Our 68th Guinness ad is an another odd one, the second from a time when sensitivities toward Native Americans weren’t particularly high. Using for a second time the cringeworthy tagline “— Him Strong,” this one shows not the iconic Toucan but a smiling group of Native Americans sitting in a canoe being held up by, presumably, the chief, who has a bottle of Guinness tucked into his pouch.
And here’s a second ad of the same scene, but from a different angle.
Friday’s ad is the last for Quilmes, from 1968, and it certainly looks like quite a party. Love the hairstyles.
Thursday’s ad is for Quilmes Cristal, and is on some kind of parchment, or at least paper made to look that way. I don’t actually know how old it is, but it looks old, or perhaps again it was made to look that way.
Wednesday’s ad is a modern Quilmes poster, a beautiful image of the beer on, perhaps, cloud nine, with the sun behind it and trees and balloons circling the bottle.
Today in 1858, Minnesota became the 32nd state.
Minnesota
Minnesota Breweries
Minnesota Brewery Guides
Guild: Minnesota Craft Brewer’s Guild
State Agency: Minnesota Department of Public Safety, Alcohol and Gaming Enforcement
Package Mix:
Beer Taxes: 3.2 Beer
Beer Taxes: Over 3.2 Beer
Economic Impact (2010):
Legal Restrictions:
Data complied, in part, from the Beer Institute’s Brewer’s Almanac 2010, Beer Serves America, the Brewers Association, Wikipedia and my World Factbook. If you see I’m missing a brewery link, please be so kind as to drop me a note or simply comment on this post. Thanks.
For the remaining states, see Brewing Links: United States.
Tuesday’s ad is another one for Quilmes, probably also from around the 1920s or 30s. It was for their light-colored Cristal. I saw an original of this beautiful sign last night in the home of one of Argentina’s most prominent breweriana collectors. His home was amazing, literally filled with beer collectibles from all over the world, but with a special emphasis on local Argentinian beer.
Our 52nd Session takes thing down a notch, and it is a bit easier than last month’s. At least you don’t have to go out and buy anything, although you may want to after reading about everybody else’s collections of breweriana. Our host, Brian Stechschulte, of All Over Beer , has chosen the topic Beer Collectibles & Breweriana, which he explains as:
As host of Session #52, I’ve decided not to focus on the substance of beer, but the material that plays a supporting role. Bottles, coasters, cans, labels, ads, tap handles, church keys, hats, t-shirts, tip trays, glassware and signs have been collected by fanatics ever since beer has been sold. These objects constitute the world of breweriana, a term that surfaced in 1972 to define any item displaying a brewery or brand name. The majority of highly prized objects are from the pre-prohibition era, but ephemera from every period in brewing history, including craft beer, finds a home with each beer drinking generation.
So what old or new beer related items do you collect and why? It’s that simple. This is your opportunity to share the treasured objects your wife or husband won’t let you display on the fireplace mantle. You don’t need to be a major collector like this guy to participate. In my mind, just a few items constitute a collection. Maybe you have mementos from a beer epiphany or road trips? You can focus on a whole collection or tell the story behind a single item.
So open your closets, your cabinets and cupboards; wherever you keep the tchotchkes, logowear and beer “collectibles” that have piled up in your home since falling in love with beer. You know you have them. Don’t pretend otherwise. It will be good therapy to get your obsessions out in the open, and Brian has offered us the perfect opportunity to lie on his virtual couch and unload your breweriana for the next Session on Friday, June 3.
P.S.: Don’t forget about Session #51.5, part two of the Great Online Beer & Cheese-Off, taking place on May 20.
Monday’s ad is for a South American beer, since I’ll be in Argentina all week, judging at the South Beer Cup. It’s for Quilmes, perhaps Argentina’s best known brand around the world. The ad is from around the 1920s and features a painting of three women with different color hair, one for each of the Quilmes beers.
This week’s work of art is by contemporary artist Timothy Jones, but it certainly looks like it could have been painted centuries ago. The still life, entitled Blue Cheese and Beer, was painted last year, and makes me hungry for yet more cheese and beer, despite having been swimming in both the last week.
He’s also done one more beer-themed painting, entitled Mug of Beer, which was painted earlier this year.
Timothy Jones was born in Alaska, but now makes his home in Arkansas. You can see more of Jones’ work at his FineArt America gallery and his Daily Painting Blog.
Well that was great fun, I was certainly glad to see so many people step up and participate, despite my best efforts to make things as difficult as possible. And everybody seemed to have a very good time, too. Cheese and beers just brings out the best in all of us, I guess. Anyway, I’m doing the round-up a little bit differently this Session, because this is not just the end of the Session, but also the beginning of the second phase, or Session #51.5. Below you’ll find a list of all of the beers paired with each of the three cheeses, or their substitute parenthetically, along with a link to each Session post submission. In most cases, I listed just the best pairing from each blogger for each cheese, unless otherwise noted. Also, I’ll continue to update this list as late submissions continue to roll in, as they inevitably do. Following that, you’ll find instructions on how to participate in round two, Session #51.5 on Friday, May 20.
Here are the best pairings everybody chose for the Widmer 1-Year Aged Cheddar, or a suitable substitute. I’ve noted what substitute cheese was used, where applicable.
Here are the best pairings everybody chose for the Humboldt Fog, or a suitable substitute. I’ve noted what substitute cheese was used, where applicable.
Here are the best pairings everybody chose for the Maytag Blue, or a suitable substitute. I’ve noted what substitute cheese was used, where applicable.
I was also glad to see so many people not stress too much about the specific cheeses I recommended. I knew that not everybody would be able to find them going in, but it seemed like the more who could find the same cheeses, the better the experiment would work, because it could more easily be duplicated regardless of location. But I also realized that with beer bloggers so spread out around the world, that in the end it was an impossible task and felt it was better to participate with a substitute cheese then not at all, and as long as the cheeses were somewhat similar, I figured it would still be valid. A number of people also added additional cheeses or could not find substitutions that were similar, so the list below is all of the other and extra cheeses that peoples paired together.
Okay, I know not everyone will want to go for this, but if you’re with me so far and you’ve already participated in Session #51, here’s the idea for part two. Use the list of beers chosen by everybody for each of the three cheeses that are listed above to try a few more beers with the same cheese. Over the next two weeks, simply pick up some of the other beers that were suggested, and try them with the same three cheeses and do a follow up blog post on Friday, May 20 — which I’m calling Session #51.5 — to explore more fully pairing cheese and beer.
You can write about how your choices compared, or what you learned from the other suggestions, or which out of all the ones you tried worked best. What recommended pairing most surprised you? Which didn’t seem to work at all, for you? It’s my way of taking the Session concept and making it more interactive and collaborative, essentially an “online cheese-off.” First, we made our best recommendations for pairing a beer with these three cheeses, and now we have an opportunity to try as many of the suggestions as we can, and discover which worked best. I’ll then do a second round-up and report the findings of the group as a whole to the beers and the three cheeses together.
Spread the cheese .. er, the word. If you’ve already done Part One, don’t stop now, keep going. Read what your fellow bloggers liked, and pick a few to try yourself. To participate, just post a comment here with a link to your blog post for Session #51.5.