Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #5138: The Event Of The Year: Jax Bock Beer

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Sunday’s second ad is for Jax Bock Beer, which was published on March 1, 1935. This ad was for the Jackson Brewing Co. of New Orleans, Louisiana, which was originally founded in 1890 by Lawrence Fabacher. This ad ran in The Shreveport Journal, also of Shreveport, Louisiana.

Beer In Ads #5138: Flower City Bock Beer

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Sunday’s first ad is for Flower City Bock Beer, which was published on March 1, 1913. This one was for the Flower City Brewing Co., of Rochester, New York, which was founded in 1902, I think. In a somewhat confusing twist, there was also a Flower City Brewing Co. located in nearby Orlean, New York that was only in business from 1907-1920 as the Orlean Brewing Co., but was called Flower City for just two years, from 1933-34. This ad ran in The Democrat and Chronicle, also of Rochester, New York.

Historic Beer Birthday: Charles Weyand

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Today is the birthday of Charles Weyand (March 1, 1869-April 28, 1905). He was born in upstate New York, and was the son of Christian Weyand, who co-founded what would become the Christian Weyand Brewing Co. in Buffalo, New York. There’s not too much information about Charles, I suspect because he died fairly young and worked as the secretary and treasurer for his family’s business. His brother, John Weyand, became the president of the brewery after his father died, and it remained in business until closed by prohibition in 1920.

This is his obituary, from the Buffalo News, April 28, 1905:

This biography of Weyand is from “Our County and its people, A descriptive work on Erie County, New York,” edited by Truman C. White, 1898:

Weyand, Charles M., Buffalo, secretary and treasurer of the Christian Weyand Brewing Company, is a son of Christian and Magdelen (Meyer) Weyand, and was born in Buffalo, March 1, 1869. In order to thoroughly equip himself for the business of life he intended to pursue, after passing through the Canisius College he entered the Bryant & Stratton Business College, where he obtained a thorough business education. He immediately entered business with his father and in 1890, when the concern was made a stock company, he was elected secretary and treasurer, which responsible position he now holds. He was married in October, 1891, to Bohumila Louise Andele of Buffalo, and they have one daughter. Mr. Weyand is a member of the Buffalo Orpheus and the St. Louis Dramatic Circle.

Beer In Ads #5137: Bock Is Back… Look For It March 1st

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Saturday’s second ad is for not for a specific Bock Beer, but for every Bock made by the member breweries of the Western Pennsylvania Brewers’ Association. The ad was published on February 28, 1951. This one was for the Western Pennsylvania Brewers’ Association which was founded in 1902 by at least a dozen different breweries. This ad ran in The Pittsburgh Press, of Pittsburgh, Pennsylvania.

Beer In Ads #5136: American Bock Beer Is Being Served Today!

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Saturday’s first ad is for American Bock Beer, which was published on February 28, 1951. This one was for the American Brewery Inc. of Baltimore, Maryland and was founded in 1863 by Joseph F. Wiessner. This ad ran in The Evening Sun, of Baltimore, Maryland.

Beer In Ads #5135: What Record’s Bock Beer Is

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Friday’s second ad is for Bushkill Bock Beer, which was published on February 27, 1912. This one was for Record Brewing Co. of Elmira, New York and was founded in 1902. This ad ran in The Elmira Star Gazette, of Elmira, New York.

Beer In Ads #5134: Lord Bushkill On Bushkill Bock

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Friday’s first ad is for Bushkill Bock Beer, which was published on February 27, 1936. This one was for Bushkill Products Co. of Easton, Pennsylvania and was founded in 1848 or 1849 by Xavier Veile. They’re advertising in Florida as “Bushkill Beer and Ale: Fine Old Pennsylvania Brew.” This ad ran in The Miami Herald, of Miami, Florida. It’s essentially a cartoon for their Bock beer, signed by “Tyler.”

Beer In Ads #5133: Going… Going… SB Bock

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Thursday’s second ad is for SB Bock Beer, which was published on February 26, 1952. This one was for Southern Brewing Co., of Tampa, Florida and was founded in 1934 by August Schell. This ad ran in The Tampa Times, also of Tampa, Florida.

Beer In Ads #5132: Grain Belt Bock Beer

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Thursday’s first ad is for Grain Belt Bock Beer, which was published on February 26, 1914. This one was for August Schell Brewing Co., of New Ulm, Minnesota and was founded in 1860 by August Schell. This ad ran in The Sauk Centre Herald, of Sauk Centre, Minnesota.

Beer In Ads #5130: Pearl Bock Is Back!

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Wednesday’s first ad is for Pearl Bock Beer, which was published on February 25, 1966. This one was for Pearl Brewing Co., of San Antonio, Texas and was founded in 1883. This ad ran in The San Antonio Express News, also of San Antonio, Texas.