Brookston Beer Bulletin

Jay R. Brooks on Beer

Socialize

Beer In Ads #5123: Golden Age Special Thanksgiving Brew

By

Last year I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Sunday’s ad is for Golden Age Special Thanksgiving Brew, which was published on November 23, 1934. While technically not a bock beer, I’d argue it’s close enough given this description: “Golden Age Brewmaster-Scientists lead the procession. ‘If Spring has its Bock Beer, why not a special beer to glorify the Thanksgiving season,’ so reasoned they.” This ad was for Golden Age Breweries of Spokane, Washington, which was originally founded as the B. Schade Brewing in 1904. It became known as Golden Age Breweries after prohibition, and used that name from 1934 until 1948. This ad ran in The Spokane Chronicle, also from Spokane, Washington.

Beer In Ads #5122: Z.H.B. Bokbier

By

Last year I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Wednesday’s poster is for Z.H.B. Bokbier, and was published c. 1930. It was made for the Zuid-Hollandsche Bierbrouwerij (or South Holland Beer Brewery) of The Hague, Netherlands, which was originally founded in 1881. The poster was created by Dutch artist Jan Wijga.

Beer In Ads #5121: Make Way For Gem Bock Beer

By

Last year I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s ad is for Gem Bock Beer, which was published on November 21, 1952. This ad was for the Walter Bros. Brewing Co. of Menasha, Wisconsin, which was originally founded as the Island City Brewery in 1860. It became known as Walter Bros. in 1933 after prohibition, although the brothers had been involved in the brewery since 1888. This ad ran in The Daily Tribune, from Wisconsin Rapids, Wisconsin.

Beer In Ads #5120: For Thanksgiving A Holiday Treat Of Old Bock Beer

By

Last year I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s ad is for La Crosse Old Bock Beer, which was published on November 20, 1936. This ad was for La Crosse Breweries, Inc. of La Crosse, Wisconsin, which was originally founded in 1857. This ad ran in The La Crosse Tribune, also from La Crosse, Wisconsin. I love that a case is 21 bottles and their phone number is “2.”

Beer In Ads #5119: Shhh… The Best Bock Beer Is Aging Here!

By

Last year I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Wednesday’s ad is for Genesee Bock Beer, which was published on November 19, 1959. This ad was for Genesee Brewing Co. of Rochester, New York, which was originally founded in 1878. This ad ran in The Post-Star, from Glens Falls, New York.

Beer In Ads #5117: Amstel Bock

By

Last year I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s poster is for Amstel Bock, and was published in 1954. It was made for the Amstel Brewery of Amsterdam, The Netherlands, which was originally founded in 1870. The poster was created by Dutch artist Jan Wijga.

Beer In Ads #5116: Uff-Da Wisconsin Bock Beer

By

Last year I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Friday’s ad is for Uff-Da Bock Beer, which was published on November 14, 1994. This one was not specifically for the beer, but instead for the Landmark Restaurant Tavern at 1066 Cass St. in Portage, Wisconsin. But in the ad, they’re urging people to “Stop In And Try A New Local Micro-Brewery Beer From New Glarus: Uff-Da Wisconsin Bock Beer.” from the New Glarus Brewing Co. of New Glarus, Wisconsin, which was originally founded in 1993. This ad ran in The Portage Daily Register, also from Portage, Wisconsin.

Beer In Ads #5114: Horlacher’s Genuine Bock Beer

By

Last year I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Wednesday’s poster is for Horlacher’s Genuine Bock Beer, which was published in the 1950s. It was made for the Horlacher Brewing Co. of Allentown, Pennsylvania, which was originally founded in 1897 as the Allentown Brewing Co. Unfortunately, it’s not known who the artist was who created this.

Beer In Ads #5113: We’ve Put Our Bock To Sleep!

By

Last year I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Tuesday’s ad is for Iron City Bock Beer, which was published on November 11, 1949. This one was for the Pittsburgh Brewing Co. of Pittsburgh, Pennsylvania, which was originally founded in 1861. This ad ran in The Pittsburgh Press, also from Pittsburgh, Pennsylvania.

Beer In Ads #5112: Big Halloween Party Tonight At The Owl Cabaret

By

Last year I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Friday’s ad is for a Halloween Party taking place tonight rather than a specific Bock Beer, which was published on October 31, 1933. So presumably this would have been the first Halloween after prohibition was repealed, and they are advertising a Bock Beer Glass for 5-cents This one was for the Owl Cabaret at the A.B.W. Club in Mexicali, Mexico. This ad ran in The Imperial Valley Press, from El Centro, California.