

  • Beer Advocate
  • Beer Me
  • Rate Beer

Other Guides

  • CIA World Factbook
  • Official Website
  • U.S. Embassy
  • Wikipedia

Guild: None Known

National Regulatory Agency: None

Beverage Alcohol Labeling Requirements: Not Known

Drunk Driving Laws: BAC % Not KNown

vanuatu

  • Full Name: Republic of Vanuatu
  • Location: Oceania, group of islands in the South Pacific Ocean, about three-quarters of the way from Hawaii to Australia
  • Government Type: Parliamentary republic
  • Language: local languages (more than 100) 72.6%, pidgin (known as Bislama or Bichelama — official) 23.1%, English (official) 1.9%, French (official) 1.4%, other 0.3%, unspecified 0.7%
  • Religion(s): Protestant 55.6% (Presbyterian 31.4%, Anglican 13.4%, Seventh-Day Adventist 10.8%), Roman Catholic 13.1%, other Christian 13.8%, indigenous beliefs 5.6% (including Jon Frum cargo cult), other 9.6%, none 1%, unspecified 1.3%
  • Capital: Vila (Port-Vila)
  • Population: 227,574; 183rd
  • Area: 12,189 sq km, 164th
  • Comparative Area: Slightly larger than Connecticut
  • National Food: Laplap
  • National Symbol: Boar’s tusk and two ferns
  • Affiliations: UN, Commonwealth, Pacific Community
  • Independence: From France and the UK, July 30, 1980

vanuatu-coa

  • Alcohol Legal: Yes
  • Minimum Drinking Age: 18
  • BAC: Unknown
  • Number of Breweries: 3

vanuatu-money

  • How to Say “Beer”: bia
  • How to Order a Beer: wan bia, per favore
  • How to Say “Cheers”: dringim
  • Toasting Etiquette: N/A

vanuatu-map

Alcohol Consumption By Type:

  • Beer: 55%
  • Wine: 23%
  • Spirits: 22%

Alcohol Consumption Per Capita (in litres):

  • Recorded: 0.43
  • Unrecorded: 0.50
  • Total: 0.93
  • Beer: 0.46

WHO Alcohol Data:

  • Per Capita Consumption: 0.4 litres
  • Alcohol Consumption Trend: Decrease
  • Excise Taxes: N/A
  • Minimum Age: 18
  • Sales Restrictions: No
  • Advertising Restrictions: No
  • Sponsorship/Promotional Restrictions: No

Patterns of Drinking Score: N/A

Prohibition: None

vanuatu-pacific

Filed Under: Beers, Breweries Tagged With: Oceana, Pacific, Vanuatu

Travel Channel Picks The “Top 7 Beer Destinations”

July 29, 2012 By Jay Brooks

top-7
Okay, these things are pretty easy to pick apart because no one will ever agree on where the “best” or “top” destinations are for anything, beer or otherwise. I understand that top x lists are very popular. Hell, I enjoy making them myself. They can be fun. But take a look at what the Travel Channel, written by NYC-based travel writer Jimmy Im, has chosen as the Top 7 Beer Destinations.

  1. Asheville, North Carolina
  2. Los Angeles’ Popular Breweries
  3. Virginia’s Lagers and Ales
  4. Toronto’s Craft Breweries
  5. Finger Lakes, New York’s Beer Hub
  6. Atlanta’s New Brews
  7. Traverse City, Emerging Beer Town

So while I’m sure none of the places he’s listed are bad beer destinations, and certainly a few of them deserve to be on this list, I have a hard time accepting these as the very top destinations. The list strikes me as being from someone who’s not really connected to the beer community in any meaningful way. If they had only resisted calling them the top beer destinations and called them instead something like “seven beer destinations worth visiting” that might have worked, but they didn’t. Im specifically states that “these destinations that are fast becoming beer scene kings that offer some of the best suds in town.”

So while I have no problem with Asheville being here, ignoring Philly, Portland (both Oregon and Maine), San Francisco, San Diego, Seattle, Denver, Boston, Chicago and several others makes this list more infamous for what it’s left out than what was chosen. Certainly L.A. is an up and coming beer city, and has made great strides over the last few years, but I’m not sure I’d put it as the second-best beer destination, especially over so many others left out. And he singles out the Strand Brewing Co. and El Segundo Brewing Company as “two of the more popular breweries.” No disrespect to those two breweries — I haven’t been to either of them but I’m sure they’re fine places — but those are not the L.A breweries that are making a splash lately.

Third is the entire state of Virginia, and Im seems to have chosen the Old Dominion State because it’s “so obsessed with its beer culture, it is officially naming the month of August ‘Virginia Craft Brew Month'” and now has 40 breweries. Well July is Oregon Beer Month and February is California Beer Month. Oregon has over 160 breweries and California around 325. So while Virginia is a terrific state and undoubtedly has some fine breweries, if obsession, state beer months and the number of breweries is his criteria, then I’m just not sure Virginia is the right one to choose.

The remaning four, Toronto, the New York Finger Lakes, Atlanta and Traverse City, Michigan, again I’m sure are all fine beer places, but do they deserve to be among the “top 7?” By choosing Toronto, he’s also opened the door to other international beer destinations, of which there are numerous examples, many of which most people would choose over some of the destinations on the Travel Channel’s list. With the last one, Traverse City, Im seems even to have forgotten his own mandate, when he refers to the Michigan town as an “emerging beer town.” It may well be, but shouldn’t we wait until it’s emerged before putting it on the list of the top spots?

So while these things are, as I alluded to, very subjective and depend greatly on how you define the criteria used to rank them, these choices wouldn’t pass muster for even a casual beer lover. It could have been a fun list if they’d only resisted the temptation to declare them the “Top 7 Beer Destinations.” They’re just not.

Filed Under: Breweries, Editorial, Just For Fun, Top 10 Tagged With: Lists, Mainstream Coverage, Statistics

Peru Beer

July 28, 2012 By Jay Brooks

peru
Today in 1821, Peru gained their Independence from Spain.

Peru
peru-color

Peru Breweries

  • Ajegroup
  • Backus and Johnston
  • Cerveza Artesanal de Tomas
  • Cervecera Del Sur Del Peru
  • Cervecería Amazónica
  • Cerveceria Backus Y Johnston
  • Cervecería Barbarian
  • Cerveza Arequipeña
  • Cerveza Pilsen Trujillo
  • Cia Nacional De Cerveza
  • SAB Miller in Peru
  • Sierra Andina

Peru Brewery Guides

  • Beer Advocate
  • Beer Me
  • Rate Beer
  • History of Beer in Peru (in Spanish)

Other Guides

  • CIA World Factbook
  • Official Website
  • U.S. Embassy
  • Wikipedia

Guilds: Cerveceros Latinoamericanos; Asociacion Latinoamericana

National Regulatory Agency: General Environmental Health Bureau (DIGESA)

Beverage Alcohol Labeling Requirements: Labels must include the following information: Name of the product; Name and address of manufacturer; Importer’s name, address, and phone number, if applicable; Sanitary registration information or number; Net weight or volume of the content; Date marking of viable duration; Special instructions for use or storage, if any; Country of origin

Drunk Driving Laws: BAC 0.05% Note: Drivers below a 0.05% BAC will be given a warning. At a 0.05% and over, the driver will be given a fine and a license suspension of no less than 6 months and no more than 2 years. If the driver is involved in an accident without causing death or severe injury to another individual, he or she may possibly face jail time. If the driver’s causes an accident with a BAC over 1.01%, involving death or severe injury to another party, he or she will receive a mandatory prison sentence of 3 to 5 years. The driver’s license will also be permanently revoked.

peru

  • Full Name: Republic of Peru
  • Location: Western South America, bordering the South Pacific Ocean, between Chile and Ecuador
  • Government Type: Constitutional republic
  • Language: Spanish (official) 84.1%, Quechua (official) 13%, Aymara 1.7%, Ashaninka 0.3%, other native languages (includes a large number of minor Amazonian languages) 0.7%, other 0.2%
  • Religion(s): Roman Catholic 81.3%, Evangelical 12.5%, other 3.3%, unspecified or none 2.9%
  • Capital: Lima
  • Population: 29,549,517; 42nd
  • Area: 1,285,216 sq km, 20th
  • Comparative Area: Slightly smaller than Alaska
  • National Food: Ceviche
  • National Symbols: Vicuña; Andean Cock-of-the-rock; Cantuta; Cinchona/Kiwicha; Machu Picchu, Pisco and Cajón; Inti (Inca’s Sun God)
  • Affiliations: UN, OAS
  • Independence: From Spain, July 28, 1821

peru-coa

  • Alcohol Legal: Yes
  • Minimum Drinking Age: 18
  • BAC: 0.05%
  • Number of Breweries: 15

Peru-money

  • How to Say “Beer”: cerveza
  • How to Order a Beer: Una cerveza, por favor
  • How to Say “Cheers”: Salud
  • Toasting Etiquette: Peruvians say “salud” for a toast, and everyone lifts their glasses and drinks the first sip at the same time. It is rude for a visitor to start drinking alone (for the first drink). Once a business deal has been achieved, the host may make a more formal toast. The guest may respond with a brief speech or may simply smile and thank the host.

peru-map

Alcohol Consumption By Type:

  • Beer: 70%
  • Wine: 2%
  • Spirits: 28%

Alcohol Consumption Per Capita (in litres):

  • Recorded: 2.90
  • Unrecorded: 4.00
  • Total: 6.90
  • Beer: 2.16

WHO Alcohol Data:

  • Per Capita Consumption: 2.9 litres
  • Alcohol Consumption Trend: Increase
  • Excise Taxes: Unknown
  • Minimum Age: 18
  • Sales Restrictions: Time, location, specific events
  • Advertising Restrictions: No
  • Sponsorship/Promotional Restrictions: No

Patterns of Drinking Score: 3

Prohibition: None

peru-so-amer

Filed Under: Beers, Breweries Tagged With: Peru, South America

Beer In Ads #660: Every Sip Tells You What Words Can’t

July 27, 2012 By Jay Brooks


Friday’s ad is for Budweiser, from 1946. It’s a beautiful illustration showing a colorful sunset as a young boy — looking every bit like Huck Finn — is returning from a day of fishing, with a large fish in one hand and a rudimentary handmade fishing pole in the other. Behind him, two adults sporting more sophisticated fishing equipment look on bewildered, presumably because their fishing hasn’t been as successful. The text begins. “You fish in vain for words to describe your first big catch.” Okay. It seems an odd way to sell beer, but okay. But I love the tagline at the bottom. “Every sip tells you what words can’t — why Budweiser is something more than beer … a tradition.” Essentially, they’re saying tradition is more than beer. That’s another tortured slogan that doesn’t really seem to make a lot of sense.

Bud-1946-fishing

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

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