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Jay R. Brooks on Beer

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Alcoholidays

June 16, 2012 By Jay Brooks

beer-word
I’ve never been sure if I love words because I’m a writer, or if I became a writer because of my love for words. Either way, as long as I can remember I’ve been fascinated by words, their origins, their shades of meaning, the way they roll off the tongue, their rhythm … well, you get the idea. I’m a word freak. So I’m always thrilled when I discover a new one, or at least one new to me.

This one’s a portmanteau, which is essentially a word that “is a combination of two (or more) words or morphemes into one new word.” “Blog” is one you probably use every day. Other examples include “breathalyzer,” “brunch,” “camcorder,” “ginormous,” “motel,” “smog” and “spork.” Some catch on, while others don’t quite make it into everyday usage. There are a lot of portmanteaus in computing and the internet, and Wikipedia has a long list of them.

One of my favorite magazines is Mental Floss, which is a great one for feeding your inner trivia geek. They recently had a blog post entitled 12 Really Forced Portmanteaux That Didn’t Catch On that included some that you can easily see why they didn’t become popular. Words like “locorestive” (Inclined to remain in one place) or “saccharhinoceros” (A lumbering person with an excessively effusive or affectedly sentimental manner) don’t exactly roll off the tongue. Some of the portmanteaus on the list are downright funny.

But here’s the one that caught my eye: alcoholiday, combining alcohol and holiday. It was defined as “leisure time spent drinking” when it first “appeared in a 1913 New York Times story titled ‘New Arrivals in Portmanteau Land.'”

It may not be the most elegant word, but there are certainly holidays that fit that description to a tee. St. Patrick’s Day, Cinco de Mayo and New Years’ Eve seem obvious alcoholidays. And our Independence Day, Labor Day, Memorial Day and even Halloween could easily be included.

Maybe it’s time to bring back alcoholiday?

Filed Under: Editorial, Just For Fun Tagged With: Holidays, Words

Beer In Ads #630: Taste The Pride Of Canada

June 15, 2012 By Jay Brooks


Friday’s ad is for “the Pride of Canada,” a claim made by Molson in this ad from the — what do you think? — sixties or seventies? It also includes this classic quote from founder John Molson, from 1786, when he would have been 23 years old. “An honest brew makes its own friends.” I wonder if he ever really said it?

molson-canadian

Filed Under: Art & Beer, Beers Tagged With: Advertising, Canada, History

Beer In Ads #629: First Down, Five To Go

June 14, 2012 By Jay Brooks


Thursday’s ad is for Falstaff cans, presumably from the sixties since they’re pull-tabs. I assume it was probably a fall ad, playing on football terminology. “First down. Five to go.” But best of all, check out the tagline at the bottom. “Beer after beer, the choicest product of the brewer’s art. Everywhere.” Now that’s pure gold.

Falstaff-cans-5

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Ads #628: Great Ballplayers Drink Lite

June 13, 2012 By Jay Brooks


Wednesday’s ad is for Miller Lite, from 1982. Given Matt Cain’s amazing perfect game earlier tonight for the Giants, I thought a baseball ad would be appropriate. In this case, it’s “Mr. Baseball” Bob Uecker and his self-deprecating humor. Still, it’s pretty funny. “Great ballplayers drink Lite because it’s less filling. I know. I asked one.”

Miller-1982-lite

Filed Under: Art & Beer, Beers Tagged With: Advertising, Baseball, History, Miller Brewing, Sports

Beer In Ads #627: Party Time … Anytime!

June 12, 2012 By Jay Brooks


Tuesday’s ad is for the Canadian beer O’Keefe’s and specifically their Old Vienna. I’m not sure when it’s from, though the 1950s seems a safe bet. The tagline, “reach for an Old Vienna” is being acted out as an unseen hand passes a case of beer over the head of the woman of the house as her husband reaches out to take possession. Her expression is priceless, her lips purse in alarm perhaps worrying that the case will be dropped on her head or ruin the salad she’s holding in her hands. Now that’s “party time … anytime!” Oh, and does that kitchen background look fake? Look closely at the window.

Okeefes-old-vienna

Filed Under: Art & Beer, Beers Tagged With: Advertising, Canada, History

Philippines Beer

June 12, 2012 By Jay Brooks

philippines
Today in 1898, The Philippines gained their Independence from Spain.

Philippines
philippines-color

Philippines Breweries

  • Asia Brewery
  • San Miguel

Philippines Brewery Guides

  • Beer Advocate
  • Beer Me
  • Rate Beer

Other Guides

  • CIA World Factbook
  • Official Website
  • U.S. Embassy
  • Wikipedia
  • Wikipedia: Beer and Breweries in the Philippines

Guild: U.S. & Foreign Commercial Service, Makati

National Regulatory Agency: Bureau of Food and Drugs,
Department of Health

Beverage Alcohol Labeling Requirements: Labels must include the following information: Name of product, Net content, Name and address of manufacturer/packer or distributor, including country of origin for imported products, Name and address of Philippine importer/distributor, Alcohol content as a percentage by volume or proof, Lot identification, plus a List of ingredients used in product (in decreasing order of proportion), including additives, flavorings, and preservatives

Drunk Driving Laws: BAC 0.05%

Philippines

  • Full Name: Republic of the Philippines
  • Location: Southeastern Asia, archipelago between the Philippine Sea and the South China Sea, east of Vietnam
  • Government Type: Republic
  • Language: Filipino (official; based on Tagalog) and English (official); eight major dialects – Tagalog, Cebuano, Ilocano, Hiligaynon or Ilonggo, Bicol, Waray, Pampango, and Pangasinan
  • Religion(s): Catholic 82.9% (Roman Catholic 80.9%, Aglipayan 2%), Muslim 5%, Evangelical 2.8%, Iglesia ni Kristo 2.3%, other Christian 4.5%, other 1.8%, unspecified 0.6%, none 0.1%
  • Capital: Manila
  • Population: 103,775,002; 12th
  • Area: 300,000 sq km, 73rd
  • Comparative Area: Slightly larger than Arizona
  • National Food: Adobo, lechon, sinigang
  • National Symbols: Philippine Eagle (National bird); Sampaguita (Jasminum sambac); Mango; Narra; Eight-Rayed Sun and Three Stars, Banaue Rice Terraces, Calesa, Jeepney
  • Affiliations: UN, ASEAN
  • Independence: From Spain, June 12, 1898 / From the U.S., July 4, 1946

philippines-coa

  • Alcohol Legal: Yes
  • Minimum Drinking Age: 18
  • BAC: 0.05%
  • Number of Breweries: 2

philippines-money

  • How to Say “Beer”: serbesa
  • How to Order a Beer: N/A
  • How to Say “Cheers”: Mabuhay
  • Toasting Etiquette: N/A

phillipines-map

Alcohol Consumption By Type:

  • Beer: 31%
  • Wine: <1%
  • Spirits: 69%

Alcohol Consumption Per Capita (in litres):

  • Recorded: 4.38
  • Unrecorded: 2.00
  • Total: 6.38
  • Beer: 1.29

WHO Alcohol Data:

  • Per Capita Consumption: 4.4 litres
  • Alcohol Consumption Trend: Stable
  • Excise Taxes: Yes
  • Minimum Age: 18
  • Sales Restrictions: Time, places
  • Advertising Restrictions: No
  • Sponsorship/Promotional Restrictions: No

Patterns of Drinking Score: 3

Prohibition: None

philippines-asia

Filed Under: Beers, Breweries Tagged With: Asia, Pacific, Philippines

Father’s Day Fest This Sunday

June 12, 2012 By Jay Brooks

fathers
You know what you really want for Father’s Day: beer! And since it’s your day, how can your family say no? And now you really can get what you really want. Here’s how:

The Brewing Network’s Winter Brews Fest has spawned off-spring, and what better time to celebrate that than a Father’s Day-themed Summer Fest! The city of Concord and the East Bay- based craft beer radio company have joined forces once again to throw beer lovers a family friendly day, complete with a chili cook off, live music, an antique fair, a corvette car show, and more!

Unlike its January counter-part, this inaugural Summer Fest is open to all ages, with those over 21 getting a chance to sample dozens of different brews from local breweries such as 21st Amendment, Bear Republic, Creek Monkey, Deschutes, Drake’s, Firestone Walker, Heretic, Lagunitas, Ommegang, Stone, Uncommon Brewers, and more.

The Brewing Network’s 2012 Summer Fest will be held at Todos Santos Plaza in Concord, CA, on Sunday, June 17, 2012 from noon to 4pm. Rain or (what’s more likely) shine, they’ve got you covered, all you have to do is bring your fathers, surrogate or other, and give them a Father’s Day to remember. And with Concord BART just two blocks away, this event is bound to entice beer lovers from around the Bay to enjoy a responsible day celebrating Dad!

Tickets are $40 pre-sale and $50 at the gate and include unlimited tastes of beer, while-supplies-last chili, and a commemorative glass for the first 4,000 guests. Proceeds from the event will go to the Kiwanis Club and Contra Costa County Fire Department charities. For more information on the event, and to buy tickets please visit BNsummerfest.eventbrite.com.

Remember it’s your day. When they ask how you want to spend it, repeat after me. The Brewing Network’s Summer Fest on Father’s Day this Sunday.

BN-Fathers-day-fest-2012

Filed Under: Beers, Breweries, Events, Just For Fun, News Tagged With: Announcements, Beer Festivals, Holidays

Beer In Ads #626: Bring On The Falstaff

June 11, 2012 By Jay Brooks


Monday’s ad is for Falstaff. I’m not sure of its age, but I’m guessing the 1950s, when apparently people dressed up not just around the house but also when casually visiting friends. Because “When Company Comes … Bring on the Falstaff.” And I just love this. “It’s good to see old friends enjoying themselves with the friendliest refreshment that ever bid a guest welcome … tall, cold bottles of beer.” See, again beer is referred to as “friendly.” I really want to see that return. Beer is friendly, but we never say so anymore.

Falstaff

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

The Firestone Walker Invitational

June 11, 2012 By Jay Brooks

firestone-walker-long
This weekend down in Paso Robles a new beer festival debuted. The Firestone Walker Invitational Beer Fest took place at the Mid-State Fairgrounds. I drove down Friday with Sean Paxton, the Homebrew Chef, who was scheduled to make cotton candy with sugar infused with Centennial hops. The festival was simply one of the best organized, best run, most enjoyable beer festivals I’ve been to in a long time, which was especially impressive given that it was a first time event. Here’s how Firestone Walker’s brewmaster Matt Brynildson described what he was going for with the FWIBF:

The Firestone Walker Invitational Beer Fest was born from a dream of creating a world class festival featuring not only the best brewers in the world, but brewers whom we feel are leaders in the craft beer revolution. These are folks of like mind and spirit, some new friends some of many years, who share our same passion for making craft beer and sharing it with the world. This is a day where we can all put down our sales and marketing pitches and simply commune and share our beers and stories with people who are truly interested in craft beer. The ground rules are simple. Bring a session beer and a special beer accompanied by the artisan who created it. Brewers, their beers, good music and folks who care.

In order to insure everyone could have a good time, many aspects of the festival were limited. There were only 40 breweries pouring their beer, 21 restaurants making their food and a limited number of tickets sold. I never heard the final head count, though throughout the day I heard estimates that ranged from 2,500 to around 3,200 but whatever the finally tally it never felt overly crowded and there was plenty of room in the Frontier Town area of the fairgrounds to stretch your legs and move about.

P1050108
Interviewed by the Brewing Network during the event, Brynildson added that he simply put together a wish list of breweries he would like to have at his event — several that didn’t even distribute in California — and was overwhelmed by how many quickly accepted his invitation. But that was awesome for anyone attending, as the likes of Bell’s, Boulevard, Revolution, Southern Tier, Three Floyds and others were there pouring beer.

FWIBF-2012

The night before the festival, Firestone Walker Brewing hosted an event for the brewers and media at their new taproom adjacent to the brewery.

P1050074
Mikkel and I trying to mimic the fighting lion and bear in Firestone Walker’s logo Friday evening. I guess I’m the lion.

P1050095
The festival opened Saturday at 1:00 p.m. At least an hour before, all of the ticket holders were checked in, had their wristbands on, glasses in hand and a program to study while they waited. When the gate opened promptly at one, everybody could just walk in and begin sampling their first beer. It was the first of many well-executed and well-planned aspects of the festival. Others included water stations throughout the festival grounds, ample ice, plenty of shade, abundant nibbles, and more substantial food available for purchase.

P1050137
There were two excellent bands — and perhaps best of all — the music was segregated from most of the beer and food booths, in a separate arena right next to them so that you could hear the music no matter where you were, but it was never so loud that you couldn’t carry on a conversation. If you wanted to dance or just listen to the music, all you had to do was wander inside the music area where there was stadium seating and a stage.

P1050098
Also, with a 2 to 1 ratio of breweries to food vendors, there was something to nibble on every other booth, such as this amazing dish by Chef Dallas of the Tenth Street Basque Cafe (author of Never Cook Bacon Naked).

P1050097
It was also great seeing Noah Regney, who used to brew for Pizza Port, but recently moved to Hollister Brewing, along with his fiance Sarah Huska, who used to live in Chicago where she worked with Ray Daniels on the Cicerone program. They seemed so happy, I always love seeing people in that state of bliss.

P1050090
Bay far, Masafumi Morita, from Yo-Ho Brewing in Japan, travelled the farthest.

P1050118
It was a gorgeous day on the central coast, perfect weather for a festival.

P1050082
Pat McIlhenney, from Alpine Beer Co., with Tomme Arthur, from the Lost Abbey.

P1050106
An unknown friend of Claudia and Rodger Davis, from Faction Brewing, along with Fraggle from beer Revolution.

P1050124
Patrick Rue, from the Bruery, with some Black Tuesday. Another great feature of this fest was that each brewery brought something rare, along with a session beer.

P1050122
Me, with Megan Flynn, from Beer West, our friend Marieke Gerritsen, and another friend.

P1050135
Lincoln Anderson, from Three Floyds, who brought along Dark Lord, accepts the “People’s Choice” award, voted on by the crowd attending the fest.

P1050142
Matt Brynildson toward the end of the day, enjoying the festival he conceived. The entire gang from Firestone Walker did an incredible job pulling off this festival and are to be congratulated. If you missed it this year, be sure to try and come next year. There’s no way this isn’t just going to get beter and better.

Filed Under: Beers, Breweries, Editorial, Events, News Tagged With: Beer Festivals, California, Southern California

Beer In Ads #625: Cairns Take Home Draught

June 8, 2012 By Jay Brooks


Friday’s ad is for the Australian brand, Cairns. The ad looks to me eye to be from the 1960s or 70s. The “take home Draught” and “Brewery Bottled” seem almost quaint now but were probably a new angle at that time.

Cairns-draught

Filed Under: Art & Beer, Beers Tagged With: Advertising, Australia, History

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